Turkey Carpets and Rugs Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Turkey Carpet And Rugs Market Analysis

The Turkey Carpet And Rugs Market size is estimated at USD 1.83 billion in 2025, and is expected to reach USD 2.30 billion by 2030, at a CAGR of 4.67% during the forecast period (2025-2030).

Turkey has established itself as a dominant force in the global carpet and rugs industry, currently producing approximately 40% of the world's carpets through its advanced manufacturing capabilities. The country's manufacturing excellence is particularly concentrated in key production hubs including Gaziantep, Istanbul, Usak, Bursa, and Kayseri, which have developed sophisticated manufacturing ecosystems. Turkish manufacturers are continuously introducing innovative styles, designs, and colors to the international market, with their products being distinguished by superior qualities such as durability, colorfastness, anti-stain finishing, ease of cleaning, and antibacterial properties. The industry's strength is further evidenced by the robust retail infrastructure, with the number of specialized carpet and rugs retail establishments reaching 12,076 in 2021.

The market is experiencing a significant shift toward sustainable and environmentally conscious production methods, reflecting changing consumer preferences and environmental regulations. Manufacturers are increasingly investing in eco-friendly materials and production processes, with a particular focus on developing "green carpets" that appeal to environmentally conscious consumers. This transformation is particularly evident in the development of low-cost, high-quality recyclable floor coverings, which are gaining traction among younger consumers who prioritize sustainability in their purchasing decisions. The industry's commitment to sustainability extends beyond materials to encompass energy-efficient manufacturing processes and waste reduction initiatives.

Digital transformation is reshaping the market landscape, with internet penetration in Turkey reaching 79.78% in 2022, facilitating the growth of online sales channels. Traditional retailers are adapting to this shift by developing omnichannel strategies that combine physical showrooms with digital platforms, enabling customers to explore products virtually before making purchase decisions. The integration of advanced technologies such as Augmented Reality (AR) and Virtual Reality (VR) in e-commerce platforms is revolutionizing how consumers shop for carpet and rugs, allowing for virtual room visualization and product customization.

The residential construction sector continues to be a significant driver of market growth, with approximately 627,000 new housing developments completed in 2021, creating substantial demand for floor coverings. This has led to increased innovation in product development, particularly in areas such as waterproof carpeting and stain-resistant materials that cater to modern lifestyle needs. Manufacturers are responding to this demand by developing specialized products that combine aesthetic appeal with practical features such as easy maintenance and durability, while also incorporating smart technologies and innovative materials that enhance the user experience. The introduction of carpet tiles and area rugs is particularly noteworthy, offering versatile soft flooring solutions that meet diverse consumer needs.

Turkey Carpet And Rugs Market Trends

Growing Export Opportunities and Trade Relations

Turkey's strategic position as a global manufacturing hub for carpets and rugs has created substantial export opportunities, driving market growth. The country has established itself as the dominant force in machine-made carpet production, accounting for over 65% of global production, with the southern province of Gaziantep serving as the manufacturing epicenter. This manufacturing prowess has enabled Turkey to pursue ambitious export goals, as evidenced by the remarkable total export value of USD 3.2 billion in the current year. The country's commitment to maintaining high-quality standards, coupled with its diverse product portfolio encompassing handmade, machine-made, and tufted carpets, has positioned it to potentially overtake China as the leading global exporter.

The improvement in diplomatic relations with key trading partners has opened new avenues for market expansion. A prime example is the strengthening of trade ties between Turkey and Saudi Arabia, where woven carpets and textile floor coverings emerged as the top export category, experiencing a dramatic surge from USD 259,000 in 2021 to USD 63.1 million through October 2022. This remarkable growth demonstrates the market's resilience and ability to capitalize on improving international relations. The success in the Saudi Arabian market serves as a template for similar trade expansion opportunities with other countries, further driving the market's growth potential.

Evolving Consumer Preferences and Sustainability Trends

The market is experiencing significant growth driven by shifting consumer preferences towards environmentally conscious and aesthetically sophisticated products. Contemporary customers are increasingly demanding decorative rugs and oriental rugs that combine visual appeal with sustainable manufacturing practices, leading to the rise of eco-friendly and green carpet solutions. This trend is particularly evident in the growing popularity of sustainable materials such as plant fibers like sea grass and sisal, which appeal to environmentally conscious consumers while maintaining high aesthetic standards. Manufacturers are responding to these preferences by developing innovative products that incorporate non-toxic building materials and environmentally friendly production processes.

