Water Enhancer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Water Enhancer Market Analysis

The global water enhancer market is projected to grow at a CAGR of 10.4% during the forecast period (2020 - 2025).

• In the global market place, product concentrates like water enhancers are becoming an increasingly common trend in retail. In general, smaller pack sizes provide convenience to the consumers, add value for retailers in terms of value by shelf space, and add margins to the manufacturers.
• Amidst the global rise in coronavirus cases and consumers' diligence to buy priority products like staples, medications, and health-oriented food and beverage, led water enhancer to take a backseat, primarily in developing regions, such as South America, and Asia-Pacific. However, the health trend induced among consumers followed by a fatal pandemic is anticipated to stay with consumers for the long term, leading them to buy healthier alternatives of common food products, such as replacing sodas with health-benefiting water enhancer.

Water Enhancer Industry Segments

The global water enhancer market offers the product through pharmacy & health store, convenience store, hypermarket/supermarket, online channel, other points of sales. The study also covers the geographic analysis of the regions including North America, Europe, Asia-Pacific, Rest of the world

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Water Enhancer Market Trends

This section covers the major market trends shaping the Water Enhancer Market according to our research experts:

Rising Demand for Non - Carbonated, Nutritious Drinks

Carbonation is a process in which carbon dioxide is dissolved in water at low temperatures and high pressures. It is accepted globally in a number of drinks. But, this taste comes at the cost of some health effects, which has become a major subject of concern for many health-conscious consumers. According to New York-based Beverage Marketing Corporation, the US CSD market growth declined 1.6 percent from the 2012-2017 timeframe. As the demand for carbonated beverages continues to decline, liquid concentrates provide an attractive add-on opportunity for both tap water drinkers and bottled water customers to reverse the slumping beverages sale. Owing to the rising consumer preferences for functional ingredients, the demand for functional beverages in the global market has lead to increased demand from people seeking healthy drinking options. This has led to a boost in the demand for water enhancers, which are attributed to providing functional properties to water.

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