Water Enhancer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global water enhancer market is segmented by Distribution Channel into Pharmacy & Health Store, Convenience Store, Hypermarket/Supermarket, Online Channel, Others & by Geography

Market Snapshot

Enhanced Water Market Forecast
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 10.4 %
Water Enhancer Market Major Players

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Market Overview

The global water enhancer market is projected to grow at a CAGR of 10.4% during the forecast period (2020 - 2025).

  • In the global market place, product concentrates like water enhancers are becoming an increasingly common trend in retail. In general, smaller pack sizes provide convenience to the consumers, add value for retailers in terms of value by shelf space, and add margins to the manufacturers.
  • Amidst the global rise in coronavirus cases and consumers' diligence to buy priority products like staples, medications, and health-oriented food and beverage, led water enhancer to take a backseat, primarily in developing regions, such as South America, and Asia-Pacific. However, the health trend induced among consumers followed by a fatal pandemic is anticipated to stay with consumers for the long term, leading them to buy healthier alternatives of common food products, such as replacing sodas with health-benefiting water enhancer.

Scope of the Report

The global water enhancer market offers the product through pharmacy & health store, convenience store, hypermarket/supermarket, online channel, other points of sales. The study also covers the geographic analysis of the regions including North America, Europe, Asia-Pacific, Rest of the world

By Distribution Channel
Pharmacy & Health Store
Convenience Store
Online Channel
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of the World
South America
Middle East and Africa

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Key Market Trends

Rising Demand for Non - Carbonated, Nutritious Drinks

Carbonation is a process in which carbon dioxide is dissolved in water at low temperatures and high pressures. It is accepted globally in a number of drinks. But, this taste comes at the cost of some health effects, which has become a major subject of concern for many health-conscious consumers. According to New York-based Beverage Marketing Corporation, the US CSD market growth declined 1.6 percent from the 2012-2017 timeframe. As the demand for carbonated beverages continues to decline, liquid concentrates provide an attractive add-on opportunity for both tap water drinkers and bottled water customers to reverse the slumping beverages sale. Owing to the rising consumer preferences for functional ingredients, the demand for functional beverages in the global market has lead to increased demand from people seeking healthy drinking options. This has led to a boost in the demand for water enhancers, which are attributed to providing functional properties to water.

Water Enhancer Market Share

North America Dominates the Global Market

The market for water enhancers has been increasing at a rapid pace, especially in the developed markets like the United States, where consumers are well aware of product differentiation and have easy accessibility to growing product categories. Additionally, consumers have been looking for convenient products to keep themselves hydrated and stay healthy in their regular chore life. People opt for mini-bottles of water drops, concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops are claimed to contain health-based ingredients. Moreover, the shift in consumer preference for nutrient enabled functional drinks from Carbonated Soft Drinks (CSD) increases the potential demand for water enhancers.

Enhanced Water Market Growth

Competitive Landscape

The global water enhancer market is highly consolidated and is dominated by players, such as Kraft Foods, Coca-Cola, PepsiCo, Nestle, Cott beverages, among others. Companies are now focusing on broader platforms such as online distribution channels for the marketing and branding of their products to attract more customers.​ In order to attain a larger share in the market studied, manufacturers are revitalizing their product portfolios by presenting a premium sized version of the product range through existing brands or new launches.

Major Players

  1. PepsiCo Inc.

  2. Nestle S.A.

  3. The Coca-Cola Company

  4. The Kraft Heinz Company

  5. Jel Sert

PepsiCo Inc., Nestle S.A., The Coca-Cola Company, The Kraft Heinz Company, Jel Sert

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Pharmacy & Health Store

      2. 5.1.2 Convenience Store

      3. 5.1.3 Hypermarket/Supermarket

      4. 5.1.4 Online Channel

      5. 5.1.5 Others

    2. 5.2 By Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 Rest of the World

        1. South America

        2. Middle East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo Inc.

      2. 6.4.2 Nestle S.A.

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 The Kraft Heinz Company

      5. 6.4.5 Jel Sert

      6. 6.4.6 SweetLeaf Stevia Sweetener

      7. 6.4.7 Nuun

      8. 6.4.8 Dyla LLC

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Water Enhancer Market market is studied from 2016 - 2026.

The Water Enhancer Market is growing at a CAGR of 10.4% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

PepsiCo Inc., Nestle S.A., The Coca-Cola Company, The Kraft Heinz Company, Jel Sert are the major companies operating in Water Enhancer Market.

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