Digital Lending Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Digital Lending Market is Segmented by Type (Business, Consumer) and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Digital Lending Market Size

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Digital Lending Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 453.32 Billion
Market Size (2029) USD 795.34 Billion
CAGR (2024 - 2029) 11.90 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Digital Lending Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Digital Lending Market Analysis

The Digital Lending Market size is estimated at USD 453.32 billion in 2024, and is expected to reach USD 795.34 billion by 2029, growing at a CAGR of 11.90% during the forecast period (2024-2029).

  • Due to the Covid-19 pandemic, SMEs across the globe faced challenges in raising funds during the crisis to keep their businesses operating.
  • Digital Lending is expected to find several opportunities for growth and adoption during the pandemic, especially among SMEs. According to EY Global Banking Outlook this year, 63% of SMEs still prefer traditional banks for their financial needs, whereas 56% use a banking and payments FinTech service due to increasing FinTech lenders.
  • The lending landscape has changed drastically over the years due to the rapid adoption of digitization in the BFSI industry. The traditional form of lending still prevails in many parts of the world. However, the benefits provided by digital solution providers are increasingly paving the way for adopting digital lending solutions and services across enterprises.
  • Another major factor driving the market's growth is the changing consumer expectations and behavior due to the several benefits of digitizing banking and financial services. The customers may range from diversified backgrounds and may require the loan for various purposes ranging from personal loans to SME finance and home loans, amongst many others. According to a survey by IDC commissioned by Razorpay, each SME spends 816 hours and Rs 32 lakh on banking on an average per year.
  • Further, the adoption of several technological advancements, such as the proliferation of smartphones, has led to an increase in the adoption of digital banking across several end-user verticals. Also, technologies like Artificial Intelligence, Machine Learning, and Cloud Computing benefit banks and fintech as they can process vast amounts of customer information. This data and information are then compared to obtain results about timely services/solutions that customers want, which has aided in developing customer relations.
  • Aire, Kabbage, and Kasisto are some of the most prominent financial sector startups that have fully invested in AI. For instance, Kabbage uses AI algorithms that assess all risks of lending money to a particular customer, allowing managers of the company to give loans in minimal time. The demand for personalization of their needs among consumers in the fintech and banking companies has further strengthened the demand for AI.

Digital Lending Market Trends

Consumer segment is expected to grow at a higher pace

  • The latest Expectations & Experiences consumer trends survey from Fiserv, Inc., a leading global provider of financial services technology solutions, states that almost two-thirds of people who have applied for loans in the past two years now do so either partially or fully online, representing a significant increase from last year. A central portion of this growth is due to the increasing usage of smartphones and tablets.
  • Also, Digital lending startups have started giving out loans for education and professional courses, expanding from mainly focusing on personal loans and consumer lending space. For instance, Bengaluru-based Zest Money is betting big on lending for professional education purposes. It has already partnered with players like Upgrade, NMIMS, Great Learning, Acadgild, and Edureka, among others, to provide funds to entry-level- or mid-level executives wanting to acquire new skill sets.
  • Millennials with a few years of work experience and no credit history (or the new-to-credit segment) find their loans either unapproved or come at high interest rates. Moreover, in traditional banks, the time to decide for small businesses and corporate lending averages between three and five weeks; the average time to cash is nearly three months. Such challenges are driving customers' digital behavior to mobile devices to access digital lending applications.
  • Government regulations also augment the increase in digital behavior. For instance, in January 2023, the Reserve Bank of India announced a working group (WG) on digital lending through online platforms and mobile apps. The committee will be responsible for suggesting specific regulatory measures. The move is the latest in the central bank's attempt to tackle fly-by-night lending apps offering various digital loans to underserved customers. Of late, these platforms have been coming under the regulator's glare for adopting coercive means of loan recovery.
Digital Lending Market: Leading Loan Investment Banks, by Fees, in million, Global, 2022

Asia-pacific is Expected to Exhibit a Significant Growth Rate

  • Digital lending has been available to credit unions for quite some time, but with new emerging technologies and the fast-paced nature of consumer lending, it is more important than ever that digital lending offers members more than a paperless process. For instance, In August 2022, RBI Notifies Digital Lending Guidelines to banks and non-banking finance companies (NBFCs) that disbursement loans through digital lending platforms primarily relate to the unbridled engagement of third parties, misselling, breach of data privacy, unfair business conduct, charging of exorbitant interest rates, and unethical recovery practices.
  • China's online lending sector has seen rapid growth in the past decade owing to a lack of effective regulations, increasing the number of players in the market studied. However, According to data from the People's Bank of China, outstanding consumer loans at the nation's licensed financial institutions stood at 9 trillion yuan as of May, making up less than 5 percent of the country's total outstanding loans of 200 trillion yuan.
  • The rapid adoption of smartphones, internet access, and a shift toward consumerism in India helped fuel the growth of digital lending enterprises. There are currently 338 online lending start-ups in India trying to reduce the gap between lenders and creditors through a seamless process.
  • Moreover, the government of Japan is launching programs to inculcate cashless behaviors in citizens. The government launched an initiative to increase cashless payments to 40% by 2025. With the consumption tax increase from 8% to 10% on October 1, 2019, several discount schemes were implemented, which subsidized the installation of cashless payment terminals for merchants and provided 2% or 5% discounts for consumers when purchasing from registered SMEs or franchise stores.
Digital Lending Market - Growth Rate by Region

Digital Lending Industry Overview

The competitive landscape of the Digital Lending Market is fragmented owing to the presence of several solution providers, with none of them holding a majority share in the market. The market players, such as Funding Circle Limited, On Deck Capital Inc., Prosper Marketplace, Inc., LendInvest Limited, and Bizfi LLCare, are making several innovations to improve their offerings and gain maximum market traction. The emerging players in the market are strategically raising funds to provide innovative and technologically integrated solutions. The market players also view strategic collaborations as a lucrative path toward growth.

  • In September 2023, cryptocurrency exchange company Coinbase Global announced its plan to launch a platform for digital asset lending, especially aimed at huge institutional stockholders. The company has reportedly raised around USD 57 million for its new-fangled crypto-lending platform.

Digital Lending Market Leaders

  1. Funding Circle Limited​ (Funding Circle Holdings PLC)

  2. On Deck Capital Inc.

  3. Prosper Marketplace, Inc.

  4. LendInvest Limited

  5. Bizfi LLC

*Disclaimer: Major Players sorted in no particular order

Digital Lending Market Concentration
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Digital Lending Market News

  • In August 2023, The Reserve Bank of India (RBI) made an announcement regarding its plans to launch its new pilot project for digital lending for a public tech platform meant for 'frictionless credit.’ The platform is being established by the Reserve Bank Innovation Hub (RBIH), a solely-owned central bank subsidiary.
  • In August 2023, Biz2X, a leading digital lending SaaS platform subsidiary of Biz2Credit, partnered up with TruBoard, a protuberant company in asset performance management, which operates on the Maadhyam platform. The partnership is focused on addressing the increasing worry of Non-Performing Assets (NPAs) in retail and small business loans. It authorizes Maadhyam customers to manage their folders while considerably reducing NPAs competently and working as a substitute for better monetary inclusivity for SMEs.

Digital Lending Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Stakeholder Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Intensity of Competitive Rivalry

      5. 4.3.5 Threat of Substitute Products

    4. 4.4 Important Touchpoints of Potential Loan Purchasers

    5. 4.5 Impact of COVID-19 on the Digital Lending and Allied Markets


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Number of Potential Loan Purchasers with Digital Behavior

    2. 5.2 Market Challenges

      1. 5.2.1 Security concerns


    1. 6.1 By Type

      1. 6.1.1 Business

        1. Business Digital Lending Market Dynamics

        2. Business Digital Lending Ecosystem (including both Startups and Incumbents)

      2. 6.1.2 By Consumer

        1. Consumer Digital Lending Market Dynamics

        2. Consumer Digital Lending Models (Payday Lenders, Peer-to-peer Loans, Personal Loans, Auto Loans, and Student Loans)

        3. Consumer Digital Lending Ecosystem (including both Startups and Incumbents)

    2. 6.2 By Geography

      1. 6.2.1 North America

        1. United States

        2. Canada

      2. 6.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 6.2.3 Asia Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia Pacific

      4. 6.2.4 Rest of the World


    1. 7.1 Company Profiles

      1. 7.1.1 Funding Circle Limited (Funding Circle Holdings PLC)

      2. 7.1.2 Bizfi LLC

      3. 7.1.3 On Deck Capital Inc.

      4. 7.1.4 Prosper Marketplace Inc.

      5. 7.1.5 LendInvest Limited

      6. 7.1.6 LendingClub Corp.

      7. 7.1.7 Zopa Limited

      8. 7.1.8 Social Finance Inc.

      9. 7.1.9 Upstart Network Inc.

      10. 7.1.10 Kiva Microfunds

      11. 7.1.11 Kabbage Inc.

      12. 7.1.12 CAN Capital Inc.

      13. 7.1.13 Lendingtree Inc.

    2. *List Not Exhaustive
    3. 7.2 Additional Company Profiles

      1. 7.2.1 Kaspi Bank JSC

      2. 7.2.2 Klarna Bank AB

      3. 7.2.3 Ferratum Oyj

      4. 7.2.4 Provident Bank (Provident Financial Services Inc.)

      5. 7.2.5 International Personal Finance PLC (IPF)

      6. 7.2.6 Oriente

      7. 7.2.7 Faircent

      8. 7.2.8 LenDenClub

      9. 7.2.9 CapFloat Financial Services Private Limited

      10. 7.2.10 Transactree Technologies Private Limited (LendBox)

      11. 7.2.11 Monexo

      12. 7.2.12 i-LEND

      13. 7.2.13 Decimal Technologies Pvt. Ltd.


**Subject to Availability
**Qualitative Analysis for the Sub-segment
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Digital Lending Industry Segmentation

Digital Lending is a mix of traditional credit facilities from banks, nbfcs, and innovative financing mechanisms in a digital lending platform, which is critical for the growth of the MSME sector. The study on digital lending includes coverage of demand dynamics of online lending or alternative lending (non-bank) options available for both Businesses and Consumers. The market is Segmented by Type (Business, Consumer) and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
Business Digital Lending Market Dynamics
Business Digital Lending Ecosystem (including both Startups and Incumbents)
By Consumer
Consumer Digital Lending Market Dynamics
Consumer Digital Lending Models (Payday Lenders, Peer-to-peer Loans, Personal Loans, Auto Loans, and Student Loans)
Consumer Digital Lending Ecosystem (including both Startups and Incumbents)
By Geography
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
Rest of the World
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Digital Lending Market Research FAQs

The Digital Lending Market size is expected to reach USD 453.32 billion in 2024 and grow at a CAGR of 11.90% to reach USD 795.34 billion by 2029.

In 2024, the Digital Lending Market size is expected to reach USD 453.32 billion.

Funding Circle Limited​ (Funding Circle Holdings PLC) , On Deck Capital Inc. , Prosper Marketplace, Inc. , LendInvest Limited and Bizfi LLC are the major companies operating in the Digital Lending Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Digital Lending Market.

In 2023, the Digital Lending Market size was estimated at USD 405.11 billion. The report covers the Digital Lending Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Digital Lending Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The latest trends in the Digital Lending Market include: a) Use of artificial intelligence and machine learning for credit scoring b) Blockchain for fraud prevention c) Integration of digital lending in mobile banking apps

Key factors driving the Digital Lending Market include: a) Increasing penetration of smartphones b) Growing digitalization of financial services c) Consumer demand for quicker loan approvals d) Advancements in technology like Artificial Intelligence and machine learning

Digital Lending Industry Report

The Digital Lending Industry is on a remarkable growth trajectory, fueled by the widespread adoption of smartphones, technological advancements, and a shift towards digital platforms by consumers. This growth is largely due to the convenience and efficiency these platforms offer, enabling quick, hassle-free loan access with minimal documentation. The incorporation of technologies like artificial intelligence, machine learning, and blockchain is transforming the industry, making credit decisions faster and more precise, thus improving the lending and borrowing experience. The demand is soaring among various segments, especially SMEs and individual borrowers, who are increasingly relying on digital solutions for their financial needs. Despite challenges like regulatory issues and cybersecurity threats, the digital lending market is set for ongoing expansion, with innovations and strategic partnerships among key players expected to drive further growth. According to Mordor Intelligence™ Industry Reports, the market is witnessing significant increases in share, size, and revenue growth rates. This analysis, offering a market forecast outlook and historical overview, highlights digital lending as a crucial component in the future of finance and banking. For a deeper insight, a free report PDF download is available, providing a sample of this comprehensive industry analysis.

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Digital Lending Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)