France Agricultural Machinery Market Size and Share

France Agricultural Machinery Market Summary
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France Agricultural Machinery Market Analysis by Mordor Intelligence

The agricultural machinery market size in France stands at USD 5.30 billion in 2025 and is projected to reach USD 7.06 billion by 2030, advancing at a 5.9% CAGR over 2025-2030. Robust mechanization demand stems from a shrinking farm labor pool, mounting climate-resilience needs, and subsidy-backed precision-farming programs that reward smart equipment adoption. High-horsepower tractor purchases indicate a pivot toward fewer but more capable assets, while water-efficient irrigation systems gain traction as aquifer stress intensifies. International manufacturers continue localizing parts distribution and service networks, and emerging contractor fleets are channeling equipment-as-a-service models to smaller holdings. Together these forces create a dynamic yet policy-steered growth pathway for the agricultural machinery market.

Key Report Takeaways

  • By product type, tractors led with a 32% of france agricultural machinery market share in 2024. Irrigation machinery is forecast to expand at a 24.5% CAGR through 2030.

Segment Analysis

By Product Type: Tractors Anchor Revenue Growth and Irrigation Machinery Delivers Fastest Expansion

Tractors contributed 32% agricultural machinery market share in 2024, cementing their role as the power and data hub for modern French farms. Demand clusters at ≥ 150 horsepower where advanced hydraulics support variable-rate seeders and smart sprayers. Below 50 horsepower, specialty vineyard units face pressure from muted wine margins; registrations fell to 2,531 units in 2024[2]Source: CEMA. "European Tractor Registrations at 10-Year Low in 2024."cema-agri.org. The agricultural machinery market size for the high-horsepower subclass is forecast to outpace overall equipment spending between 2025 and 2030 as large holdings in Beauce consolidate land and pursue fewer passes per hectare. Digital retrofits such as GNSS antennas and ISOBUS UT displays push resale values higher, extending trade-in cycles yet raising lifetime service revenues for dealers. Combined with subsidy-driven demand for auto-guidance, tractor OEMs are layering subscription telematics and over-the-air updates to lock in post-sale recurring income opportunities.

Irrigation equipment registers a 24.5% CAGR, the highest among product lines, as farms seek drought resilience amid tightened abstraction quotas. Drip systems dominate high-value fruit and vegetable acres, whereas center-pivot retrofits with variable-rate sprinklers fit broad-acre cereals. The agricultural machinery market size for connected micro-irrigation kits is poised to grow by 2030, enabled by France 2030 grants covering soil-sensor-linked pumps. Cloud dashboards cluster multiple pivots, weather stations, and fertigation injectors, allowing contractors to oversee dispersed clients. OEMs are integrating 4G/LTE gateways factory-side to simplify edge-to-cloud connectivity under GDPR consent protocols.

France Agricultural Machinery Market: Market Share by Product Type
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Geography Analysis

Northern France’s large-scale cereal farms command the highest mechanization intensity, with the Paris Basin alone accounting for nearly 30% of national tractor power sales. The agricultural machinery market size in the Île-de-France, Picardy, and Centre-Val de Loire corridor is forecast to expand at 6.4% CAGR as consolidation drives high-horsepower upgrades.

In contrast, Mediterranean departments allocate equipment budgets chiefly to irrigation machinery and climate-smart sprayers, reflecting water scarcity and specialty crop vulnerability. Drip-line subsidies under the extended drought-protection program cover up to 40% of investment, accelerating adoption of sensor-led micro-irrigation systems that integrate with field-server platforms[3]Source: Cerfrance, “Aides aux investissements: deux programmes sont prolongés,” horizon-63.cerfrance.fr.

Western livestock regions such as Brittany and Pays de la Loire sustain stable demand for forage harvesters, balers, and manure spreaders. OEMs see an opportunity to upsell slurry injectors linked to nutrient-mapping software that supports CAP nutrient-runoff compliance. Dealer density in these dairy hubs outpaces other areas, reducing downtime and reinforcing brand loyalty. Together, these diverse regional drivers create a balanced national sales profile for the agricultural machinery market.

