Cat Food Market - Global Trends, Shares, and Forecast (2019 - 2024)

The Cat Food Market is Segmented by Product into Dry Pet Foods, Wet Pet Foods, Veterinary Diets, Treats/Snacks, Liquid Foods, and Organic Products, by Ingredient Type into Animal-Derived, Plant-Derived, Cereals, and Cereal Derivatives and Others, by Sales Channel into Specialized Pet Shops, Internet Sales, Hypermarket, and Other Sales Channels, by Pricing Type into Economic, Premium and Super-premium Segment, and by Geography into North America, Europe, Asia-Pacific, and the Rest of the World.

Market Snapshot

Market Snapshot 1
Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:


Key Players:

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Market Overview

The cat food market was valued at USD 20.32 billion in 2018, and is projected to grow at a CAGR of 4.28% during the forecast period (2019-2024).

  • The pet food sector is among the fastest growing sectors within the food industry.
  • Factors, such as urbanization and a growing pet population, have only fueled the progress of this industry.
  • Pet food is becoming more specialized, based on the life stage and breed of the animal. Pet owners prefer ready-made food over homemade food, in order to maintain the well-being of their animals.  Owing to these factors, cats have better life expectancies nowadays.

Scope of the Report

Pet food industry is one of the industries that has been performing well, despite the economic downturn. The cat food market is segmented by ingredient type into animal derived, plant-derived, cereals, and cereal by-products and other ingredient types, and by geography into North America, Europe, Asia-Pacific, and the rest of the world.

Product Type
Dry Pet Foods
Wet Pet Foods
Veterinary Diets
Organic Products
Ingredient Type
Animal Derived
Plant Derived (Fruits and Vegetables, Grains and Oilseeds)
Cereals and Cereal By-products
Other Ingredient Types
Sales Channel
Specialized Pet Shops
Internet Sales
Other Sales Channels
Pricing Type
Economy Segment
Premium Segment
Super-premium Segment
North America
United States
United Kingdom
New Zealand
Rest of the World

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Key Market Trends

The Cat Food Market is Segmented by Product Type

Cats are gaining popularity, particularly in more densely populated areas. Typically seen as less demanding than dogs, they are considered good companions. Gourmet products for cats are key to driving growth as cat owners are also increasingly feeding their cats with premium food.The growing popularity of pet dietary supplements shows how much importance the cats have taken in their owners' food products can be bought in many forms, the top is dry food and wet canned food. Dry food is generally less expensive and has a longer shelf life in comparison to wet food. Treats are fed as a reward or indulgence while mixers are fillers whose essential function is to make meals bulkier. They differ from dry food in that they are positioned as a complement to wet food rather than as a complete meal.

Market Trend 1

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Asia-Pacific is the Fastest Growing Market

Increasing pet humanization and pet ownership, the emergence of private label store brands, and growing urbanization are some of the major driving forces propelling the growth of the Asia-Pacific cat food market. The pet population is increasing at a fast pace as increasing number of people are adopting pets considering it to be the mode of companionship and security. In urban regions, it is also seen as a status symbol. Thus, in Asia- Pacific, there is a rise in the adoption of pets, which is making it the fastest growing market.

Market Trend 2

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Competitive Landscape

The market studied consists of prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, and Blue Buffalo. Consisting heavily of large multinational players, the market studied also houses many private label players. Apart from the presence of a loyal customer base, the major players of the market studied benefit from large marketing and innovation capacities.

Major Players

  1. Mars Petcare
  2. Nestle Purina PetCare Company
  3. Hill's Pet Nutrition
  4. Blue Buffalo Company
  5. Canidae Natural Pet Food Company

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Dry Pet Foods

      2. 5.1.2 Wet Pet Foods

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Organic Products

    2. 5.2 Ingredient Type

      1. 5.2.1 Animal Derived

      2. 5.2.2 Plant Derived (Fruits and Vegetables, Grains and Oilseeds)

      3. 5.2.3 Cereals and Cereal By-products

      4. 5.2.4 Other Ingredient Types

    3. 5.3 Sales Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Internet Sales

      3. 5.3.3 Hypermarkets

      4. 5.3.4 Other Sales Channels

    4. 5.4 Pricing Type

      1. 5.4.1 Economy Segment

      2. 5.4.2 Premium Segment

      3. 5.4.3 Super-premium Segment

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

      2. 5.5.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Italy

      3. 5.5.3 Asia-Pacific

        1. Australia

        2. New Zealand

        3. India

        4. Japan

        5. China

      4. 5.5.4 Rest of the World


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Petcare

      2. 6.3.2 Nestle Purina PetCare Company

      3. 6.3.3 Hill's Pet Nutrition

      4. 6.3.4 Blue Buffalo Company

      5. 6.3.5 Canidae Natural Pet Food Company

      6. 6.3.6 The J.M. Smucker Company

      7. 6.3.7 Nutro

      8. 6.3.8 Beaphar

      9. 6.3.9 Diamond Pet Foods

      10. 6.3.10 PetGuard

      11. 6.3.11 Harringtons

      12. 6.3.12 Royal Canin

      13. 6.3.13 Nutriara Alimentos Ltda


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