United States Digital Lending Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The United States Digital Lending Market is Segmented By Type (Business Digital Lending, Consumer Digital Lending).

US Digital Lending Market Size

digital lending
Study Period: 2018 - 2028
CAGR: 11.4 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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US Digital Lending Market Analysis

The United States Digital Lending Market is expected to reach a CAGR of 11.4% during the forecast period (2022 - 2027). Owing to the COVID-19 pandemic, SMEs in the region are facing challenges in raising funds during the crisis to keep their businesses operating. Digital Lending is expected to find several opportunities, especially among SMEs, for growth and adoption. Further, during the COVID-19 pandemic, the government aims to support the people.

  • With the increasing on-demand services and faster decisions, digital lending platforms are changing the face of commercial lending. However, digital approaches differ as banks transform their operations to keep up with online industry peers.​
  • While digital disrupters have been busy spending the time to ease single loan applications, conventional banks could be missing a trick by digitizing only the standard areas of their commercial lending business.​
  • The United States is one of the largest and most advanced markets for digital lending globally due to its early adoption of digitization in various sectors. Also, factors such as the strong economy, robust presence of prominent solution providers, coupled with strong investment by government and private organizations for the development and growth of research & development activities, are poised to drive the demand for digital lending in the region.
  • Funding is a crucial element of the digital lending business model. There are three major funding models used by digital lenders: Marketplace lenders, Balance sheet lenders, and bank channel lenders. Several digital lenders have been tapping multiple funding models as they grow.
  • Further, banking institutions retain certain fundamental competitive advantages. Arguably the most important is their access to insured deposits, which affords them low-cost capital. Regulatory concerns have likely caused banks to hesitate when adopting new technologies, but banks are increasingly looking for points of entry to the fintech space. It is expected that many banks will partner with existing fintech companies to have their cost advantages with the fintech’s technological capabilities.
  • By combining their technological expertise with banks’ lower cost of capital, these partnerships could enable banks to provide more efficient customer experiences at lower rates and open them up to previously untapped customer segments. Also, in the United States, platforms engaging in credit origination can be subjected to licensing requirements in each state. For this reason, many platforms partner with the banks to originate loans agreed online.
  • Moreover, given widespread job losses, wage reductions, and a severe liquidity shortage, banks and financial institutions (FIs) are anticipated to experience an increase in credit costs and non-performing assets ratio as the effects of COVID-19 on the lending industry develop. Lenders can benefit significantly from the use of technology to assist them in adjusting to the new normal.

US Digital Lending Industry Segmentation

Digital lending is the process of disbursing and collecting loans via websites or mobile apps. It enables prompt disbursal and aids in cost reduction. Non-Banking Financial Companies (NBFCs) and Lending Service Providers (LSPs) work together to provide credit to clients using the latter's platform.

The United States Digital Lending Market is Segmented By Type (Business Digital Lending, Consumer Digital Lending).

By Type
Business Digital Lending
Consumer Digital Lending

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US Digital Lending Market Trends

This section covers the major market trends shaping the US Digital Lending Market according to our research experts:

Increasing Number of Potential Loan Purchasers with “Digital Behavior”​

  • According to U.S. Small Business Administration, in the consumer credit segment, there are USD 4 trillion in outstanding consumer loans in the US. for small businesses, and there are USD 310 billion in sub-USD 1 million loans to small businesses. Additionally, the US Federal Reserve Bank of NY estimates that there is unmet credit demand of approx100 billion, resulting from banks’ unwillingness to make small-dollar loans. Technology-led digital lenders are garnering interest in their ability to partner with banks in order to meet the untapped demand.
  • Moreover, credit platforms majorly encourage investors to spread the risks. Investors can choose to spread the investments across various multiple loans and often can automatically gain exposure to a portfolio of loans based on the risk category and terms they select. Among P2P (peer-to-peer) consumer platforms, more than 95% of the United States use an auto-selection process. In facilitating credit, fintech platforms can provide monitoring and servicing functions that are similar to those of traditional credit providers such as banks.
  • Most consumers use fintech providers to refinish or consolidate existing debts, but some use them to finance their major purchases (such as vehicles or real estate). Borrowing by students to fund higher education is prominent in the United States.
  • On the business side, various small and micro enterprises typically seek funds for working capital or investment projects. Financing can also be in the form of invoice trading, whereby investors purchase discounted claims on a firm’s invoices (receivables). SMEs are contributing to the economy significantly for most regions. The following statistics validate the above statement: ​ According to the US Small Business Administration (SBA), more than 50% of Americans either own or work for a small business.
United States Digital Lending Market

