United States Tofu Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The United States Tofu Market is segmented by Distribution Channel (Off-Trade, On-Trade). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

United States Tofu Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

United States Tofu Market Size

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United States Tofu Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 467.3 Million
Market Size (2030) USD 856.1 Million
CAGR (2025 - 2030) 12.87 %
Market Concentration Low

Major Players

United States Tofu Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of United States Tofu Market with other markets in Food & Beverage Industry

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United States Tofu Market Analysis

The United States Tofu Market size is estimated at 467.3 million USD in 2025, and is expected to reach 856.1 million USD by 2030, growing at a CAGR of 12.87% during the forecast period (2025-2030).

The United States tofu market is experiencing significant transformation within its retail landscape, characterized by evolving distribution networks and changing consumer accessibility patterns. As of 2022, the country maintained 63,328 functioning grocery stores, providing extensive coverage for tofu products across various retail formats. The retail environment has become increasingly competitive, with Walmart emerging as the dominant grocery retailer commanding a 25.2% market share, followed by Costco and Kroger with 7.1% and 5.6%, respectively. This concentrated retail landscape has led to enhanced bargaining power among major chains, influencing product placement, pricing strategies, and overall market dynamics for tofu products.


Consumer preferences are increasingly shifting towards plant-based alternatives, driving substantial changes in retail and foodservice offerings. The foodservice sector has responded robustly to this trend, with 1,814 vegetarian restaurants operating across the United States as of July 2023, creating dedicated spaces for tofu-based cuisine. The evolution of consumer behavior is particularly evident in their purchasing patterns, with approximately 50% of American consumers regularly utilizing major meal delivery services in 2022. This shift has prompted retailers and restaurants to adapt their tofu product offerings and distribution strategies to meet the growing demand for convenient, plant-based alternatives.


Manufacturing capabilities in the tofu industry have expanded significantly to meet growing demand, with major producers implementing substantial facility expansions. House Foods America exemplifies this trend through its strategic expansion, adding a 36,000 square foot facility to its California operations, significantly boosting production capacity. The manufacturing landscape has become more sophisticated, with producers investing in advanced production technologies and automated systems to enhance efficiency and maintain consistent product quality. These developments have been accompanied by innovations in packaging, preservation techniques, and product formulations to meet diverse consumer preferences and extend shelf life.


The integration of technology across the tofu supply chain has revolutionized distribution and retail operations, particularly in the convenience store sector, which now comprises 150,174 outlets nationwide. Digital transformation initiatives have led to the implementation of self-checkout kiosks and walk-out technology in supermarkets, enhancing the shopping experience and operational efficiency. E-commerce platforms have become increasingly sophisticated, offering advanced features such as personalized recommendations, subscription services, and real-time inventory management. These technological advancements have not only improved accessibility but also enabled better demand forecasting and inventory optimization across the supply chain.

Segment Analysis: Distribution Channel

Off-Trade Segment in United States Tofu Market

The off-trade distribution channel dominates the United States tofu market, holding approximately 63% market share in 2024. This segment's prominence is primarily driven by supermarkets and hypermarkets, which contribute significantly to the overall off-trade sales. The segment's strong performance is attributed to the increasing number of grocery stores, with over 63,000 stores operating across the United States. The widespread availability of tofu products through various retail channels, including convenience stores and online platforms, has strengthened the off-trade segment's position. Major retailers have expanded their tofu product offerings, with companies like House Foods America and Pulmuone increasing their production capacity to meet the growing retail demand. The segment's growth is further supported by innovations in retail technology, such as self-checkout kiosks and walk-out technology, enhancing the shopping experience for consumers.

Market Analysis of United States Tofu Market: Chart for Distribution Channel

On-Trade Segment in United States Tofu Market

The on-trade segment is projected to be the fastest-growing distribution channel in the United States tofu market, with an expected growth rate of approximately 13% during 2024-2029. This robust growth is driven by the expanding foodservice sector, particularly the increasing number of vegetarian restaurants, with over 1,800 establishments operating across the country. The segment's expansion is supported by the growing popularity of plant-based diets and increased demand for vegetarian and vegan options in restaurants. Food service establishments are actively incorporating tofu into their menus through innovative dishes like kaminari dofu, chipotle grilled tofu, and tofu scramble, attracting diverse consumer segments. The adoption of new business models by food enterprises, including enhanced takeaway and home delivery services, has further accelerated the segment's growth, with about 50% of American consumers regularly using major meal delivery services.

United States Tofu Industry Overview

Top Companies in United States Tofu Market

The US tofu market is led by established tofu companies such as House Foods Group, Pulmuone Foods, The Hain Celestial Group, Morinaga Milk Industry, and American Food Company. These tofu companies are heavily investing in research and development to enhance product quality and expand their portfolios through innovative offerings like flavored processed tofu, tofu-based meat alternatives, and ready-to-eat products. Manufacturing capacity expansion has become a key focus area, with major players setting up new facilities and upgrading existing ones to meet growing demand. Companies are also strengthening their distribution networks through partnerships with retailers and foodservice operators while developing direct-to-consumer channels. The emphasis on organic certification, non-GMO verification, and sustainable practices demonstrates the industry's commitment to meeting evolving consumer preferences and regulatory requirements.

Market Structure Shows Mixed Competition Dynamics

The US tofu market exhibits a fragmented competitive landscape with a mix of global conglomerates and specialized regional players. While international companies like House Foods Group and Morinaga Milk Industry leverage their global expertise and resources, regional specialists such as American Food Company maintain strong local market positions through a deep understanding of consumer preferences and agile operations. The market's structure encourages healthy competition while allowing room for new entrants with innovative products or unique value propositions. The presence of both large-scale manufacturers and smaller specialty producers creates a diverse ecosystem that caters to various market segments and distribution channels.


