Southeast Asia Savory Snacks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Southeast Asia Savory Snacks Market is Segmented by Product Type (Extruded Snacks, Meat Snacks, Popcorn, Fruit and Vegetable Snacks, Potato Chips, Nuts and Seeds, and Other Savory Snacks), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Specialty Stores, and Other Distribution Channels), and Geography (Indonesia, Malaysia, Vietnam, Thailand, Philippines, Myanmar, Singapore, and Rest of Southeast Asia). The report offers the market size and forecasts in value (USD billion) for the above segments.

Market Snapshot

South East Asia Savory Snacks Market
Study Period: 2016 -2027
Base Year: 2021
CAGR: 10.8 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Southeast Asian savory snacks market is projected to register a CAGR of 10.8% during the forecast period 2022-2027.

The COVID-19 pandemic significantly affected the market. There was a change in buying behavior of the consumers. Due to lockdown restrictions and closures of certain retail stores, hypermarkets, and other confectionery stores, consumers preferred e-commerce websites to purchase different products. During the pandemic, consumers stockpiled snacks for in-home consumption. Mondelēz International, one of the major players in this segment, witnessed a growth in sales of snacks products during the pandemic. According to the company, the growth was because of consumers’ buying behavior, which saw them storing snack items in their homes.

The market studied is driven by increasing demand for convenience food products and an on-the-go trend for snacking options. Snack manufacturers in Southeast Asia are being challenged by competitors coming up with traditional and new flavors. ​

The most consumed snack type is nuts and seeds, which consist of sunflower seeds, pumpkin seeds, walnuts, and trail mixes, among others, driven by the health-conscious population.

Scope of the Report

Savory food has a salty or spicy flavor rather than a sweet one. ​The market by product type is segmented into extruded snacks, meat snacks, popcorn, fruit and vegetable snacks, potato chips, nuts and seeds, and other savory snacks.​ The market by distribution channel is further segmented into supermarkets/hypermarkets, convenience stores, online retail stores, specialty stores, and other distribution channels. The market is also segmented by geography into Indonesia, Malaysia, Vietnam, Thailand, Philippines, Myanmar, Singapore, and Rest of Southeast Asia. The report offers the market size and forecasts in value (USD billion) for the above segments.

By Product Type
Extruded Snacks
Meat Snacks
Fruit and Vegetable Snacks
Potato Chips
Nuts and Seeds
Other Savory Snacks
By Distribution Channel
Convenience Stores
Online Retail Stores
Specialty Stores
Other Distribution Channels
Rest of Southeast Asia

Report scope can be customized per your requirements. Click here.

Key Market Trends

Growing Demand for Low Sodium Snacks

High sodium intake from foods is linked to high blood pressure. Increased dietary sodium intake is a risk factor for cardiovascular diseases. ​With growing concerns, governments are introducing national policies to promote healthy eating and active lifestyles. Regulations and changing consumer appetites are demanding greater innovation for low sodium snacks that retain the taste. Moreover, the rising consciousness of consumers regarding their health is decreasing the use of sodium-based snacks globally. The preference of consumers is shifting toward healthier ingredients in their daily routine, such as through the usage of healthier salts such as Himalayan Pink Salt. Thus, consumers are moving toward low sodium snacks to maintain good health, which is also one of the major factors driving the market.

SEA Savory Snacks Market trend2

Growing Consumer Inclination Toward Extruded Snacks

The presence of multiple brands and players introducing extruded snacks is catering to the market demand for this type of savory snack. ​For instance, Chheda's Nylon Sev is a type of savory snack made from gram flour. The ingredients are pushed through minute sieves, making it look like nylon threads, and it is a suitable savory snack to consume at teatime. Such products are found on online sites and meet the needs of consumers across the country. The extruded savory snacks such as crisps are also available in unique flavors to attract consumers. For instance, Taro Net offers extruded snacks with a combination of salty taste and potato BBQ flavor to provide consumers with the experience of foreign cuisine.​ Further, in countries like Malaysia, extruded snacks are quite popular due to the presence of local players offering these products. For instance, Miaow Miaow Food Products Sdn Bhd, a Malaysian snack food manufacturer, offers a range of healthier extrusion snacks according to consumer preferences.

Southeast Asia Savory Snacks Market trend2

Competitive Landscape

The market studied is highly competitive in nature due to the presence of domestic and international players in this sector. The major players in the market are Monde Nissin Food Company, PepsiCo Inc., Kay's Naturals, Griffith Foods, and Mondelēz International. Key players are majorly focusing on product development and product innovation to meet consumers’ needs by offering variety in taste and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. These top players follow the mergers and acquisitions strategy to sustain and secure a leading position in the industry and maintain dominance over other players and strong competition in the market.

Recent Developments

· In 2021, Griffith Foods acquired Flavourworks, a well-established ingredient supplier. The strategy behind the acquisition was to enable innovative developments in existing flavors, create great new flavors, and offer them to consumers. This strategy offers several opportunities for enlarging the company’s business in the region by enabling the company to offer these new flavors to consumers and meet changing preferences.

· In 2021, Monde Nissin Food Company launched Quorn with meat-free meals in the Philippines. According to the company, the new launch will offer consumers a range of savory snacks that are completely meat-free. The company is also targeting vegan consumers through this new launch. The strategy behind the new launch is to expand the company's business by offering new products to consumers.

· In 2021, Garuda Foods formed a partnership with Barry Callebaut. According to the company, the partnership was to distribute Van Houten Professional’s products in Indonesia. The partnership will also enable product innovation and let the companies offer new products to consumers and expand their business.

Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Extruded Snacks

      2. 5.1.2 Meat Snacks

      3. 5.1.3 Popcorn

      4. 5.1.4 Fruit and Vegetable Snacks

      5. 5.1.5 Potato Chips

      6. 5.1.6 Nuts and Seeds

      7. 5.1.7 Other Savory Snacks

    2. 5.2 By Distribution Channel

      1. 5.2.1 Spermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Specialty Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Indonesia

      2. 5.3.2 Malaysia

      3. 5.3.3 Vietnam

      4. 5.3.4 Thailand

      5. 5.3.5 Philippines

      6. 5.3.6 Myanmar

      7. 5.3.7 Singapore

      8. 5.3.8 Rest of Southeast Asia


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Griffith Foods

      2. 6.4.2 Kay's Naturals

      3. 6.4.3 Mondelez International

      4. 6.4.4 PepsiCo Inc.

      5. 6.4.5 VinaMit JSC

      6. 6.4.6 Seng Hua Heng Foodstuffs Pte Ltd

      7. 6.4.7 Garuda Food

      8. 6.4.8 Monde Nissin Food Company

      9. 6.4.9 ConAgra Foods

      10. 6.4.10 Axium Foods

    5. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Southeast Asia Savory Snacks Market market is studied from 2016 - 2027.

The Southeast Asia Savory Snacks Market is growing at a CAGR of 10.8% over the next 5 years.

Mondelēz International, Griffith Foods, Kay's Naturals, PepsiCo Inc., Monde Nissin Food company are the major companies operating in Southeast Asia Savory Snacks Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!