UK Dog Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The UK Dog Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

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UK Dog Food Market Size

UK Dog Food Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 3.41 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 3.97 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Pet Food Product Food
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 3.09 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Pet Food Product Pet Nutraceuticals/Supplements

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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UK Dog Food Market Analysis

The UK Dog Food Market size is estimated at USD 3.41 billion in 2024, and is expected to reach USD 3.97 billion by 2029, growing at a CAGR of 3.09% during the forecast period (2024-2029).

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3.41 Billion

Market Size in 2024 (USD)

3.97 Billion

Market Size in 2029 (USD)

4.84 %

CAGR (2017-2023)

3.09 %

CAGR (2024-2029)

Largest Market by Product

68.38 %

value share, Food, 2022

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The expanding dog population has led to an increased demand for pet food options, making it the largest segment as owners prioritize providing essential nutrition for their dogs.

Largest Market by Distribution Channel

35.20 %

value share, Supermarkets/Hypermarkets, 2022

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Supermarkets and hypermarkets offer a wide variety of dog foods that meet diverse consumer preferences, ranging from budget-friendly options to premium brands, increasing their share.

Fastest-growing Market by Product

9.40 %

Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029

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The growing demand for vitamins and minerals, probiotics, and omega-3 fatty acids and increasing awareness about preventive healthcare with nutraceuticals are increasing their usage.

Fastest-growing Market by Distribution Channel

5.49 %

Projected CAGR, Online Channel, 2023-2029

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The convenience, extensive product options, nationwide customer reach, subscription models, and efficient shipping systems are driving the usage of online channels.

Leading Market Player

21.01 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the leader. It is highly focused on product innovations, especially in pet foods, which are blended with functional ingredients to provide high-quality nutrition to dogs.

The food segment dominated the product types as they are the primary sources of nutrition regardless of dog breed size and age

  • The UK dog food market has been experiencing steady growth, increasing by about 13.5% between 2017 and 2021. This increasing trend in the market is mainly due to the growing pet dog population in the country, which reached 12.9 million as of 2022. Growing pet humanization has contributed to market growth.
  • The food segment dominated the market and accounted for 68.4% in 2022, as food is a staple purchase for most pet owners in the country, regardless of their dog breed size or age. The dog food market in the country is estimated to register a CAGR of 2.7% during the forecast period.
  • Dog treats hold the second-largest market share in the United Kingdom, accounting for 15.0% of the market in 2022. Dogs show a preference for treats over other pets. These treats serve multiple purposes, including training, maintaining dental health, and providing rewards. The dog treats market is projected to register a CAGR of 2.0% during the forecast period.
  • Dog veterinary diets accounted for 12.8% of the market in 2022. These diets are specially formulated to address specific health conditions in pets, such as urinary tract diseases, renal failure, and digestive sensitivity. Dog veterinary diets are estimated to exhibit a CAGR of 3.7% during the forecast period.
  • Dog nutraceuticals or supplements accounted for 3.8% of the market value in 2022. These pet supplements are often given to pets to support overall health and well-being. The market for dog supplements is projected to register a CAGR of 9.3% during the forecast period.
  • The increasing trend in the pet population and the various benefits offered by the wide range of commercial pet products are anticipated to drive the market during the forecast period.
UK Dog Food Market

UK Dog Food Market Trends

Adoption from animal shelters and rescue organizations and providing companionship are increasing the dog population

  • Dogs are one of the most important pets adopted by pet parents in the United Kingdom, accounting for 33.8% in 2022. The higher share is due to the country's strong culture of dog appreciation and animal welfare, portraying that people in the country are more likely to enjoy taking care of dogs and have higher disposable income. Labrador Retriever was the most adopted dog breed in 2022, with 40,000 registered, because of their friendly dispositions, intelligence, and ability to get along well.
  • The dog population increased in the country by 44.4% between 2019 and 2022. During the COVID-19 pandemic, there was an increase in the adoption of dogs from animal shelters and rescue organizations. With more people spending time at home, there was an increased desire for companionship, and many saw this as an opportunity to adopt a dog. Pet parents in the country adopted a dog, which helped dog ownership to 10 million households in 2022, representing about 34% having a dog in their homes as pets. Pet ownership rose by 1% between 2021 and 2022 because they provide loyalty, love, and support during difficult situations, such as the pandemic.
  • The increase in the dog population in the country has resulted in a rise in adoption and fostering programs. As a result, companies have many opportunities to explore new ideas in this industry. For instance, in the United Kingdom, companies offer paid "paw-ternity" leave for the pet parents. Therefore, encouraging pet parents to adopt more than one dog. Therefore, factors such as increasing pet adoption, rising pet ownership, and benefits such as providing companionship are anticipated to help in the growth of the dog population in the country during the forecast period.
UK Dog Food Market

The growing premiumization of pet food products and increasing demand for high-quality natural pet foods are driving dog expenditure in the United Kingdom

