Digital OOH Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Digital Out of Home (OOH) Advertising Market Companies and it is segmented by Application (Billboard, Transit, Street Furniture), End-User (Retail, Healthcare/Pharmaceuticals?, Financial Services, Automotive, Telecom/Utilities?, Government Agencies), and Geography.

Digital OOH Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Digital Out of Home (OOH) Advertising Market Size

Digital Out of Home Advertising (OOH) Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 26.57 Billion
Market Size (2030) USD 53.90 Billion
CAGR (2025 - 2030) 15.20 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Digital Out of Home Advertising (OOH) Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Digital Out of Home (OOH) Advertising Market with other markets in Technology, Media and Telecom Industry

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Digital Out of Home (OOH) Advertising Market Analysis

The Digital Out of Home Advertising Market size is estimated at USD 26.57 billion in 2025, and is expected to reach USD 53.90 billion by 2030, at a CAGR of 15.2% during the forecast period (2025-2030).

  • As digital out-of-home advertisements are a cost-effective way for commercials to reach a wide range of audiences, their utilization is significant and growing, driving market expansion during the forecast period.
  • Furthermore, increased urbanization and infrastructure development worldwide are expected to drive market growth during the forecast period. Again, growing expenditure on outdoor advertising by various industries is propelling market expansion because of its ability to show several advertisements on a single screen.
  • Digital outdoor advertising is getting popular in the advertising world since it raises brand awareness among consumers and complements the brand's advertising campaigns on other channels, which are expected to drive market growth. Furthermore, as people spend more time outside their offices and homes, out-of-home advertising allows companies to reach a large number of people regularly and quickly, boosting the market growth during the projection period.
  • COVID-19 has considerably impacted the expansion of the digital-out-of-home advertising market. During the pandemic, the decline in demand for digital signage solutions across key industries substantially influenced the need for digital out-of-home advertising solutions. Furthermore, the lack of a competent workforce owing to partial and total lockdown enacted by governments worldwide hampered the expansion of the digital out-of-house advertising market during a pandemic.
  • The volatility of the cost of advertising may hinder the growth of the digital out-of-home (OOH) advertising market.

Digital Out of Home (OOH) Advertising Industry Overview

The Digital Out of Home (OOH) Advertising Market is highly fragmented. The industry is comprised of several large outdoor advertising and media companies with operations in multiple markets, as well as the smaller, local companies operating a limited number of structures in one or a few of the local markets.

  • January 2022 - Hivestack has launched a programmatic digital out-of-home (DOOH) marketplace in Malaysia. Hivestack has announced agreements with GroupM in 14 countries worldwide and Dentsu-owned Posterscope, which has already activated a live campaign in December 2021. These agency customers may now utilize data-driven audience targeting to start campaigns both within Malaysia and throughout Hivestack's premium global network. Hivestack has also secured some of the largest and most powerful OOH/DOOH media owners in Malaysia through the Hivestack Supply Side Platform (SSP), including BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media. These media owners can monetize their premium DOOH inventory by connecting to a worldwide pool of advertisers in real time.
  • August 2021 - Airsqreen introduced an Advertising Platform for Digital Out-of-Home (DOOH) Advertising. This simple technology connects advertisers to screen operators, giving the industry a new level of confidence and revenue possibilities. Airsqreen created a simple, cost-effective solution that brings full transparency to DOOH advertising through real-time verification and creates new operational efficiencies.

Digital Out of Home (OOH) Advertising Market Leaders

  1. JCDecaux Group

  2. Clear Channel Outdoor Holdings Inc.

  3. OUTFRONT Media

  4. Daktronics Inc.

  5. BroadSign International LLC​

  6. *Disclaimer: Major Players sorted in no particular order
Digital Out of Home Advertising (OOH) Market Concentration
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Digital Out of Home (OOH) Advertising Market News

  • June 2022 - JCDecaux has announced the launch of its programmatic DOOH product for the Brazilian market in collaboration with VIOOH. JCDecaux will be able to offer its customers efficient programmatic digital out-of-home campaigns on its premium screens across Brazil using the VIOOH platform, assisting brands in making meaningful connections with people and ensuring they get the most out of their media expenditures.
  • April 2022 - Adani Airports to offer Programmatic enabled Digital OOH Media through Lemma. Adani airports, an aviation business incubated by Adani Enterprises Ltd, a leader in integrated infrastructure and transportation companies, delivers digital OOH media with programmatic advertising throughout its portfolio of airports in India. Adopting programmatic advertising is a revolutionary step in the airport ecosystem, aiming to update India's main airports with the latest infrastructure and technology. With eight airports under management and expansion, AAHL is India's largest airport infrastructure firm, accounting for 25% of airport footfall, allowing brands and marketers to connect with varied audience segments via the programmatic channel.

