Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Market Size (2025) | USD 8.60 Billion |
| Market Size (2030) | USD 11.60 Billion |
| Growth Rate (2025 - 2030) | 5.19% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Sour Milk Drinks Market Analysis by Mordor Intelligence
The global sour milk drinks market value of USD 8.6 billion in 2025 is projected to reach USD 11.60 billion by 2030, growing at a CAGR of 5.19%. The market expansion is driven by increasing consumer awareness of health benefits, particularly regarding gut health and probiotic-rich beverages. Consumer demand for natural, minimally processed, and functional beverages that support digestive health, immunity, and overall well-being contributes to market growth, reflecting the broader trend toward clean labels and transparent ingredient sourcing. Sour milk drinks have emerged as a preferred choice among health-conscious consumers due to their probiotic content and nutritional profile, including essential vitamins, minerals, and bioactive compounds such as calcium, potassium, and phosphorus. The increasing prevalence of lactose intolerance and food sensitivities in key markets strengthens the demand for fermented dairy products that offer improved digestibility. Product innovation, including fortified and flavored variants, enhances consumer appeal through diverse options. The market's growth is further supported by expanded distribution through both traditional and modern retail channels.
Key Report Takeaways
- By product type, kefir led with 36.71% of the global sour milk drinks market share in 2024. Probiotic drinks posted the highest projected CAGR at 7.29% through 2030 within the global sour milk drinks market.
- By flavor, flavored variants accounted for a 64.57% share in 2024, while unflavored options are expected to grow at a 6.26% CAGR to 2030 within the global sour milk drinks market.
- By packaging type, bottles captured 43.26% share in 2024; cartons are anticipated to rise at a 6.45% CAGR between 2025 and 2030 in the global sour milk drinks market.
- By distribution channel, off-trade controlled 81.76% of the global sour milk drinks market size in 2024, whereas on-trade is projected to advance at a 5.34% CAGR to 2030.
- By geography, Europe held 48.82% of the global sour milk drinks market size in 2024, while Asia-Pacific is expected to register a 7.31% CAGR through 2030.
Global Sour Milk Drinks Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Health and wellness trends | +1.2% | Global, strongest in North America and Europe | Medium term (2-4 years) |
| Advancements in fermentation technologies | +0.8% | Global, led by developed markets | Long term (≥ 4 years) |
| Innovation in flavors and formulations | +0.7% | Asia-Pacific core, spill-over to global | Short term (≤ 2 years) |
| Sustainability and environmental consciousness | +0.5% | Europe and North America primary | Medium term (2-4 years) |
| Celebrity and influencer endorsements | +0.4% | North America and Asia-Pacific | Short term (≤ 2 years) |
| Cultural and traditional consumption | +0.6% | Asia-Pacific, Middle East and Africa | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
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Health and Wellness Trends
The growth of the global sour milk drinks market is fundamentally driven by transformative health and wellness trends sweeping across consumer demographics. Heightened consumer awareness about gut health and digestive well-being has substantially increased the demand for probiotic-rich beverages like kefir, buttermilk, and other cultured dairy drinks. These products deliver comprehensive natural health benefits, including enhanced digestive function, reinforced immune system performance, and maximized nutrient absorption, which seamlessly align with evolving consumer preferences for minimally processed, health-enhancing foods. According to the Food Standards Agency, approximately 12% of people in England, Wales, and Northern Ireland experienced food intolerance in 2024 [1]Source: Food Standards Agency, "Prevalence of different types of food hypersensitivity", www.food.gov.uk. This significant prevalence of food intolerances and digestive disorders has dramatically increased the appeal of sour milk drinks as a powerful natural digestive aid, contributing substantially to their accelerated adoption and sustained growth across diverse global markets.
Advancements in Fermentation Technologies
Fermentation technology advancements are fundamentally revolutionizing the sour milk drinks market through innovative processing methods and enhanced production capabilities. High-pressure processing (HPP), sophisticated culturing techniques, and advanced fermentation control systems have significantly elevated product quality, safety standards, and shelf life performance. These technological improvements enable manufacturers to develop premium products with maximized probiotic content, exceptional taste profiles, and superior shelf stability, effectively addressing the expanding consumer demand for functional health beverages. Modern fermentation methods have also unlocked possibilities for developing specialized probiotic strains and breakthrough functional ingredients. For instance, in November 2024, Lifeway Foods launched a probiotic smoothie with kefir cultures and collagen, containing 25-30 billion beneficial CFUs and 5 grams of collagen per serving. These technological advancements have dramatically enhanced nutritional value and sensory characteristics while meeting the intensifying consumer focus on comprehensive health and wellness benefits.