Competitive Landscape

Global majors CNH Industrial N.V., AGCO Corporation, Deere & Company, and Kubota Corporation hold technological and financing scale that smaller rivals cannot match, yet regional brands thrive in niche segments like vineyard tractors and specialty harvesters. Manufacturers’ top-five combined agricultural machinery market share is estimated to be more than half, indicating moderate concentration.

AGCO’s EUR 87 million (USD 94 million) parts distribution center in Amnéville consolidates five depots, slashing delivery lead times from 72 hours to 24 hours for 11,000 French dealers and workshops in January 2025[4]Source: AGCO Corporation, “AGCO Announces New European Parts Distribution Centre in France,” agcocorp.com. CNH Industrial N.V.’s strategic plan in 2025 aims for 16-17% EBIT margins by 2030 through USD 550 million in operational savings and a tripling of Precision Tech revenue share.

Technology partnerships differentiate offerings. New Holland’s alliance with Bluewhite embeds autonomous navigation in orchard tractors, targeting 85% operating-cost savings and reinforcing brand credibility in the specialty-crop belt. Meanwhile, SDF Group positions SAME vineyard tractors as historically rooted yet digitally upgraded, appealing to terroir-focused estates wary of multinational suppliers. Hybrid models of pay-per-acre equipment services are emerging, with dealer-owned fleets providing on-demand access to robotic weeders, trimming both capex and skill barriers for smallholders.

France Agricultural Machinery Industry Leaders

  1. AGCO Corporation

  2. Kubota Corporation

  3. Deere & Company

  4. Claas KGaA mbH

  5. CNH Industrial N.V.

  6. *Disclaimer: Major Players sorted in no particular order
France Agriculture Machinery Market Concentration
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Recent Industry Developments

  • May 2025: CNH Industrial's new Strategic Business Plan targets 16-17% mid-cycle adjusted EBIT margins by 2030. By investing over USD 550 million in operational improvements and expanding Precision Tech sales, the plan aims to enhance technology integration and dealer networks, driving efficiency and innovation in the Agricultural Machinery Market.
  • January 2025: AGCO Corporation confirmed a EUR 87 million (USD 94 million) investment in a new Parts Distribution Centre in Amnéville to support Europe and the Middle East.
  • January 2025: Lindsay Corporation, a global manufacturer and distributor of irrigation and infrastructure equipment and technology, acquired a 49.9% minority interest in Pessl Instruments GmbH. This investment strengthens both companies' positions in key global markets, with Pessl benefiting from Lindsay's established presence in row crop applications and Lindsay gaining from Pessl's expertise in specialty crop applications.
  • April 2024: AGCO acquired an 85% stake in PTx Trimble, strengthening its agricultural machinery technology portfolio in guidance systems, autonomous operations, precision spraying, connected farming, data management, and sustainability solutions.

Table of Contents for France Agricultural Machinery Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing shortage of agricultural labor
    • 4.2.2 Growing demand for high-horsepower tractors in large farms
    • 4.2.3 Government subsidies for precision farming equipment
    • 4.2.4 Rising need for climate-smart machinery
    • 4.2.5 Adoption of autonomous field robots by contractor fleets
    • 4.2.6 Growth of equipment-as-a-service financing models
  • 4.3 Market Restraints
    • 4.3.1 High upfront and maintenance cost
    • 4.3.2 Data ownership and cyber-security concerns
    • 4.3.3 Grid capacity limits for electrified machinery charging
    • 4.3.4 Fragmented digital standards inhibiting interoperability
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Buyers
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value, USD)

  • 5.1 By Product Type
    • 5.1.1 Tractors
    • 5.1.1.1 Below 50 HP
    • 5.1.1.2 50 - 99 HP
    • 5.1.1.3 100 - 149 HP
    • 5.1.1.4 150 HP and Above
    • 5.1.2 Plowing and Cultivating Machinery
    • 5.1.2.1 Plows
    • 5.1.2.2 Harrows
    • 5.1.2.3 Rotovators and Cultivators
    • 5.1.2.4 Other Equipment
    • 5.1.3 Planting Machinery
    • 5.1.3.1 Seed Drills
    • 5.1.3.2 Planters
    • 5.1.3.3 Spreaders
    • 5.1.3.4 Other Planting Machinery
    • 5.1.4 Sprayers
    • 5.1.5 Irrigation Machinery
    • 5.1.5.1 Drip Irrigation Systems
    • 5.1.5.2 Sprinkler Irrigation Systems
    • 5.1.5.3 Other Irrigation Machinery
    • 5.1.6 Harvesting Machinery
    • 5.1.6.1 Combine Harvesters
    • 5.1.6.2 Other Harvesting Machinery
    • 5.1.7 Haying and Forage Machinery
    • 5.1.7.1 Mowers and Conditioners
    • 5.1.7.2 Balers
    • 5.1.7.3 Other Haying and Forage Machinery
    • 5.1.8 Other Types

