United States Planting and Fertilizing Machinery Market - Segmented by Machinery Type - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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The United States Planting and Fertilizing Machinery Market was estimated at USD 2.04 billion in 2016. The market is expected to register a CAGR of 4.5% during the forecast period of 2018–2023.  Planting and fertilizing machinery is another extension of the overall mechanization of farming. Out of the entire production chain, planting and fertilizing are important processes requiring precise distribution patterns. Planting and fertilizing machines play a vital role in such processes as they are calibrated for high levels of accuracy.

Positive Growth in Small and Big Tractors is Expected to Drive the Market

Though the overall agricultural machinery in the United States witnessed a slump over the past two years, the demand for small and large tractors was decent enough. During the first three months of 2016 alone, the retail sales of tractors surpassed the forecasted figures by more than 40. During March 2016, over 7,350 small tractors were sold in the United States, while the shipments exceeded the 11,800 mark. In the light of technological innovations and anticipated replacement demand, though the market for big tractors is stable now, it is expected to pick up pace over the coming two years. The growth in the market for small and big tractors will allow the farmers to employ better planting and agricultural machinery, in turn, driving the market for planting and agricultural machinery in the United States.

Source: Mordor Intelligence Analysis

Advancement in Technology

Global positioning systems, computer-based sensors, actuators, machine vision, and laser-based sensors are incorporated into mobile robots to configure autonomous systems into agricultural tasks. In modern farming, fleet robots are used to accomplish one or several agricultural tasks. The system involves digitally connected robot farmhands, drones, satellite communication, ground-based sensors, and data centers. Integration of robotic and GPS systems into agricultural machinery is considered as the future of the industry, as it has become part of site-specific precision farming. The demand for increased productivity, increased efficiency of machinery, and lack of sufficient labor have created the need for robotics and GPS into agricultural machinery industry.

Currently, companies like Monsanto and John Deere are working on innovative technologies to improve observation, intervention, analytical, and data storage in agriculture. The tough competition and the companies’ own R&D focus on UAVs for planting and fertilizing purposes could lay the growth platform for the former market over the coming five years in the United States.

Key Developments in the Market

  • February 2018: White Planters WP9924VE planter with tracks and WP9222VE wing-fold planter feature technologies needed to achieve greater yields in conventional or no-till.
  • February 2018: Goldman Sachs, predicted that farm technologies could become a USD 240 billion market opportunity for agri-machinery companies.

Major Key Players: AGCO Corporation, Deere & Company (JOHN DEERE), Kubota Corporation, and CNH Industrial, and among others.

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1. Introduction\

1.1 Study Deliverables

1.2 General Study Assumptions

2. Research Methodology

2.1 Introduction

2.2 Analysis Methodology

2.3 Study Phases

2.4 Econometric Modelling

3. Executive Summary

4. Market Overview and Trends

4.1 Introduction

4.2 Market Trends

4.3 Porter’s Five Forces Framework

4.3.1 Bargaining Power of Suppliers

4.3.2 Bargaining Power of Consumers

4.3.3 Threat of New Entrants

4.3.4 Threat of Substitute Products and Services

4.3.5 Competitive Rivalry within the Industry

5. Market Dynamics

5.1 Drivers

5.1.1 Farm Consolidation to Drive Equipment Sales

5.1.2 Positive Growth in Small and Big Tractors

5.2 Restraints

5.2.1 Negative Environmental Impact of Fertilizers     

5.2.2 Currency Headwind for the US Economic Recovery

5.3 Opportunities

5.3.1 Integration of Robotic Systems and GPS in Agricultural Machines

6. United States Planting & Fertilizing Machinery Market Segmentation, by Machinery Type

6.1 Planting Machinery

6.1.1 Seed Drill

6.1.2 Planters

6.1.3 Broadcast Seeders

6.1.4 Transplanters

6.2 Fertilizing

6.2.1 Dry Fertilizer Spreaders

6.2.2 Drop Spreaders

6.2.3 Rotary Spreaders

6.2.4 Others

7. Competitive Landscape and Introduction

7.1 Introduction

7.2 Market Share Analysis

7.3 Developments of Key Players

8. Key Vendor Analysis (Overview, Products & Services, Strategies)

8.1 AGCO Corporation

8.2 Great Plains AG

8.3 Deere & Company

8.4 KUHN Group

8.5 Kverneland


8.7 Kubota Corporation

8.8 Visser Horti Systems

8.9 Zoomlion Heavy Machinery

8.10 Kinze Manufacturing

8.11 Hardi North America Inc.

9. Disclaimer

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