肉类零食市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

肉类零食市场按产品类型(肉干、棒、香肠和其他产品)细分;按分销渠道(便利店、超市/大卖场、在线零售店等)和地理位置(北美、欧洲、亚太地区、南美、中东和非洲)。该报告以百万美元为单位提供了上述所有细分市场的市场规模和价值预测。

市场快照

meat snacks market
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: Asia-Pacific
CAGR: 9.1 %

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市场概况

预计全球肉类零食市场在预测期间(2022 年至 2027 年)的复合年增长率为 9.1%。

最近,行业参与者越来越关注探索传统肉类的可持续和环保替代品,以及消费者转向肉类替代品的消费。COVID-19 的爆发进一步推动了消费者向肉类替代品的转变。虽然牲畜肉并不是疾病传播的真正原因,但由于社交媒体的影响和与肉类和肉制品消费相关的虚假谣言引起的广泛谨慎可能会促使消费者选择肉类替代品,如植物肉和养殖肉,这被认为是更卫生的选择。这些因素在 COVID-19 大流行期间最低限度地减少了肉类零食的消费。

市场受到对富含营养的零食(如 omega-3、铁和维生素 B12)的需求增加的推动,这也是引入强化肉类零食产品的主要参与者。肉干、棍子和香肠等便携式零食使其成为需要健康肉类零食的消费者的便捷选择。

此外,常规/原味肉类零食仍占市场需求的大部分,而基于异国风味的蛋白质预计在预测期内将以更快的速度增长。目前可用的一些首选口味是辣味、山核桃味、烧烤味、烟熏味等。

报告范围

肉类零食是由牛肉、火鸡等不同动物来源制成的移动食品,肉类零食市场按类型、分销渠道和国家进行细分。按类型划分,市场分为肉干、棒、香肠和其他产品类型。按分销渠道,市场分为便利店、大卖场/超市、在线零售店等。按地域划分,全球肉类零食市场分为北美、欧洲、亚太地区、南美以及中东和非洲。对于每个细分市场,市场规模和预测都是按价值(百万美元)进行的。

By Product Type
Jerky
Sticks
Sausages
Other Product Types
By Distribution Channel
Convenience Stores
Hypermarkets/Supermarkets
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Spain
Russia
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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主要市场趋势

对健康零食的需求激增

消费者的零食习惯变得更加复杂,并且往往渴望获得功能性好处。这最终导致对专业零食的需求激增,例如肉类零食是一种由各种肉类制成的快餐产品,包括牛肉、火鸡和猪肉。此外,消费者倾向于寻找蛋白质含量高的零食,而传统的肉类零食正在通过更复杂的风味组合和配方进行彻底改造,以获得天然产品形象。此外,引入不太常见的蛋白质来源,包括火鸡、海鲜和野味,以及通过动力包、酒吧和熟食店扩大冷藏箱中的产品,为该类别提供了新的推动力,并为更多的零食场合提供了机会。

Meat Snacks Market 1

北美收入最高

美国是北美和全球最大的市场,肉类零食作为基本食品消费。值得注意的是,大约 48% 的美国人口,即近 1.6 亿人,经常吃肉类零食和牛肉干。在美国,肉干是 2020 年最受欢迎的肉类开胃菜之一。此外,随着即食蛋白质零食的日益普及,肉干和干肉零食的生产商正在利用这一概念,推出新产品来满足不断增长的需求. 玩家还专注于生产优质产品,旨在以不含防腐剂和添加剂的产品吸引高收入群体的北美消费者,从而推动这一细分市场。

Meat Snacks Market2

竞争格局

由于 Conagra Brands Inc.、Hormel Foods Corporation、Link Snacks Inc. 等各种国际、区域和本地参与者的强大存在,全球肉类零食市场竞争激烈。技术投入一直处于领先地位,这导致许多区域参与者即兴发挥并在这个竞争激烈的行业中前进。主要参与者还专注于在线营销和产品品牌推广的在线分销渠道。随着市场需求向特定地区和异国风味风味的转变,主要企业将重点放在涉及产品和风味创新的长期战略上。

Recent developments

  • In October 2021, Conagra Brands launched Slim Jim weighing in at 3 oz., the meaty wallop. The Slim Jim Original Giant stick delivers 13g of protein per pack.
  • In March 2021, Cherkizovo Group launched its new meat snack product range under the Cherkizovo Premium brand in three groups: pork, chicken, and turkey snacks. The snacks are made of cured and dried meat.
  • In November 2020, Conagra brands rolled out new mild flavors and more meat snacks, seeds, salty snacks, popcorn and sweet treats building on the success of Slim Jim Savage meat sticks.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Jerky

      2. 5.1.2 Sticks

      3. 5.1.3 Sausages

      4. 5.1.4 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Hypermarkets/Supermarkets

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Spain

        5. 5.3.2.5 Russia

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Conagra Brands Inc.

      2. 6.4.2 Hormel Foods Corporation.

      3. 6.4.3 Link Snacks Inc.

      4. 6.4.4 Golden Valley Natural, LLC

      5. 6.4.5 The Meatsnacks Group

      6. 6.4.6 Bridgford Foods Corporation

      7. 6.4.7 Monogram Food Solutions LLC

      8. 6.4.8 Sweetwood Smokehouse

      9. 6.4.9 Wild West Jerky

      10. 6.4.10 Country Archer Jerky Co.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Meat Snacks Market market is studied from 2016 - 2027.

The Meat Snacks Market is growing at a CAGR of 9.1% over the next 5 years.

The Meat Snacks Market is valued at 12 Billion USD in 2016.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

Asia-Pacific holds highest share in 2021.

Conagra Brands Inc., Hormel Foods Corporation., The Meatsnacks Group, LINK SNACKS, INC. , Golden Valley Natural, LLC are the major companies operating in Meat Snacks Market.

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