How large are UK dog food sales in 2025?

Sales stand at USD 3.68 billion in 2025. Read More

What CAGR is forecast through 2030 for UK dog food?

A 5.48% compound annual growth rate is projected for 2025-2030. Read More

Which product category leads revenue?

Food products hold 66.3% of 2024 sales, ahead of treats, supplements, and veterinary diets. Read More

Which channel is adding sales the fastest?

Online platforms, including subscription services, are expected to grow at 7.7% CAGR through 2030. Read More

How strong is premiumization among UK dog owners?

Roughly 70% of owners treat dogs as family members, driving steady uptake of premium and functional recipes. Read More

How has Brexit affected ingredient costs?

Mandatory export health certificates have added GBP 205 million (USD 256 million) in costs since 2021, pushing firms to diversify sourcing. Read More

UK Dog Food Market Size & Share Analysis - Industry Research Report

Name: UK Dog Food Market Size & Share Analysis - Industry Research Report - Growth Trends
Creator: Mordor Intelligence
License: https://www.mordorintelligence.com/privacy-policy

UK Dog Food Market Size and Share

Market Overview

Study Period	2017 - 2030
Base Year For Estimation	2024
Forecast Data Period	2025 - 2030
Market Size (2025)	USD 3.68 Billion
Market Size (2030)	USD 4.81 Billion
Growth Rate (2025 - 2030)	5.48% CAGR
Market Concentration	Medium
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

UK Dog Food Market Summary — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

UK Dog Food Market Analysis by Mordor Intelligence

The UK dog food market size stood at USD 3.68 billion in 2025 and is forecast to reach USD 4.81 billion by 2030, advancing at a 5.48% CAGR over 2025-2030. Robust demand, continued premiumization, and rising e-commerce penetration sustain growth despite inflation-led trading-down behavior. Supply-chain adjustments after Brexit elevate input costs, yet regulatory clarity around four approved insect species and novel packaging innovations offset some cost pressure. Leading manufacturers deploy artificial-intelligence tools, subscription models, and functional-ingredient R&D to capture share, while retailer own-label offerings intensify price competition. Premium wet formulas, sustainable proteins, and portion-controlled SKUs aimed at small breeds represent the most dynamic innovation pockets.

Key Report Takeaways

By pet food product, food captured 66.3% of the UK dog food market share in 2024, while pet nutraceuticals and supplements are poised to post a 9.7% CAGR through 2030.
By distribution channel, supermarkets and hypermarkets commanded 34.5% of sales in 2024, although the online channel is projected to expand at a 7.7% CAGR to 2030.
The UK dog food market exhibits moderate fragmentation, with the top companies, including Mars, Incorporated, Nestle (Purina), Hill's Pet Nutrition, Inc., Schell & Kampeter, Inc. (Diamond Pet Foods), and Farmina Pet Foods, accounting for 41.67% of market share in 2024.

UK Dog Food Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Pet humanization and premiumization	+1.8%	UK-wide, concentrated in affluent urban areas	Medium term (2-4 years)
Surge in e-commerce and subscription services	+1.2%	National, with higher penetration in metropolitan regions	Short term (≤ 2 years)
Demand for natural and functional ingredients	+0.9%	UK-wide, driven by health-conscious demographics	Medium term (2-4 years)
Small-breed boom driving portion-controlled SKUs	+0.6%	Urban centers with space constraints	Long term (≥ 4 years)
AI-enabled personalized nutrition platforms	+0.4%	Tech-savvy demographics, early urban adopters	Long term (≥ 4 years)
Pet-friendly workplace adoption boosting weekday treat demand	+0.3%	Business districts and progressive employers	Medium term (2-4 years)
Source: Mordor Intelligence