Consumer Digital Lending is Expected to Grow Significantly

  • Bank channel-based lending drew particular attention, especially with the IPO of consumer loan-focused GreenSky Inc. The company has secured more than USD 11 billion in bank commitments. Small business-focused lender OnDeck announced an expansion of its OnDeck-as-a-Service platform through which it licenses its technology to banks. The company added PNC Bank as a customer and launched a new subsidiary, ODX, to handle future bank channel-based business. Avant launched a bank partnership platform for personal lending called Amount.
  • In order to keep growing, digital lenders are taking advantage of opportunities to expand the scope of their activities, both in terms of funding and product offerings. For example, SoFi, which began as a student loan refinancing company, now offers personal loans and mortgages. Personal loan-focused LendingClub also offers a business loan product. While some the companies, such as Square and PayPal, entered digital lending from adjacent fintech segments, some lenders are moving in the other direction by offering nonlending services. SoFi has been the most aggressive on this front, offering wealth management services and accepting applicants for its high-yield deposit account product, SoFi Money.
  • Student-focused lenders remain the most diversified platforms in the digital lending sector as Student loan startups are witnessing new investment and new customers as the region faces a continued student loan debt crisis. The Federal Reserve estimates USD 1.7 trillion in U.S. student loan debt. Students, on average, graduate with USD 29,000 of private and federal loan debt and default on their loans at a rate of 15%.
  • Product offerings in this segment include student loan refinance, direct student loans, personal loans, and even wealth management and mortgage products.
  • Due to its capacity to assist financial institutions with service delivery, document management, information storage, and data processing online, the cloud can be regarded as one of the most important trends in digital lending. It's understandable why, according to Accenture, more than 90% of banks currently have at least a significant level of workloads operating in the cloud.
United States Digital Lending Market

US Digital Lending Industry Overview

The United States Digital Lending market is observing an increase in the number of investments and M&A activities by various global enterprises to gain access to the market. Vendors are increasingly spending on gaining a consumer base by offering numerous benefits. In addition, such investments are a strong part of their competitive strategy. Access to the distribution channel, already present business relations, and better supply chain knowledge, along with the self-owned platform, give the established tech giants entering into the market advantage over the new competitors.​

  • August 2021 - Bridge created by CitiSM, a new lending platform that enables SMBs to connect online with numerous regional, local, and community banks for loans up to USD 10 million, was launched, according to a statement from Citi. The creation and introduction of Bridge by Citi are in line with the company's long-standing commitment to promoting equitable access to capital and cutting-edge, digital-first financial services solutions. Through a trial program, businesses in the Southeast and Rockies, including Alabama, Colorado, Georgia, Louisiana, North Carolina, South Carolina, and Tennessee, will have access to the Bridge created by the Citi platform, which at first would feature 18 banks.

US Digital Lending Market Leaders

  1. LendingtreeInc.

  2. CAN Capital Inc.

  3. Kiva Microfunds

  4. Upstart Network Inc.

  5. On Deck Capital Inc.

*Disclaimer: Major Players sorted in no particular order

lending heat.png

US Digital Lending Market News

  • August 2022 - Arc Home LLC (Arc Home), a full-service residential lender and servicer active in the wholesale, correspondent, and retail origination channels, announced that it had selected Tavant to accelerate its digital transformation strategy. Tavant is a Silicon Valley-based provider of market-leading digital lending solutions. Arc Home, a leading national lender offering a comprehensive range of mortgage solutions, prioritizes the customer experience, which depends in part on effective operations.
  • July 2022 - In addition to its current commitment to Minority Depository Institutions (MDIs) with the National Bankers Association, Upstart, a leading artificial intelligence (AI) lending marketplace, has announced it will offer preferred access to its AI lending platform with no implementation fees for all Community Development Financial Institutions (CDFIs) nationwide. The announcement comes as Upstart joins the Economic Opportunity Coalition as a founding member. This new organization is working with the Biden-Harris Administration to develop ways to achieve economic fairness in the US.

US Digital Lending Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Stakeholder Analysis

    3. 4.3 Industry Attractiveness -Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Intensity of Competitive Rivalry

      5. 4.3.5 Threat of Substitute Products

    4. 4.4 Digital Lending and Regulatory Environment (including fintech laws in the US)

    5. 4.5 Impact of COVID-19 on the Digital Lending and Allied Markets

  5. 5. Market Drivers

    1. 5.1 Increasing Number of Potential Loan Purchasers with “Digital Behavior”

    2. 5.2 Increasing disposable income

  6. 6. Market Challenges

    1. 6.1 Security Concerns


    1. 7.1 By Type

      1. 7.1.1 Business Digital Lending

      2. 7.1.2 Consumer Digital Lending


    1. 8.1 Company Profiles

      1. 8.1.1 BizfiLLC

      2. 8.1.2 On Deck Capital Inc.

      3. 8.1.3 Prosper Marketplace Inc.

      4. 8.1.4 LendingClubCorp.

      5. 8.1.5 Social Finance Inc. (SoFi)

      6. 8.1.6 Upstart Network Inc.

      7. 8.1.7 Kiva Microfunds

      8. 8.1.8 Kabbage Inc.

      9. 8.1.9 CAN Capital Inc.

      10. 8.1.10 LendingtreeInc.

    2. *List Not Exhaustive

**Subject to Availability
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US Digital Lending Market Research FAQs

The United States Digital Lending Market is studied from 2018 - 2028.

The United States Digital Lending Market is growing at a CAGR of 11.4% over the next 5 years.

LendingtreeInc., CAN Capital Inc., Kiva Microfunds, Upstart Network Inc., On Deck Capital Inc. are the major companies operating in United States Digital Lending Market.

United States Digital Lending Industry Report

Statistics for the 2023 United States Digital Lending market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Digital Lending analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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