Vanillin Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The global vanillin Market is segmented by Product Type (Natural, Synthetic); Application (Food, Beverage, Pharmaceuticals, and Others); and by Geography.

Market Snapshot

Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

Middle-East and Africa

Largest Market:

Asia Pacific

CAGR:

5.6 %

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Market Overview

The global vanillin market is projected to grow at a CAGR of 5.6% during the forecast period (2020 - 2025).

  • Vanillin market’s growth is driven by its diversified applications in end-user industries, ranging from food and beverage to pharmaceuticals.
  • Owing to the ongoing trend of natural ingredients, the market has seen a rise in demand for natural vanillin. Major players in the end-user segment such as Nestle and General Mills announced that they would be using natural colors and flavorings in their products.
  • Furthermore, measures are being taken by various associations and companies in order to regularize the cultivation of vanilla beans. These factors are expected to aid the vanillin market’s growth, globally.
  • The major market players are heavily investing in R&D, primarily to improve the production yield of vanilla, which is used in extracting vanillin. The global vanillin market is highly fragmented and competitive. Some of the key players in the global vanillin market are Solvay SA, Evolva Holding SA, Camlin fine Sciences, Lesaffre (Ennloys), and Prinova Group LLC.
  • As the COVID-19 the global market has seen a rapid surge in the ongoing trend for products developed with natural ingredients. This has created a strong growth opportunity for the natural vanillin segment across the globe, primarily for application in functional food and beverages.

Scope of the Report

Vanillin is considered one of the most popular compounds in the world and is essential for the food and beverage industry. By type, the market is divided into natural vanillin and synthetic vanillin and based on application, the market is segmented into food, beverage, pharmaceutical, and other applications. Vanillin is extensively used as a flavoring agent, in the beverage manufacturing industry. Synthetic vanillin dominates the market, as a flavoring agent in beverages, due to the low availability of natural vanilla and comparatively lower cost. Due to the rising demand for natural vanillin, particularly in developed countries, companies like Solvay introduced natural vanillin to the US market for bakery, confectionery, beverage, and other food manufacturers.

By Type
Natural Vanillin
Synthetic Vanillin
By Application
Food
Beverage
Pharmaceuticals
Other Applications
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
India
China
Australia
Japan
Rest of Asia Pacific
Rest of the World
South America
Middle East & Africa

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Key Market Trends

Deficient Vanilla Production Driving Synthetic Market

World production of natural vanilla is low as compared to the demand from across the globe. Less than 1% of vanilla flavor comes from actual vanilla orchids. With demand on the upswing, trade in the coveted flavor is out of balance. The supply of vanilla beans in the world is low as compared to the demand it has across various end-user industries. With few producing countries and the high demand for vanilla, it is subject to volatile price development. A shortage in 2017 caused rising prices of vanilla, with prices dropping by a third again in 2019. Moreover, the production of natural vanilla from vanilla beans is extremely labor-intensive. Due to the high cost of vanilla beans, flavor/fragrance companies have long used chemistry to develop a cheaper, chemically synthesized vanillin. Food makers are confronting skyrocketing costs for natural vanilla, reformulation challenges, complicated labeling laws, and difficult regulations regarding the natural label.

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Asia-Pacific Remains the Dominant Region

Asia-Pacific dominates the global vanillin market regarding market revenue. Moreover, Asia-Pacific is expected to expand at a substantial growth. China is considered as one of the major producers and consumers of vanilla, according to the data by the UN Food & Agriculture Organization and was the largest exporter of vanillin in 2018. Similarly India is emerging as one of the prominent markets of vanilla since the last few years, as stated by ISS Institute Inc. Strategically, one of the leading vanillin producers, Camlin Fine Sciences Ltd acquired 51% stake in Ningbo Wanglong Flavors and Fragrances Company Limited (China) and gained a leading position among the vanillin producers in the global market. Europe held the second largest share, followed by North America, owing to the increasing chemical and pharmaceutical units in the region. 

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Competitive Landscape

The global vanillin market is fragmented and highly competitive. The major global players have the geographical reach, as well as brand awareness, which gives them a competitive edge. Some of the key players in the global vanillin market are Solvay SA, Evolva Holding SA, Camlin fine Sciences, Lesaffre (Ennloys), and Prinova Group LLC. The major manufacturers are focusing on increasing their production capacities, in order to meet the rising demand for vanillin. Companies are diversifying their products in order to have a competitive advantage. For instance, Borregaard (now known as CFS Europe) is one of the world’s leading suppliers of vanillin and the world’s only manufacturer of sustainable vanillin from wood.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Subsitute Products and Services

      5. 4.3.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Natural Vanillin

      2. 5.1.2 Synthetic Vanillin

    2. 5.2 By Application

      1. 5.2.1 Food

      2. 5.2.2 Beverage

      3. 5.2.3 Pharmaceuticals

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 UK

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Australia

        4. 5.3.3.4 Japan

        5. 5.3.3.5 Rest of Asia Pacific

      4. 5.3.4 Rest of the World

        1. 5.3.4.1 South America

        2. 5.3.4.2 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Position Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Solvay SA

      2. 6.4.2 Merck Group

      3. 6.4.3 Evolva

      4. 6.4.4 Camlin Fine Sciences Ltd

      5. 6.4.5 Borregaard

      6. 6.4.6 Lesaffre

      7. 6.4.7 Advanced Biotech

      8. 6.4.8 Aurochemicals

      9. 6.4.9 Tanobio

      10. 6.4.10 Prinova Group LLC

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  9. 8. IMPACT OF COVID-19 ON THE MARKET

** Subject to Availability

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