United States Landscaping Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The United States Landscaping market is estimated to grow at a CAGR of 4.5%, during the forecast period (2020-2025).

Younger households in the United States are increasingly inclining towards gardening and lawn care activities under landscape maintenance. According to the National Gardening Survey 2018, the average spending per household on lawn care and gardening activities rose considerably from USD 317.0 in 2014 to USD 503.0 in 2017. Rising health consciousness of the millennial consumers is leading to the need for self-sufficiency in food and vegetable gardening in their yards and compounds, thus, resulting in a paradigm shift in the United States landscaping industry, after the trough witnessed during the economic recession.

However, a wide gap has emerged in the demand and supply of skilled labor in the industry in recent years, as the total number of landscaping and groundskeeping workers fell from 913,480 in 2018 to 912,660 in 2019. Moreover, the Department of Homeland Security (DHS) held the additional H-2B visas until further notice in April 2020, following the unprecedented threats posed by the Covid-19 pandemic. As such, the shortfall of the H2B visas in light of the already declining foreign skilled workers in the landscaping industry may further aggravate the gap in the short-run.

Scope of the Report

The landscaping industry has been determined in terms of commercial, residential, and other application areas in the United States Landscaping Market. Furthermore, the scope of the study also extends to the market segmented by service type in development and maintenance landscaping. The preview period considered for the study is 2016-2019 and the forecast period os 2020-2025.

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Key Market Trends

Growing Demand for Residential Outdoor Landscape Maintenance

A significant shift that models the current landscaping industry is the growing demand for residential outdoor landscaping from younger households across the country, following the industry dip after the economic recession. According to the National Gardening Survey 2018, the average spending per household on lawn care and gardening activities rose considerably from USD 317.0 in 2014 to USD 503.0 in 2017. Increased gardening activities, driven by the need for self-sufficiency in growing indoor fruits and vegetables amidst rising health consciousness, has called for landscaping needs by the younger generation households. As per a study by the American Society of Landscape Architects (ASLA), 83.3% of the consumers sought for native plants in 2018, followed by 72.4% seeking drip or water-efficient irrigation, and 70.5% demanding food or vegetable gardens. Moreover, the total sales of lawn and garden retail outlets in the United States have risen from USD 26.9 billion in 2014 to USD 47.8 billion, as per the National Gardening Survey 2018. Therefore, the growing inclination of the millennial and younger consumers towards gardening activities and lawn care maintenance, as part of residential outdoor landscaping activities, is further anticipated to drive the landscaping industry in the United States.

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