Pet Humanization and Premiumization

Around 70% of owners now consider their dogs full family members, a mindset that steers purchasing toward grain-free, organic, and breed-specific diets. This behavioral shift drives demand for organic, grain-free, and artisanal formulations, with natural and organic pet food demand increasing 30% according to consumer research^{[1]Source: Smurfit Kappa, “Pet Care Packaging Market Growth,” smurfitkappa.com}. Premium positionings deliver higher margins and encourage experimentation with functional inclusions such as glucosamine for joint support and omega-3 fatty acids for cognitive health. Brands leverage transparent ingredient labels and human-grade sourcing claims to strengthen trust. This sentiment also fuels demand for wet diets that mirror human-ready meal textures and for bespoke meal plans delivered via digital platforms. The shift supports steady above-market growth and underpins the overall UK dog food market.

Surge in E-Commerce and Subscription Services

E-commerce accounted for close to 40% of 2024 UK dog food sales, supported by Amazon UK’s pet category, which generates around GBP 11.5 million (USD 14.4 million) monthly. Subscription specialists such as Butternut Box secured GBP 280 million (USD 350 million) to scale fresh food deliveries, highlighting investor confidence in direct-to-consumer formats. Online channels offer auto-replenishment, micro-targeted promotions, and data-driven product recommendations that increase lifetime customer value. Pandemic-era online shopping habits persist, and rising logistics efficiency enhances service levels even in rural regions.

Demand for Natural and Functional Ingredients

Consumer preferences increasingly favor natural, minimally processed ingredients that deliver specific health benefits beyond basic nutrition. Functional ingredients, including probiotics, omega-3 fatty acids, and specialized proteins, are gaining traction as pet owners seek preventive health solutions addressing common canine conditions. The regulatory landscape supports this trend, with the Food Standards Agency providing clear guidance on four approved insect protein species (yellow mealworm, house cricket, banded cricket, black soldier fly) for sustainable protein alternatives^{[2]Source: Food Standards Agency, “Imports Intelligence Hub,” food.gov.uk}. Brands pair functional claims with veterinary endorsements, linking daily nutrition to preventive health. Clear on-pack communication and clinical-style validation are becoming table stakes as shoppers scrutinize ingredient lists.

Small-Breed Boom Driving Portion-Controlled SKUs

Urban housing constraints propel ownership of compact breeds such as Cockapoos and Cocker Spaniels, the two most viewed breeds on national puppy marketplaces in 2024. These dogs require higher-caloric-density meals in smaller servings. Manufacturers respond with mini-pouch wet diets, small-kibble dry foods, and 100 ml cartons focused on waste reduction. Precise calorie control supports weight management and aligns with veterinarians' preventive care advice.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Inflation-led down-trading to own-label	-0.8%	National, particularly affecting price-sensitive segments	Short term (≤ 2 years)
Post-Brexit ingredient-sourcing uncertainty	-0.6%	UK-wide, affecting import-dependent manufacturers	Medium term (2-4 years)
Veterinary labor shortage limiting prescription diet uptake	-0.4%	National, concentrated in rural and underserved areas	Long term (≥ 4 years)
Consumer skepticism over insect-protein claims	-0.2%	UK-wide, varying by demographic segments	Medium term (2-4 years)
Source: Mordor Intelligence

Inflation-Led Down-Trading to Own-Label

Economic pressures compel cost-conscious consumers to migrate from premium branded products to private-label alternatives, constraining revenue growth for established manufacturers. Inflationary impacts on household budgets create price sensitivity that benefits retailers' own-brand offerings, which typically provide cost savings compared to national brands. This trend particularly affects middle-income households, which experience reduced discretionary spending power, forcing difficult choices between high-quality pet nutrition and budget constraints. Supermarket chains leverage this dynamic by expanding their private-label pet food portfolios with improved formulations that narrow the perceived quality gap with branded alternatives while maintaining attractive margins.