  • Dogs are the most popular pets in the United Kingdom, and pet owners spend more money on dog food compared to any other pet food. Pet dog food expenditure in the country has been on the rise, growing by 23.7% between 2019 and 2022. This increase in overall pet dog expenditure can be attributed to the rising population of pet dogs in the country, which grew from 9.0 million in 2019 to 13.0 million in 2022. Additionally, the growing humanization of pets has led to an increased demand for premium dog food products, such as natural and grain-free pet foods.
  • The increasing expenditure on dogs and cats between 2019 and 2022 was nearly equal as the population of dogs and cats in the country is similar, with 13 million and 12.7 million, respectively, as of 2022. However, the average spending by pet owners on dogs was about 9.7% higher than the average spending on cats. This is mainly due to the larger size of dogs, which require a higher quantity of food compared to cats. Additionally, pet owners are shifting toward premium dog brands, particularly those that provide specific nutrition based on the needs of dogs.
  • Despite the financial crisis in 2022, a significant number of pet owners in the United Kingdom, amounting to 58%, still choose to purchase birthday and Christmas presents for their dogs, indicating the growing trend of pet humanization. Supermarkets remain the preferred distribution channels for buying pet food products in the country, although e-commerce has become increasingly popular due to the impact of the pandemic. The increasing awareness of the benefits of high-quality pet food and the premiumization of pet food are expected to continue driving pet expenditure in the United Kingdom.
UK Dog Food Market

UK Dog Food Industry Overview

The UK Dog Food Market is moderately consolidated, with the top five companies occupying 42.20%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Virbac (sorted alphabetically).

UK Dog Food Market Leaders

  1. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  2. Mars Incorporated

  3. Nestle (Purina)

  4. Schell & Kampeter Inc. (Diamond Pet Foods)

  5. Virbac

UK Dog Food Market Concentration

Other important companies include Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Dechra Pharmaceuticals PLC, FARMINA PET FOODS, General Mills Inc..

*Disclaimer: Major Players sorted in alphabetical order.

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UK Dog Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.
  • March 2023: Blue Buffalo, a subsidiary of General Mills Inc., launched its new high-protein dry dog food line, BLUE Wilderness Premier Blend. It is formulated with chicken and a blend of antioxidants, vitamins, and minerals.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

UK Dog Food Market
UK Dog Food Market
UK Dog Food Market
UK Dog Food Market

UK Dog Food Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Pet Population

    2. 2.2. Pet Expenditure

    3. 2.3. Regulatory Framework

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Pet Food Product

      1. 3.1.1. Food

        1. 3.1.1.1. By Sub Product

          1. 3.1.1.1.1. Dry Pet Food

            1. 3.1.1.1.1.1. By Sub Dry Pet Food

              1. 3.1.1.1.1.1.1. Kibbles

              2. 3.1.1.1.1.1.2. Other Dry Pet Food

          2. 3.1.1.1.2. Wet Pet Food

      2. 3.1.2. Pet Nutraceuticals/Supplements

        1. 3.1.2.1. By Sub Product

          1. 3.1.2.1.1. Milk Bioactives

          2. 3.1.2.1.2. Omega-3 Fatty Acids

          3. 3.1.2.1.3. Probiotics

          4. 3.1.2.1.4. Proteins and Peptides

          5. 3.1.2.1.5. Vitamins and Minerals

          6. 3.1.2.1.6. Other Nutraceuticals

      3. 3.1.3. Pet Treats

        1. 3.1.3.1. By Sub Product

          1. 3.1.3.1.1. Crunchy Treats

          2. 3.1.3.1.2. Dental Treats

          3. 3.1.3.1.3. Freeze-dried and Jerky Treats

          4. 3.1.3.1.4. Soft & Chewy Treats

          5. 3.1.3.1.5. Other Treats

      4. 3.1.4. Pet Veterinary Diets

        1. 3.1.4.1. By Sub Product

          1. 3.1.4.1.1. Diabetes

          2. 3.1.4.1.2. Digestive Sensitivity

          3. 3.1.4.1.3. Oral Care Diets

          4. 3.1.4.1.4. Renal

          5. 3.1.4.1.5. Urinary tract disease

          6. 3.1.4.1.6. Other Veterinary Diets

    2. 3.2. Distribution Channel

      1. 3.2.1. Convenience Stores

      2. 3.2.2. Online Channel

      3. 3.2.3. Specialty Stores

      4. 3.2.4. Supermarkets/Hypermarkets

      5. 3.2.5. Other Channels

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Alltech

      2. 4.4.2. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)

      3. 4.4.3. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

      4. 4.4.4. Dechra Pharmaceuticals PLC

      5. 4.4.5. FARMINA PET FOODS

      6. 4.4.6. General Mills Inc.

