Wearable Devices in Sports Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Wearable Devices in Sports Market are segmented by Device Type (Fitness & Heart Rate Monitors, Smart Clothing, GPS Trackers) and Geography.

Market Snapshot

Wearable Devices in Sports Market
Study Period: 2020-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 9.82 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Wearable Devices in Sports Market is expected to grow at a CAGR of 9.82% over the forecast period. The wearable technology and devices market is unfolding at a rapid pace. With the industry going towards a focal point, businesses are prioritizing service enhancement, apart from adding additional new features to the device itself. Wearable devices have remained a significant part of the sports industry, supporting the athlete to stick to daily routines and giving important information on various parameters it is programmed to control. Integration of analytics tools for better evaluating and analyzing this data to improve the performance or handling of overall personal fitness has sustained the need for wearable devices in the sports industry.

  • The growth in the wearables market can be attributed to increasing demand coupled with the propagation and suitability of improved communications protocol and miniaturization of sensor technology. Sensors and wearable devices can be combined into multiple accessories such as wristwear, garments, shoes, and eyeglasses because of their compressed or compact size and superior integration technologies.
  • The factors influencing wearable devices in the sports market include the entry of big players, portable and comfortable usage, elevated healthcare awareness, the soaring cost of manufacturing, and technological progressions. These essential factors have encouraged the adoption of wearable devices. Wearable devices such as activity trackers, smartwatches, and smart clothing are preferred among customers, owing to their numerous advantages, including portable usage and the most modern and advanced technological advancements.
  • Wearable electronic devices find various applications in fitness and sports for controlling and monitoring parameters such as heart rate, calorie consumption, sleep, and blood pressure. Wearable devices permit a user to check health-related information on their smart wearables.
  • One of the main obstacles anticipated to restrain the market's expansion during the forecast period is the high cost of innovative wearable technology. Most firms in this sector are releasing their products under the category of premium products, which are not affordable for many users and restrict the products from reaching economies of scale.
  • The COVID-19 pandemic has positively impacted the Wearable Devices in Sports Market. By incorporating artificial intelligence (AI) technology into fitness, COVID-19 has accelerated the creation of fitness apps for athletics. Apple has updated the Cardiogram app, which analyses users' heart rates, with a new sleeping beat per minute (BPM) feature for users with COVID-19 to monitor heart rate changes.

Scope of the Report

Wearable technology (also called wearable gadgets) that athletes and sports teams use is considered in the market scope. Wearables used for sports, like consumer wearables, often incorporate tracking information associated with health and fitness. Sports wearables work with other analytical applications that provide actionable insights to increase productivity and future planning. These wearable devices have minute motion sensors to capture data and synchronize with mobile devices.

The Wearable Devices in Sports Market are segmented by Device Type (Fitness & Heart Rate Monitors, Smart Clothing, GPS Trackers) and Geography.

By Device Type
Fitness & Heart Rate Monitors
Smart Clothing
GPS Trackers
Other Devices(cameras etc)
North America
Asia Pacific
Latin America
Middle East & Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Smart Clothing Set to be a Significant Contributing Factor Towards the Growth of the Market

  • Smart clothing/textiles are fabrics that are manufactured and designed to integrate technologies that offer the wearer increased functionality. These textiles have various potential applications, such as communicating with other devices, conducting energy, transforming into different materials, and protecting the wearer from environmental hazards. Increasing R&D towards wearable textile-based personal systems, e.g., health monitoring, protection, safety, and healthy lifestyle, gained strong interest over the last few years.
  • Smart fabrics and interactive textiles activities include personal sports management through integration, validation, and use of bright clothing and other networked mobile devices, as well as projects targeting the integration of sensors/actuators, energy sources, processing, and communication within the clothes to enable personal applications such as safety/ protection, emergency.
  • Various types of smart clothing, from socks and gloves to pants, shirts, and bras, are increasingly utilized to monitor sports activity and gather formerly unavailable but noticeably precious data. This affords an unlimited possibility to look at athletes for the duration of training and competition, providing more effective training and higher protection protocols.
  • Smart clothes allow users to identify violations within the organs' structures and help determine the factors that affect the results in sports. Smart clothing helps in the prevention of injuries and fatigue, the timely identification of diagnosis of functional disorders in athletes, and identifying the first signs of pathological conditions. At the same time, stationary periodic examinations are not always informative. Screening-evaluation of the body's functional state is possible during the period of stress and rest. Such advantages are driving the market growth.
  • Further, with smart clothing, the more significant function is the passive function, where sensors monitor the athlete, either physiological measurements or physical movements. It can make smart evaluations based on the data and delivers real-time feedback suggesting that the athlete work harder, rest, or correct their technique. Because of this analysis, the players or the team can be benefited. Sports organizations are giving priority to these analyses in sports, which is driving the market growth.
Wearable Devices in Sports Market

