Vision Positioning System Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Vision Positioning System Market Report Segments the Industry Into by Component (Cameras, Sensors, and Other Components), by Location (Indoor, and Outdoor), by Platform (Unmanned Aerial Vehicles, Automated Guided Vehicles, Industrial Robots, Other Platforms), by End-User (Retail, Industrial and Manufacturing, Defense and Security, Transportation and Logistics, Healthcare, and Other End-Users), and by Geography.

Vision Positioning System Market Size and Share

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Vision Positioning System Market Analysis by Mordor Intelligence

The vision positioning system market is valued at USD 6.91 billion in 2025 and is forecast to reach USD 12.62 billion by 2030, advancing at a 12.79% CAGR. A surge in autonomous mobile robots, regulatory emphasis on machine safety, and rapid progress in edge artificial intelligence are reshaping technology roadmaps. Defense programs continue to demand ruggedized solutions, while e-commerce and healthcare providers scale indoor-navigation platforms for time-critical workflows. At the same time, falling LiDAR prices and software-defined simultaneous localization and mapping (SLAM) services are lowering entry barriers for mid-tier manufacturers. These forces collectively position the vision positioning system market for sustained double-digit growth through the end of the decade.

Key Report Takeaways

  • By component, cameras led with 45.8% revenue share in 2024, while the same segment is projected to expand at an 18.90% CAGR to 2030.
  • By location, indoor systems held 61.5% of the vision positioning system market share in 2024; outdoor deployments are advancing at a 12.90% CAGR through 2030.
  • By platform, unmanned aerial vehicles captured 48.5% of the vision positioning system market size in 2024, whereas automated guided vehicles are growing at a 24.80% CAGR over the forecast period.
  • By end-user, industrial manufacturing accounted for 32.6% share of the vision positioning system market size in 2024, and healthcare is the fastest-growing segment with a 15.20% CAGR to 2030.
  • By geography, North America commanded 38.8% revenue share in 2024; Asia-Pacific is projected to register the highest regional CAGR at 17.50% through 2030.

Segment Analysis

By Component: Cameras Lead Multi-Sensor Integration

Advanced camera systems captured 45.8% market share in 2024, driven by the integration of AI processing capabilities directly into imaging hardware. The segment's 18.90% CAGR through 2030 reflects the transition from traditional CMOS sensors to AI-enabled vision systems that can perform real-time object recognition and positioning calculations. onsemi's AR0145CS Hyperlux SG image sensors exemplify this evolution, featuring global shutter design and automatic exposure control optimized for machine vision applications. The shift toward multi-spectral imaging is creating new opportunities, with near-infrared spatiotemporal color vision emerging as a transformative technology for healthcare applications, projected to grow from USD 285 million in 2019 to USD 485 million by 2030.

Sensors represent the second-largest component category, benefiting from the convergence of multiple sensing modalities within single positioning systems. Other components, including processing units and software platforms, are experiencing rapid growth as edge AI capabilities become standard requirements. The component landscape is shifting toward integrated solutions that combine imaging, processing, and communication capabilities, reducing system complexity while improving performance. Supply chain dynamics are influencing component selection, with Apple's shift from Sony to Samsung for iPhone 16 camera sensors highlighting the importance of diversified sourcing strategies.

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Note: Segment Share of all individual segments available upon report purchase

By Location: Indoor Applications Dominate Current Deployments

Indoor applications commanded 61.5% market share in 2024, reflecting the controlled environment advantages that enable higher positioning accuracy and system reliability. Slamcore's visual spatial intelligence solutions demonstrate how indoor positioning systems can achieve centimeter-level accuracy without external infrastructure, enabling seamless integration with existing warehouse operations[3]Slamcore, “SLAMcore Spatial Intelligence Platform,” slamcore.com. The indoor segment benefits from predictable lighting conditions and reduced environmental variables, allowing for optimized algorithm performance and lower maintenance requirements. Healthcare facilities are emerging as a key growth area, with BLE beacon systems providing cost-effective indoor positioning for patient and asset tracking.

Outdoor applications are experiencing accelerated growth at 12.90% CAGR, driven by advances in GPS-independent positioning technologies and improved weather resistance. The outdoor segment faces greater technical challenges, including variable lighting conditions, weather interference, and the need for longer-range detection capabilities. However, breakthrough technologies like gyroscope-on-a-chip navigation systems are addressing GPS vulnerability concerns, particularly for military applications where jamming and spoofing represent significant threats. The convergence of indoor and outdoor positioning capabilities is creating new hybrid applications that can maintain accuracy across diverse environments.