      7. 4.4.7. Mars Incorporated

      8. 4.4.8. Nestle (Purina)

      9. 4.4.9. Schell & Kampeter Inc. (Diamond Pet Foods)

      10. 4.4.10. Virbac

  7. 5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF DOGS, NUMBER, UNITED KINGDOM, 2017 - 2022
  1. Figure 2:  
  2. PET EXPENDITURE PER DOG, USD, UNITED KINGDOM, 2017 - 2022
  1. Figure 3:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF PET DOG FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF KIBBLES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF KIBBLES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 20:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 21:  
  2. VALUE OF OTHER DRY PET FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 22:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 23:  
  2. VOLUME OF WET PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 24:  
  2. VALUE OF WET PET FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 26:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 27:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 28:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 29:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 30:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF MILK BIOACTIVES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 32:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 33:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 34:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 36:  
  2. VOLUME OF PROBIOTICS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 37:  
  2. VALUE OF PROBIOTICS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 38:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 39:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 40:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 42:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 43:  
  2. VALUE OF VITAMINS AND MINERALS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 44:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 45:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 46:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 48:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 50:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 51:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 52:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF CRUNCHY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 54:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 55:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 56:  
  2. VALUE OF DENTAL TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 58:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 59:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 60:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 61:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 62:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 64:  
  2. VOLUME OF OTHER TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 65:  
  2. VALUE OF OTHER TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 66:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 67:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 69:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 70:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 71:  
  2. VOLUME OF DIABETES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF DIABETES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 73:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 74:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 75:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 76:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 77:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 78:  
  2. VALUE OF ORAL CARE DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 79:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 80:  
  2. VOLUME OF RENAL, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 81:  
  2. VALUE OF RENAL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 82:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 83:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 84:  
  2. VALUE OF URINARY TRACT DISEASE, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 85:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 86:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 87:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 88:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 89:  
  2. VOLUME OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 90:  
  2. VALUE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 91:  
  2. VOLUME SHARE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 92:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 93:  
  2. VOLUME OF PET DOG FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET DOG FOOD SOLD VIA CONVENIENCE STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 95:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 96:  
  2. VOLUME OF PET DOG FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 97:  
  2. VALUE OF PET DOG FOOD SOLD VIA ONLINE CHANNEL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 98:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 99:  
  2. VOLUME OF PET DOG FOOD SOLD VIA SPECIALTY STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 100:  
  2. VALUE OF PET DOG FOOD SOLD VIA SPECIALTY STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 101:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 102:  
  2. VOLUME OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 103:  
  2. VALUE OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 104:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 105:  
  2. VOLUME OF PET DOG FOOD SOLD VIA OTHER CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 106:  
  2. VALUE OF PET DOG FOOD SOLD VIA OTHER CHANNELS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 107:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 108:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED KINGDOM, 2017 - 2023
  1. Figure 109:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED KINGDOM, 2017 - 2023
  1. Figure 110:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED KINGDOM, 2022

UK Dog Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • The UK dog food market has been experiencing steady growth, increasing by about 13.5% between 2017 and 2021. This increasing trend in the market is mainly due to the growing pet dog population in the country, which reached 12.9 million as of 2022. Growing pet humanization has contributed to market growth.
  • The food segment dominated the market and accounted for 68.4% in 2022, as food is a staple purchase for most pet owners in the country, regardless of their dog breed size or age. The dog food market in the country is estimated to register a CAGR of 2.7% during the forecast period.
  • Dog treats hold the second-largest market share in the United Kingdom, accounting for 15.0% of the market in 2022. Dogs show a preference for treats over other pets. These treats serve multiple purposes, including training, maintaining dental health, and providing rewards. The dog treats market is projected to register a CAGR of 2.0% during the forecast period.
  • Dog veterinary diets accounted for 12.8% of the market in 2022. These diets are specially formulated to address specific health conditions in pets, such as urinary tract diseases, renal failure, and digestive sensitivity. Dog veterinary diets are estimated to exhibit a CAGR of 3.7% during the forecast period.
  • Dog nutraceuticals or supplements accounted for 3.8% of the market value in 2022. These pet supplements are often given to pets to support overall health and well-being. The market for dog supplements is projected to register a CAGR of 9.3% during the forecast period.
  • The increasing trend in the pet population and the various benefits offered by the wide range of commercial pet products are anticipated to drive the market during the forecast period.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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UK Dog Food Market Research FAQs

The UK Dog Food Market size is expected to reach USD 3.41 billion in 2024 and grow at a CAGR of 3.09% to reach USD 3.97 billion by 2029.

In 2024, the UK Dog Food Market size is expected to reach USD 3.41 billion.

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Virbac are the major companies operating in the UK Dog Food Market.

In the UK Dog Food Market, the Food segment accounts for the largest share by pet food product.

In 2024, the Pet Nutraceuticals/Supplements segment accounts for the fastest growing by pet food product in the UK Dog Food Market.

In 2023, the UK Dog Food Market size was estimated at USD 3.31 billion. The report covers the UK Dog Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the UK Dog Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

UK Dog Food Industry Report

Statistics for the 2024 UK Dog Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Dog Food analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

UK Dog Food Market Report Snapshots

UK Dog Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029