North America to Provide Significant Opportunities

  • Internet and cloud technology penetration, the emergence of professional leagues, and the digitalization of sports are driving the adoption of sports technology in North America, especially in the US. Wearables are already popular in the US soccer culture.
  • The US Soccer athletes have been wearing them while playing for many years. Companies like STATSports and Catapult Sports, which are popular in the GPS tracking space, have greatly benefitted from these trends.
  • The increasing demand for wristwear and bodywear products has led to the growth of wearable devices in North America's consumer products sector. Additionally, US-based companies' increasing developments and innovations have contributed most significantly to the region's market and, specifically, in the United States, resulting in a significant increase in the usage of wearable devices.
  • The factors influencing the North American market include major market players, portable and comfortable usage, expanded healthcare awareness, the hovering fee of manufacturing, and technological progressions. These vital elements have advocated the adoption of wearable devices for sports in the region. Wearable gadgets, including pastime trackers, smartwatches, and bright clothing, are desired amongst customers due to their numerous advantages, transportable utilization, and maximum current and superior technological advancements.
  • Furthermore, significant growth in strategic developments, such as partnerships, and acquisitions, is witnessed in the region to boost the market growth rate. In January 2021, Google announced closing the USD 2.1 billion acquisition of Fitbit, an American Company. Fitbit Sense is Fitbit's newest and most advanced health and fitness wristwatch. It includes stress management tools and new ways to manage heart health, such as an ECG app to check for atrial fibrillation.
Wearable Devices in Sports Market

Competitive Landscape

The wearable devices in the sports market are moderately competitive and mostly comprised of startups. Several sportswear brands have entered the market. With the increasing importance of performance and rising levels of competition in the sporting industry, the market is poised to witness substantial growth over and beyond the forecast period. Overall, the market provides significant opportunities for technology companies that target the niche (sports) in the large wearables market.

  • January 2022 - The pitching-focused company KineticPro Performance, established by former professional pitcher Casey Mulholland, has partnered with Nextiles, a maker of smart fabric technology. Real-time biomechanical analysis of the arm would be provided by the KineticPro Sleeve using thread-based sensors that have been carefully positioned directly over the elbow. The elbow force and arm torque could be measured because of the mechanical changes caused by bending, stretching, and twisting the fabric using Nextiles' sensors.
  • January 2022 - To address the performance data requirements of athletes and sports enthusiasts, Mojo Vision has been developing several strategic partnerships with fitness businesses. Adidas Running (running/training), Trailforks (cycling, hiking/outdoors), Wearable X (yoga), Slopes (snow sports), and 18Birdies would be among the company's original partners. Mojo Vision would investigate further smart contact lens interfaces and experiences to comprehend and enhance data distribution of data for athletes of various skill levels.
  • May 2022 - Realtrack, a Spanish maker of sports wearable technology, has been acquired by Agile Sports Technologies, Inc.'s Hudl. The WIMU PRO system, Realytrack's flagship athlete monitoring tool, measures athletes' workload, intensity, healing, and recovery during practices and games. With the help of this acquisition, Hudl can join the wearable and player monitoring market.

Major Players

  1. Catapult Sports Pty Ltd.

  2. Sensoria Inc.

  3. STATSports Group

  4. Garmin Ltd.

  5. Zepp US Inc.

Wearable Devices in Sports Market

Recent Development

  • August 2022 - The human performance business WHOOP and Penn State Intercollegiate Athletics have partnered to use WHOOP wearable technology and personalized health insights to improve student-athlete wellness. A WHOOP 4.0 rollout across the athletic department and a comprehensive student-athlete health and engagement program are part of this new multi-year cooperation.
  • June 2022 - Garmin Ltd. introduced the Forerunner 955 Solar, the company's first dedicated running smartwatch featuring solar charging. The Forerunner 955 Solar features a Power Glass solar charging lens, providing athletes with up to 20 days of battery life in smartwatch mode1 and up to 49 hours in GPS mode2. The smartwatch features an always-on, full-color display that is easily read in direct sunlight. The responsive touchscreen, coupled with the traditional 5-button design, allows fast access to standard health features, easier map control, etc.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Demand for Data-Driven Decisions and Operations

      2. 4.2.2 Increasing Sports Events, Online and Offline

      3. 4.2.3 Portable and Convenient Usage

    3. 4.3 Market Restraints

      1. 4.3.1 High Initial Investment and Budget Constraints

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Device Type

      1. 5.1.1 Fitness & Heart Rate Monitors

      2. 5.1.2 Smart Clothing

      3. 5.1.3 GPS Trackers

      4. 5.1.4 Other Devices(cameras etc)

    2. 5.2 Geography

      1. 5.2.1 North America

      2. 5.2.2 Europe

      3. 5.2.3 Asia Pacific

      4. 5.2.4 Latin America

      5. 5.2.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Garmin Ltd.

      2. 6.1.2 Zepp US Inc.

      3. 6.1.3 Catapult Sports Pty Ltd.

      4. 6.1.4 Kinexon GmbH

      5. 6.1.5 Sensoria Inc

      6. 6.1.6 ShotTracker Inc.

      7. 6.1.7 STATSports Group

      8. 6.1.8 EXELIO SRL(GPEXE)

      9. 6.1.9 GPSports Systems(Catapult)

      10. 6.1.10 List not Exhaustive

    2. *List Not Exhaustive


**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Wearable Devices in Sports Market market is studied from 2020 - 2027.

The Wearable Devices in Sports Market is growing at a CAGR of 9.82% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Catapult Sports Pty Ltd., Sensoria Inc., STATSports Group, Garmin Ltd., Zepp US Inc. are the major companies operating in Wearable Devices in Sports Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!