Digital Out of Home (OOH) Advertising Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Value Chain Analysis
  • 4.2 Market Overview
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET DYNAMICS

  • 5.1 Drivers
    • 5.1.1 Increase in Public Transit Infrastructure
    • 5.1.2 Increasing Adoption of Digital Screens
    • 5.1.3 High Advertising Flexibility with Connected Screens
  • 5.2 Restraints
    • 5.2.1 High Installation and Maintenance Costs

6. MARKET SEGMENTATION

  • 6.1 Application
    • 6.1.1 Billboard
    • 6.1.2 Transit
    • 6.1.3 Street Furniture
    • 6.1.4 Other Applications
  • 6.2 End-User
    • 6.2.1 Retail
    • 6.2.2 Healthcare/Pharmaceuticals
    • 6.2.3 Financial Services
    • 6.2.4 Automotive
    • 6.2.5 Telecom/Utilities
    • 6.2.6 Government Agencies
    • 6.2.7 Other End-Users
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
    • 6.3.2 Europe
    • 6.3.2.1 Germany
    • 6.3.2.2 United Kingdom
    • 6.3.2.3 Spain
    • 6.3.2.4 France
    • 6.3.2.5 Rest of Europe
    • 6.3.3 Asia-Pacific
    • 6.3.3.1 China
    • 6.3.3.2 India
    • 6.3.3.3 Japan
    • 6.3.3.4 Singapore
    • 6.3.3.5 South Korea
    • 6.3.3.6 Rest of Asia Pacific
    • 6.3.4 Latin America
    • 6.3.4.1 Brazil
    • 6.3.4.2 Mexico
    • 6.3.4.3 Chile
    • 6.3.4.4 Rest of Latin America
    • 6.3.5 Middle East and Africa
    • 6.3.5.1 GCC
    • 6.3.5.2 South Africa
    • 6.3.5.3 Rest of Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 JCDecaux Group
    • 7.1.2 Clear Channel Outdoor Holdings Inc.
    • 7.1.3 BroadSign International LLC
    • 7.1.4 OUTFRONT Media
    • 7.1.5 Daktronics Inc.
    • 7.1.6 Talon Outdoor Ltd
    • 7.1.7 oOh!media Limited
    • 7.1.8 QMS Media Limited
    • 7.1.9 SevenOne Media GmbH
    • 7.1.10 Stroer SE & Co. KGaA
    • 7.1.11 Exterion Media Group
    • 7.1.12 The Times Group
    • 7.1.13 EyeMedia LLC
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

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Digital Out of Home (OOH) Advertising Industry Segmentation

The Digital OOH market typically comprises digital signage providers who have digital screens across various locations. They partner with different service providers to utilize their real estate to screen digital advertisements for their clients. The integration of real-time data to digital screens is helping advertisers in creating more creative and interactive content. The Digital Out of Home (OOH) Advertising Market is segmented by Application (Billboard, Transit, Street Furniture), End-User (Retail, Healthcare/Pharmaceuticals, Financial Services, Automotive, Telecom/Utilities, Government Agencies), and Geography.

Application Billboard
Transit
Street Furniture
Other Applications
End-User Retail
Healthcare/Pharmaceuticals
Financial Services
Automotive
Telecom/Utilities
Government Agencies
Other End-Users
Geography North America United States
Canada
Europe Germany
United Kingdom
Spain
France
Rest of Europe
Asia-Pacific China
India
Japan
Singapore
South Korea
Rest of Asia Pacific
Latin America Brazil
Mexico
Chile
Rest of Latin America
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
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Digital Out of Home (OOH) Advertising Market Research FAQs

How big is the Digital Out of Home (OOH) Advertising Market?

The Digital Out of Home (OOH) Advertising Market size is expected to reach USD 26.57 billion in 2025 and grow at a CAGR of 15.20% to reach USD 53.90 billion by 2030.

What is the current Digital Out of Home (OOH) Advertising Market size?

In 2025, the Digital Out of Home (OOH) Advertising Market size is expected to reach USD 26.57 billion.

Who are the key players in Digital Out of Home (OOH) Advertising Market?

JCDecaux Group, Clear Channel Outdoor Holdings Inc., OUTFRONT Media, Daktronics Inc. and BroadSign International LLC​ are the major companies operating in the Digital Out of Home (OOH) Advertising Market.

Which is the fastest growing region in Digital Out of Home (OOH) Advertising Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Digital Out of Home (OOH) Advertising Market?

In 2025, the North America accounts for the largest market share in Digital Out of Home (OOH) Advertising Market.

What years does this Digital Out of Home (OOH) Advertising Market cover, and what was the market size in 2024?

In 2024, the Digital Out of Home (OOH) Advertising Market size was estimated at USD 22.53 billion. The report covers the Digital Out of Home (OOH) Advertising Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Digital Out of Home (OOH) Advertising Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Digital Out of Home (OOH) Advertising Market Research

Mordor Intelligence provides a comprehensive analysis of the digital out of home market. We leverage our extensive expertise in the outdoor advertising industry to deliver this research. Our detailed report covers the full spectrum of DOOH industry developments. It ranges from traditional outdoor advertising to advanced programmatic DOOH solutions. The analysis includes various segments such as digital billboards, outdoor digital displays, and digital transit advertising. Stakeholders will find crucial insights in an easy-to-read report PDF format, ready for download.

Our research benefits stakeholders across the digital signage industry and the OOH advertising market. We offer detailed analysis of emerging technologies like smart billboards and interactive outdoor advertising. The report examines key trends in digital media advertising, digital retail advertising, and digital outdoor media. Additionally, it provides comprehensive coverage of digital display advertising innovations. Stakeholders gain valuable insights into outdoor advertising industry trends. This is supported by detailed analysis of digital outdoor screens deployment and digital signage market evolution. These insights enable informed decision-making in this rapidly evolving sector.