非洲运动饮料市场 – 增长、趋势和预测(2022 - 2027 年)

非洲运动饮料市场按包装(PET 瓶和罐)、分销渠道(超市/大卖场、便利店、在线零售店和其他渠道)和地理位置细分

市场快照

Africa Sports Drink Market Summary
Study Period: 2016-2025
Base Year: 2021
CAGR: 3.57 %

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市场概况

在 2020-2025 年的预测期内,非洲运动饮料市场预计将以 3.57% 的复合年增长率增长。

  • 随着城市化进程的加快和消费者对健康重要性的认识不断提高,非洲等高增长潜力地区的运动饮料市场正在蓬勃发展,预计将提供巨大的增长机会。
  • 在非洲地区,许多体育活动正吸引着中老年人的兴趣。人们越来越多地参与娱乐活动,也越来越意识到营养的重要性,这是运动饮料市场升级的主要因素。

Scope of the report

The scope of Africa Sports Drink Market is segmented by packaging and distribution channel .On the basis of packaging, the market is segmented into PET bottles and cans. On the basis of distribution channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores and Other Channels. The market is segmented by Geography into South Africa, Egypt and Rest of Africa.

Packaging Type
PET Bottle
Can
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Channels
Geography
South Africa
Egypt
Rest of Africa

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主要市场趋势

健康与保健的新兴趋势

运动饮料在参与体育锻炼的个人和运动员中越来越受欢迎。千禧一代人群对运动表现出浓厚的兴趣,倾向于健身,更多的购买能力并愿意购买健康产品,从而推动了市场。消费趋势的转变也鼓励运动饮料制造商开发符合消费者兴趣的新产品。人们对身体健康的兴趣越来越大,健身俱乐部和健身中心的数量在最近几年出现了。这些机构的增长是预测期内运动饮料市场的推动力之一。  

africa-sports-drink-market

南非引领市场

运动饮料市场是一个生活方式驱动的市场。对身体健康和健康生活方式的日益关注是运动饮料市场的主要增长动力。此外,日益增长的健身趋势正在赶上其他地区并推动市场销售数字。由于区域市场制造商在定制运动饮料时使用的甜味剂不含或含有低卡路里,预计对天然甜味剂的需求激增也将推动非洲运动饮料市场的增长。

africa-sports-drink-market

竞争格局

运动饮料市场竞争适度。市场上的知名公司包括百事可乐公司、可口可乐公司和 TIGER BRANDS 等。市场参与者采用的关键策略是扩张、创新和新产品发布,以保持市场竞争力。这些公司一直在推出包含天然成分和添加剂的新产品和创新产品,以使其产品在现有产品中独树一帜。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Packaging Type

      1. 5.1.1 PET Bottle

      2. 5.1.2 Can

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Channels

    3. 5.3 Geography

      1. 5.3.1 South Africa

      2. 5.3.2 Egypt

      3. 5.3.3 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Tiger Brands

      2. 6.3.2 Coca Cola Company

      3. 6.3.3 AJE Group

      4. 6.3.4 Britvic PLC

      5. 6.3.5 Pepsico, Inc.

      6. 6.3.6 Abbott Labotratories

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Africa Sports Drink Market market is studied from 2016 - 2025.

The Africa Sports Drink Market is growing at a CAGR of 3.57% over the next 5 years.

Energade, Coca Cola Company, Abbott, PepsiCo. are the major companies operating in Africa Sports Drink Market.

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