The industry has witnessed strategic consolidations aimed at expanding market reach and enhancing operational capabilities. Companies are pursuing vertical integration strategies to gain better control over the supply chain and ensure product quality. Mergers and acquisitions are primarily driven by the need to acquire complementary capabilities, access new geographic markets, or strengthen positions in specific distribution channels. The trend of established food companies acquiring specialized tofu manufacturers reflects the growing mainstream acceptance of plant-based proteins and the strategic importance of the category.

Innovation and Distribution Drive Market Success

Success in the US tofu market increasingly depends on companies' ability to differentiate through product innovation and efficient distribution networks. Manufacturers need to focus on developing unique flavors, convenient formats, and value-added products while maintaining consistent quality and competitive pricing. Building strong relationships with retailers and foodservice operators is crucial for securing shelf space and expanding market presence. Companies must also invest in modern production technologies and quality control systems to meet rising consumer expectations and regulatory standards while maintaining operational efficiency.


The market's future trajectory will be shaped by companies' ability to adapt to changing consumer preferences and regulatory requirements. Successful players will need to maintain transparency in sourcing and production processes while addressing sustainability concerns. Developing robust e-commerce capabilities and direct-to-consumer channels will become increasingly important for market success. Companies must also consider potential challenges from alternative soy products and prepare strategies to maintain tofu's competitive position in the broader protein market. Building strong brand identities and educating consumers about tofu's nutritional benefits and versatility will be essential for long-term success.

United States Tofu Market Leaders

  1. American Food Company

  2. House Foods Group Inc.

  3. Morinaga Milk Industry Co. Ltd

  4. Pulmuone Corporate

  5. The Hain Celestial Group, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
United States Tofu Market Concentration
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United States Tofu Market News

  • March 2023: Hodo launched two new block tofus with vibrant global flavors which include Miso Tofu and Indian Spiced Tofu.
  • February 2023: Morinaga Nutritional Foods acquired US plant-based company, Tofurky and its sister brand Moocho. Morinaga has been a tofu supplier for Tofurky products for 17 years. The acquisition of Tofurky and Moocho will help the company to strengthen the integrated supply chain and category growth for the brands.
  • June 2022: Morinaga Nutritional Foods launched Mori-Nu Yuzu Flavored Silken Tofu, known for its velvety smooth texture. The product has a firm texture, is versatile, and can be added to desserts or blended for preparation.

United States Tofu Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Tofu
  • 3.2 Regulatory Framework
    • 3.2.1 United States
  • 3.3 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Distribution Channel
    • 4.1.1 Off-Trade
    • 4.1.1.1 Convenience Stores
    • 4.1.1.2 Online Channel
    • 4.1.1.3 Supermarkets and Hypermarkets
    • 4.1.1.4 Others
    • 4.1.2 On-Trade

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 Albertsons Companies
    • 5.4.2 American Food Company
    • 5.4.3 Hodo Inc.
    • 5.4.4 House Foods Group Inc.
    • 5.4.5 Morinaga Milk Industry Co. Ltd
    • 5.4.6 Pulmuone Corporate
    • 5.4.7 Superior Natural LLC
    • 5.4.8 The Hain Celestial Group, Inc.

6. KEY STRATEGIC QUESTIONS FOR MEAT SUBSTITUTES INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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United States Tofu Industry Segmentation

Off-Trade, On-Trade are covered as segments by Distribution Channel.
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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United States Tofu Market Research FAQs

How big is the United States Tofu Market?

The United States Tofu Market size is expected to reach USD 467.34 million in 2025 and grow at a CAGR of 12.87% to reach USD 856.15 million by 2030.

What is the current United States Tofu Market size?

In 2025, the United States Tofu Market size is expected to reach USD 467.34 million.

Who are the key players in United States Tofu Market?

American Food Company, House Foods Group Inc., Morinaga Milk Industry Co. Ltd, Pulmuone Corporate and The Hain Celestial Group, Inc. are the major companies operating in the United States Tofu Market.

Which segment has the biggest share in the United States Tofu Market?

In the United States Tofu Market, the Off-Trade segment accounts for the largest share by distribution channel.

Which is the fastest growing segment in the United States Tofu Market?

In 2025, the On-Trade segment accounts for the fastest growing by distribution channel in the United States Tofu Market.

What years does this United States Tofu Market cover, and what was the market size in 2025?

In 2025, the United States Tofu Market size was estimated at 467.34 million. The report covers the United States Tofu Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Tofu Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

United States Tofu Market Research

Mordor Intelligence provides a comprehensive analysis of the tofu industry and soy products sector. We leverage extensive expertise in food market research. Our detailed report examines the complete spectrum of bean curd and soybean curd products, including silken tofu, firm tofu, and processed tofu varieties. The analysis covers crucial market dynamics affecting tofu prices, emerging trends in protein alternatives, and the growing demand for meat alternative and dairy alternative products. Our research encompasses major tofu brands and tofu companies. It also explores the intersection with asian food ingredients and fermented soy segments.

Stakeholders gain valuable insights through our easily accessible report PDF, available for download. It provides detailed analysis of vegetarian protein and vegan protein market dynamics. The comprehensive study examines organic tofu production and distribution channels. It also looks at emerging trends in textured vegetable protein and soy protein products. Our analysis benefits manufacturers, retailers, and investors by providing a detailed evaluation of meat substitute trends, pricing strategies, and market expansion opportunities. The report delivers actionable intelligence on protein alternatives while examining how tofu in USA markets continue to evolve. This is supported by extensive data on consumer preferences and consumption patterns.