| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 1.72 Billion |
| Market Size (2030) | USD 2.42 Billion |
| CAGR (2025 - 2030) | 7.08% |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
China Haying & Forage Machinery Market Analysis
The China Haying & Forage Machinery Market size in terms of Equal-7.08 is expected to grow from USD 1.72 billion in 2025 to USD 2.42 billion by 2030, at a CAGR of 7.08% during the forecast period (2025-2030).
China, a global agricultural powerhouse, is witnessing a surge in demand for efficient farming equipment, particularly haying and forage machinery. This uptick is largely fueled by the quest for heightened productivity and cost-efficiency in animal feed production. With China's insatiable appetite for meat, the nation's livestock population has ballooned, subsequently driving up the demand for animal feeds. This, in turn, has expanded the cultivation of forage crops. For instance, data from FAOSTAT shows that the area harvested for Sorghum in China grew from 636,778 hectares in 2020 to 662,000 hectares in 2022. Such an expansion in crop area underscores the rising reliance on haying and forage machinery.
Additionally, China's push toward agricultural mechanization is bolstering the market's growth. The Chinese government is actively promoting this shift, offering subsidies and schemes to encourage the adoption of advanced agricultural machinery on farms. A testament to this commitment is the "Made in China 2025" initiative, which aims for 90% of the nation's agricultural equipment to be high-end machines produced domestically. Such endorsements, especially for hay and forage harvesters, signal a bullish outlook for the market.
Foreign giants like John Deere, Case New Holland, and CLAAS dominate China's haying and forage machinery landscape. Yet, domestic players such as Lovol Gushen, Shandong Juming, Brave Machinery, Zhongnong Boyuan, and Hebei Yinghu also carve out a significant presence. These players are not just participants but are actively investing in strategic developments, further propelling market growth. Thus, with expanding forage crop areas and robust government backing, the market is poised for continued growth in the coming years.
China Haying & Forage Machinery Market Trends
Forage Harvesters Segment is Leading the Market
China's surging demand for animal feed is propelling the growth of its forage harvesters market. As the world's leading meat consumer, China's per capita meat consumption has seen a consistent uptick over the years. For instance, according to the OECD, pork consumption per capita rose from 27 kg in 2022 to 28 kg in 2023. This escalating meat demand is spurring a heightened need for efficient forage harvesting equipment. Forage harvesters play a pivotal role, enabling farmers to boost productivity by minimizing the time and labor spent on harvesting and processing forage crops, thus streamlining their ability to meet livestock feed requirements.
Crops like corn, sorghum, and soymeal serve as primary feeds for livestock in China. The increased use of these crops for feeding livestock has led to a heightened demand for harvesters, essential for stacking the feed. This trend is significantly expanding the area dedicated to these crops in China. As per FAOSTAT, the area harvested for corn expanded from 41.2 million hectares in 2020 to 43.1 million hectares in 2022. Furthermore, with farmers constantly seeking to enhance productivity and curtail operating costs, forage harvesters have emerged as vital tools, expediting the harvesting process and diminishing reliance on manual labor. The trend of farm mechanization and the embrace of modern farming techniques have only intensified the demand for these machines.
Additionally, as the area harvested for these crops expands, so does the number of harvester machines in use. The National Bureau of Statistics of China reported a rise in combined harvesters from 2,195,137 units in 2021 to 2,237,821 units in 2022. This uptick underscores the burgeoning forage harvester market in China, setting the stage for continued growth in the coming years.
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Rising Labor Shortage is Driving the Machinery Adoption
In developing economies, a significant portion of the population has historically relied on agriculture. Yet, as urban migration accelerates annually, this reliance has waned. According to the World Bank statistics, the number of agricultural workers in China has reduced from 24% in 2020 to 23% in 2022, underscoring the nation's shift away from agricultural employment. In response to these changes, Chinese farmers are increasingly turning to mechanization. This shift, driven by the cost-effectiveness, availability, and efficiency of machinery, is notably bolstering the use of haying and forage equipment.