By Platform: UAVs Lead While AGVs Show Explosive Growth

Unmanned aerial vehicles maintained 48.5% market share in 2024, supported by expanding applications in infrastructure inspection, delivery services, and surveillance operations. DJI's Matrice 4 Series integration of GNSS+Vision Fusion Positioning demonstrates how UAV platforms are combining multiple positioning technologies to achieve reliable navigation in challenging environments. The UAV segment benefits from regulatory approvals for BVLOS operations and increasing acceptance of autonomous drone operations in commercial applications. Defense applications are driving premium UAV positioning requirements, with L3Harris receiving USD 263 million in ENVG-B orders that incorporate advanced vision positioning capabilities.

Automated guided vehicles are experiencing the highest growth rate at 24.80% CAGR, reflecting the warehouse automation boom and the shift toward flexible manufacturing systems. KINEXON's Fleet Manager platform demonstrates how AGV positioning systems are evolving toward multi-vendor integration and real-time coordination capabilities. Industrial robots represent a stable platform category, benefiting from the integration of vision positioning with collaborative robotics applications. Other platforms, including handheld devices and wearable systems, are emerging as growth areas driven by augmented reality applications and portable inspection tools.

Vision Positioning System Market
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Note: Segment shares of all individual segments available upon report purchase

By End-user: Industrial Manufacturing Leads, Healthcare Surges

Industrial and manufacturing applications captured 32.6% market share in 2024, driven by quality control automation and precision assembly requirements. Cognex's customer implementations demonstrate the breadth of manufacturing applications, from EV battery pack assembly to bakery production optimization, highlighting the versatility of vision positioning systems across diverse industrial processes. The manufacturing segment benefits from established ROI models and proven integration pathways, making it attractive for vision system deployments. OMRON's launch of the VT-S10 Series 3D-AOI inspection system exemplifies how manufacturers are integrating AI with vision positioning to address increasingly complex PCB assembly requirements.

Healthcare emerges as the fastest-growing end-user segment at 15.20% CAGR, propelled by surgical robotics and patient monitoring applications. Apple Vision Pro's historic use in shoulder replacement surgery demonstrates the potential for vision positioning systems to enhance surgical precision and outcomes. GE Healthcare's collaboration with NVIDIA to develop autonomous X-ray and ultrasound systems represents the convergence of AI and vision positioning in medical imaging applications. Retail, defense and security, and transportation and logistics segments each contribute significant market share, with retail applications facing privacy regulation challenges while defense applications drive premium positioning requirements. Other end-users, including agriculture and construction, are emerging as growth areas driven by precision agriculture and automated construction equipment.

Geography Analysis

North America dominated the vision positioning system market with 38.8% market share in 2024, driven by defense spending, industrial automation investments, and early adoption of autonomous systems. The region's growth is supported by significant military contracts, including L3Harris's USD 263 million ENVG-B order and Elbit Systems' USD 139 million night vision contract, demonstrating the defense sector's commitment to advanced vision positioning technologies. The regulatory environment in North America is generally supportive of vision system deployments, with fewer privacy restrictions compared to Europe, enabling broader commercial applications. Industrial automation adoption is accelerating, with companies like Cognex reporting growth in logistics and automotive sectors despite overall market challenges. The region's established technology infrastructure and skilled workforce provide competitive advantages for complex vision system integrations.

Asia-Pacific represents the fastest-growing regional market with 17.50% CAGR through 2030, driven by manufacturing expansion, smart city initiatives, and aggressive automation adoption. China's leadership in LiDAR technology is exemplified by Hesai's plan to halve sensor prices, potentially disrupting global cost structures and accelerating adoption across price-sensitive applications. Japan's focus on precision manufacturing and robotics creates sustained demand for high-accuracy vision positioning systems, with companies like ViXion developing advanced autofocus eyewear priced at 80,000 yen (USD 533) for global markets. The region's manufacturing-centric economy drives demand for industrial vision applications, while emerging economies are adopting vision positioning systems to leapfrog traditional automation approaches.

