Southeast Asian Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Southeast Asia Savory Snacks Market and is Segmented by Product Type (Extruded Snacks, Meat Snacks, Popcorn, Fruit and Vegetable Snacks, Potato Chips, Nuts and Seeds, and Other Savory Snacks), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Specialty Stores, and Other Distribution Channels), and Country (Indonesia, Malaysia, Vietnam, Thailand, Philippines, Myanmar, Singapore, and Rest of Southeast Asia). The report offers market size and forecasts in value (USD million) for the above segments.

Southeast Asia Savory Snacks Market Size

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Southeast Asia Savory Snacks Market Summary
Study Period 2018 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 7.92 Billion
Market Size (2029) USD 13.10 Billion
CAGR (2024 - 2029) 10.60 %
Market Concentration Low

Major Players

Southeast Asia Savory Snacks Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Southeast Asia Savory Snacks Market Analysis

The Southeast Asia Savory Snacks Market size is estimated at USD 7.92 billion in 2024, and is expected to reach USD 13.10 billion by 2029, growing at a CAGR of 10.60% during the forecast period (2024-2029).

The market studied is driven by increasing demand for convenience food products and an on-the-go trend for snacking options. Snack manufacturers in Southeast Asia are challenged by competitors coming up with traditional and new flavors. The most consumed snack type is nuts and seeds, consisting of sunflower seeds, pumpkin seeds, walnuts, and trail mixes, among others, driven by the health-conscious population. Popcorn is the fastest-growing product type in the market, attributed to its presence in various leisure spots and the incorporation of various flavors and convenient packing.

In terms of processing methods, frying was the most used, owing to the ease of processing. However, extrusion methods are growing in popularity in the region due to the growing health concerns regarding frying. A significant trend across all markets is the smaller package sizes to encourage more frequent snacking by making it both convenient and easier to control portions. New extrusion methods bring more puffed, popped, dried, and crisped textures to salty snacks. Puffed and extruded snacks are experiencing a renaissance, providing more choices for consumers to choose from traditional, healthier, and even 'free-from' options, like gluten-free. Whole grains are getting in on the action, including specialty grains, like quinoa, whereas pulses, legumes, and vegetables also go into the mix of nutritional flours such as hemp. For instance, in February 2022, Thailand's Srinanaporn Marketing Public Company Limited (SNNP), the Jele, Lotus, and Bento maker, launched Lotus Drumstick with hemp seed flour and seaweed flavor. The new product was the snack in Thailand to come with hemp seeds which were available at 7-Eleven.

Southeast Asia Savory Snacks Market Trends

This section covers the major market trends shaping the Southeast Asia Savory Snacks Market according to our research experts:

Growing Demand for Low Sodium Snacks

High sodium intake from foods is linked to high blood pressure. Increased dietary sodium intake is a risk factor for cardiovascular diseases. With growing concerns, governments are introducing national policies to promote healthy eating and active lifestyles. Regulations and changing consumer appetites demand more incredible innovation for low-sodium snacks that retain the taste. Moreover, the rising consciousness of consumers regarding their health is decreasing the use of sodium-based snacks across the region. Consumers are shifting toward healthier ingredients in their daily routine, such as using more beneficial salts such as Himalayan Pink Salt. Thus, consumers are moving toward low-sodium snacks to maintain good health, which is the primary factor driving the market. Owing to this, some companies are introducing low-sodium snack products to satisfy the consumers' demand. For instance, in August 2022, Thai silk fiber and silk pupae powder manufacturer Kokoonic introduced a new savory snack range called Eri Rocket that's made with Eri silk protein powder, low in sodium, jasmine rice, and corn flakes. The snacks in two flavors, Thunder Cheese and Grilled Squid were packed with protein and appealing for being baked, not fried.

Southeast Asia Savory Snacks Market : Number of Patients With Non-Communicable Diseases, By Type, in Thailand, 2021

Indonesia Holds the Significant Market Share

The Indonesian savory snacks market is expected to be fueled by the high availability of various kinds of flavors along with a surge in the disposable income of consumers in the country. The face of snacks is changing in the country, as empowered consumers increasingly seek tasty, nutritional, and sustainable foods to fuel their on-the-go lifestyles. Localization is encouraging the use of bold and spicy flavors and exotic ingredients to appeal to international palates, which is driving growth in the country's market. The presence of multiple brands and players introducing extruded snacks in the country is catering to the market demand for this type of savory snack. Many companies in the country, such as Indofood Frito-Lay, offer extruded snacks majorly using wheat flour as the base material, or a combination of wheat flour and other ingredients. Few of the extruded snack makers also use corn and gram flour in their ingredient mix to offer whole grains extruded snacks. For instance, Chheda's Nylon Sev is a type of savory snack made from gram flour. The ingredients are pushed through minute sieves making them look like threads of nylon and is a suitable savory snack to consume at teatime. Such products are found on online sites to meet the needs of consumers across the country. Consumers are striving to clean up their eating habits and make healthier food choices, as they are becoming increasingly health-conscious and more aware of what is in their food and are looking for 'organic' and 'non-GMO' food labels as synonymous and are willing to pay more for these products.

