United Kingdom Cat Litter Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The UK Cat Litter market is segmented by Product Type (Clumping and Non-Clumping), Raw Material (Clay and Silica), and Distribution Channels (Specialized Pet Shops, Internet Sales, Hypermarkets, and Other Distribution Channels). The report offers market size and forecast for cat litter in value ( USD million) for all the above segments.

Market Snapshot

UK Cat Litter Market
Study Period: 2017-2027
Base Year: 2021
CAGR: 6.2 %

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Market Overview

The UK Cat Litter market is projected to register a CAGR of 6.2% during the forecast period. ( 2022-2027). In the United Kingdom, the COVID-19 pandemic has had a significant effect on the market studied and has impacted various aspects of the industry, such as labor shortages, procurement of raw materials, and restrictions on trade resulting in supply chain disruptions. Furthermore, the pandemic interrupted the distribution channel of the cat litter industry through brick-and-mortar stores, which caused a shift of consumers toward online sales channels to buy pet products.

The recent growth in pet humanization, wherein pets are treated with increased care and hygiene, is proving to be a major driver for the market. Additionally, the increasing spending by cat owners on pet care products is likely to result in a growing demand for cat litter. However, the rising cost of raw materials and the concerns over pet health and the environment will likely hinder the market's growth.

Clay litter is the most popular choice for cat owners, as it has been in use for a long time and is easily available. Many cat care companies are introducing new and innovative products to the market, considering the advantages of clay-based cat litter products. For instance, in April 2021, Omlet, one of the leading companies for pet accessory manufacturing in the United Kingdom, launched a product called No. 4 Clay Cat Litter. This product is made of highly absorbent bentonite clay balls with active carbon particles for extreme odor control.

Consumers are looking for products that meet their top priorities of effective odor control, quick clumping, and easy-clean properties and provide a long shelf-life. The key players in the market are launching tailor-made products. This is anticipated to boost the overall market during the forecast period

Scope of the Report

Cat litter is an essential supply for all indoor cats and is used by cats to bury their urine and feces. The UK Cat Litter market is segmented by Product Type (Clumping and Non-Clumping), Raw Material (Clay and Silica), and Distribution Channel (Specialized Pet Shops, Internet Sales, Hypermarkets, and Other Distribution Channels). the report offers market size and forecast for cat litter in value (USD million) for all the above segments. The report also incorporates a detailed competitive analysis, covering the strategies adopted by the key players and their innovations.

Product Type
Raw Material
Distribution Channels
Specialized Pet Shops
Internet Sales
Other Distribution Channels

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Key Market Trends

Increasing Pet Humanization

Pet humanization is a result of rising income, changing demographic patterns, and consumer preferences. Although many households in the United Kingdom own cats, they are slowly becoming one of the most preferred choices amongst the emerging middle-class population, as cats are less demanding in terms of care requirements. In addition, it is becoming easier to take care of cats with the introduction of efficient products in the market. Therefore, self-cleaning cat litter helps to maintain the cat's hygiene, despite the time constraints of the cat's owner.

The shift from pet 'ownership' to pet 'parenting' has been a crucial trend in the market studied. This concept of pet humanization increased health consciousness and generated a demand for pet products, such as cat litter. The growth in the population of pet cats and the increase in the number of multi-cat households are the factors driving the demand for cat litter. Further, the growing human-animal bond augments the consumers' willingness to spend more money on their pets. This clearly indicates people's inclination toward buying more products (like cat litter), ensuring their pets' health and sanitation.

United Kingdom Cat Litter Market - Number of Pet Cats

Non-Clumping Cat Litter Dominates the Market

In the United Kingdom, the market for non-clumping cat litter is growing at a faster rate and is the more preferred type of cat litter, as it is often less expensive than clumping litter and is liked by the feline. The non-clumping cat litter sticks to cat paws quite easily and gets tracked around the house. It needs to be replaced often because of its limited ability to absorb liquid and suppress odor. Furthermore, among the product types, paper is one of the popular forms of natural litter, which has been used over the years as companies create it from recycled materials. It is ideal for cats that have undergone surgery as the pellets may not contaminate stitches. Pellets produce virtually no dust, which is helpful for cats suffering from eye, respiratory, or urinary tract infections. Subsequently, the desire to own a cat is increasing as cat care is becoming easier with the introduction of efficient products in the market. This scenario is anticipated to drive demand for non-clumping cat litter products during the forecast period.

United Kingdom Cat Litter Market - Market Share

Competitive Landscape

The UK cat litter market is fragmented, with major players holding a share of 23% of the market and others holding 77%. In terms of market share, Mars Inc., Nestle SA, and Church & Dwight Co. Inc. dominate the market. These companies hold market shares of more than 15%. Further, major players in the market have extended their product portfolio and broadened their business to maintain their position in the market. Broadening product portfolio is a major strategy adopted by these companies in the United Kingdom.

Recent Developments

In March 2022, Pettex launched a new Naturecat tofu cat litter that is developed for fast absorption, super clumping, and low tracking and is claimed to be soft on paws and light to handle.

In April 2021, Plevin Products, the manufacturer of the Snowflake brand, invested GBP 350,000 in a new baling facility, which enables the company to make its Snowflake bedding range from its Mossley site in Ashton-Under-Lyne.

In June 2020, ARM & HAMMER, a cat litter brand of Church & Dwight Co, launched clumping cat litter, CLUMP & SEAL ABSORBx™, a first-of-its-kind revolutionary new litter made from DESERT DRY MINERALS™. It rapidly absorbs wetness to form rock-hard clumps.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Clumping

      2. 5.1.2 Non-Clumping

    2. 5.2 Raw Material

      1. 5.2.1 Clay

      2. 5.2.2 Silica

    3. 5.3 Distribution Channels

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Internet Sales

      3. 5.3.3 Hypermarkets

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA

      3. 6.3.3 Church & Dwight Co. Inc

      4. 6.3.4 Pettex Limited

      5. 6.3.5 R Plevin & Sons Ltd

      6. 6.3.6 Omlet

      7. 6.3.7 UK Best Cat Litter Ltd

      8. 6.3.8 3F Pellets Limited

      9. 6.3.9 Unyne Maden

      10. 6.3.10 The Clorox Company



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Frequently Asked Questions

The United Kingdom Cat Litter Market market is studied from 2017 - 2027.

The United Kingdom Cat Litter Market is growing at a CAGR of 6.2% over the next 5 years.

Mars Inc., Nestle SA, Church & Dwight Co. Inc , UK Best Cat Litter Ltd, The Clorox Company are the major companies operating in United Kingdom Cat Litter Market.

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