中东和非洲糖果市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中东和非洲糖果市场按产品类型(巧克力、口香糖、糖果和小吃店)、分销渠道(超市和大卖场、便利店、在线零售店和其他分销渠道)和地理位置进行细分。

市场快照

Middle East & Africa Confectionery Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.2 %

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市场概况

预计中东和非洲糖果市场在预测期内(2020 - 2025 年)的复合年增长率为 4.2%。

  • 随着经济增长的复苏和当地货币的升值,继 2016 年经济衰退和严重贬值后,2017 年尼日利亚和南非等非洲主要国家的巧克力市场出现了显着的价值增长。
  • 尽管中东和非洲的经济困难日益严重,但主要参与者通过全年专注于大打折和店内促销(主要在超市和大卖场)保持领先地位。
  • 然而,高端品牌拥有富裕的消费者基础,它们在保持或增加零售价值份额方面处于有利地位,这正在支持市场增长。主要参与者包括 Mondalez International、雀巢、Lindt & Sprungli AG、Hertshey's 和 Mars Incorporated。

Scope of the report

The Middle East and Africa confectionery market is segmented into segments, such as product type, distribution channel, and geography. Under the product type, the market is segmented into chocolate (softlines/selflines, boxed assortments, countlines, molded chocolate, and other chocolates), sugar confectionery (mints, pastilles, jellies and chews, toffees, caramels and nougat, Lollipops, and other sugar confectionery products), gums, and snack bars (cereal bars and energy bars). By distribution channel, the confectionery market is segmented into supermarkets and hypermarkets, convenience stores, online retail stores, and other distribution channels. The market is studied thoroughly for different countries under the region to provide a broader perspective of the market.

By Product Type
Chocolates
Softlines/Selflines
Boxed Assortments
Countlines
Molded Chocolate
Other Chocolates
Gums
Sugar Confectionery
Mints
Pastilles, Jellies, and Chews
Toffees, Caramels, and Nougat
Other Sugar Confectioneries
Snack Bars
Cereal Bars
Energy Bars
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Country
South Africa
Saudi Arabia
United Arab Emirates
Qatar
Rest of Middle East & Africa

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主要市场趋势

对优质巧克力和手工巧克力的需求增加

态度的转变正迫使玛氏、亿滋国际和雀巢等全球公司对其大众市场巧克力进行品牌重塑或重新设计,以创造更健康的形象或销售更昂贵的优质体验。中东和非洲的消费者变得越来越老练,越来越多地寻找与零售业常见品牌不同的优质巧克力产品。这导致对高品质优质巧克力产品的需求激增。例如,十多年前推出的 Lindt 和 Ferrero 大大提升了南非优质巧克力的形象。在中东,该地区内外的许多公司都在迎合其不断增长的标准和优质巧克力市场。例如,在卡塔尔,巧克力生产商 Kaafe,成立于 2011 年,销售具有“阿拉伯风味”的“高级手工比利时巧克力”。巴林的另一家巧克力公司 Chocolate & Co 专注于优质巧克力,将熟练的工匠与最先进的制造工艺相结合,用“优质比利时巧克力”和来自世界各地的优质原料制造产品。

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阿拉伯联合酋长国成为增长最快的市场

2019 年,阿拉伯联合酋长国的巧克力糖果市场继续以强劲的促销活动为特征,因为制造商在销量份额方面展开了激烈的竞争。该国的消费者正在积极寻找更健康的选择,例如低热量、高可可和功能性成分的糖果。糖果产品标签上的功能声明正在激增。近年来,在无糖口香糖、能量咀嚼片和糖果中推出的产品数量显着增加。2017 年 5 月,高级和清真认证巧克力制造商 Patchi 在阿拉伯联合酋长国的产能翻了一番,达到 10 公吨,因为需求增加。Patchi 目前在迪拜工业园的工厂通过了清真认证,这是阿拉伯联合酋长国第一家清真豪华巧克力制造商。

Middle East and Africa Confectionery Market

竞争格局

凭借庞大的全球影响力和广泛的分销网络,玛氏公司、亿滋国际、费列罗集团、瑞士莲、雀巢和好时等主要参与者在中东和非洲糖果市场占有重要地位。由于广泛的产品组合、扩大的生产设施和广泛的分销网络,这些公司,如玛氏公司,在所研究的市场中占有显着份额。Dadash Baradar Co. 和 Shirin Asal Co. 等当地制造商的激烈创新和促销活动使盒装分类的需求受益。推出,例如 Galaxy Smooth Dark (Master Foods),

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Chocolates

        1. 5.1.1.1 Softlines/Selflines

        2. 5.1.1.2 Boxed Assortments

        3. 5.1.1.3 Countlines

        4. 5.1.1.4 Molded Chocolate

        5. 5.1.1.5 Other Chocolates

      2. 5.1.2 Gums

      3. 5.1.3 Sugar Confectionery

        1. 5.1.3.1 Mints

        2. 5.1.3.2 Pastilles, Jellies, and Chews

        3. 5.1.3.3 Toffees, Caramels, and Nougat

        4. 5.1.3.4 Other Sugar Confectioneries

      4. 5.1.4 Snack Bars

        1. 5.1.4.1 Cereal Bars

        2. 5.1.4.2 Energy Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 United Arab Emirates

      4. 5.3.4 Qatar

      5. 5.3.5 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Hershey Company

      2. 6.4.2 Mondelez International

      3. 6.4.3 Chocoladefabriken Lindt & Sprungli AG

      4. 6.4.4 Mars Incorporated

      5. 6.4.5 Nestle SA

      6. 6.4.6 Pladis Global

      7. 6.4.7 Afrikoa

      8. 6.4.8 Perfetti Van Melle Group BV

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER

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Frequently Asked Questions

The Middle East & Africa Confectionery Market market is studied from 2016 - 2026.

The Middle East & Africa Confectionery Market is growing at a CAGR of 4.2% over the next 5 years.

Nestle SA, Mondelez International , Chocoladefabriken Lindt & Sprungli AG , Mars Incorporated, Perfetti Van Melle Group B.V. are the major companies operating in Middle East & Africa Confectionery Market.

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