Simultaneously, Along with this, the area under hay and forage crops is observed to be rising in the country. For instance, the area harvested under barley in China grew from 509,000 hectares in 2021 to 542,000 hectares in 2022, according to FAOSTAT. Although the area under production is observed to be dropping in the country. As per FAO, production dropped from 2,134,000 metric tons in 2021 to 1,960,000 in 2022. The need for higher quality and increased yields has spurred the development of advanced technologies in harvesters. Innovations include enhanced electronic sensing for monitoring harvest loads and cloud-based processing for generating yield and quality maps. Companies in China, like Henan Wisely Machinery Equipment Co., Ltd, are at the forefront, offering products such as automatic baler machines.
Moreover, Chinese farmers are increasingly favoring forage harvesters. These machines, known for their efficiency and reduced crop waste, align perfectly with the principles of precision farming. By consolidating harvesting, threshing, and winnowing into a single process, forage harvesters significantly cut down on labor costs and time. With ongoing technological advancements further amplifying their appeal, it's evident that the rising scarcity of labor is a pivotal trend propelling market growth in China.
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China Haying & Forage Machinery Industry Overview
The Chinese haying and forage machinery market is consolidated, with a few companies holding the majority of the share in the market. In the fast-growing agricultural haying and forage machinery market, companies are competing based on product quality or product promotion to acquire greater market share and expand their acquired market size. Some of the major players in the market are AGCO Corporation, PÖTTINGER Landtechnik GmbH, CLAAS KGaA mbH, Deere & Company, CNH Industrial NV, and others.
China Haying & Forage Machinery Market Leaders
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AGCO Corporation
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PÖTTINGER Landtechnik GmbH
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CLAAS KGaA mbH
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CNH INDUSTRIAL N.V.
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Deere & Company
- *Disclaimer: Major Players sorted in no particular order
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China Haying & Forage Machinery Market News
- November 2023: John Deere company's new product named 8600 forage harvester, was displayed at the 6th China International Import Expo (CIIE) in East China's Shanghai.
- October 2022: New Holland, a Brand of CNH Industrial, displayed the company's new high-efficiency forage harvester with high-horsepower tractors at the 2022 China Dairy Exhibition held in Jinan, Shandong province.
China Haying & Forage Machinery Industry Segmentation
The market encompasses a variety of machines like mowers, conditioners, balers, forage harvesters, and rakes. A pull-type forage harvester includes a header, a cylindrical cutter head having rotating knives operatively associated with a shear bar, feed rolls for receiving crop material from the header and conveying it to the cutter head, and a blower remotely located on the forage harvester relative to the cutter head. The China Haying and Forage Machinery Market is segmented by Type (Mowers, Balers, Forage Harvesters, and Others). The report offers the revenues in value (USD) for the above-mentioned segments.
| Type | Mowers |
| Balers | |
| Forage Harvesters | |
| Others |
Type
| Mowers |
| Balers |
| Forage Harvesters |
| Others |
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China Haying & Forage Machinery Market Research Faqs
How big is the China Haying & Forage Machinery Market?
The China Haying & Forage Machinery Market size is expected to reach USD 1.72 billion in 2025 and grow at a CAGR of 7.08% to reach USD 2.42 billion by 2030.
What is the current China Haying & Forage Machinery Market size?
In 2025, the China Haying & Forage Machinery Market size is expected to reach USD 1.72 billion.
Who are the key players in China Haying & Forage Machinery Market?
AGCO Corporation, PÖTTINGER Landtechnik GmbH, CLAAS KGaA mbH, CNH INDUSTRIAL N.V. and Deere & Company are the major companies operating in the China Haying & Forage Machinery Market.
What years does this China Haying & Forage Machinery Market cover, and what was the market size in 2024?
In 2024, the China Haying & Forage Machinery Market size was estimated at USD 1.60 billion. The report covers the China Haying & Forage Machinery Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the China Haying & Forage Machinery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Page last updated on: March 18, 2025
China Haying & Forage Machinery Industry Report
Statistics for the 2025 China Haying & Forage Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. China Haying & Forage Machinery analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