Innovation in Flavors and Formulations
Innovation in flavors and formulations drives the global sour milk drinks market growth, as consumers seek new taste experiences with health benefits. Companies develop exotic, botanical, and fruit-infused flavors to appeal to diverse consumer groups, particularly younger consumers who prefer variety. This approach expands market reach and maintains consumer interest through seasonal and limited-edition releases. Manufacturers incorporate natural, organic, and clean-label ingredients in their formulations to meet the increasing demand for transparency and health-conscious options. For instance, in September 2025, Wildwonder introduced its limited-edition Sparkling Botanical Blackberry Violet flavor, combining blackberry puree with violet flowers, juniper berries, and lime. This product exemplifies the market's shift toward premium and artisanal offerings. The combination of botanicals and fruit infusions attracts consumers seeking refreshing alternatives to traditional sour milk drinks while retaining the probiotic benefits.
Sustainability and Environmental Consciousness
Environmental sustainability has become a fundamental driver in the global sour milk drinks market as consumers increasingly prioritize environmentally responsible products. Consumers actively seek products with verifiable sustainable sourcing practices, measurable carbon footprint reductions, and innovative eco-friendly packaging solutions. In Germany, the Center for the Promotion of Imports reports that 65% of consumers trust eco-labels, while 50% actively look for eco-labeled products during purchase decisions [2]Source: Center for the Promotion of Imports, "The European market potential for sustainable materials", www.cbi.eu. This significant consumer preference shapes product development strategies and transforms supply chain operations in the sour milk drinks industry, compelling companies to implement comprehensive sustainable practices. Transparent labeling and rigorous independent certifications strengthen consumer confidence, establishing eco-labels as crucial indicators of product quality and environmental responsibility. The integration of health consciousness and environmental awareness has catalyzed the development of product offerings that effectively address both nutritional excellence and sustainability requirements.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Short shelf life and refrigeration dependency | -0.9% | Global, acute in developing markets | Medium term (2-4 years) |
| Competition from plant-based alternatives | -0.7% | North America and Europe primary | Short term (≤ 2 years) |
| Stringent regulatory standards | -0.5% | Global, varying by jurisdiction | Long term (≥ 4 years) |
| High production and storage costs | -0.6% | Global, pronounced in emerging markets | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Short Shelf Life and Refrigeration Dependency
Short shelf life and refrigeration dependency constrain the global sour milk drinks market growth. These beverages require continuous cold storage to maintain product safety, freshness, and probiotic viability due to their live probiotic cultures. The perishable nature of sour milk drinks restricts their distribution to regions with reliable cold chain infrastructure, limiting market expansion in areas lacking adequate refrigeration facilities. The short shelf life increases product wastage during transportation and retail, affecting manufacturer profitability and increasing costs. Consumers must consume these drinks within a limited timeframe after opening, which impacts convenience and repeat purchases. The requirement for consistent refrigeration from production to consumption increases energy consumption and logistics complexity, raising environmental concerns and operational costs. While ultra-pasteurization and aseptic packaging offer extended shelf life, these processes can alter taste and reduce beneficial live cultures, affecting the primary health benefits of sour milk drinks. The refrigeration requirement also limits online retail and export opportunities due to cold chain maintenance costs.
Competition from Plant-Based Alternatives
The growth of plant-based alternatives presents a significant challenge to the traditional sour milk drinks market. Consumer preferences are shifting due to increasing rates of veganism and dairy allergies, leading to higher demand for beverages made from almonds, soy, oats, coconuts, and hemp. These plant-based alternatives attract consumers by offering health benefits while meeting environmental and ethical considerations. The market share of traditional sour milk drinks faces pressure from plant-based alternatives that provide similar probiotic benefits and taste profiles. Technological advancements in processing methods, including enzymatic treatments, ultrafiltration, and precision fermentation, have improved the taste, texture, and nutritional content of plant-based alternatives. Manufacturers are implementing artificial intelligence and computational methods to enhance flavor profiles and formulations that satisfy consumer demands for taste and health benefits. The introduction of plant-based fermented drinks that replicate the characteristics of traditional sour milk products has increased market competition.