Europe maintains significant market presence despite privacy regulation challenges, with the EU Machinery Regulation 2023/1230 creating mandatory demand for vision-based safety systems across industrial applications. The region's emphasis on worker safety and environmental sustainability aligns with vision positioning system capabilities, creating regulatory-driven growth opportunities. HENSOLDT's development of CERETRON software for digitally networked sensor technology demonstrates European innovation in defense applications, while Safran's laser optical communication solutions highlight the region's expertise in advanced positioning technologies[2]HENSOLDT, “CERETRON Software-Defined Defense Runtime Environment,” hensoldt.net. The regulatory framework, while creating compliance challenges, is establishing Europe as a leader in privacy-preserving vision technologies that may influence global standards.

Vision Positioning System Market
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Competitive Landscape

The vision positioning system market exhibits moderate concentration with established players maintaining technological leadership while emerging specialists capture niche opportunities. Market leaders like Cognex Corporation demonstrate resilience through diversified applications, reporting 5% revenue growth in Q1 2024 despite challenging conditions, while launching AI-enabled 3D vision systems that position the company for next-generation applications. Strategic partnerships are becoming increasingly important, exemplified by OMRON's collaboration with Cognizant to integrate IT and OT capabilities across manufacturing applications, leveraging OMRON's 200,000+ SKU product lineup for comprehensive automation solutions. The competitive landscape is characterized by technology convergence, with traditional vision companies expanding into AI and robotics while semiconductor companies integrate vision capabilities into their platforms.

White-space opportunities are emerging in SLAM-as-a-Service offerings and edge AI processing, where companies like Slamcore are developing platform-agnostic solutions that enable brown-field retrofits without infrastructure overhauls. Emerging disruptors are leveraging specialized technologies to challenge incumbents, with companies like Inbolt developing AI-powered systems that enable robots to track moving assemblies in real-time, addressing previously unsolvable manufacturing challenges. The integration of vision positioning with broader automation ecosystems is creating new competitive dynamics, where success depends on platform compatibility and ecosystem integration rather than standalone product performance. Patent activity in adversarial attack detection and privacy-preserving localization indicates the industry's focus on addressing security and regulatory challenges that could reshape competitive positioning.

Vision Positioning System Industry Leaders

  1. DJI Technology Co., Ltd.

  2. Sick AG

  3. Cognex Corporation

  4. Omron Corporation

  5. ABB Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
Vision Positioning System Market Concentration
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Recent Industry Developments

  • June 2025: Anritsu Corporation unveiled its AccelVision industrial DX solution at FOOMA JAPAN 2025, combining high-precision positioning with AI to visualize inefficiencies and risks in food manufacturing operations, addressing HACCP compliance and labor shortage challenges.
  • May 2025: HENSOLDT completed the first release milestone for its CERETRON software-defined defense runtime environment, integrating containerized algorithms into ground systems for controlling optronic reconnaissance sensors with near real-time results display.
  • April 2025: ViXion launched nationwide pre-orders for its ViXion01S autofocus eyewear through major Japanese retailers, priced at 80,000 yen (USD 533), representing advanced vision positioning technology for consumer applications.
  • March 2025: GE HealthCare and NVIDIA announced collaboration to develop autonomous X-ray and ultrasound systems using NVIDIA's Isaac for Healthcare platform, targeting 5-50 Gb/s data transmission capabilities for medical imaging applications.

Table of Contents for Vision Positioning System Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in autonomous mobile robots in e-commerce fulfillment centers
    • 4.2.2 Rapid adoption of vision-guided drones for delivery and inspection
    • 4.2.3 Falling LiDAR and 3D-sensor ASPs enable mid-tier robotics OEMs
    • 4.2.4 EU Machinery Regulation 2023/1230 mandates vision-based safety
    • 4.2.5 Edge-AI/on-sensor processing cuts latency and bandwidth
    • 4.2.6 SLAM-as-a-Service accelerates brown-field fleet retrofits
  • 4.3 Market Restraints
    • 4.3.1 High integration and calibration costs
    • 4.3.2 Privacy regulations curb video analytics in retail and public areas
    • 4.3.3 Volatile CMOS image-sensor supply chain
    • 4.3.4 Cyber-security gaps in vision-based localisation data
  • 4.4 Evaluation of Critical Regulatory Framework
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Competitive Rivalry
  • 4.7 Impact Assessment of Key Stakeholders
  • 4.8 Key Use Cases and Case Studies
  • 4.9 Impact on Macroeconomic Factors of the Market

