Sour Milk Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Sour Milk Drinks Market is segmented by category (dairy-based and non-dairy based); by type (kefir, buttermilk, drinkable yogurt, kombucha and other); and by distribution channel (supermarket/hypermarket, convenience stores, specialty stores, online channel, and others); and by geography

Market Snapshot

Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

North America

Largest Market:

Europe

CAGR:

5.7 %

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Market Overview

The global sour milk drink market is growing at a CAGR of 5.8% during the forecast period (2020-2025).

  • This market is mainly driven by the increasing demand for functional food and healthier beverage snacking among the consumers. Also, bioactive components, flavor, and nutritional value, along with digestive wellness that is associated with fermented dairy beverages are a few of the various factors accelerating the demand for sour milk drinks. Adding convenience to the functional dairy beverage into a flexible, smaller pack enhances the profit margin in the global market. For instance, Amul has introduced Amul Masti buttermilk multipack of 200 ml (five in one pack) for convenience, which offers a high-profit margin compared to the 1-liter pack.
  • On a segmentation front by application, the kefir sector accounts for the largest share owing to the health benefits it provides. Also, in the market segmentation in terms of distribution channels, supermarkets and hypermarkets account for more than 50% of the distribution sale of sour milk drinks. Increased new product launch from the private label has created a tough competition for existing players. Lifeway Foods, which is one of the major players in the Kefir market has started offering private label products owing to customer's demand. The company has signed an agreement with Food Lion, a new supermarket customer that has 1,200 locations in the Southeast and also gained entry into Ireland with 140 stores across two major retailers.

Scope of the Report

Global sour milk drinks market has been segmented by category into dairy-based and non-dairy based; by type into kefir, buttermilk, drinkable yogurt, kombucha and other; and by distribution channel into supermarket/hypermarket, convenience stores, specialty stores, online channel, and others. Also, the study provides an analysis of the sour milk drinks market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Category
Dairy based
Non-dairy based
By Type
Kefir
Buttermilk
Drinkable yogurt
Kombucha
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Channels
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Increased Demand For Fermented Foods and Drinks

Consumer preference for fermented food and drinks has been witnessed with an increasing trend owing to the increasing health consciousness among the consumers. Also, initially, the favorable government regulations fueled the growth of the market. For instance, the US Food and Drug Administration (FDA) provides recommendations on manufacturing, storage, packaging, distribution processes, and appropriate quality control procedures for acid foods, acidified foods, and fermented foods. However, after December 2015, the FDA stopped regulating fermented food, since it had not found any cases of food illnesses till then. Also, in terms of distribution channels, online store sales for healthy snack foods are growing at a faster rate, attracting many vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online healthy snacks space.

Sour Milk Drinks Market1

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Europe to Drive the Global Market of Sour Milk Drinks

Europe is the dominant consumer of kefir owing to increased consumption of yogurt-like fermented dairy beverages. The product launches featuring Kefir in the region is growing at a faster rate globally as the inherent nutritional benefits created a point of difference from traditional yogurt-based fermented beverages has boosted Kefir sale. Also, with the increasing internet penetration, the online market for the purchase of sour milk drinks has seen rapid growth globally in the last 3-4 years in Europe. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online sour milk drink space. 

Sour Milk Drinks Market2

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Competitive Landscape

The global market for sour milk drinks market is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, Lifeway Foods, which is one of the major players in the Kefir market has started offering private label products owing to customer's demand. The company has signed an agreement with Food Lion, a new supermarket customer that has 1,200 locations in the Southeast and also gained entry into Ireland with 140 stores across two major retailers.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Category

      1. 5.1.1 Dairy based

      2. 5.1.2 Non-dairy based

    2. 5.2 By Type

      1. 5.2.1 Kefir

      2. 5.2.2 Buttermilk

      3. 5.2.3 Drinkable yogurt

      4. 5.2.4 Kombucha

      5. 5.2.5 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Channels

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 France

        4. 5.4.2.4 Russia

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Spain

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 China

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East & Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Gujarat Co-operative Milk Marketing Federation (Amul)

      2. 6.4.2 Nestle SA

      3. 6.4.3 Danone

      4. 6.4.4 Lifeway Foods, Inc.

      5. 6.4.5 The Hain Celestial Group, Inc.

      6. 6.4.6 Morinaga Milk Industry Co.,Ltd.

      7. 6.4.7 Fresh Made Dairy

      8. 6.4.8 Green Valley Creamery

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Sour Milk Drinks Market market is studied from 2016 - 2026.

The Sour Milk Drinks Market is growing at a CAGR of 5.7% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

  • Gujarat Co-operative Milk Marketing Federation (Amul)
  • Nestle SA
  • Danone
  • Lifeway Foods, Inc.
  • The Hain Celestial Group, Inc.

Are the major companies operating in Sour Milk Drinks Market.

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