The demand for versatile and technologically advanced carpeting solutions has emerged as another significant market driver. Consumers are showing strong interest in products that offer multiple benefits, such as waterproof carpeting, stain-resistant finishes, and antimicrobial properties. The market has responded with diverse product categories including area rugs, carpet tiles, and frieze carpeting with unique textures created by tightly packed, twisted loops. The commercial sector, particularly in hospitality, healthcare, and institutional spaces, is driving demand for sustainable carpets and rugs due to their quick installation capabilities and extensive customization options in terms of materials and dimensions. This evolution in consumer preferences has prompted manufacturers to invest in research and development, leading to continuous product innovations and market expansion.

Technological Advancements in Manufacturing

The carpet and rug industry is experiencing significant growth driven by technological innovations in manufacturing processes and materials. Manufacturers are implementing advanced production techniques that enable the creation of more durable, aesthetically pleasing, and functionally superior products. The integration of technologies such as Computer Yarn Placement Technology (CYP) has revolutionized carpet design capabilities, allowing for the production of intricate patterns that rival the complexity of woven carpets. These technological advancements have not only improved product quality but also enhanced production efficiency, enabling manufacturers to meet growing market demand while maintaining high-quality standards.

The industry's focus on material innovation has led to significant developments in yarn technologies and backing materials. Manufacturers are utilizing advanced chemical additives in fiber materials to incorporate features such as flame retardant properties, antimicrobial characteristics, and insect repellent capabilities. The use of innovative materials like bitumen and PVC in carpet backing has enabled cost optimization while maintaining product quality. These technological advancements have also facilitated the development of specialized products such as 100% waterproof carpets, which can be used in any room without concerns about moisture absorption, staining, or mold development. The continuous evolution of manufacturing technologies has positioned Turkish manufacturers to meet diverse market requirements while maintaining their competitive edge in the global market.

Construction Industry Growth and Infrastructure Development

The robust growth in Turkey's construction sector has emerged as a significant driver for the carpets and rugs market, creating substantial demand across residential and commercial segments. The completion of approximately 627,000 new housing developments in 2021 has generated significant opportunities for carpet and rug manufacturers, as new homeowners seek to enhance their living spaces with quality floor coverings. This sustained construction activity has created a steady stream of demand for various carpet and rug products, from wall-to-wall carpeting for residential spaces to specialized flooring solutions for commercial properties.

The commercial construction sector's expansion, particularly in the hospitality industry, has created additional growth opportunities for the carpet and rugs market. The construction of new hotels, office spaces, and commercial establishments has generated demand for specialized carpet solutions that combine aesthetic appeal with durability and practical functionality. These commercial spaces require carpets and rugs that can withstand high foot traffic while maintaining their appearance and providing additional benefits such as noise reduction and thermal insulation. The growing emphasis on creating distinctive interior environments in commercial spaces has led to increased demand for custom rug solutions, driving innovation in design and manufacturing processes to meet these specialized requirements.

Segment Analysis: By Type

Tufted Segment in Turkey Carpet and Rugs Market

The tufted segment dominates the Turkey carpet and rugs market, commanding approximately 48% market share in 2024. This significant market position is attributed to the segment's versatility in producing various texture and pattern choices, from geometric to unstructured designs. Tufted carpets offer multiple surface appearances, including plush cut pile, multi-loop, cut and loop, top pile, and carving options. The manufacturing process involves hundreds of needles weaving yarn through a light backing to form the required length loops or tufts, followed by an adhesive coating application and a second backing for increased strength. The segment's popularity is further enhanced by the availability of tufted carpets in various patterns and styles, including modern and contemporary designs, making them highly attractive for both domestic and professional settings. The use of broadloom carpet techniques in tufted carpets enhances their appeal in large spaces.

Knotted Segment in Turkey Carpet and Rugs Market

The knotted segment is experiencing robust growth in the Turkey carpet and rugs market, with an expected growth rate of approximately 4% during 2024-2029. This growth is driven by the segment's reputation for producing some of the most exquisite rug designs and patterns, which are unachievable with any other weaving process. The segment's expansion is supported by the increasing demand for premium quality carpets in luxury resorts and hotels, where knotted carpets provide a high-retro touch to the surroundings. The growth is further fueled by the rising popularity of vintage aesthetics and classier white and grey, white and black interiors, leading to increased demand for knotted carpets manufactured with basic hues and pastel colors. The segment's organic nature and absence of chemicals or synthetic textiles make these carpets particularly appealing to the luxury hotel and healthcare segments.