Post-Brexit Ingredient-Sourcing Uncertainty

Brexit implementation continues to generate supply chain disruptions and cost increases that challenge UK pet food manufacturers' operational efficiency. Export Health Certificate requirements impose GBP 205 million (USD 256 million) in additional costs since implementation, while Common User Charge fees reach up to GBP 145 (USD 181) per consignment^{[3]Source: European Parliamentary Research Service, “EU-UK Trade Flows,” europarl.europa.eu}. Irregular border inspections and sanitary paperwork lengthen lead times for meat meals and vitamins imported from continental suppliers. Companies diversify toward domestic farms and offshore partners outside the European Union to secure supply.

Segment Analysis

By Pet Food Product: Nutraceuticals Strengthen Premium Evolution

The food segment generated the bulk of revenue, equivalent to 66.3% of the UK dog food market share in 2024. Dry kibble retains volume leadership through affordability and shelf stability, yet wet diets outpace in value due to premium positioning and higher average price per kilogram. The UK dog food market size for pet nutraceuticals and supplements is projected to expand at a 9.7% CAGR, reflecting owner interest in joint, skin, and gut health solutions. Functional powders with glucosamine, fish-oil chews, and probiotic sprinkles illustrate the shift from general wellness to targeted outcomes.

Demand for prescription-grade therapeutic foods remains supply-constrained by veterinary shortages, prompting consumers to shift toward non-prescription SKUs that mimic renal or gastrointestinal profiles. Treats maintain steady growth as owners reward good behavior and reinforce training, with freeze-dried meats and dental chews capturing higher price points. Novel proteins such as insect meal and cultivated chicken position brands at the intersection of sustainability and hypoallergenic benefits within the broader UK dog food market.

UK Dog Food Market: Market Share by Pet Food Product — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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By Distribution Channel: Digital Acceleration Redefines Reach

Supermarkets and hypermarkets still account for 34.5% of 2024 sales due to nationwide coverage and weekly grocery-trip convenience. Their end-aisle displays and price promotions keep mainstream shoppers engaged. Yet the online channel, projected at 7.7% CAGR, offers frictionless replenishment and access to niche recipes unavailable on physical shelves. The UK dog food market size attributable to digital platforms should surpass by 2030 when including direct-to-consumer subscriptions.

Specialty pet stores carve a premium niche through staff expertise and curated assortments, attracting enthusiasts seeking breed-specific or raw diets. Convenience outlets meet impulse and emergency needs, especially in high-density urban areas where weekday treat demand rises. Omnichannel loyalty programs that blend click-and-collect services with auto-ship discounts emerge as a central strategy for brands chasing share across the evolving UK dog food market.

UK Dog Food Market: Market Share by Distribution Channel — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Geography Analysis

England houses have a major share of the national dog population, making it the epicenter of consumption and distribution planning. London, Manchester, and Birmingham anchor high-density pockets where premium wet and functional products find early adopters. Scotland, with a high proportion of dogs, tends to favor larger breeds, which in turn increases demand for high-protein and joint-support formulas. Wales' population shows the highest share of brachycephalic breeds, prompting the need for tailored diet opportunities focused on weight control and respiratory support.

Regional logistics concentrate over half of the dogs in South East England, North West England, East England, South West England, and Yorkshire and the Humber. Manufacturers prioritize multi-temperature warehousing near these corridors to maintain freshness for wet and fresh-frozen diets. E-commerce fulfillment centers located along the corridors enable overnight delivery to the majority of households, boosting online repeat purchase rates.

Brexit’s impact varies by region. Scotland and Northern Ireland face regulatory duality when shipping products across the Irish Sea, compelling certain brands to operate mirrored stock-keeping units that satisfy divergent labeling rules. Northern Ireland’s Windsor Framework introduces additional documentary checks, pushing smaller suppliers to partner with third-party logistics providers that specialize in cross-border compliance. Collectively, these factors shape a geography-specific competitive playbook that balances speed, cost, and regulation within the UK dog food market.

