Wheat Flour Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Wheat Flour Market is segmented by Type (Whole Wheat Flour, All-Purpose Flour, and Others); Category (Organic, Conventional); End User (Hotel, Restaurants, and Catering (HoReCa), Retail, Industrial Manufacturing), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Wheat Flour Market Size

Wheat Flour Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.70 %
Fastest Growing Market Europe
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Wheat Flour Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Wheat Flour Market Analysis

The wheat flour market is projected to register a CAGR of 4.7% during the forecast period, 2022-2027.

The rising popularity of processed foods among worldwide consumers is driving market growth as wheat flour is one of the key ingredients used in many convenience foods, including bakery products such as bread, snacks such as biscuits, waffles, and ready-to-eat meals. Due to the expanding food industry and better economic situations, consumers in both developed and emerging nations are more likely to favor ready-to-eat packed meals.

Moreover, wheat flour is used extensively owing to the presence of gluten, a protein that provides strength and elasticity to the dough as well as adds to the texture of baked products. The flour enhances the food product's texture and flavor characteristics. Therefore, the popularity of instant foods such as instant noodles, and ready-to-cook tortillas among others are driving the growth of the wheat flour market. Additionally, the high demand for clean-label food ingredients due to the increased health consciousness among consumers is driving the demand for different variants in wheat flour such as gluten-free wheat flour, organic wheat flour, and fortified wheat flour globally.

Wheat Flour Market Trends

This section covers the major market trends shaping the Wheat Flour Market according to our research experts:

Rising Demand for Organic Wheat Flour

The demand for organic foods has increased as these foods are produced in an agricultural system that provides food that is free from toxic pesticides, synthetic fertilizers, and genetically modified organisms (GMOs). Consumers across different parts of the global market are perceiving organic food as more nutritious and safe for the environment and human health due to the rising prevalence of several chronic diseases such as diabetes, cancer, and heart disorders, which in turn drive the demand for organic wheat flour. In response to the shift in consumer preferences, wheat flour manufacturers are also offering different packaging sizes of organic wheat flour for retail markets. For instance, in August 2021, Cascade Organic Flour expanded its line of retail flour products with the launch of 5-lb retail bags of organic all-purpose flour. In addition, the demand for organic packaged food such as bread, noodles, pasta, pizza, and other bakery products is further driving the demand for organic wheat flour in the industrial manufacturing sector.

Wheat Floor Market: Sales value of organic fresh bakery and patisserie products in France, In EUR Million, 2017-2020

Asia-Pacific Region Dominates the Market

The consumption of wheat flour is high in Asia-Pacific Region as wheat flour is used in the preparation of the majority of the staple foods. Further, the wheat flour demand in the region has been boosted by an increasing number of eateries, cafes, and independent food service operators to cater to the rising food demand of the larger population across key countries such as India and China. For instance, according to the US Department of Agriculture in the 2021- 2022 marketing year, China consumed about 148.5 million metric tons of wheat whereas India consumed 104.2 million metric tons of wheat. In the Asia-Pacific region, China holds the largest market share for wheat flour. Consumers in the Asia-Pacific region have shifted from rice to wheat-based products due to the presence of fewer carbohydrates in wheat compared to rice. Consumers in the region are inclined towards brown bread, and whole wheat bread as these types of bread are rich in nutrition. Moreover, the increasing adoption of western foods such as pizza, burgers, and pasta among others is driving the high demand for wheat flour in the packaged food industry and HoReCa sector.

Wheat Floor Market: Market Size (%), By Geography, Global, 2021

Wheat Flour Industry Overview

The wheat flour market is highly fragmented with many organized and unorganized players in the industry. The major players in the industry include Generals Mills, ITC Limited, Conagra Brands, Inc, and Archer Daniels Midland Company, among others. The key players are actively involved in mergers and acquisitions and enhancing their distribution capabilities to expand their geographical presence. Moreover, several food processing companies are entering the wheat flour market to capture emerging business opportunities. For instance, in June 2021, Parle Products, a packaged foods company launched its entry into the branded wheat flour market with the launch of Parle G Chakki Atta. The product is launched in both urban and rural markets in the north and west parts of India.

Wheat Flour Market Leaders

  1. ITC Limited

  2. General Mills Inc

  3. Cargill Incorporated

  4. Ardent Mills LLC

  5. Grain Craft

*Disclaimer: Major Players sorted in no particular order

Wheat Flour Market Concentration
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Wheat Flour Market News

  • In May 2022, Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) which sells products under the Amul brand launched organic whole wheat flour. Amul organic wheat flour will be available in two pack sizes and the product will be launched at Amul Parlors and leading retail stores across Gujarat, India.
  • In December 2021, Ardent Mills, the premier flour-milling and ingredient company, acquired all the business assets of Firebird Artisan Mills, a leading gluten-free, specialty grain, and pulse milling company.

Wheat Flour Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Whole Wheat Flour

      2. 5.1.2 All-Purpose Flour

      3. 5.1.3 Others

    2. 5.2 By Category

      1. 5.2.1 Organic Wheat Flour

      2. 5.2.2 Conventional Wheat Flour

    3. 5.3 By End User

      1. 5.3.1 Hotel, Restaurants, and Catering (HoReCa)

      2. 5.3.2 Retail

        1. Supermarket/Hypermarket

        2. Convenience Stores

        3. Online Retail Stores

        4. Other Distribution Channels

      3. 5.3.3 Industrial Manufacturing

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. Saudi Arabia

        2. United Arab Emirates

        3. South Africa

        4. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 General Mills Inc

      2. 6.3.2 Grain Craft

      3. 6.3.3 ITC Limited

      4. 6.3.4 Cargill Incorporated

      5. 6.3.5 Allied Pinnacle Pty Limited

      6. 6.3.6 Archer Daniels Midland Company

      7. 6.3.7 The King Milling Company

      8. 6.3.8 Wudeli Flour Mill Group

      9. 6.3.9 Ardent Mills LLC

      10. 6.3.10 Manildra Milling Pvt Ltd



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Wheat Flour Industry Segmentation

Wheat flour is made by grinding or milling the wheat grain and contains all the constituents of the wheat kernels. The global wheat market (henceforth referred to as the market studied) is segmented by type, category, distribution channel, and geography. By type, the market is segmented into whole wheat flour, all-purpose flour, and others. By category, the market is segmented into organic and conventional. By end user, the market is segmented into hotels, restaurants, catering (HoReCa); retail; and industrial manufacturing. Retail is further sub-segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Whole Wheat Flour
All-Purpose Flour
By Category
Organic Wheat Flour
Conventional Wheat Flour
By End User
Hotel, Restaurants, and Catering (HoReCa)
Convenience Stores
Online Retail Stores
Other Distribution Channels
Industrial Manufacturing
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
United Arab Emirates
South Africa
Rest of Middle East & Africa
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Wheat Flour Market Research FAQs

The Wheat Flour Market is projected to register a CAGR of 4.70% during the forecast period (2024-2029)

ITC Limited, General Mills Inc, Cargill Incorporated, Ardent Mills LLC and Grain Craft are the major companies operating in the Wheat Flour Market.

Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Wheat Flour Market.

The report covers the Wheat Flour Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Wheat Flour Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Wheat Flour Industry Report

Statistics for the 2024 Wheat Flour market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wheat Flour analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Wheat Flour Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)