市场快照
| Study Period: | 2016 - 2026 |
| Base Year: | 2021 |
| Fastest Growing Market: | Asia Pacific |
| Largest Market: | North America |
| CAGR: | 5.03 % |
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市场概况
预计在 2020-2025 年的预测期内，油炸薯片市场的复合年增长率为 5.03%。
- 炸薯片主要受到世界各地不同人群的消费者的喜爱，尤其是千禧一代。由此可见，厂家以民族风味为主，在国外拓展业务，满足不同口味消费者的需求。
- 世界上一些最大的油炸薯片市场包括美国、加拿大、墨西哥、俄罗斯和中国，美国是最成熟的市场之一。
报告范围
油炸薯片市场按口味、分销渠道和地理位置进行细分。按口味类型，市场已细分为原味和咸味薯片和调味薯片。通过分销渠道，研究的市场可以细分为大卖场/超市、便利店、在线渠道和其他分销渠道。此外，该报告还考虑了在成熟经济体和新兴经济体研究的市场，包括北美、欧洲、亚太、南美、中东和非洲。
| By Flavor | |
| Plain and Salted | |
| Flavored |
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| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
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主要市场趋势
咸味小吃支出增加
由于更快的生活方式改变，消费者选择方便的食品来进行移动消费，这影响了咸味零食产品的人均支出，尤其是薯片。忙碌的生活方式，加上长时间的工作，促使消费者从精致的午餐和正餐转向办公桌小吃和包装食品，从而推动了薯片的销售。此外，各种咸味零食产品的便捷供应以及全球主要参与者日益强大的分销网络正在鼓励消费者购买咸味零食产品。这是由于现代分销渠道，如超市、大卖场和在线零售店，鼓励消费者购买更大的包装尺寸以减少他们去商店的次数，以便他们努力实现物有所值。因此，这些也推动了对油炸土豆零食的更高需求。
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北美市场份额最大
美国被认为是全球油炸薯片消费量最高的国家。在预测期内，口味数量的增加和对快餐小吃的需求激增有望为市场做出贡献。此外，为了满足美国消费者对口味和偏好的不同需求，薯片制造商正在响应消费者对口味选择的需求，提供多种选择，例如切达干酪和酸奶油、烧烤、甜辣、番茄酱和起司。此外，减少脂肪的油炸薯片的需求也在增加。此外，该地区的高零食消费，加上对随身零食选择的需求不断增长，主要推动了该国的市场增长。
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竞争格局
随着对薯片的需求不断增长以及全球消费者消费模式的动态变化，公司正试图通过推出新口味并在全球范围内扩张来创新其产品组合。全球油炸薯片市场的一些主要参与者是 Kettle Foods Inc.、ITC Limited、百事可乐公司、Herr's Foods Inc. 和 Burts Potato Chips Ltd.。
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Flavor
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5.1.1 Plain and Salted
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5.1.2 Flavored
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5.2 By Distribution Channel
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5.2.1 Supermarkets/Hypermarkets
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5.2.2 Convenience Stores
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5.2.3 Online Retail Stores
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5.2.4 Other Distribution Channels
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5.3 Geography
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5.3.1 North America
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5.3.1.1 United States
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5.3.1.2 Canada
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5.3.1.3 Mexico
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5.3.1.4 Rest of North America
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5.3.2 Europe
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5.3.2.1 Spain
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5.3.2.2 United Kingdom
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5.3.2.3 Germany
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5.3.2.4 France
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5.3.2.5 Italy
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5.3.2.6 Russia
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5.3.2.7 Rest of Europe
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5.3.3 Asia-Pacific
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5.3.3.1 China
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5.3.3.2 Japan
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5.3.3.3 India
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5.3.3.4 Australia
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5.3.3.5 Rest of Asia-Pacific
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5.3.4 South America
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5.3.4.1 Brazil
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5.3.4.2 Argentina
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5.3.4.3 Rest of South America
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5.3.5 Middle-East and Africa
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5.3.5.1 South Africa
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5.3.5.2 Saudi Arabia
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5.3.5.3 Rest of Middle-East and Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Kettle Foods Inc.
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6.4.2 Intersnack Foods
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6.4.3 ITC Limited
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6.4.4 Great Lakes Potato Chips Co.
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6.4.5 PepsiCo Inc.
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6.4.6 Orkla ASA
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6.4.7 Burts Potato Chips Ltd
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6.4.8 Calbee Inc.
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6.4.9 UTZ Quality Foods Inc.
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6.4.10 The Kellogg Company
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Fried Potato Chips Market market is studied from 2016 - 2026.
What is the growth rate of Fried Potato Chips Market?
The Fried Potato Chips Market is growing at a CAGR of 5.03% over the next 5 years.
Which region has highest growth rate in Fried Potato Chips Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Fried Potato Chips Market?
North America holds highest share in 2021.
Who are the key players in Fried Potato Chips Market?
Kettle Foods Inc., PepsiCo Inc., Orkla ASA, Intersnack Foods , ITC Limited are the major companies operating in Fried Potato Chips Market.
