United States Aesthetic Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States Aesthetic Devices Market is Segmented by Type of Device (Energy-based Aesthetic Device and Non-energy-based Aesthetic Device), Application (Skin Resurfacing and Tightening, Body Contouring and Cellulite Reduction, Hair Removal, Tattoo Removal, Breast Augmentation and Other Applications) and End User (Hospital, Clinics and Home Settings). The report offers the value (in USD Million) for the above segments.

Market Snapshot

Study Period: 2019-2027
Base Year: 2021
CAGR: 11.81 %

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Market Overview

The United States aesthetic devices market is expected to register a CAGR of around 11.81% over the forecast period (2022-2027).

The COVID-19 is expected to have a significant impact on the growth of the market. For instance the article titled ' Interest in aesthetics during COVID-19 pandemic: a google trends analysis' published in June mentioned that by late November and early December, the relative interest began to rise, reching earlier pre-COVID rates. Such rise in interest in Aesthetic procedures is expected to drive teh growth of the market.

There are certain factors that are affecting the market in a positive way, which include technological advancement in devices, increasing awareness regarding aesthetic procedures, rising adoption of minimally invasive devices, and increasing obese population.

Earlier, anyone seeking medical assistance with cosmetic issues had only intrusive surgical procedures to choose from. Owing to the advances in the field of aesthetics, this is no longer the case. Medical aesthetic technology has advanced rapidly over the past two decades. The highly advanced technologies have offered a wide range of products and solutions to patients seeking medical assistance. New technologies are being developed and introduced into the market, including the use of laser, dynamic pulse control, radiofrequency, and infrared technologies. In recent years, skin-tightening and non-invasive fat technologies have created a new niche in the medical aesthetic technology market. They have been proven financially lucrative, and they are expected to dominate in the near future.

Furthermore, the number of surgeries has increased in the region over recent years. For instance, according to a report published by the American Society of Plastic Surgeons 2020, 15.6 million cosmetic procedures were recorded in 2020, which included around 2.3 million cosmetic surgical and 13.2 million cosmetic minimally invasive procedures. However, in 2019 the cosmetic surgeries performed were 2,678,302.

In the area of cellulite reduction, some of the emerging technologies hint at a future of improved outcomes with a positive effect on the overall United States market. With such kind of innovations, the market for aesthetic device-based treatments continues to evolve. Furthermore, such advances are expected to make these aesthetic procedures affordable to the patient population, thereby reducing the number of patient visits and healthcare costs.

Scope of the Report

The scope of the United States aesthetic devices market includes all the medical devices that are used for various cosmetic procedures, including plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, and skin tightening, which are used for beautification, correction, and improvement of the body. Aesthetic procedures include both surgical and non-surgical procedures. The surgical procedures include liposuction, breast implants, facelifts, radiofrequency, and other related procedures. The non-surgical procedures include chemical peel, non-surgical liposuction, and skin-tightening procedures.The United States Aesthetic Devices Market is Segmented by Type of Device (Energy-based Aesthetic Device and Non-energy-based Aesthetic Device), Application (Skin Resurfacing and Tightening, Body Contouring and Cellulite Reduction, Hair Removal, Tattoo Removal, Breast Augmentation and Other Applications) and End User (Hospital, Clinics and Home Settings). The report offers values in (in USD million) for the above segments.

By Type of Device
Energy-based Aesthetic Device
Laser-based Aesthetic Device
Radiofrequency (RF)-based Aesthetic Device
Light-based Aesthetic Device
Ultrasound Aesthetic Device
Non-energy-based Aesthetic Device
Botulinum Toxin
Dermal Fillers and Aesthetic Threads
Chemical Peels
Facial Implants
Breast Implants
Other Implants
Other Aesthetic Devices
By Application
Skin Resurfacing and Tightening
Body Contouring and Cellulite Reduction
Hair Removal
Tattoo Removal
Breast Augmentation
Other Applications
By End User
Home Settings

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Key Market Trends

The Breast Implants Sub-segment is Expected to Show Rapid Grow in the Implants Segment of the Market

Breast implants are the most common and popular aesthetic surgery procedure in the developed markets, particularly in the United States. Aesthetic surgical procedures include breast augmentation, removal, breast lift, and reduction. Silicone implants are mostly preferred in nearly 90% of cases and the remaining prefer saline implants. Its demand is also increasing among teen male breast reduction. In addition, breast reconstruction has observed the largest number of procedures, followed by breast reduction and breast implant removals. According to the International Society of Aesthetic Plastic Surgery Report 2020, breast augmentation procedures accounted for 371,997 in the United States. 