Competitive Landscape

The UK dog food market exhibits moderate fragmentation, with the top companies, including Mars, Incorporated, Nestle (Purina), Hill's Pet Nutrition, Inc., Schell & Kampeter, Inc. (Diamond Pet Foods), and Farmina Pet Foods, accounting for 41.67% of market share in 2024. Multinationals Mars Incorporated and Nestlé Purina lead through expansive portfolios and multi-channel distribution, yet fragmented ownership of the remaining share leaves room for agile challengers. Mars Petcare’s USD 1 billion digital investment builds data infrastructure that informs portion algorithms and predictive reorder prompts in 2024. Nestlé Purina upgrades packaging to pyramid-shaped single-serve cups that elevate shelf differentiation and freshness credentials.

Domestic manufacturers GA Pet Food Partners and Inspired Pet Nutrition leverage private-label agreements with major grocers, a strategy that embeds them within the inflation-driven shift toward own-label. In September 2023, Butternut Box’s USD 350 million funding haul signals venture capital's belief in cooked-fresh subscription models that sidestep physical retail. Acquisitions by General Mills and VAFO Group indicate a broader consolidation wave targeting brands with strong natural or functional positioning.

White-space opportunities lie in recyclable mono-material pouches, climate-positive insect proteins, and AI-driven meal customization. Competitive intensity is amplified by the need to display high ingredient transparency and by rising marketing spend on social platforms where pet influencers wield purchasing sway across the UK dog food market.

UK Dog Food Industry Leaders

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
Mars Incorporated
Nestle (Purina)
Schell & Kampeter Inc. (Diamond Pet Foods)
Farmina Pet Foods
*Disclaimer: Major Players sorted in no particular order

UK Dog Food Market Concentration — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

October 2024: Mars Petcare is investing USD 1 billion over three years in the development of artificial intelligence and digital platforms, with a focus on personalized nutrition solutions. This strategic initiative positions the company to compete with emerging direct-to-consumer brands leveraging technology for customized pet food formulations.
April 2024: General Mills completed the acquisition of Edgard and Cooper, a European premium pet food brand, for an undisclosed amount to expand its presence in the natural and sustainable pet food segment. The acquisition strengthens General Mills' portfolio with products emphasizing fresh ingredients and environmentally conscious packaging.
July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

UK Dog Food Market — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Table of Contents for UK Dog Food Industry Report

1. INTRODUCTION

1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
1.3 Research Methodology

2. REPORT OFFERS

3. EXECUTIVE SUMMARY & KEY FINDINGS

4. KEY INDUSTRY TRENDS

4.1 Pet Population
4.2 Pet Expenditure
4.3 Consumer Trends

5. SUPPLY & PRODUCTION DYNAMICS

5.1 Trade Analysis
5.2 Ingredient Trends
5.3 Value Chain & Distribution Channel Analysis
5.4 Regulatory Framework
5.5 Market Drivers
- 5.5.1 Pet humanization and premiumization
- 5.5.2 Surge in e-commerce and subscription services
- 5.5.3 Demand for natural and functional ingredients
- 5.5.4 Small-breed boom driving portion-controlled SKUs
- 5.5.5 AI-enabled personalized nutrition platforms
- 5.5.6 Pet-friendly workplace adoption boosting weekday treat demand
5.6 Market Restraints
- 5.6.1 Inflation-led down-trading to own-label
- 5.6.2 Post-Brexit ingredient-sourcing uncertainty
- 5.6.3 Veterinary labor shortage limiting prescription diet uptake
- 5.6.4 Consumer skepticism over insect-protein claims

6. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

6.1 By Pet Food Product
- 6.1.1 Food
- 6.1.1.1 By Sub Product
- 6.1.1.1.1 Dry Pet Food
- 6.1.1.1.1.1 By Sub Dry Pet Food
- 6.1.1.1.1.1.1 Kibbles
- 6.1.1.1.1.1.2 Other Dry Pet Food
- 6.1.1.1.2 Wet Pet Food
- 6.1.2 Pet Nutraceuticals/Supplements
- 6.1.2.1 By Sub Product
- 6.1.2.1.1 Milk Bioactives
- 6.1.2.1.2 Omega-3 Fatty Acids
- 6.1.2.1.3 Probiotics
- 6.1.2.1.4 Proteins and Peptides
- 6.1.2.1.5 Vitamins and Minerals
- 6.1.2.1.6 Other Nutraceuticals
- 6.1.3 Pet Treats
- 6.1.3.1 By Sub Product
- 6.1.3.1.1 Crunchy Treats
- 6.1.3.1.2 Dental Treats
- 6.1.3.1.3 Freeze-dried and Jerky Treats
- 6.1.3.1.4 Soft & Chewy Treats
- 6.1.3.1.5 Other Treats
- 6.1.4 Pet Veterinary Diets
- 6.1.4.1 By Sub Product
- 6.1.4.1.1 Derma Diets
- 6.1.4.1.2 Diabetes
- 6.1.4.1.3 Digestive Sensitivity
- 6.1.4.1.4 Obesity Diets
- 6.1.4.1.5 Oral Care Diets
- 6.1.4.1.6 Renal
- 6.1.4.1.7 Urinary tract disease
- 6.1.4.1.8 Other Veterinary Diets
6.2 By Distribution Channel
- 6.2.1 Convenience Stores
- 6.2.2 Online Channel
- 6.2.3 Specialty Stores
- 6.2.4 Supermarkets/Hypermarkets
- 6.2.5 Other Channels

7. COMPETITIVE LANDSCAPE

7.1 Key Strategic Moves
7.2 Market Share Analysis
7.3 Brand Positioning Matrix
7.4 Market Claim Analysis
7.5 Company Landscape
7.6 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 7.6.1 Alltech Inc.
- 7.6.2 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 7.6.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 7.6.4 Dechra Pharmaceuticals PLC
- 7.6.5 Farmina Pet Foods
- 7.6.6 General Mills Inc.
- 7.6.7 Mars Incorporated
- 7.6.8 Nestle S.A. (Purina)
- 7.6.9 Schell & Kampeter Inc. (Diamond Pet Foods)
- 7.6.10 Virbac S.A.
- 7.6.11 Inspired Pet Nutrition Ltd
- 7.6.12 Burns Pet Nutrition Ltd
- 7.6.13 Natures Menu Ltd
- 7.6.14 GA Pet Food Partners Ltd
- 7.6.15 Assisi Pet Care Ltd.

8. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

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List of Tables & Figures

Figure 1:
PET POPULATION OF DOGS, NUMBER, UNITED KINGDOM, 2017 - 2022

Figure 2:
PET EXPENDITURE PER DOG, USD, UNITED KINGDOM, 2017 - 2022

Figure 3:
VOLUME OF PET DOG FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 4:
VALUE OF PET DOG FOOD, USD, UNITED KINGDOM, 2017 - 2029

Figure 5:
VOLUME OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 6:
VALUE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029

Figure 7:
VOLUME SHARE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 8:
VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 9:
VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 10:
VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029

Figure 11:
VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 12:
VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 13:
VOLUME OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 14:
VALUE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029

Figure 15:
VOLUME SHARE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 16:
VALUE SHARE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 17:
VOLUME OF KIBBLES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 18:
VALUE OF KIBBLES, USD, UNITED KINGDOM, 2017 - 2029

Figure 19:
VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 20:
VOLUME OF OTHER DRY PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 21:
VALUE OF OTHER DRY PET FOOD, USD, UNITED KINGDOM, 2017 - 2029

Figure 22:
VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 23:
VOLUME OF WET PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 24:
VALUE OF WET PET FOOD, USD, UNITED KINGDOM, 2017 - 2029

Figure 25:
VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 26:
VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 27:
VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029

