Vietnam ranks fifth in the list of top ceramic tiles producing countries in the world. The fierce competition in both the domestic and export markets is forcing ceramic producers to improve their production process and product quality. Vietnam has developed a significant advantage in exporting ceramic products. To enhance the value of Vietnamese ceramic products, many businesses have intensified the application of new technologies in production to create high-quality products at reasonable costs. Diversifying products by mixing traditional Vietnamese or Asian features with western ones is the basic trend in many countries.

Vietnam is one of the fastest growing countries, in terms of consumption of ceramic tiles. Home decoration tiles are mainly used in the living room, kitchen and bathroom walls, and other spaces, with strong decoration, and therefore, they have conspicuous consumption attributes. In addition to their functions, consumers also focus on external factors, such as brand, appearance, and taste. The replacement of the product structure caused by the changing trend of tiles consumption will not only accelerate the expansion of the mid- and high-end market capacity, but also accelerate the formation of the industry leaders. These new consumption trends have greatly enhanced the competitive barriers of manufacturers in product development, terminal image, user services, and supply chain capabilities.