Market Trends of Turkey Washing Machine Industry
Increasing Turkey's Urban Population to Drive the Demand of Laundry Appliances
Turkey had an urbanization rate of 76.11%. With rising urbanization, the demand for laundry services and appliances will likely increase. In short, the growing urban population in Turkey will lead to the steady growth of laundry appliances in the market. Entrepreneurs also include an opportunity to enter the market and provide laundry services to customers with minimum investment and affordable prices.
The dryers include only 2% penetration, with washing machines penetration rate of 70%. The hot and dry climate of Turkey makes dryers less desirable and, at the same time, also presents an opportunity for the players in the market. There is an increase in industrial laundry services in the market, which is catering to laundry services of people with the use of professional machines.
Technological Advancement will Lead to the Growth of Washing Machine Market in Turkey
Manufacturers of washing machines incorporate innovations into their products to advance technological development. Consumers frequently use these smart appliances in the modern world to simplify their tasks. Some internet and AI-enhanced features added to the washing machine include the Touch Control Panel, Smart Auto Detergent Dispenser, Smart Inverter Technology, Smart Control using Apps, and Smart Sensor Technology. The self-running washing machine and voice control capabilities became crucial household aids. The sector's expansion is facilitated by innovation in design, after-sales services, and new technologies.
