
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 2.17 Billion |
Market Size (2030) | USD 2.53 Billion |
CAGR (2025 - 2030) | 3.07 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Vietnam Metal Can Packaging Market Analysis
The Vietnam Metal Can Packaging Market size is estimated at USD 2.17 billion in 2025, and is expected to reach USD 2.53 billion by 2030, at a CAGR of 3.07% during the forecast period (2025-2030).
The Vietnamese metal can packaging industry is experiencing significant transformation driven by changing consumer preferences and industrial developments. The beverage can packaging sector has set ambitious targets, aiming to achieve a growth rate of 6-6.5% in 2022, with plans to produce 4.5 billion liters of beer, representing a 12% increase compared to 2021. This growth is complemented by the expansion of modern convenience stores and supermarkets across the country, with major retail giants like WinCommerce planning to open hundreds of new locations to cater to the increased demand for packaged products.
The personal care and cosmetics segment is witnessing substantial growth in aerosol can packaging adoption, particularly in aerosol products. According to recent industry data, Vietnam has recorded 40,652 deodorant import shipments from 348 buyers, indicating strong market demand. The middle-class female demographic in Vietnam spends an average of VND 450,000 to VND 500,000 monthly on makeup and skincare products, driving the demand for innovative packaging solutions that ensure product preservation and convenience.
The industrial sector is experiencing significant investments and expansions, particularly in the paint and coating segment. In March 2022, Japanese paint manufacturer Nippon Paint announced plans to establish a new resin production plant in Hanoi, while Norwegian paint maker JOTUN invested USD 100 million in a water-based and powder coatings factory in Ho Chi Minh City. The construction sector, which accounts for approximately VND 499.85 trillion (equivalent to 5.95% of the country's total GDP), continues to drive demand for industrial metal packaging in industrial applications.
The market is witnessing a notable shift toward sustainable packaging solutions, supported by government initiatives and international trade agreements. The EU-Vietnam Free Trade Agreement (EVFTA) is gradually eliminating import duties on various packaged products, creating new opportunities for market expansion. Additionally, Vietnamese manufacturers are exploring new export markets, as evidenced by recent developments such as Binh Loan vegetarian food factory's export of two tonnes of canned vegetarian food to the UK in August 2022, demonstrating the growing international demand for Vietnamese packaged products.
Vietnam Metal Can Packaging Market Trends
Growing Demand for Convenience Food in Vietnam
The rapid urbanization in Vietnam has fundamentally transformed consumer food preferences, driving significant demand for processed food packaging products that require metal packaging. As Vietnamese consumers increasingly adopt urban lifestyles, there has been a notable shift from traditional food shopping and home cooking to convenience food consumption, particularly among the expanding middle class and young population. This transformation is further accelerated by the busy schedules of working professionals who seek convenient food solutions that align with their fast-paced lifestyle, creating sustained demand for canned packaging products.
The expansion of modern retail infrastructure has played a crucial role in supporting this growing demand for convenience food. In a significant development, WinCommerce announced plans in July 2022 to open hundreds of new supermarkets and convenience stores across Vietnam, demonstrating the robust growth potential in the convenience food sector. Additionally, the market has witnessed an emerging trend in plant-based foods, exemplified by the Dong Thap Province-based Binh Loan vegetarian food factory's export of two tonnes of canned vegetarian food to the United Kingdom in August 2022, showcasing the diversification of food can packaging products to meet evolving consumer preferences.
Higher Recycling Rates Coupled with Higher End-User Manufacturing Demand
The Vietnamese beverage industry has experienced substantial growth, driven by increasing consumer awareness of environmentally sustainable products and higher recycling rates. The beverage manufacturing sector has shown remarkable development, with approximately 1,800 beverage manufacturing establishments operating across the country. This robust manufacturing base is supported by strong consumer demand, with the average Vietnamese person consuming more than 23 liters of beverages annually, creating sustained demand for sustainable metal packaging across various beverage categories, including tea, which holds the largest market share at 36.97%, followed by carbonated soft drinks at 23.74%, and energy drinks at 18.28%.
The industry's growth is further strengthened by Vietnam's strategic participation in various free trade agreements (FTAs), which have enhanced the country's competitiveness and attracted foreign investors to establish production facilities. These agreements have created an integrated market environment by reducing customs tariffs, facilitating increased manufacturing activities in the beverage sector. The beverage production industry demonstrated significant progress with a 96.8% growth in 2021, according to the USDA Foreign Agricultural Service, indicating strong manufacturing demand for metal packaging. This growth is complemented by increasing consumer awareness and preference for recyclable packaging solutions, particularly in the beverage sector where metal cans are valued for their environmental sustainability and reusability characteristics.