Segment Analysis
By Product Type: Kefir Dominance Meets Probiotic Innovation
Kefir continues to maintain its dominant position in the sour milk drinks market, holding approximately 36.71% share in 2024. This leadership stems from kefir's rich probiotic profile, making it the most probiotic-dense option among sour milk drinks, appealing to health-conscious consumers seeking improved gut health and immunity. The growing understanding of probiotics' benefits for digestive health, immunity, and overall well-being drives kefir's popularity. For instance, in March 2025, Danone's Activia expanded its kefir range by incorporating 4 billion live cultures and authentic kefir grains, resulting in 16 different strains of live cultures to support gut health. The market growth is supported by kefir's versatility and the introduction of flavored variants, accommodating diverse consumer preferences.
Probiotic drinks represent the fastest-growing segment in the global sour milk drinks market, with a CAGR of approximately 7.29% through 2030. This growth results from increased consumer awareness and demand for gut health-enhancing products that provide functional benefits, including improved digestion, stronger immunity, and overall wellness. Probiotic drinks containing live beneficial bacteria attract health-conscious consumers seeking natural dietary solutions. Product innovations, including dairy-based and plant-based options, address various dietary requirements, such as vegan and lactose-free alternatives. The segment's expansion is enhanced by digital marketing initiatives and increased availability through online retail channels, improving consumer accessibility and education.
Note: Segment shares of all individual segments available upon report purchase
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By Flavor: Premiumization Through Authenticity
Flavored probiotic drinks command a significant 64.57% market share in 2024, solidifying their dominance in the functional beverage category. The popularity of flavored variants stems from their ability to deliver gut health benefits while meeting consumer taste preferences. Flavors such as fruit punch, berry mixes, mango, and tropical blends make probiotic consumption more appealing, particularly for younger consumers who might avoid unflavored, sour-tasting options. In July 2025, Good Enough Brands launched Good Enough Probiotics Reds Mix, a fruit punch-flavored drink mix containing the probiotic strain Anaerostipes caccae CLB101 for gut health support. This product demonstrates the market's focus on combining appealing flavor profiles with scientifically backed health benefits, expanding the consumer base for probiotic drinks.
Unflavored sour milk drink products are demonstrating growth momentum, with a projected CAGR of 6.26% through 2030. This growth comes from consumers seeking natural, clean-label options without added sugars, artificial flavors, or preservatives. Health-conscious individuals and those with dietary restrictions prefer unflavored products for their minimal processing. These variants serve as base ingredients in smoothies, culinary applications, or home combinations with fresh fruits and natural sweeteners, increasing their demand in retail and foodservice sectors. The segment's expansion aligns with consumer preferences for transparent product labeling and ingredient sourcing in the functional beverages market.
By Packaging Type: Sustainability Drives Carton Growth
Bottled sour milk drinks maintain a market share of 43.26% in 2024, driven by product protection and consumer convenience. The bottle format offers resealability, portability, and ease of use, aligning with the lifestyles of health-conscious consumers. Advances in packaging technology, such as high-pressure processing (HPP), enhance product freshness and extend shelf life while maintaining probiotic integrity. Consumers value the ability to consume these beverages at home, work, or during travel. Additionally, bottles protect against contamination, preserving the live cultures in kefir, buttermilk, probiotic drinks, and other fermented products.
Carton packaging for sour milk drinks is experiencing rapid growth, with a projected CAGR of 6.45% through 2030. This growth stems from increasing demand for sustainable and eco-friendly packaging solutions, as cartons use renewable materials and are recyclable. Carton packaging protects products against light and oxygen, preserving the freshness and probiotic quality of fermented dairy drinks. Its lightweight and space-efficient design enables cost-effective transportation and storage. The adoption of aseptic carton technology allows longer shelf life without refrigeration, expanding market reach in regions with limited cold chain infrastructure.
Note: Segment shares of all individual segments available upon report purchase
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By Distribution Channel: Digital Transformation Accelerates
Off-trade distribution channels overwhelmingly dominate the sour milk drinks market, commanding an 81.76% market share in 2024. This dominance stems from the extensive reach and convenience offered by supermarkets, hypermarkets, convenience stores, specialist retailers, and online retail platforms within the off-trade segment. Supermarkets and hypermarkets serve as primary sales drivers, benefiting from high foot traffic, wide product assortments, and effective promotional strategies that influence consumer purchasing decisions. These established retail networks provide consumers with easy access to a diverse range of sour milk drinks, ensuring availability across urban and suburban regions. The off-trade segment's position is strengthened by consumer preference for retail formats that allow for convenient, one-stop shopping experiences.
