Cat Food Market - Growth, Trends and Forecast (2020 - 2025)

The Cat Food Market is Segmented by Product (Dry Cat Food, Wet Cat Food, Veterinary Diet, Treat/Snack, Liquid Food, Organic Products), Ingredient Type ( Animal-derived, Plant-derived, Cereal and Cereal Derivatives, Other Ingredient Types), Distribution Channel (Specialized Pet Shop, Internet Sales, Hypermarket/Supermarket, Other Distribution Channels), Pricing Type (Economy Segment, Premium Segment, Super-premium Segment), and Geography (North America, Europe, Asia-Pacific, South America, Middle East & Africa).

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:



4.28 %

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Market Overview

The cat food market is expected to register a CAGR of 4.28% over the forecast period (2020-2025).

  • Cats are the second-largest consumers of pet food. They are considered obligate carnivores and require high-quality proteins and meat-predominant amino acids.
  • Though carbohydrates are not mandatory in their diet, they can be utilized, if properly cooked. Most of the dietary carbohydrates come from grains and, to a limited degree, tubers.
  • Cats have an elevated requirement for sulfuric amino acids, like methionine, and a dietary requirement for the amino sulfone, taurine.

Scope of the Report

The cat food market is segmented by product type into – dry cat food, wet cat food, veterinary diet, treat/snack, liquid food, and organic products; by ingredient type into – animal-derived, plant-derived, cereal and cereal derivatives, and other ingredient types;  by distribution channel into – specialized pet shop, internet sales, hypermarket/supermarket, and other distribution channels; and by pricing type into – economy, premium, and super-premium sub-segments. The market is also segmented by geography, to include the key trends in major markets in North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Product Type
Dry Cat Food
Wet Cat Food
Veterinary Diets
Organic Products
Ingredient Type
Cereals and Cereal By-products
Other Ingredient Types
Sales Channel
Specialized Pet Shops
Internet Sales
Other Sales Channels
Pricing Type
Economy Segment
Premium Segment
Super-premium Segment
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Increasing Emphasis on Balancing Dry and Wet Cat Food

The disparity between the sales of wet and dry cat food is less noticeable, compared to dog food. As cats consume very less water, veterinarians and other cat experts recommend that wet food should be served at least once a day to provide hydration and prevent urinary infections. On the other hand, dry cat food is purchased, as it is comparatively cheaper and provides greater convenience. It is also good for cats' dental health. Hence, cat owners are recommended to purchase both dry and wet cat food and provide them at an optimum balance. One of the key trends driving the cat food market is increased concern over the health and hygiene of the cats. The young generation, especially the millennials, have become very cautious when it comes to selecting food for cats. As millennials tend to prefer online purchases, it becomes easier to compare amongst different products. Similarly, this trend of making hygiene a central factor for the selection of a particular product, has encouraged pet owners to prefer limited ingredient diets, which have proven to be vital to keep allergies at bay.

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Asia-Pacific is the Fastest Growing Market

Increasing pet humanization and cat ownership, emerging private label store brands, and growing urbanization are some of the major forces propelling the growth of the Asia-Pacific cat food market. The cat population is increasing at a fast pace, as an increasing number of people are adopting pets, considering them for companionship and security. In urban regions, it is also seen as a status symbol. Thus, in Asia- Pacific, there is a rise in the adoption of cats, which is making it the fastest-growing market.

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Competitive Landscape

The cat food market is consolidated, with major global players occupying large market shares and competing fiercely with local players and private labels. The market consists of prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, and Blue Buffalo. Consisting heavily of large multinational players, the market also houses many private label players. Apart from the presence of a loyal customer base, the major players in the market benefit from substantial marketing and innovation capacities.

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Table Of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Dry Cat Food

      2. 5.1.2 Wet Cat Food

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Organic Products

    2. 5.2 Ingredient Type

      1. 5.2.1 Animal-derived

      2. 5.2.2 Plant-derived

      3. 5.2.3 Cereals and Cereal By-products

      4. 5.2.4 Other Ingredient Types

    3. 5.3 Sales Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Internet Sales

      3. 5.3.3 Hypermarkets/Supermarkets

      4. 5.3.4 Other Sales Channels

    4. 5.4 Pricing Type

      1. 5.4.1 Economy Segment

      2. 5.4.2 Premium Segment

      3. 5.4.3 Super-premium Segment

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle Purina PetCare Company

      3. 6.3.3 Hill's Pet Nutrition

      4. 6.3.4 Blue Buffalo Company

      5. 6.3.5 Canidae Natural Pet Food Company

      6. 6.3.6 The J.M. Smucker Company

      7. 6.3.7 Nutro

      8. 6.3.8 Beaphar

      9. 6.3.9 Diamond Pet Foods

      10. 6.3.10 PetGuard

      11. 6.3.11 Harringtons

      12. 6.3.12 Royal Canin

      13. 6.3.13 Nutriara Alimentos Ltda


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