Segment Analysis: By Type
Aluminum Segment in Vietnam Metal Can Packaging Market
The aluminum can packaging segment dominates the Vietnam metal can packaging market, commanding approximately 79% market share in 2024, driven by its unique properties and widespread adoption across various industries. Aluminum can packaging has gained significant importance due to its stackable nature, lightweight characteristics, robust handling capabilities, and superior recyclability features. The material's ability to be melted down and reused without quality loss has made it the preferred packaging choice for brands across industries in Vietnam. The segment's growth is further bolstered by aluminum's essential properties of being softer and lighter, enabling manufacturers to achieve significant logistics cost savings. The increasing focus on environmental sustainability and the material's high barrier properties have also contributed to its market dominance. Organizations are actively innovating new solutions and expanding their business operations in Vietnam, particularly in response to the growing demand for sustainable metal packaging products. The segment's success is also attributed to consumer trends favoring smaller, multi-pack packaging formats, especially in the ready-to-eat food segment.

Steel Segment in Vietnam Metal Can Packaging Market
The steel can packaging segment maintains a significant presence in the Vietnam metal can packaging market, particularly in applications requiring robust and durable packaging solutions. Steel can packaging continues to serve essential roles in various industries, including food preservation, industrial packaging, and chemical storage. The material's inherent strength and ability to withstand high-pressure processing make it particularly valuable for specific applications where product protection is paramount. The segment's development is supported by Vietnam's growing industrial sector and the increasing demand for industrial metal container solutions in construction-related products, such as paints and chemicals. Steel cans are particularly preferred in applications requiring enhanced structural integrity and long-term storage capabilities, making them indispensable in certain market segments despite the dominance of aluminum alternatives.
Segment Analysis: By End User
Beverage Segment in Vietnam Metal Can Packaging Market
The beverage can packaging segment continues to dominate the Vietnam metal can packaging market, commanding approximately 67% market share in 2024. This substantial market presence is driven by the increasing consumption of both alcoholic and non-alcoholic beverages across Vietnam. The segment's growth is particularly notable in the beer, carbonated soft drinks, and energy drinks sectors. Beverage can packaging has become the preferred packaging choice for beverage manufacturers due to its superior barrier properties, lightweight nature, and excellent recyclability characteristics. The segment's dominance is further strengthened by the growing consumer preference for convenient, portable packaging solutions that maintain product freshness and quality. Additionally, the increasing adoption of sustainable packaging solutions by major beverage manufacturers in Vietnam has contributed to the segment's market leadership.
Beverage Segment in Vietnam Metal Can Packaging Market
As the fastest-growing segment in the Vietnam metal can packaging market, the beverage sector is projected to expand at approximately 4% CAGR from 2024 to 2029. This growth trajectory is supported by several key factors, including the rapid urbanization in Vietnam, changing consumer lifestyles, and increasing disposable income levels. The segment's growth is further accelerated by the rising popularity of ready-to-drink beverages and the expanding presence of international beverage brands in the Vietnamese market. The increasing focus on sustainable packaging solutions and the superior recyclability of metal cans have also contributed to this segment's robust growth prospects. Moreover, the growing trend of premium beverage products and the expansion of modern retail formats across Vietnam are expected to sustain this growth momentum through the forecast period.
Remaining Segments in Vietnam Metal Can Packaging Market
The other segments in the Vietnam metal can packaging market include food, cosmetic and personal care, paints, automotive lubricants, pharmaceuticals, and other end users. The food segment represents the second-largest category, driven by the increasing demand for canned foods and changing consumer preferences toward convenience foods. The cosmetic and personal care segment is gaining traction due to the rising adoption of aerosol-based products. The paints segment benefits from the growing construction and automotive refinishing industries, while the automotive lubricants segment is supported by the expanding automotive sector. The pharmaceutical segment continues to grow steadily with the increasing demand for medical aerosols and healthcare products. Each of these segments contributes uniquely to the overall market dynamics, reflecting the diverse applications of metal can packaging across various industries in Vietnam.
Vietnam Metal Can Packaging Industry Overview
Top Companies in Vietnam Metal Can Packaging Market
The Vietnam metal packaging market features a mix of global and regional players, including Crown Saigon Beverage Can Ltd, TBC-Ball Beverage Can Vietnam, Hanacans JSC, Superior Multi-Packaging Limited, and Kian Joo Can Vietnam. The industry demonstrates a strong focus on technological advancement, with companies investing in automated production lines and quality control systems to enhance operational efficiency. Companies are increasingly emphasizing sustainability initiatives, with several manufacturers obtaining environmental certifications and implementing recycling programs. Strategic partnerships and joint ventures, particularly with international players, have become a key trend to expand market presence and technical capabilities. The market also witnesses continuous product innovation, especially in lightweight designs and eco-friendly metal packaging products, while manufacturers are expanding their production capacities to meet growing demand from various end-user industries, including beverages, food, and personal care sectors.
Market Dominated by Strategic Global Partnerships
The Vietnam metal packaging market exhibits a moderately consolidated structure, characterized by the presence of both multinational corporations and local manufacturers. Global players have established strong footholds through joint ventures with local companies, as exemplified by partnerships like TBC-Ball Beverage Can Vietnam and Showa Aluminum Can Corporation's collaboration with Hanacans. These strategic alliances have resulted in technology transfer, improved manufacturing capabilities, and enhanced market reach. The market has witnessed significant merger and acquisition activities, particularly from Asian investors, with Korean and Japanese companies leading the investment landscape.
The competitive dynamics are shaped by the strong presence of regional conglomerates that have expanded their operations across Southeast Asia while maintaining significant market share in Vietnam. Local players have strengthened their position through continuous investment in modern manufacturing facilities and quality certifications, enabling them to compete effectively with global counterparts. The market structure encourages collaboration between international technology providers and local manufacturing expertise, creating a balanced competitive environment that promotes both innovation and market growth.
Innovation and Sustainability Drive Future Success
Success in the Vietnam metal can packaging market increasingly depends on companies' ability to align with sustainability trends and technological advancement. Manufacturers must focus on developing lightweight, recyclable metal packaging solutions while maintaining structural integrity and product safety. Investment in advanced manufacturing technologies, including automated production lines and quality control systems, has become crucial for maintaining a competitive advantage. Companies need to establish strong relationships with key end-user industries, particularly in the beverage and food sectors, while diversifying their product portfolio to reduce dependency on specific market segments.
Market players must navigate challenges, including raw material price fluctuations and increasing competition from alternative packaging solutions. Future success will require companies to develop efficient supply chain networks, implement cost-effective production processes, and maintain strong quality standards while meeting environmental regulations. Building strong distribution networks and maintaining close relationships with both suppliers and customers will be essential for long-term success. Companies must also focus on research and development to introduce innovative solutions that address changing consumer preferences and regulatory requirements while maintaining competitive pricing strategies to retain market share. The role of industrial metal packaging and rigid metal packaging in ensuring product safety and sustainability will be pivotal in meeting these challenges.
Vietnam Metal Can Packaging Market Leaders
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Canpac Vietnam Co. Ltd
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Showa Aluminum Can Corporation
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TBC-Ball Beverage Can VN Ltd. (Ball Corporation
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Vietnam Baosteel Can Co. Ltd (Baosteel Group)
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Royal Can Industries Company Limited
- *Disclaimer: Major Players sorted in no particular order

Vietnam Metal Can Packaging Market News
- April 2024: Avient Corporation, a provider of specialty and sustainable material solutions, unveiled its latest lineup of sustainable colorants and additives at Propak Vietnam 2024, a key event in Vietnam's packaging industry. These offerings cater to both rigid and flexible packaging needs. Notably, Avient's solutions focus on light-weighting, offering alternatives to heavier materials such as metal, glass, and wood. This shift not only enhances fuel efficiency across transportation modes but also significantly reduces the carbon footprint. Avient's commitment lies in elevating packaging quality and functionality for its customers, all the while championing sustainability.
- April 2024: Vietnam's state-owned mining company, Vinacomin, is set to inject a substantial USD 7.3 billion into expanding its alumina-aluminum production. This move is a strategic response to Vietnam's escalating demand for the metal. The investment will primarily target two bauxite exploration projects and five refining projects in Dak Nong, a province situated in the Central Highlands. Having kickstarted its alumina production journey over a decade ago, Vietnam, a pivotal manufacturing player in Southeast Asia, is now poised for significant expansion. Vinacomin's ambitious plans include boosting the alumina capacity of its Nhan Co Alumina complex from 650,000 tons annually to an impressive 2 million tons.
Vietnam Metal Can Packaging Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definitions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview
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4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
- 4.3 Assessment of the Impact of COVID-19 on the Market
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 Growing Demand for Convenience Food in Vietnam
- 5.1.2 Higher Recycling Rates Coupled with Higher End-user Manufacturing Demand
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5.2 Market Restraints
- 5.2.1 Growing Demand for Alternative Products Such as Flexible Plastic
- 5.3 Market Opportunities
- 5.4 Import-Export Analysis of Food Cans and Beverage Cans in Vietnam
6. MARKET SEGMENTATION
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6.1 By Type
- 6.1.1 Aluminum
- 6.1.2 Steel
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6.2 By End User
- 6.2.1 Food
- 6.2.2 Beverage
- 6.2.3 Cosmetic and Personal Care
- 6.2.4 Pharmaceuticals
- 6.2.5 Paints
- 6.2.6 Automotive (Lubricants)
- 6.2.7 Other End Users
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles
- 7.1.1 Canpac Vietnam Co. Ltd
- 7.1.2 Showa Aluminum Can Corporation
- 7.1.3 TBC-Ball Beverage Can VN Ltd (Ball Corporation)
- 7.1.4 Vietnam Baosteel Can Co. Ltd (Baosteel Group)
- 7.1.5 Royal Can Industries Company Limited
- 7.1.6 Hanacan JSC
- 7.1.7 Superior Multi-packaging Limited (SMPL)
- 7.1.8 Kian Joo Can (Vietnam) Co. Ltd
- 7.1.9 Nam Viet Packaging Manufacturing Co. Ltd
- 7.1.10 My Chau Printing & Packaging Corporation
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
Vietnam Metal Can Packaging Industry Segmentation
Metal cans have emerged as a favored packaging choice for Vietnam's mobile-centric consumers. Their portability makes them ideal for outdoor events, festivals, and beaches, unlike glass, which is often prohibited due to its fragility. The Vietnamese metal can packaging market’s growth is further fueled by the cost-effectiveness and recyclability of cans, the surging demand for energy drinks, and the introduction of new products.
The Vietnamese metal can packaging market is segmented by type (aluminum and steel) and end user (food, beverage, cosmetic and personal care, pharmaceuticals, paints, and automotive). The market sizes and forecasts are provided in terms of value USD for all the above segments.
By Type | Aluminum |
Steel | |
By End User | Food |
Beverage | |
Cosmetic and Personal Care | |
Pharmaceuticals | |
Paints | |
Automotive (Lubricants) | |
Other End Users |
Vietnam Metal Can Packaging Market Research Faqs
How big is the Vietnam Metal Can Packaging Market?
The Vietnam Metal Can Packaging Market size is expected to reach USD 2.17 billion in 2025 and grow at a CAGR of 3.07% to reach USD 2.53 billion by 2030.
What is the current Vietnam Metal Can Packaging Market size?
In 2025, the Vietnam Metal Can Packaging Market size is expected to reach USD 2.17 billion.
Who are the key players in Vietnam Metal Can Packaging Market?
Canpac Vietnam Co. Ltd, Showa Aluminum Can Corporation, TBC-Ball Beverage Can VN Ltd. (Ball Corporation, Vietnam Baosteel Can Co. Ltd (Baosteel Group) and Royal Can Industries Company Limited are the major companies operating in the Vietnam Metal Can Packaging Market.
What years does this Vietnam Metal Can Packaging Market cover, and what was the market size in 2024?
In 2024, the Vietnam Metal Can Packaging Market size was estimated at USD 2.10 billion. The report covers the Vietnam Metal Can Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Vietnam Metal Can Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Vietnam Metal Can Packaging Market Research
Mordor Intelligence provides a comprehensive analysis of the metal packaging industry in Vietnam. We leverage our extensive expertise in industrial metal packaging research. Our detailed report examines various segments, including tin can packaging, aluminum can packaging, and steel can packaging applications across multiple sectors. The analysis covers both food can packaging and beverage can packaging segments. Additionally, it explores aerosol can packaging developments, offering stakeholders crucial insights into metal container trends and innovations.
The report, available as an easy-to-download PDF, offers in-depth coverage of processed food packaging dynamics and metal packaging solutions. Our research encompasses rigid metal packaging technologies, sustainable metal packaging initiatives, and emerging metal packaging products. Stakeholders gain valuable insights into industrial metal container specifications, canned packaging innovations, and metal can packaging advancements. The comprehensive analysis aids businesses in making informed decisions while navigating Vietnam's evolving packaging landscape, supported by detailed data on manufacturing capabilities and technological developments.