The on-trade segment of the sour milk drinks market is growing steadily, with a projected CAGR of 5.34% through 2030. This growth reflects increasing consumer trends toward dining out and consuming functional beverages like sour milk products in cafes, restaurants, and other foodservice venues. The United States Census Bureau reported that food service and drinking place sales in the United States reached approximately USD 1121.3 billion in 2024, indicating substantial growth in the food service industry [3]Source: United States Census Bureau, "Food services and drinking place sales in the United States", www.census.gov. As on-trade establishments expand their health-conscious menus, demand has increased for probiotic-rich and gut-friendly beverages such as kefir, buttermilk, and probiotic drinks. This trend reflects consumer preferences for wellness-focused products in social and dining environments, strengthening the on-trade channel's position within the sour milk drinks sector.
Geography Analysis
Sour Milk Drinks Market in Egypt
Europe holds 48.82% market share in 2024, supported by established consumption patterns and advanced cold chain infrastructure that enables premium product distribution across national markets. Germany dominates European consumption through traditional kefir consumption and health-focused consumer preferences, while France and the Netherlands contribute through traditional production methods and organic offerings. The European Food Safety Authority (EFSA) framework provides guidelines for probiotic health claims, allowing manufacturers to communicate benefits while maintaining consumer trust through safety standards. The mature market status has led established companies to focus on premium offerings and sustainable packaging to maintain their market position.
Asia-Pacific demonstrates the highest growth rate at 7.31% CAGR through 2030, fueled by urbanization, increased disposable incomes, and growing probiotic health awareness among middle-class consumers. China and India present significant opportunities, with traditional fermented beverages gaining commercial success through modern production and distribution systems. Japan drives innovation in product formulations and packaging, while Southeast Asian markets expand through increased health awareness and Western dietary influences. The region successfully combines traditional fermentation practices with commercial production, creating products that appeal to local preferences while meeting international standards.
North America shows consistent growth through established wellness trends, with the United States leading kefir and probiotic drink consumption among health-conscious consumers. The region benefits from developed retail systems, marketing infrastructure, and consumers willing to pay for validated health benefits. Regulatory support for probiotic health claims provides market validation, while major dairy companies ensure product availability and quality. South America, and Middle East, and Africa show growth potential as traditional consumption patterns combine with improving retail infrastructure, indicating expansion opportunities as economic development and cold chain capabilities advance.
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Competitive Landscape
The global sour milk drinks market shows moderate concentration, with multinational dairy companies maintaining competitive advantages through extensive distribution networks and established brand recognition. Companies like Danone S.A., Nestlé S.A., and Lactalis Group leverage their global supply chains and R&D investments to develop probiotic formulations that appeal to health-conscious consumers. Their scale of operations enables cost-effective production while expanding product lines to meet diverse consumer preferences.
Regional companies like Amul in India and Yakult demonstrate effective strategies combining traditional authenticity with modern production methods. These companies leverage their understanding of local consumer preferences, integrating traditional fermentation processes with innovations in probiotics, flavors, and packaging. Their emphasis on quality, affordability, and market accessibility strengthens their competitive position and supports growth in competitive markets.
Companies differentiate themselves through probiotic research, sustainable packaging development, and functional ingredients that address broader health benefits beyond digestion, including immunity and mental health. Market opportunities exist in personalized nutrition through genetic and microbiome testing for customized probiotic formulations, alongside plant-based alternatives for environmentally conscious consumers. These market developments indicate an evolving competitive environment where innovation and consumer engagement are essential for success.
Sour Milk Drinks Industry Leaders
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Danone S.A.
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Gujarat Co-operative Milk Marketing Federation Ltd (Amul)
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Nestlé S.A.
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Lactalis Group
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Arla Foods amba
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- August 2025: Lifeway Foods, Inc. expanded its ProBugs product line by introducing ProBugs Kefir made with conventional whole milk in three new flavors designed for children. The products come in the company's signature no-spill pouches.
- April 2025: Müller UK & Ireland acquired kefir brand Biotiful Gut Health to strengthen its position and expand into the growing functional health yogurt and drinks market segment.