Remaining Segments in Turkey Carpet and Rugs Market

The woven, needle-punched, and other segments complete the Turkey carpet and rugs market landscape, each serving distinct market needs. Woven carpets are recognized for their high quality and durability, typically comprising wool carpet or wool/polyester blends, making them particularly suitable for premium residential and commercial applications. The needle-punched segment, while smaller, has carved out a niche in specific applications such as outdoor spaces, gymnasiums, and areas requiring moisture resistance. The other segments, including specialized varieties like flat-weave rugs and hand-hooked rugs, contribute to the market's diversity by offering unique aesthetic options and serving specific customer preferences in both residential and commercial settings.

Segment Analysis: By Application

Residential Segment in Turkey Carpet and Rugs Market

The residential carpet segment dominates the Turkey carpet and rugs market, commanding approximately 72% of the market share in 2024, driven by the expanding residential construction industry and rising consumer interest in home aesthetics. The segment's strong performance is attributed to increased investment in new housing constructions and home renovation projects, supported by rising disposable incomes and changing consumer preferences. Turkish carpets and rugs are experiencing substantial demand in residential applications due to their reasonable cost, simplicity of installation, and attractive aesthetics. The segment is witnessing increased adoption of wool carpet rugs with leather accents, silk carpets, and rugs made of natural fiber carpet for homes. Additionally, technological advancements have introduced 100% waterproof carpets that can be used in any room of the house, further expanding their residential applications. The growing trend of homeowners frequently changing their carpets and rugs to create more aesthetically pleasing interiors has been a significant driver for the residential market.

Commercial Segment in Turkey Carpet and Rugs Market

The commercial carpet segment of the Turkey carpet and rugs market has established itself as a crucial component of the industry, particularly in sectors such as hospitality, offices, and institutional buildings. This segment has witnessed significant transformation with the emergence of new, cutting-edge trends that alter both the look and functionality of commercial flooring. Carpets remain a popular choice for commercial spaces due to their superior acoustics and foot traffic advantages. The segment's growth is supported by expanding business opportunities, particularly in the hospitality sector, where carpets play a vital role in creating distinctive and comfortable environments that address the abundance of sound inherent in these businesses. Commercial clients are increasingly preferring carpets and rugs with non-geometric designer patterns and bright, alluring colors, while also demanding products made with non-toxic building components. The rise of eco-friendly carpets and mats in commercial settings is notable, with sustainable options gaining popularity due to quicker installation times and extensive material and size customization options.

Segment Analysis: By Distribution Channel

Offline Segment in Turkey Carpet and Rugs Market

The offline distribution channel continues to dominate the Turkey carpet and rugs market, commanding approximately 87% of the total market share in 2024. This segment encompasses home centers, supermarkets, hypermarkets, specialty stores, departmental stores, and institutional sales through contractors or dealers. The strong presence of offline channels is supported by Turkey's position as one of the world's leading producers of machine-made carpets, with specialized retail stores showing consistent growth in turnover. Many home improvement retailers serve as one-stop shops for all home-related needs, while specialty retailers represent one of the fastest-expanding market segments for carpet and rug sales in Turkey. The offline channel's dominance is further reinforced by consumers' preference to physically examine and feel the texture, quality, and design of carpets before making purchasing decisions.

Online Segment in Turkey Carpet and Rugs Market

The online distribution channel is experiencing remarkable growth in the Turkey carpet and rugs market, projected to grow at approximately 8% during the forecast period 2024-2029. This growth is primarily driven by increasing internet penetration, technological advancements like Augmented Reality (AR) and Virtual Reality (VR) in e-commerce websites, faster delivery options, and sample availability. The segment's expansion is further supported by evolving consumer behavior towards online shopping, particularly following the digital transformation in retail. Major e-commerce platforms in Turkey, including hepsiburada, sahibinden.com, amazon, trendyol, and akakce.com, are actively expanding their carpet and rug offerings, providing consumers with extensive product ranges, competitive pricing, and convenient shopping experiences. The integration of advanced visualization tools helps customers make informed purchase decisions by allowing them to virtually place carpets in their spaces before buying.

Remaining Segments in Distribution Channel

Other distribution channels in the Turkey carpet and rugs market include warehouse groups, discount retailers, and omnichannel selling companies such as teleshopping and door-to-door selling operations. These channels play a crucial role in reaching different consumer segments, particularly those seeking bulk purchases or discounted offerings. Warehouse and wholesale shops maintain their market presence by offering steep discounts on select carpet and rug products, while keeping operational costs low through efficient inventory management and simplified service models. The segment also includes various direct-to-consumer selling approaches and wholesaling operations, providing alternative purchasing options for consumers with specific buying preferences or requirements. These channels continue to serve niche markets and contribute to the overall accessibility of carpet and rug products across Turkey.