Vietnam Agricultural Machinery Market Size and Share

Vietnam Agricultural Machinery Market (2025 - 2030)
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
View Global Report

Vietnam Agricultural Machinery Market Analysis by Mordor Intelligence

The Vietnam agricultural machinery market size reached USD 565 million in 2025 and is projected to grow to USD 774 million by 2030, at a CAGR of 6.5%. Government mechanization initiatives, decreasing rural workforce availability, and improved financing options drive market growth. The market expansion is supported by frequent tractor upgrades, increased adoption of precision planting equipment through the "One Million Hectares of High-Quality Rice" program, and comprehensive after-sales services. The market's sustained growth is further supported by increased rice export revenues, growing adoption of cooperative machinery-sharing systems, and rural electrification programs. The market shows significant potential in electric vehicles, autonomous farming robots, and data-driven agricultural solutions. The industry remains moderately concentrated under these established companies.

Key Report Takeaways

  • By product type, tractors held 55% of the Vietnam agricultural machinery market share in 2024, while planting machinery is on track for a 7.8% CAGR through 2030.

Segment Analysis

By Product Type: Tractors Lead While Planting Machinery Surges

The tractor segment accounts for 55% of the Vietnam agricultural machinery market size, serving essential functions in land preparation, transportation, and residue management. The segment's prominence aligns with national mechanization objectives and high mechanized land preparation rates. While compact tractors remain prevalent in the fragmented northern farmlands, mid-range models see increasing adoption in the consolidated southern agricultural regions. The integration of four-wheel drive systems and precision steering capabilities, often as retrofits to existing equipment, maintains strong replacement demand. Tractors remain fundamental to Vietnam's mechanized farming operations, serving diverse geographical conditions and farm structures.

The planting machinery segment demonstrates the highest growth rate at 7.8% CAGR, as farmers transition from manual rice seed broadcasting to drill seeders and transplanters. These technologies improve germination rates and reduce seed consumption, particularly benefiting agricultural cooperatives. The market share for planting equipment is projected to increase, supported by national initiatives promoting efficient input usage. The harvesting machinery segment maintains steady growth due to agricultural labor shortages and stricter grain quality requirements. The haying and forage equipment segment supports livestock operations in the northern highlands. The market sees companies entering the other product types category with drones and autonomous robots, introducing service-based models that reduce capital requirements and indicate future trends in agricultural automation. Kubota’s versatile platform robots preview multirole automation that can perform multiple functions in a single pass.[3]Kubota Corporation, “Kubota to Exhibit Robots…,” kubota.com

Vietnam Agricultural Machinery Market: Market Share by Type
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

Geography Analysis

The Mekong Delta serves as the primary market for agricultural machinery in Vietnam due to its extensive rice cultivation and mechanized farming practices. Infrastructure development has improved freshwater availability, enabling multiple cropping cycles and regular use of tractors and harvesters. The decline in soil fertility has prompted farmers to implement precision agriculture tools, including variable-rate fertilizer spreaders and agricultural drones. Cooperatives facilitate drone accessibility for smallholder farmers, providing access to spraying and monitoring technologies. The region's large-scale operations and export focus continue to draw investments in efficient machinery, driving agricultural productivity and innovation in Vietnam.

The Red River Delta also represents a significant agricultural machinery market, despite its small and fragmented farmland. While mechanization rates lag behind the South, high labor costs maintain demand for compact tractors and walk-behind harvesters. Regional electrification enables testing of low-emission equipment, though users express concerns about battery performance and longevity. Farmers focus on equipment maneuverability and cost-effectiveness, frequently utilizing shared ownership and rental arrangements. Urban proximity encourages smart technology adoption. The Red River Delta maintains its significance as a market for compact and adaptable agricultural machinery.

The Central Coast and Highland provinces demonstrate the most rapid growth in agricultural machinery demand, driven by crop diversification and challenging terrain. Coffee, pepper, and fruit cultivation require specialized equipment, including sprayers, mulchers, and inter-row cultivators. The region's topography necessitates four-wheel drive tractors with enhanced stability features. Government support through grants and subsidies assists farmers in mountainous regions in acquiring modern equipment. The transition from subsistence to commercial farming increases demand for specialized machinery. Equipment manufacturers must address varied soil conditions and crop requirements, establishing this region as a center for agricultural equipment innovation.

Competitive Landscape

Kubota Corporation, Yanmar Holdings Co., Ltd., Vietnam Engine & Agricultural Machinery Corp (VEAM), Deere & Company, and Mahindra & Mahindra Ltd. hold a major percentage of the Vietnam agricultural machinery market size in 2024. The industry remains moderately concentrated under these established companies. Kubota maintains market leadership through its comprehensive product range and dealer network across rice-growing regions. Yanmar focuses on combine harvesters designed for paddy fields, while VEAM strengthens its position through government procurement policies and compatibility with existing tractor fleets. 

Companies are expanding beyond equipment sales to include integrated services and digital solutions. Kubota implements AI-based diagnostics and agricultural guidance systems, while Yanmar provides predictive maintenance through telematics. THACO's partnership with LS Mtron enables local manufacturing to reduce costs and improve service response times. XAG, focusing on drone technology, sells directly to agricultural cooperatives. Government policies supporting local production have encouraged international companies to establish joint ventures and transfer technology, driving innovation in the market.

