The US sports drink market of USD 852.0 million in 2017 is expected to reach USD 1135.2 million by the end of 2023 at a CAGR of 4.3%.
United States Sports Drink Market Dynamics
Rising demand for sports drink from athletes and millennial generation is driving the market. The marketers are targeting different age groups like teenagers and young adults. This shift of target consumers from athletes to the consumers belonging to different age groups has emanated an increase in the demand for sports drinks. Also, innovation of new flavors with health benefits is a major driving factor of the market.
United States Sports Drink Market Segmentation
Sports drinks are segmented into isotonic, hypotonic & hypertonic which are categorized for higher or lower concentration of electrolytes similar to the human body. The main ingredients used in sports drinks are sugar, electrolytes and vitamins. The major market drawing attention ingredients are the minerals which help in replenishing the lost electrolytes during workout or sports activities.
Key Players in the United States Sports Drink Market
Investment in the positioning of the products and targeting the correct consumers are the focus of key players. Sugar-free or light drinks are another experimental market to attract female consumers. The US market is occupied by major brands in which Gatorade has a 77% share and PowerAde has 20% share. BodyArmor which is marketed as a more natural sports drink has an increasing share during the forecast period.
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