5. MARKET SIZE AND GROWTH FORECAST (VALUE)

  • 5.1 By Component
    • 5.1.1 Cameras
    • 5.1.2 Sensors
    • 5.1.3 Other Components
  • 5.2 By Location
    • 5.2.1 Indoor
    • 5.2.2 Outdoor
  • 5.3 By Platform
    • 5.3.1 Unmanned Aerial Vehicles
    • 5.3.2 Automated Guided Vehicles
    • 5.3.3 Industrial Robots
    • 5.3.4 Other Platforms
  • 5.4 By End-user
    • 5.4.1 Retail
    • 5.4.2 Industrial and Manufacturing
    • 5.4.3 Defense and Security
    • 5.4.4 Transportation and Logistics
    • 5.4.5 Healthcare
    • 5.4.6 Other End-users
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Nordics
    • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 ASEAN
    • 5.5.4.6 Australia
    • 5.5.4.7 New Zealand
    • 5.5.4.8 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 Saudi Arabia
    • 5.5.5.1.2 United Arab Emirates
    • 5.5.5.1.3 Turkey
    • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Egypt
    • 5.5.5.2.3 Nigeria
    • 5.5.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 DJI Technology Co., Ltd.
    • 6.4.2 Sick AG
    • 6.4.3 Cognex Corporation
    • 6.4.4 OMRON Corporation
    • 6.4.5 ABB Ltd.
    • 6.4.6 Pepperl+Fuchs SE
    • 6.4.7 Parrot Drones SAS
    • 6.4.8 Seegrid Corporation
    • 6.4.9 Infsoft GmbH
    • 6.4.10 Menzel Vision and Robotics GmbH
    • 6.4.11 Keyence Corporation
    • 6.4.12 Sevensense Robotics AG
    • 6.4.13 SLAMcore Ltd.
    • 6.4.14 Hesai Technology Co., Ltd.
    • 6.4.15 RoboSense (Beijing Qingzhou Zhihang Technology Co., Ltd.)
    • 6.4.16 Intel Corporation
    • 6.4.17 NavVis GmbH
    • 6.4.18 Bosch Sensortec GmbH
    • 6.4.19 Valeo SE
    • 6.4.20 Apple Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Global Vision Positioning System Market Report Scope

A Visual Positioning System (VPS) is an advanced technology that utilizes computer vision and machine learning algorithms to determine the precise location and orientation of a device or vehicle in the physical world .

The vision positioning system market is segmented by component (sensors, cameras, other components), by current (AC, DC), by location (indoor, outdoor), by platform (unmanned aerial vehicles, automated guided vehicles, industrial robots, other platforms), by end-user (retail, industrial, defense, transportation & logistics, healthcare, automotive, other end-users), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component Cameras
Sensors
Other Components
By Location Indoor
Outdoor
By Platform Unmanned Aerial Vehicles
Automated Guided Vehicles
Industrial Robots
Other Platforms
By End-user Retail
Industrial and Manufacturing
Defense and Security
Transportation and Logistics
Healthcare
Other End-users
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Nordics
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
ASEAN
Australia
New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
By Component
Cameras
Sensors
Other Components
By Location
Indoor
Outdoor
By Platform
Unmanned Aerial Vehicles
Automated Guided Vehicles
Industrial Robots
Other Platforms
By End-user
Retail
Industrial and Manufacturing
Defense and Security
Transportation and Logistics
Healthcare
Other End-users
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Nordics
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
ASEAN
Australia
New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is the current value of the vision positioning system market?

The market is valued at USD 6.91 billion in 2025 and is projected to reach USD 12.62 billion by 2030.

Which component segment leads the vision positioning system market?

Camera-based systems hold the largest share at 45.8% in 2024 and are forecast to grow at an 18.90% CAGR through 2030.

Why is Asia-Pacific the fastest-growing region?

Aggressive automation initiatives, lower sensor prices, and smart-city investments drive a 17.50% regional CAGR.

What regulatory changes most influence market demand?

EU Machinery Regulation 2023/1230 mandates vision-based safety features, making such systems compulsory on new industrial equipment.

Which platform type is expanding the fastest?

Automated guided vehicles are expanding at a 24.80% CAGR thanks to warehouse automation in e-commerce and manufacturing.

Page last updated on: June 19, 2025