中国运动饮料市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中国运动饮料市场按包装(PET瓶和罐)细分;以及按分销渠道(超市/大卖场、便利店、网上零售店和其他渠道)。

市场快照

China Sports Drink Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.76 %

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市场概况

预计中国运动饮料市场在预测期内(2020-2025 年)的复合年增长率为 4.76%。

  • 与备受瞩目的体育赛事相关的广告是中国运动饮料市场的主要驱动力。该策略引起了年轻消费者的共鸣,他们是运动饮料行业的主要目标群体。出于健身原因参加体育活动的消费者数量也推动了对运动饮料的需求。
  • 此外,如今消费者越来越意识到产品的成分,这引发了清洁标签运动饮料在该国的流行。随着该国对健康问题的日益关注,对由甜叶菊等天然成分制成的营养丰富、低热量的运动饮料作为更健康的糖替代品的需求不断增加。

报告范围

中国运动饮料市场按包装分为 PET 瓶和罐。按分销渠道,市场分为超市/大卖场、便利店、网上零售店和其他渠道。其他分销渠道包括自动售货机和药店。

By Packaging Type
Bottle (Pet/Glass)
Can
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels

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主要市场趋势

健身管理计划越来越受欢迎

由于运动前和运动后补充剂重要性的提高,生活方式用户和休闲用户越来越多地采用运动饮料,预计将在未来几年推动市场的增长。中国消费者正受到补充剂的影响,并在健身方面投入巨资。运动饮料的消费便利,例如具有可识别成分和先进配方的即饮产品,是该地区发展中成功的关键。

china-sports-drink-market

该国对功能性饮料的需求不断增加

随着消费者越来越注重保持健康,功能性饮料市场正在快速增长。在发达市场,饮料不再仅仅被视为一种速食饮品。然而,它们已成为更方便的营养和食品补充剂产品。该国深受消费者对蛋白质、健康、天然和“无”趋势的关注的强烈影响。推动市场增长的消费群体包括寻求活力的老年消费者、愿意尝试具有健康益处的新产品的千禧一代,以及寻求“快速健康”的忙碌消费者。

china sports drink market2

竞争格局

市场参与者采用的关键策略是扩张、创新和新产品发布,以保持市场竞争力。这些公司一直在推出包含天然成分和添加剂的新产品和创新产品,以使其产品在现有产品中独树一帜。中国运动饮料市场的主要参与者包括 AJE 集团、百事可乐、可口可乐公司、Lucozade、达能、Staminade 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Packaging Type

      1. 5.1.1 Bottle (Pet/Glass)

      2. 5.1.2 Can

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 AJE Group

      2. 6.4.2 PepSico Inc

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Lucozade

      5. 6.4.5 DANONE

      6. 6.4.6 Staminade

      7. 6.4.7 Otsuka Pharmaceutical Co. Ltd

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The China Sports Drink Market market is studied from 2016 - 2026.

The China Sports Drink Market is growing at a CAGR of 4.76% over the next 5 years.

AJE Group, PepSico Inc, The Coca-Cola Company, Lucozade, DANONE are the major companies operating in China Sports Drink Market.

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