- September 2024: Parle Agro launched SMOODH Lassi, expanding its dairy product line. The beverage combines traditional lassi with rose flavoring, targeting consumers seeking a refreshing drink for snacks and social occasions.
- June 2024: Amul introduced Kathiyawadi Chaas, a buttermilk variant traditionally consumed in Gujarat's Saurashtra and Kutch regions. This product launch aligns with Amul's objective to expand its buttermilk market presence.
Global Sour Milk Drinks Market Report Scope
Off-Trade, On-Trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
By Product Type
| Kefir |
| Buttermilk |
| Lassi |
| Probiotic Drinks |
| Others |
By Flavor
| Flavored |
| Unflavored |
By Packaging Type
| Bottles |
| Cartons |
| Pouches |
| Others |
By Distribution Channel
| On-trade | |
| Off-trade | Supermarkets/Hypermarkets |
| Convenience/ Grocery Stores | |
| Online Retail Stores | |
| Specialist Retailers | |
| Other Distribution Channels |
By Geography
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| Italy | |
| France | |
| Spain | |
| Netherlands | |
| Poland | |
| Belgium | |
| Sweden | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Australia | |
| Indonesia | |
| South Korea | |
| Thailand | |
| Singapore | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Colombia | |
| Chile | |
| Peru | |
| Rest of South America | |
| Middle East and Africa | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Egypt | |
| Morocco | |
| Turkey | |
| Rest of Middle East and Africa |
| By Product Type | Kefir | |
| Buttermilk | ||
| Lassi | ||
| Probiotic Drinks | ||
| Others | ||
| By Flavor | Flavored | |
| Unflavored | ||
| By Packaging Type | Bottles | |
| Cartons | ||
| Pouches | ||
| Others | ||
| By Distribution Channel | On-trade | |
| Off-trade | Supermarkets/Hypermarkets | |
| Convenience/ Grocery Stores | ||
| Online Retail Stores | ||
| Specialist Retailers | ||
| Other Distribution Channels | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| Italy | ||
| France | ||
| Spain | ||
| Netherlands | ||
| Poland | ||
| Belgium | ||
| Sweden | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| Australia | ||
| Indonesia | ||
| South Korea | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| Chile | ||
| Peru | ||
| Rest of South America | ||
| Middle East and Africa | South Africa | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Nigeria | ||
| Egypt | ||
| Morocco | ||
| Turkey | ||
| Rest of Middle East and Africa | ||
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Market Definition
- Butter - Butter is a yellow-to-white solid emulsion of fat globules, water, and inorganic salts produced by churning the cream from cows’ milk
- Dairy - Dairy product include milk and any of the foods made from milk, including butter, cheese, ice cream, yogurt, and condensed and dried milk.
- Frozen Desserts - Frozen dairy dessert means and includes products containing milk or cream and other ingredients which are frozen or semi-frozen prior to consumption, such as ice milk or sherbet, including frozen dairy desserts for special dietary purposes, and sorbet
- Sour Milk Drinks - Sour milk is thick, curdled milk, with a sour taste, obtained from the fermentation of milk. Sour milk drinks such as kefir, laban, buttermilk have been considered in the study
| Keyword | Definition |
|---|---|
| Cultured Butter | Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients. |
| Uncultured Butter | This type of butter is one which has not been processed in any way |
| Natural Cheese | The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk. |
| Processed Cheese | Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings. |
| Single Cream | Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk. |
| Double Cream | Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream |
| Whipping Cream | This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings. |
| Frozen Desserts | Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts |
| UHT Milk (Ultra-high temperature milk) | Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months. |
| Non-dairy butter/Plant-based butter | Butter made from plant-derived oil such as coconut, palm, etc. |
| Non-dairy Yogurt | Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas |
| On-trade | It refers to restaurants, QSRs, and bars. |
| Off-trade | It refers to supermarkets, hypermarkets, on-line channels, etc. |
| Neufchatel cheese | One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy. |
| Flexitarian | It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat. |
| Lactose Intolerance | Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products. |
| Cream Cheese | Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream. |
| Sorbets | Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey. |
| Sherbet | Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream. |
| Shelf stable | Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely. |
| DSD | Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer. |
| OU Kosher | Orthodox Union Kosher is a kosher certification agency based in New York City. |
| Gelato | Gelato is a frozen creamy dessert made with milk, heavy cream and sugar. |
| Grass-fed Cows | Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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