Southeast Asia Savory Snacks Market : Retail Sales Value of Savory Snacks in Indonesia, In USD Million, 2017- 2021

Southeast Asia Savory Snacks Industry Overview

The market studied is highly competitive due to the presence of domestic and international players in this sector. The major players in the market are Monde Nissin Food Company, PepsiCo Inc., Kay's Naturals, Griffith Foods, and Mondelēz International. Key players are Kay'socusing on product development and product innovation to meet consumers' needs by offering variety in taste and product quality to maintain premiumization. Some significant players use product launches, mergers, and acquisitions as their key strategies to sustain and secure a leading position in the industry and maintain dominance over other players and intense competition in the market. For instance, In March 2021, Monde Nissin Food Company launched Quorn with meat-free meals in the Philippines. According to the company, the new launch will offer consumers a range of savory snacks that are completely meat-free. The company is also targeting vegan consumers through this new launch. The strategy behind the new launch is to expand the company's business by offering new products to consumers.

Southeast Asia Savory Snacks Market Leaders

  1. Mondelēz International

  2. Griffith Foods

  3. PepsiCo Inc.

  4. Monde Nissin Food company

  5. Milk Specialties Global

*Disclaimer: Major Players sorted in no particular order

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Southeast Asia Savory Snacks Market News

  • In July 2022, PT Jaya Swarasa Agung Tbk (Tays Bakers) launched a new healthy spicy cracker snack Krakenz in Indonesia that was baked, not fried. The snacks were made using local ingredients and come in two spicy flavors, Japanese Curry and Sweet & Spicy. Tays Bakers are known for potato-baked crips and Tricks that contain less than 100 calories per sachet.
  • In April 2022, Chao Sua launched Chao Sua Mini Rice Cracker in Thailand. That bite-size rice cracker in three flavors targeted new-generation customers and responded to the fast-growing segment of customers seeking healthy and nutritious snacks.
  • In May 2022, Tasty Snack launched in Indonesia. The company offers more than 200 varieties of snacks, unique snacks from various regions, ranging from Southeast Asia, America, and Europe. The expansion aimed to meet the needs of Indonesian snackers by providing healthy and unique Asian snacks.

Southeast Asia Savory Snacks Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Extruded Snacks

      2. 5.1.2 Meat Snacks

      3. 5.1.3 Popcorn

      4. 5.1.4 Fruit and Vegetable Snacks

      5. 5.1.5 Potato Chips

      6. 5.1.6 Nuts and Seeds

      7. 5.1.7 Other Savory Snacks

    2. 5.2 Distribution Channel

      1. 5.2.1 Spermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Specialty Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 Indonesia

      2. 5.3.2 Malaysia

      3. 5.3.3 Vietnam

      4. 5.3.4 Thailand

      5. 5.3.5 Philippines

      6. 5.3.6 Myanmar

      7. 5.3.7 Singapore

      8. 5.3.8 Rest of Southeast Asia


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Griffith Foods

      2. 6.3.2 Milk Specialties Global

      3. 6.3.3 Mondelez International

      4. 6.3.4 PepsiCo Inc.

      5. 6.3.5 VinaMit JSC

      6. 6.3.6 Seng Hua Heng Foodstuffs Pte Ltd

      7. 6.3.7 Garuda Food

      8. 6.3.8 Monde Nissin Food Company

      9. 6.3.9 ConAgra Foods

      10. 6.3.10 Axium Foods

    4. *List Not Exhaustive

**Subject to Availability
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Southeast Asia Savory Snacks Industry Segmentation

Savory food has a salty or spicy flavor rather than a sweet one. The Southeast Asian savory snacks market is segmented by product type, distribution channel, and country. By product type market is segmented into extruded snacks, meat snacks, popcorn, fruit and vegetable snacks, potato chips, nuts and seeds, and other savory snacks. The market is further segmented by distribution channel into supermarkets/hypermarkets, convenience stores, online retail stores, specialty stores, and other distribution channels. The market is also segmented by country into Indonesia, Malaysia, Vietnam, Thailand, Philippines, Myanmar, Singapore, and the Rest of Southeast Asia. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Extruded Snacks
Meat Snacks
Fruit and Vegetable Snacks
Potato Chips
Nuts and Seeds
Other Savory Snacks
Distribution Channel
Convenience Stores
Online Retail Stores
Specialty Stores
Other Distribution Channels
Rest of Southeast Asia
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Southeast Asia Savory Snacks Market Research FAQs

The Southeast Asia Savory Snacks Market size is expected to reach USD 7.92 billion in 2024 and grow at a CAGR of 10.60% to reach USD 13.10 billion by 2029.

In 2024, the Southeast Asia Savory Snacks Market size is expected to reach USD 7.92 billion.

Mondelēz International, Griffith Foods, PepsiCo Inc., Monde Nissin Food company and Milk Specialties Global are the major companies operating in the Southeast Asia Savory Snacks Market.

In 2023, the Southeast Asia Savory Snacks Market size was estimated at USD 7.16 billion. The report covers the Southeast Asia Savory Snacks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Southeast Asia Savory Snacks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Southeast Asia Savory Snacks Industry Report

Statistics for the 2024 Southeast Asia Savory Snacks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Southeast Asia Savory Snacks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Southeast Asian Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)