亚太护发素市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太地区护发素市场按产品类型(强效护发素、传统护发素和其他护发素)、分销渠道(超市/大卖场、专卖店、电子商务、药店/药店、其他分销渠道)细分,和地理。

市场快照

Asia-Pacific hair conditioner market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.34 %
Asia-Pacific hair conditioner market size

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市场概况

在 2020 年至 2025 年的预测期内,亚太地区护发素市场预计将以 5.34% 的复合年增长率增长。

  • 不断变化的时尚趋势以及对新的、更有效和更安全的护发产品的意识的提高导致这些产品的使用显着增加,进而推动了该地区的护发素市场。
  • 此外,随着头发稀疏和脱发的发生率增加,护发产品有望获得吸引力,因为消费者正在寻找非手术程序和家用产品来克服这些问题。

Scope of the report

Asia-Pacific Hair Conditioner market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into Intensive Hair Conditioner, Traditional Hair Conditioner, Other Hair Conditioner. On the basis of the distribution channels, the market is segmented into Supermarkets/Hypermarkets, Speciality Stores, E-Commerce, Pharmacies/Drugstore, Other Distribution Channels. On the basis of geography, the report provides a regional analysis, which includes China, Japan, India, Australia, and the Rest of Asia-Pacific.

By Product Type
Intensive Hair Conditioner
Traditional Hair Conditioner
Other Hair Conditioner
By Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Pharmacies/Drugstore
E-Commerce
Other Distribution Channels
By Geography
China
Japan
India
Australia
Rest of Asia-Pacific

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主要市场趋势

对有机护发产品的需求不断增长

消费者对天然和植物成分的偏好增加,这些成分对头发调理具有功能性影响,推动了市场的发展。此外,中国、印度和日本消费者对草药和植物药的传统知识相当高,这支持了市场增长。品牌正在积极投资研发以进入区域天然护发市场。该地区对有机护发产品的需求预计将大幅增长。此外,不断增长的个人护理行业有望提振亚太地区的市场。

Asia-Pacific hair conditioner market share

印度是护发市场增长最快的国家

印度护发市场预计将创下亚太地区最快的增长率。不断变化的消费者动态,加上不断提高的产品意识,已被确定为市场的主要驱动力。这些变化主要是由于千禧一代人口众多、向城市迁移以及女性就业率上升。这种向城市的迁移直接影响了传统护发产品的市场。同时,城市的现有人口是专卖店、电子商务网站,尤其是沙龙销售额上升的原因,进而推动了该国的护发素市场。

 Asia-Pacific hair conditioner market growth

竞争格局

亚太地区护发素市场竞争激烈,跨国品牌占据市场一大部分。然而,国内品牌在植物和天然产品类别中的占有率越来越高。传统护发素专注于活性成分的收购和新产品创新是玩家采取的主要策略。所研究市场中的一些主要参与者包括宝洁公司、欧莱雅公司、强生消费品公司、联合利华等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Intensive Hair Conditioner

      2. 5.1.2 Traditional Hair Conditioner

      3. 5.1.3 Other Hair Conditioner

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Pharmacies/Drugstore

      4. 5.2.4 E-Commerce

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Co.

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Johnson & Johnson Consumer Inc.

      4. 6.3.4 Unilever

      5. 6.3.5 Amway

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Revlon Inc

      8. 6.3.8 New Avon LLC

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Hair Conditioner Market market is studied from 2016 - 2026.

The Asia-Pacific Hair Conditioner Market is growing at a CAGR of 5.34% over the next 5 years.

Procter & Gamble Co., L'Oreal S.A., Johnson & Johnson Consumer Inc., Unilever, Amway are the major companies operating in Asia-Pacific Hair Conditioner Market.

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