Figure 28:
VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 29:
VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 30:
VOLUME OF MILK BIOACTIVES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 31:
VALUE OF MILK BIOACTIVES, USD, UNITED KINGDOM, 2017 - 2029

Figure 32:
VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 33:
VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 34:
VALUE OF OMEGA-3 FATTY ACIDS, USD, UNITED KINGDOM, 2017 - 2029

Figure 35:
VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 36:
VOLUME OF PROBIOTICS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 37:
VALUE OF PROBIOTICS, USD, UNITED KINGDOM, 2017 - 2029

Figure 38:
VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 39:
VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 40:
VALUE OF PROTEINS AND PEPTIDES, USD, UNITED KINGDOM, 2017 - 2029

Figure 41:
VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 42:
VOLUME OF VITAMINS AND MINERALS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 43:
VALUE OF VITAMINS AND MINERALS, USD, UNITED KINGDOM, 2017 - 2029

Figure 44:
VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 45:
VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 46:
VALUE OF OTHER NUTRACEUTICALS, USD, UNITED KINGDOM, 2017 - 2029

Figure 47:
VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 48:
VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 49:
VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029

Figure 50:
VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 51:
VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 52:
VOLUME OF CRUNCHY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 53:
VALUE OF CRUNCHY TREATS, USD, UNITED KINGDOM, 2017 - 2029

Figure 54:
VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 55:
VOLUME OF DENTAL TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 56:
VALUE OF DENTAL TREATS, USD, UNITED KINGDOM, 2017 - 2029

Figure 57:
VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 58:
VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 59:
VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, UNITED KINGDOM, 2017 - 2029

Figure 60:
VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 61:
VOLUME OF SOFT & CHEWY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 62:
VALUE OF SOFT & CHEWY TREATS, USD, UNITED KINGDOM, 2017 - 2029

Figure 63:
VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 64:
VOLUME OF OTHER TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 65:
VALUE OF OTHER TREATS, USD, UNITED KINGDOM, 2017 - 2029

Figure 66:
VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 67:
VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 68:
VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029

Figure 69:
VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 70:
VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 71:
VOLUME OF DIABETES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 72:
VALUE OF DIABETES, USD, UNITED KINGDOM, 2017 - 2029

Figure 73:
VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 74:
VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 75:
VALUE OF DIGESTIVE SENSITIVITY, USD, UNITED KINGDOM, 2017 - 2029

Figure 76:
VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 77:
VOLUME OF ORAL CARE DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 78:
VALUE OF ORAL CARE DIETS, USD, UNITED KINGDOM, 2017 - 2029

Figure 79:
VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 80:
VOLUME OF RENAL, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 81:
VALUE OF RENAL, USD, UNITED KINGDOM, 2017 - 2029

Figure 82:
VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 83:
VOLUME OF URINARY TRACT DISEASE, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 84:
VALUE OF URINARY TRACT DISEASE, USD, UNITED KINGDOM, 2017 - 2029

Figure 85:
VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 86:
VOLUME OF OTHER VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 87:
VALUE OF OTHER VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029

Figure 88:
VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029

Figure 89:
VOLUME OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 90:
VALUE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED KINGDOM, 2017 - 2029

Figure 91:
VOLUME SHARE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 92:
VALUE SHARE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029

Figure 93:
VOLUME OF PET DOG FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 94:
VALUE OF PET DOG FOOD SOLD VIA CONVENIENCE STORES, USD, UNITED KINGDOM, 2017 - 2029

Figure 95:
VALUE SHARE OF PET DOG FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029

Figure 96:
VOLUME OF PET DOG FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 97:
VALUE OF PET DOG FOOD SOLD VIA ONLINE CHANNEL, USD, UNITED KINGDOM, 2017 - 2029

Figure 98:
VALUE SHARE OF PET DOG FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029

Figure 99:
VOLUME OF PET DOG FOOD SOLD VIA SPECIALTY STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 100:
VALUE OF PET DOG FOOD SOLD VIA SPECIALTY STORES, USD, UNITED KINGDOM, 2017 - 2029