The market shows significant potential in electric vehicles, autonomous farming robots, and data-driven agricultural solutions, where current market leaders have limited offerings. These segments present opportunities for companies that can integrate equipment, software, and financial services. Vietnam's agricultural modernization is increasing demand for intelligent and sustainable machinery. Companies that adapt their products to local requirements while incorporating digital technologies are positioned to secure premium market segments and drive industry growth.

Vietnam Agricultural Machinery Industry Leaders

  1. Kubota Corporation

  2. Vietnam Engine & Agricultural Machinery Corp (VEAM)

  3. Yanmar Holdings Co., Ltd.

  4. Mahindra & Mahindra Ltd.

  5. Deere & Company (TTC Bien Hoa)

  6. *Disclaimer: Major Players sorted in no particular order
Vietnam Agricultural Machinery Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • February 2025: Truong Hai Group Corporation (THACO) committed a USD 1 billion investment to develop a 786-hectare industrial park in Binh Duong, dedicated to mechanical manufacturing, including agricultural machinery. This project aims to enhance domestic production capacity, decrease import dependency, and generate 32,000 jobs, strengthening Vietnam's agricultural equipment manufacturing capabilities.
  • December 2024: Yanmar Holdings Co., Ltd. initiated the distribution of Solis Tractors in Thanh Hoa Province through a partnership with International Tractors Limited. The collaboration focuses on Vietnam's dry-field segment, providing access to tractors supported by Yanmar's service network to advance agricultural modernization efforts.

Table of Contents for Vietnam Agricultural Machinery Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Declining Agricultural Labor Availability
    • 4.2.2 Rising Mechanization Incentives
    • 4.2.3 Favorable Trade Policy
    • 4.2.4 Surge in Rice-export-linked Cashflows Funding Equipment Upgrades
    • 4.2.5 Ag-drone Service Cooperatives Reducing Pesticide Spend
    • 4.2.6 OEM Bundled-finance Programs
  • 4.3 Market Restraints
    • 4.3.1 Small Farm-size Fragmentation
    • 4.3.2 High Up-front Capex
    • 4.3.3 Low Rural Electrification Hindering Electric Tractors
    • 4.3.4 Rising Cybersecurity Risk in Tele-matics-equipped Machines
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Product Type
    • 5.1.1 Tractors
    • 5.1.1.1 Engine Power
    • 5.1.1.1.1 Less than 15 HP
    • 5.1.1.1.2 15 to 30 HP
    • 5.1.1.1.3 31 to 45 HP
    • 5.1.1.1.4 46-75 HP
    • 5.1.1.1.5 More than 75 HP
    • 5.1.2 Planting Machinery
    • 5.1.3 Harvesting Machinery
    • 5.1.4 Haying and Forage Machinery
    • 5.1.5 Other Product Types

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
    • 6.4.1 Kubota Corporation
    • 6.4.2 Yanmar Holdings Co., Ltd.
    • 6.4.3 Vietnam Engine & Agricultural Machinery Corp (VEAM)
    • 6.4.4 Iseki & Co., Ltd.
    • 6.4.5 Truong Hai Group Corporation (THACO)
    • 6.4.6 Deere & Company (TTC Bien Hoa)
    • 6.4.7 Mahindra & Mahindra Ltd.
    • 6.4.8 Yamabiko Corporation
    • 6.4.9 LS Group
    • 6.4.10 Zetor Tractors a.s. (HTC Investments)
    • 6.4.11 Zoomlion Heavy Industry Science and Technology Co., Ltd.
    • 6.4.12 Netafim Ltd. (Orbia)

7. Market Opportunities and Future Outlook

You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Vietnam Agricultural Machinery Market Report Scope

Agricultural machinery relates to the mechanical structures and devices used in farming or other agricultural operations. The Vietnam Agricultural Machinery Market is Segmented by Product Type (Tractors, Rice Transplanters, Harvesting Machinery, Haying & Forage Machinery, and Other Product Types). The report offers the market size and forecasts for volume in (units) and value in (USD) for all the above segments.

By Product Type
Tractors Engine Power Less than 15 HP
15 to 30 HP
31 to 45 HP
46-75 HP
More than 75 HP
Planting Machinery
Harvesting Machinery
Haying and Forage Machinery
Other Product Types
By Product Type Tractors Engine Power Less than 15 HP
15 to 30 HP
31 to 45 HP
46-75 HP
More than 75 HP
Planting Machinery
Harvesting Machinery
Haying and Forage Machinery
Other Product Types
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

How large is the Vietnam agricultural machinery market in 2025?

The market is valued at USD 565 million in 2025 and is forecast to reach USD 774 million by 2030, translating to a 6.5% CAGR.

Which product category dominates equipment demand in Vietnam?

Tractors lead with 55% revenue share in 2024, reflecting their versatility across rice, fruit, and industrial crops.

What segment is growing fastest?

Planting machinery is expanding at a 7.8% CAGR because precision seeders cut input costs and raise yields.

Which region buys the most farm equipment?

The Mekong Delta plays a significant role in Vietnam agriculture machinery market, driven by strong rice-export earnings and widespread mechanization across the region.

Page last updated on:

Vietnam Agricultural Machinery Report Snapshots