United States Tire Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

United States Tire Market Trends and Insights

Aging Vehicle Fleet & Higher VMT Boost Replacement Demand

The climbing average vehicle age to 12.5 years extends the domestic parc, yet lifts tire turnover as suspension wear accelerates tread degradation. Vehicle miles traveled rebounded exponentially in 2024, matching pre-pandemic levels and compounding usage intensity^{[1]“Traffic Volume Trends December 2024,” Federal Highway Administration, fhwa.dot. gov}. Older vehicles demand premium, longer-lasting rubber to offset rising maintenance costs, steering consumers toward higher-margin lines. Fleets have grown faster in the past 16 years, creating a multiplier effect on replacement frequency. Collectively, these conditions underpin stable volume across the United States tire market.

SUV & Light-Truck Mix Lifts Average Rim Size And ASP

SUVs and light trucks now represent three-fifths of new-build output, typically fitting 17–20 inch rims compared with 15–16 inch sedan norms. These larger formats commanded higher average prices, steadily upgrading revenue yield per unit. As automakers phase out several sedan lines, the larger wheel becomes the baseline rather than the premium. The shift improves manufacturer margins and raises the replacement cost consumers bear, embedding value expansion within the United States tire market.

Corporate & Federal Fuel-Efficiency Rules Favor Low-RR Radials

The 50.4 mpg CAFE mandate effective 2031 positions low rolling-resistance tires as mandatory compliance components^{[2]“Final CAFE Standards Model Year 2031,” National Highway Traffic Safety Administration, nhtsa.gov} . Adopting advanced silica compounds and optimized tread designs can deliver minimal fuel-efficiency gains, which is meaningful for automakers facing penalties. Because tire life aligns with regulatory timelines, conversion to premium lines progresses predictably through replacement cycles, uplifting technology-rich categories.

Surge Of Tire E-Commerce & Mobile Installers Widens Reach

Online channels claim a rising share by pairing competitive prices with doorstep service. Mobile installers mount and balance on site, reducing consumer downtime and widening access for fleets and time-starved drivers. Data-driven platforms optimize inventory and routing, eroding legacy retail margins. Direct-to-consumer brands gain a cost advantage while cultivating first-party customer data, resetting competitive rules within the United States tire market.

Natural & Synthetic-Rubber Price Volatility

Supply disruptions in Southeast Asia drove natural rubber up one-third in 2024, while petroleum cost swings lifted synthetic grades quarterly. Rubber accounts for up to two-fifths of material inputs, so variance erodes margins and forces frequent price resets. Aftermarket customers delay purchases during spikes, squeezing volumes. Short contract windows complicate hedging, exposing the United States tire market to cyclical cost shocks.

Faster EV Tire Wear Raises Warranty & Brand-Image Risk

Instant torque and heavier battery weight shorten EV tire life by one-third, pressuring warranty reserves and potentially tarnishing premium brand reputations. Manufacturers face a trade-off between developing new EV compounds that may sacrifice specific performance indices or absorbing costlier claims. Negative user experiences among influential early adopters could be amplified through social channels, posing future revenue risks for the United States tire market.

Segment Analysis

By Season: All-Season Convenience Under Pressure From Winter Demand

All-season formats represented 61.28% of the United States tire market share in 2024, making them the backbone of the United States tire market. Winter units, though smaller, record a 2.65% CAGR as more severe storms and safety awareness reshape purchase decisions. 

Winter penetration extends beyond traditional snowbelt zones into temperate regions experiencing unpredictable weather. Three Peak Mountain Snowflake certification now differentiates offerings, with multiple launches in 2024. All-season makers add snow-capable attributes to defend share, signaling that seasonal boundaries will blur as climate variability persists.

Note: Segment shares of all individual segments available upon report purchase

By Tire Design: Radial Supremacy Meets Airless Momentum

Radials held 89.92% of the United States tire market share in 2024, supported by decades of optimization and global capacity scale. Despite a less than 1% share, airless models advanced at a 2.67% CAGR, tapping niche commercial uses that prize puncture resilience. 

