United Kingdom Cat Litter Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The United Kingdom Cat Litter Market is Segmented by Product Type (Clumping and Non-clumping), Raw Material (Clay and Silica), and Distribution Channels (Specialized Pet Shops, Internet Sales, Hypermarkets, and Other Distribution Channels). The report offers market size and forecast for cat litter in value (USD million) for all the above segments.

UK Cat Litter Market Size

UK Cat Litter Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Market Size (2023) USD 246.81 Million
Market Size (2028) USD 333.41 Million
CAGR (2023 - 2028) 6.20 %
Market Concentration Low

Major Players

UK Cat Litter Market  Major Players

*Disclaimer: Major Players sorted in no particular order


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UK Cat Litter Market Analysis

The United Kingdom Cat Litter Market size is expected to grow from USD 246.81 million in 2023 to USD 333.41 million by 2028, at a CAGR of 6.20% during the forecast period (2023-2028).

  • This growth reflects the increasing adoption of pets across Europe. The recent boost in pet humanization, wherein pets are treated with increased care and hygiene, is proving to be a significant driver for the market. Additionally, the increasing spending by cat owners on pet care products will likely result in a growing demand for cat litter. Cats have become beloved family members, and cat owners want their pets to be healthy, happy, and clean.
  • Considering the advantages of clay-based cat litter products, many cat care companies are introducing new and innovative products. For instance, in April 2021, Omlet, one of the leading companies for pet accessory manufacturing in the United Kingdom, launched a product called No. 4 Clay Cat Litter. This product contains highly absorbent bentonite clay balls with active carbon particles for extreme odor control.
  • The growing demand for innovative products by cat owners is likely to offer lucrative opportunities to the players operating in the market studied. Overall, consumers are looking for products that meet their top priorities of effective odor control, quick clumping, and easy-clean properties and provide a long shelf-life. The key players in the market are launching tailor-made products. This is anticipated to boost the overall market during the forecast period.

UK Cat Litter Market Trends

This section covers the major market trends shaping the UK Cat Litter Market according to our research experts:

Increasing Pet Humanization

The growth in the population of pet cats and the increase in the number of multi-cat households are driving the demand for cat litter. It is also becoming easier to take care of cats by introducing efficient products. Therefore, self-cleaning cat litter helps to maintain the cat’s hygiene, despite the time constraints of the cat’s owner. The shift from pet ‘ownership’ to pet ‘parenting’ has been a crucial trend in the market studied, particularly in the developed countries in the region. About one-third of the households in developed countries own a pet. This concept of pet humanization increased health consciousness and generated a demand for pet products, such as cat litter.

Pet humanization results from rising income, changing demographic patterns, and consumer preferences. Although many households in the United Kingdom own cats, they are slowly becoming one of the most preferred choices amongst the emerging middle-class population, as cats are less demanding in terms of care requirements. Therefore, they make more convenient pets for those with tighter schedules and budgets. Moreover, the cat population in the region has grown over the years, demanding more cat products. The growing human-animal bond augments the consumers' willingness to spend more money on their pets. This is a clear indicator of people’s inclination toward buying more products (such as cat litter) that ensure their pets' health and sanitation.

Thus, the increasing number of pet owners in Europe and the increased per capita income facilitated pet humanization. This factor is expected to drive the market for sanitation products, like cat litter, among health-conscious pet owners.

United Kingdom Cat Litter Market: Population in million, Cats, 2019-2022

Non-clumping Cat Litter Dominates the Market

The non-clumping cat litter sticks to cat paws quite easily and gets tracked around the house. It needs to be replaced often because of its limited ability to absorb liquid and suppress odor. The market for non-clumping cat litter is growing fast in the United Kingdom since it is the most preferred type. People prefer non-clumping litter because it is often less expensive than clumping litter, while others prefer it because their cats prefer it.

Among the product types, paper is one of the popular forms of natural litter used over the years as companies create it from recycled materials. It is ideal for cats that have undergone surgery as the pellets may not contaminate stitches. Pellets produce virtually no dust, which is helpful for cats suffering from eye, respiratory, or urinary tract infections. The desire to own a cat is increasing as cat care is becoming easier with the introduction of efficient products in the market. This scenario is anticipated to drive demand for cat litter products during the forecast period.

United Kingdom Cat Litter Market: Non clumping Litter, CAGR, in %, 2022-2027

UK Cat Litter Industry Overview

The United Kingdom cat litter market is fragmented, with major players being Mars Inc., Nestle SA, Church & Dwight Co. Inc., UK Best Cat Litter Ltd, and many others. These players have extended their product portfolio and broadened their business to maintain their position in the market. Broadening product portfolios is a major strategy adopted by these companies in the United Kingdom.

UK Cat Litter Market Leaders

  1. Mars Inc.

  2. Nestle SA

  3. Church & Dwight Co. Inc

  4. UK Best Cat Litter Ltd

  5. The Clorox Company

*Disclaimer: Major Players sorted in no particular order

United Kingdom Cat Litter Market Concentration

UK Cat Litter Market News

March 2022: Pettex launched a new Naturecat tofu cat litter developed for fast absorption, super clumping, and low tracking. It is claimed to be soft on paws and light to handle.

February 2022: Mars Petcare hails the ‘power’ of uniting brand and performance marketers. They included three new brands – biodegradable cat litter Natusan, sustainable cat food Lovebug, and German personalized pet food Perfect Fit, along with a new DTC platform for major UK pet food brand James Wellbeloved. They also included a subscription kit offering for Dentastix in France.

April 2021: Plevin Products, the manufacturer of the Snowflake brand, invested GBP 350,000 (USD 412,088) in a new baling facility, which enables the company to make its Snowflake bedding range from its Mossley site in Ashton-Under-Lyne.

UK Cat Litter Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope Of The Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Clumping

      2. 5.1.2 Non-clumping

    2. 5.2 By Raw Material

      1. 5.2.1 Clay

      2. 5.2.2 Silica

    3. 5.3 By Distribution Channels

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Internet Sales

      3. 5.3.3 Hypermarkets

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA

      3. 6.3.3 Church & Dwight Co. Inc.

      4. 6.3.4 Pettex Limited

      5. 6.3.5 R Plevin & Sons Ltd

      6. 6.3.6 Omlet

      7. 6.3.7 UK Best Cat Litter Ltd

      8. 6.3.8 3F Pellets Limited

      9. 6.3.9 Unyne Maden

      10. 6.3.10 The Clorox Company


UK Cat Litter Industry Segmentation

Cat litter is an essential supply for all indoor cats and is used by cats to bury their urine and feces.

The United Kingdom Cat Litter Market is Segmented by Product Type (Clumping and Non-clumping), Raw Material (Clay and Silica), and Distribution Channels (Specialized Pet Shops, Internet Sales, Hypermarkets, and Other Distribution Channels). The report offers market size and forecast for cat litter in value (USD million) for all the above segments. 

By Product Type
By Raw Material
By Distribution Channels
Specialized Pet Shops
Internet Sales
Other Distribution Channels

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UK Cat Litter Market Research FAQs

The United Kingdom Cat Litter Market size is expected to reach USD 246.81 million in 2023 and grow at a CAGR of 6.20% to reach USD 333.41 million by 2028.

In 2023, the United Kingdom Cat Litter Market size is expected to reach USD 246.81 million.

Mars Inc., Nestle SA, Church & Dwight Co. Inc, UK Best Cat Litter Ltd and The Clorox Company are the major companies operating in the United Kingdom Cat Litter Market.

United Kingdom Cat Litter Industry Report

Statistics for the 2023 United Kingdom Cat Litter market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United Kingdom Cat Litter analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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