As it is opted by several celebrities and individuals who seek to improve their external appearance, the demand is expected to increase among the population and drive the market at a modest rate over the forecast period.

plastic surgey

Competitive Landscape

The US aesthetic devices market is moderately competitive. Companies, such as Cynosure, Alma Lasers, Lumenis Inc., Bausch Health Companies Inc. (Solta Medical Inc.), and Abbvie, are performing well in the US market. With the rising demand for aesthetic corrections, more companies are entering the market and holding a substantial share.

Major Players

  1. Lumenis

  2. Alma Lasers

  3. Bausch Health Companies Inc. (Solta Medical Inc.)

  4. Cynosure

  5. Abbvie

United States Aesthetic devices market.png

Recent Development

In June 2022 Cynosure launched PicoSure Pro, a device that utilizes pressure instead of heat to provide safe and effective treatments for unwanted pigmentation and skin revitalization for all skin types.  

In March 2021 Bausch Health Companies launched the Clear+Brilliant Touch laser, the company's next-generation clear+ Brilliant laser which delivers a customized and more comprehensive treatment protocol by providing patients of all ages and skin types the benefits of two wavelengths. 

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Obese Population

      2. 4.2.2 Increasing Awareness Regarding Aesthetic Procedures and Rising Adoption of Minimally Invasive Devices

      3. 4.2.3 Technological Advancement in Devices

    3. 4.3 Market Restraints

      1. 4.3.1 Social Stigma Concerns

      2. 4.3.2 Poor Reimbursement Scenario

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value – USD million)

    1. 5.1 By Type of Device

      1. 5.1.1 Energy-based Aesthetic Device

        1. Laser-based Aesthetic Device

        2. Radiofrequency (RF)-based Aesthetic Device

        3. Light-based Aesthetic Device

        4. Ultrasound Aesthetic Device

      2. 5.1.2 Non-energy-based Aesthetic Device

        1. Botulinum Toxin

        2. Dermal Fillers and Aesthetic Threads

        3. Chemical Peels

        4. Microdermabrasion

        5. Implants

          1. Facial Implants

          2. Breast Implants

          3. Other Implants

        6. Other Aesthetic Devices

    2. 5.2 By Application

      1. 5.2.1 Skin Resurfacing and Tightening

      2. 5.2.2 Body Contouring and Cellulite Reduction

      3. 5.2.3 Hair Removal

      4. 5.2.4 Tattoo Removal

      5. 5.2.5 Breast Augmentation

      6. 5.2.6 Other Applications

    3. 5.3 By End User

      1. 5.3.1 Hospital

      2. 5.3.2 Clinics

      3. 5.3.3 Home Settings


    1. 6.1 Company Profiles

      1. 6.1.1 Cynosure

      2. 6.1.2 Alma Lasers

      3. 6.1.3 Lumenis Inc.

      4. 6.1.4 Syneron Medical Ltd

      5. 6.1.5 Sciton Inc.

      6. 6.1.6 Bausch Health Companies Inc. (Solta Medical Inc.)

      7. 6.1.7 Abbvie

      8. 6.1.8 El.en. (Asclepion Laser Technologies)

      9. 6.1.9 Cutera Inc.

      10. 6.1.10 Venus Concept

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Frequently Asked Questions

The United States Aesthetic Devices Market market is studied from 2019 - 2027.

The United States Aesthetic Devices Market is growing at a CAGR of 11.81% over the next 5 years.

Lumenis, Alma Lasers, Bausch Health Companies Inc. (Solta Medical Inc.), Cynosure, Abbvie are the major companies operating in United States Aesthetic Devices Market.

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