Michelin’s UPTIS and Bridgestone’s Air Free concepts showcase the path to market. Manufacturing cost and ride-comfort gaps currently restrain broad adoption, yet technological learning curves imply long-term parity potential that could realign the United States tire market.

By Vehicle Type: Passenger Car Leadership Persists

Passenger cars delivered 65.37% of the United States tire market share in 2024 and paradoxically grew fastest at 2.76% CAGR due to electrification and premium retrofit demand. Commercial light trucks benefit from e-commerce logistics but trail the growth pace. 

Fleet electrification favors high-performance compounds to manage extra weight and torque. Ride-share and subscription fleets emphasize longevity, altering purchase criteria from individual owner preferences. These dynamics sustain passenger segment primacy, anchoring the broader United States tire market.

By Application: On-Road Core Faces Off-Road Upswing

On-road duty cycles secured 74.36% of the United States tire market share in 2024, reflecting the centrality of highway and urban travel. Off-road categories—construction, recreation, and industrial—rose at a 2.68% CAGR. 

Demand for hybrid all-terrain patterns blurs the on-/off-road divide as consumers seek versatility without compromise. Regulatory limits on ground disturbance push innovation in tread ecodesign, turning environmental stewardship into a feature in the United States tire market.

By End User: OEM Scale Meets Aftermarket Agility

OEM fitments delivered 81.21% of the United States tire market share in 2024, underscoring the clout of automaker relationships. Yet aftermarket revenue accelerates at 2.78% CAGR on the strength of e-commerce, mobile installers, and broader brand selection. 

Manufacturers balance the assured volumes of factory contracts with the higher margins and direct data harvest of replacement channels. Digital retail lowers the entry barrier for challenger brands, intensifying competition within the United States tire market.

By Rim Size: Mainstream 15-20 Inch Segment Shifts Upscale

Rims between 15 and 20 inches contributed 47.68% of the United States tire market share in 2024. Wheels above 20 inches, favored by luxury SUVs, outpace averages with a 2.71% CAGR. 

Larger wheels elevate aesthetics and handling, justifying premiums that bolster manufacturer profitability. Production complexity and higher raw material inputs confer advantages on incumbents with broad tooling capability, reinforcing scale benefits across the United States tire market.

Note: Segment shares of all individual segments available upon report purchase

By Propulsion: ICE Dominance Encounters EV Growth

ICE platforms still account for 88.71% of the United States tire market share in 2024, yet battery electric units advance at a 2.72% CAGR, reflecting federal incentives and charging build-out. 

Noise reduction, higher load ratings, and energy efficiency define EV tire engineering, prompting dedicated product lines. Manufacturers must run parallel R&D roadmaps lest they cede share in a cornerstone of future growth for the United States tire market.

Geography Analysis

Regional divergence shapes the United States tire market. Northern states record higher winter tire adoption and shorter seasonal cycles, whereas the Sun Belt relies on all-season formats aligned with consistent warmth. Population migration toward southern metros expands absolute demand and shortens replacement intervals due to longer commutes.

California sets distinct compliance precedents. The USD 1.75-per-tire fee (California imposes a tire fee of USD 1.75 on every new tire purchased, as outlined in the subdivision) funds a program that recycled over half a billion units in 2024, achieving an almost four-fifths recovery rate. Manufacturers often engineer nationwide lines to meet California specifications, gaining scale efficiencies and future-proofing against probable federal alignment.

Manufacturing capacity clusters in Ohio, Tennessee, and South Carolina leverage skilled labor pools and proximity to OEM plants. ENSO’s carbon-neutral facility announcement underscores confidence in domestic output, adding 2,400 jobs and aligning with ESG imperatives. Such investments anchor supply resilience and stimulate local economies, supporting sustained growth across the United States tire market.