Cat Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Cat Food Market is Segmented by Product (Dry Cat Food, Wet Cat Food, Veterinary Diet, Treats/Snacks, and Organic Products), Ingredient Type ( Animal-derived, Plant-derived, Cereal and Cereal By-products, and Other Ingredient Types), Sales Channel (Specialized Pet Shop, Internet Sales, Hypermarkets/Supermarkets, and Other Sales Channels), Pricing Type (Economy Segment, Premium Segment, and Super-premium Segment), and Geography (North America, Europe, Asia Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts in terms of value in USD million for all the above segments.

Market Snapshot

Cat Food Market Size
Study Period: 2017-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 4.4 %
Cat Food Market Major Players

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Market Overview

The cat food market is projected to register a CAGR of 4.4% during the forecast period (2022-2027). 

The imposition of the lockdown restriction due to COVID-19 affected the production facilities of several players around the world. The shelf life of cat food varies widely from four months to over a year. This helped manufacturers keep selling their products from existing stock when production was slowed down due to restrictions. In 2021, The American Pet Products Association (APPA) published the second phase of its ongoing report, 'COVID-19 Pulse Study of Pet Ownership During the Pandemic,' mentioning little to no changes in purchasing behavior and economic sentiments among pet owners in the United States.

Additionally, pet ownership and purchasing behavior have been largely unchanged from May to June 2020. As per the APPA report, there was no significant change in pet owners being financially cautious about their pet product spending, with a majority (64.0%) spending the same amount from May to June.

There has been an increase in pet adoption amid COVID-19, and this increase has occurred across pet types, especially cats. Therefore, with the surge in the cat population, the demand for pet food products for cats is anticipated to increase.

Cats are the second-largest consumers of pet food. They are considered obligate carnivores and require high-quality proteins and meat-predominant amino acids. Though carbohydrates are not mandatory in their diet, they can be utilized if properly cooked. Most of the dietary carbohydrates come from grains and, to a limited degree, tubers. Cats have an elevated requirement for sulfuric amino acids, like methionine, and a dietary requirement for the amino sulfone, taurine. Thus, the specific requirements of cats have enabled specialization in the industry by the companies through increased investments.

Scope of the Report

The cat food market is segmented by product (dry cat food, wet cat food, veterinary diet, treats/snacks, and organic products), ingredient type (animal-derived, plant-derived, cereal, and cereal by-products, and other ingredient types), sales channel (specialized pet shop, internet sales, hypermarkets/supermarkets, and other sales channels), pricing type (economy segment, premium segment, and super-premium segment), and geography (North America, Europe, Asia Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts in terms of value in USD million for all the above segments.

Product Type
Dry Cat Food
Wet Cat Food
Veterinary Diets
Organic Products
Ingredient Type
Cereals and Cereal By-products
Other Ingredient Types
Sales Channel
Specialized Pet Shops
Internet Sales
Other Sales Channels
Pricing Type
Economy Segment
Premium Segment
Super-premium Segment
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Increasing Emphasis on Balancing Dry and Wet Cat Food

The disparity between the sales of wet and dry cat food is less noticeable compared to dog food. As cats consume very less water, veterinarians and other cat experts recommend that wet food should be served at least once a day to provide hydration and prevent urinary infections. On the other hand, dry cat food is purchased, as it is comparatively cheaper and provides greater convenience. It is also good for cats' dental health. Hence, cat owners are recommended to purchase both dry and wet cat food and provide them with an optimum balance. One of the key trends driving the cat food market is increased concern over the health and hygiene of the cats. The young generation, especially millennials, has become very cautious when selecting food for cats. As millennials tend to prefer online purchases, it becomes easier to compare among different products. Similarly, this trend of making hygiene a central factor for selecting a particular product has encouraged pet owners to prefer limited ingredient diets, which have proven to be vital to keep allergies at bay.

Cat Food Market Share

Asia Pacific is the Fastest Growing Market

Increasing pet humanization and cat ownership, emerging private label store brands, and growing urbanization are some of the major forces propelling the growth of the Asia Pacific cat food market. The cat population is increasing rapidly, as an increasing number of people are adopting pets, considering them for companionship and security. In urban regions, it is also seen as a status symbol. The space constraints in countries, like Japan and China, coupled with the fast-paced lifestyle of pet owners, have increased the adoption of cats. The rising population of millennials in the region with high disposable income has also prompted the adoption of cats due to the low maintenance required for cats compared to dogs. The low occurrence of diseases among cats has also attracted several pet owners with limited income. Companies are investing heavily in product innovation and other strategic partnerships to expand in the region due to the higher rate of adoption of cats. Pet owners are also concentrating on providing specific cat food to consumers to reduce the risk of diseases among pets. Thus, there is a rise in the adoption of cats in the Asia Pacific region, making it the fastest-growing market.

Cat Food Market Growth

Competitive Landscape

The cat food market is consolidated, with major global players occupying large market shares and competing fiercely with local players and private labels. The market consists of prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, and Blue Buffalo. Consisting heavily of large multinational players, the market also houses many private-label players. Apart from the presence of a loyal customer base, the major players in the market benefit from substantial marketing and innovation capacities. Product innovation is one of the major strategies adopted by companies and launches new innovative pet food products that cater to the needs of the wide range of pet owners in the market.

Recent Developments

  • In January 2022, Mars Petcare has acquired Nom Nom Now, a direct-to-consumer fresh pet food brand based in Tennessee, United States, and will integrate the brand within its Royal Canin division. NomNomNow, whose brand name is Nom Nom, sells fresh food, treats, and supplements for cats and dogs.
  • In February 2020, Nestle Purina expanded its Clinton, Iowa factory. The USD 140 million (CHF 138 million) investment is expected to allow Purina to meet growing demand from pet owners for nutritious, science-based dog and cat foods using high-quality and trusted ingredients.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Dry Cat Food

      2. 5.1.2 Wet Cat Food

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Organic Products

    2. 5.2 Ingredient Type

      1. 5.2.1 Animal-derived

      2. 5.2.2 Plant-derived

      3. 5.2.3 Cereals and Cereal By-products

      4. 5.2.4 Other Ingredient Types

    3. 5.3 Sales Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Internet Sales

      3. 5.3.3 Hypermarkets/Supermarkets

      4. 5.3.4 Other Sales Channels

    4. 5.4 Pricing Type

      1. 5.4.1 Economy Segment

      2. 5.4.2 Premium Segment

      3. 5.4.3 Super-premium Segment

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle Purina PetCare Company

      3. 6.3.3 Hill's Pet Nutrition

      4. 6.3.4 Blue Buffalo Company

      5. 6.3.5 Canidae Natural Pet Food Company

      6. 6.3.6 The JM Smucker Company

      7. 6.3.7 Nutro

      8. 6.3.8 Beaphar

      9. 6.3.9 Diamond Pet Foods

      10. 6.3.10 PetGuard

      11. 6.3.11 Harringtons

      12. 6.3.12 Royal Canin

      13. 6.3.13 Nutriara Alimentos Ltda



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Frequently Asked Questions

The Cat Food Market market is studied from 2017 - 2027.

The Cat Food Market is growing at a CAGR of 4.4% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Mars Petcare, Nestle Purina PetCare Company, Hill's Pet Nutrition, Blue Buffalo Company, Canidae Natural Pet Food Company are the major companies operating in Cat Food Market.

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