Figure 101:
VALUE SHARE OF PET DOG FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029

Figure 102:
VOLUME OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 103:
VALUE OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED KINGDOM, 2017 - 2029

Figure 104:
VALUE SHARE OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029

Figure 105:
VOLUME OF PET DOG FOOD SOLD VIA OTHER CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029

Figure 106:
VALUE OF PET DOG FOOD SOLD VIA OTHER CHANNELS, USD, UNITED KINGDOM, 2017 - 2029

Figure 107:
VALUE SHARE OF PET DOG FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029

Figure 108:
MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED KINGDOM, 2017 - 2023

Figure 109:
MOST ADOPTED STRATEGIES, COUNT, UNITED KINGDOM, 2017 - 2023

Figure 110:
VALUE SHARE OF MAJOR PLAYERS, %, UNITED KINGDOM

UK Dog Food Market Report Scope

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

By Pet Food Product

Food	By Sub Product	Dry Pet Food	By Sub Dry Pet Food	Kibbles
				Other Dry Pet Food
		Wet Pet Food
Pet Nutraceuticals/Supplements	By Sub Product	Milk Bioactives
		Omega-3 Fatty Acids
		Probiotics
		Proteins and Peptides
		Vitamins and Minerals
		Other Nutraceuticals
Pet Treats	By Sub Product	Crunchy Treats
		Dental Treats
		Freeze-dried and Jerky Treats
		Soft & Chewy Treats
		Other Treats
Pet Veterinary Diets	By Sub Product	Derma Diets
		Diabetes
		Digestive Sensitivity
		Obesity Diets
		Oral Care Diets
		Renal
		Urinary tract disease
		Other Veterinary Diets

By Distribution Channel

Convenience Stores

Online Channel

Specialty Stores

Supermarkets/Hypermarkets

Other Channels

By Pet Food Product	Food	By Sub Product	Dry Pet Food	By Sub Dry Pet Food	Kibbles
					Other Dry Pet Food
			Wet Pet Food

	Pet Nutraceuticals/Supplements	By Sub Product	Milk Bioactives
			Omega-3 Fatty Acids
			Probiotics
			Proteins and Peptides
			Vitamins and Minerals
			Other Nutraceuticals

	Pet Treats	By Sub Product	Crunchy Treats
			Dental Treats
			Freeze-dried and Jerky Treats
			Soft & Chewy Treats
			Other Treats

	Pet Veterinary Diets	By Sub Product	Derma Diets
			Diabetes
			Digestive Sensitivity
			Obesity Diets
			Oral Care Diets
			Renal
			Urinary tract disease
			Other Veterinary Diets
By Distribution Channel	Convenience Stores
	Online Channel
	Specialty Stores
	Supermarkets/Hypermarkets
	Other Channels

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Market Definition

FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.

Keyword	Definition
Pet Food	The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food	Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food	Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food	Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles	Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats	Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats	Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.
Crunchy Treats	It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.
Soft and chewy treats	Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.
Freeze-dried & Jerky Treats	Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets	These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.
Renal Diets	These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.
Digestive Sensitivity Diets	Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets.
Oral Care Diets	Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.
Grain-Free Pet Food	Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food	High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food	Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food	Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion	A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets	Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability	The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food	Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives	These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals	Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics	Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants	Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life	The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet	Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen	A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food	Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID)	Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis	The minimum or maximum levels of certain nutrients present in pet food.
Weight management	Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals	It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets	It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats	It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods	It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals	It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels	It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides	Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids	Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins	Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals	Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD	Chronic Kidney Disease
DHA	Docosahexaenoic Acid
EPA	Eicosapentaenoic Acid
ALA	Alpha-linolenic Acid
BHA	Butylated Hydroxyanisol
BHT	Butylated Hydroxytoluene
FLUTD	Feline Lower Urinary Tract Disease

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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms