United Kingdom E-bike Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United Kingdom E-Bike Market is Segmented by Propulsion Type (Pedal Assisted and Throttle Assisted (Power on Demand)), by Application Type (City/Urban, Trekking (E-Mountain Bikes/MTB) and Cargo) .The report offers market size and forecasts for United Kingdom E-Bikes in volume (units) and value (USD billion) for all the above segments.

Market Snapshot

UK e-bike Market_Overview
Study Period: 2018-2027
Base Year: 2021
CAGR: 10.56 %

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Market Overview

The United Kingdom e-bike market was valued at USD 0.22 billion in 2020, and it is expected to reach USD 0.40 billion by 2026, projecting a CAGR of 10.56% during the forecast period.

With the outbreak of pandemic COVID-19, the demand for e-bikes has increased suddenly in the country and the government is also supporting the demand by investing in the infrastructure of e-bikes to encourage people to purchase more e-bikes.

In recent years, the UK government has started taking steps to enhance the adoption of e-Bikes in the country. This is expected to drive the market in the country. On the other hand, the growth of the bike sharing services in the country will restrain the market growth during the forecast period.

The pedal-assisted segment is expected to dominate the market, due to the legislations in the country that prevent the widespread usage of continuous throttle assisted propulsion. On the other hand, in segmentation by application, city/urban bikes currently hold the largest market share due to the widespread adoption of such bikes in the country.

Scope of the Report

The United Kingdom e-bike market report covers a detailed study on the latest trends and innovations in the market which is segmented by Propulsion Type and by Application Type. By propulsion time the market is segmented into pedal assisted and throttle assisted. By application type the market is segmented into city, trekking and cargo.The report also covers the market size and forecasts for United KingdomE-Bikes market. For each segment, the market sizing and forecasts have been done on the basis of volume (units) and value (USD billion).

Propulsion Type
Pedal Assisted
Throttle Assisted (Power on Demand)
Application Type
Trekking (E-mountain Bikes/e-MTB)

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Key Market Trends

Growing Government Incentives

Even though Europe has one of the highest electric bike adoption in the world, the UK e-Bike sales are less than 3% of the bikes sold in 2018, while the bike sales of countries like Germany and Netherlands comprise 10% of the total bike sales in those countries.

The UK government has started taking steps to enhance the adoption of e-Bikes in the country. The country started providing national incentives and is also planning to increase the financial subsidies on the e-Bike to promote their usage.

  • In September 2018, the government announced funding of GBP 2 million to support the uptake of e-cargo bikes, and in June 2019 the Cycle to Work salary sacrifice scheme was extended to include electrically assisted bicycles for commuting. The Bike 2 work scheme, a UK government backed cycle to work program allows the employer to provide staff with an electric bike 'tax free' at approximately half the retail price and at no cost to the company. However, these were not equivalent to the grant schemes that are common elsewhere in Europe for two-wheeler electrically assisted bikes for personal use.
  • In July 2020, the government has announced a further tax break for MPs wanting to cycle to work, which has been extended from GBP 1,000 to GBP 2,500 to accommodate for the generally higher price of e-bikes.
  • In addition, as of late 2020, the UK government is considering plans to subsidize the purchase of electric bikes, which could see prices to consumers drop by up to a third. The support will likely be aimed at increasing use by commuters in work clothing, as well as older and less fit riders.

With the stimulus of a national incentive, the influence and impact of both government and industry can be increased. Also, with the high purchase cost of the e-bikes, these financial incentives are expected to propel the growth of the market in the country in the years to come.

Key Market Trend_1

Pedal Assisted Captures Major Share of the Market

According to the UK e-bike definition, “electrically assisted pedal cycle” (or EAPC, or Pedelec) should have pedals and an electric motor that can assist the rider only till 25 km/h (15.5mph); and the power doesn’t exceed 250 watts.

Almost all the bikes sold in UK post 2016 are pedal assisted, as the legislations in the UK does not allow dedicated throttle-assisted bikes with more than 6 kmph speed, and throttle can be used only while pedaling beyond that speed. In the UK, the pedelec rider must be over 14 years and doesn’t need a license or a helmet. In addition, the rider does not need to register the e-bike or pay any kind of vehicle taxes.

Pedelec e-bikes are being preferred for their lower prices and are also a preferred choice for health enthusiasts as they demand continuous body motion. Newer generation pedal-assisted e-bikes also incorporate features like fitness and GPS tracking, speed and battery status, among others.

In recent years, several UK-based startups have evolved, with focus on the pedal-assisted propulsion. Also, several players have launched their pedal-assisted e-bikes in recent months. For instance, in October 2020, Brick Lane Bikes have announced the launch of Aventon Pace e-Bikes in the UK and Europe. The bike features 250Watt brushless motor and 5 levels of pedal assist along with 7 speed Shimano gearing.

Key Market Trends_2

Competitive Landscape

The United Kingdom e-bike is a moderately consolidated one, with major players holding a significant share of the market The major players in the market include Accell Group, Volt Bikes, Gocycle., and Ribble Cycles.

Accell Group has been leader of the e-bike market in UK as well as others of Europe, however, due to COVID-19 and lockdown situation the company measured 27% lower revenue from March to April compared to 2019. Till mid 2020 the company’s production levels was operating at about 70- 80% of capacity, All these factors has dropped the overall revenue of the company in 2020.

Recent Developments

In 2019, EZEGO has joined the Bike 2 work scheme, a UK government backed cycle to work program which provides substantial savings on the purchases of the bikes from the company.

In June 2020, Volt announced that it has started the operations in its new electric bike factory in Milton Keynes with the intention of manufacturing up to 25,000 electric bikes a year.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Propulsion Type

      1. 5.1.1 Pedal Assisted

      2. 5.1.2 Throttle Assisted (Power on Demand)

    2. 5.2 Application Type

      1. 5.2.1 City/Urban

      2. 5.2.2 Trekking (E-mountain Bikes/e-MTB)

      3. 5.2.3 Cargo


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Volt Bikes

      2. 6.2.2 HurrEcane e-Bike

      3. 6.2.3 Ribble Cycles

      4. 6.2.4 Gocycle

      5. 6.2.5 Grey Technology Ltd,

      6. 6.2.6 Ezego

      7. 6.2.7 ROK electric bikes

      8. 6.2.8 MiRiDER

      9. 6.2.9 ACCELL Group

      10. 6.2.10 A2B Electric Bikes

      11. 6.2.11 Eco Voltz Electric Bikes

      12. 6.2.12 Wisper Electric Bicycles


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Frequently Asked Questions

The United Kingdom E-bike Market market is studied from 2018 - 2026.

The United Kingdom E-bike Market is growing at a CAGR of 10.56% over the next 5 years.

The United Kingdom E-bike Market is valued at 0.19 Billion USD in 2018.

The United Kingdom E-bike Market is valued at 0.4 Billion USD in 2026.

Grey Technology Ltd. , Volt Bikes , ACCELL Group , Ribble Cycles , Gocycle are the major companies operating in United Kingdom E-bike Market.

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