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Deere & Company
    • 6.4.2 CNH Industrial N.V.
    • 6.4.3 AGCO Corporation
    • 6.4.4 Kubota Corporation
    • 6.4.5 Claas KGaA mbH
    • 6.4.6 Same Deutz-Fahr (SDF Group)
    • 6.4.7 Yanmar Co. Ltd.
    • 6.4.8 Mahindra and Mahindra Ltd.
    • 6.4.9 Lovol International Heavy Industry Co Ltd (Weichai Group)
    • 6.4.10 Iseki and Co. Ltd
    • 6.4.11 TAFE (Amalgamations Group)
    • 6.4.12 Zoomlion Heavy Industry Science and Technology Co., Ltd.
    • 6.4.13 Argo Tractors S.p.A.
    • 6.4.14 Lindsay Corporation
    • 6.4.15 Kuhn Group (Bucher Industries AG)
    • 6.4.16 Netafim (Orbia Advance Corp.)

7. Market Opportunities and Future Outlook

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France Agricultural Machinery Market Report Scope

The agricultural machinery industry is the part of the industry that produces and maintains tractors, agricultural machinery, and agricultural implements used in farming or other agriculture in France. The France agricultural machinery market is segmented into Tractors, Plowing and Cultivating Machinery, Planting Machinery, Harvesting Machinery, Haying and Forage Machinery, Sprayers, Irrigation Machinery, and Other types of machinery. The report offers the market size and forecasts in terms of value (USD) for all the above segments.

By Product Type
Tractors Below 50 HP
50 - 99 HP
100 - 149 HP
150 HP and Above
Plowing and Cultivating Machinery Plows
Harrows
Rotovators and Cultivators
Other Equipment
Planting Machinery Seed Drills
Planters
Spreaders
Other Planting Machinery
Sprayers
Irrigation Machinery Drip Irrigation Systems
Sprinkler Irrigation Systems
Other Irrigation Machinery
Harvesting Machinery Combine Harvesters
Other Harvesting Machinery
Haying and Forage Machinery Mowers and Conditioners
Balers
Other Haying and Forage Machinery
Other Types
By Product Type Tractors Below 50 HP
50 - 99 HP
100 - 149 HP
150 HP and Above
Plowing and Cultivating Machinery Plows
Harrows
Rotovators and Cultivators
Other Equipment
Planting Machinery Seed Drills
Planters
Spreaders
Other Planting Machinery
Sprayers
Irrigation Machinery Drip Irrigation Systems
Sprinkler Irrigation Systems
Other Irrigation Machinery
Harvesting Machinery Combine Harvesters
Other Harvesting Machinery
Haying and Forage Machinery Mowers and Conditioners
Balers
Other Haying and Forage Machinery
Other Types
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Key Questions Answered in the Report

How large is the agricultural machinery market in France in 2025?

It is valued at USD 5.3 billion and is projected to reach USD 7.06 billion by 2030.

What is the expected CAGR for French farm equipment spending through 2030?

The overall market is forecast to grow at 5.9% annually between 2025 and 2030.

Which product category leads sales in France?

Tractors hold a 32% market share, making them the top revenue contributor in 2024.

Which segment is growing fastest?

Irrigation machinery shows a 24.5% CAGR as farms invest in water-efficient systems.

How are government subsidies influencing machinery adoption?

France 2030 grants covering 20-40% of eligible equipment costs accelerate purchases of precision farming and climate-smart technologies.

What role do contractor fleets play in equipment access?

Contractors lease high-tech machinery to small farms, spreading ownership costs and easing labor constraints while boosting equipment utilization.

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