Market Size of Thailand Snack Bar Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 32.26 Million |
Market Size (2029) | USD 41.68 Million |
CAGR (2024 - 2029) | 5.26 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Thailand Snack Bar Market Analysis
The Thailand Snack Bar Market size is estimated at USD 32.26 million in 2024, and is expected to reach USD 41.68 million by 2029, growing at a CAGR of 5.26% during the forecast period (2024-2029).
Snack bars are being consumed as replacements for breakfast bars. Snack bar-producing companies are offering several tailor-made products, which are not only nutritious and beneficial for health but also appetizing.
The increased demand for high-protein snacks due to the growing health awareness among consumers is the key driver for the market. Expanding retail channels with growing online retailing and on-the-go breakfast options are other factors fueling the snack bar market's growth.
Increased pressure from work-life balance and unhealthy diets among the Thai population surged the demand for sports nutrition products that supplement the diet. A snack bar, such as an energy bar, is an ideal combination of nutrition and on-the-go snacks. The above-mentioned factors are likely to drive market growth.
Additionally, snack bars are frequently consumed in the market as an on-the-go snack and sometimes as a meal replacement based on the nutritional profile of the product. Owing to the demand, manufacturers are offering snack bars infused with grains, dried fruits and nuts that enhance the nutritional profile of the product.