Thailand Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Thailand Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

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Thailand Foodservice Market Size

Thailand Foodservice Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 32.85 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 47.79 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Foodservice Type Quick Service Restaurants
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 7.78 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Foodservice Type Cloud Kitchen

Major Players
major-player-company-image

*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Thailand Foodservice Market Analysis

The Thailand Foodservice Market size is estimated at 32.85 billion USD in 2024, and is expected to reach 47.79 billion USD by 2029, growing at a CAGR of 7.78% during the forecast period (2024-2029).

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32.85 Billion

Market Size in 2024 (USD)

47.79 Billion

Market Size in 2029 (USD)

2.87 %

CAGR (2017-2023)

7.78 %

CAGR (2024-2029)

Largest Segment by Foodservice Type

50.74 %

value share, Quick Service Restaurants, 2023

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The preference for chicken and pork-based fast food, with a per capita consumption of nearly 22 kg in 2022, is driving the expansion of quick service restaurants in Thailand.

Largest Segment by Outlet Type

74.59 %

value share, Independent Outlets, 2023

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Independent restaurants have distinct menus and dining experiences that attract not only locals but also millions of tourists who visit the country, promoting the growth of the segment.

Fastest-growing segment by Foodservice Type

25.57 %

Projected CAGR, Cloud Kitchen, 2024-2029

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Delivery applications, like GrabFood, Food Panda, and Line Man, have registered more than a million active users, which acts as a driver for the growth of cloud kitchens.

Fastest-growing segment by Outlet Type

8.28 %

Projected CAGR, Chained Outlets, 2024-2029

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In 2022, 62% of people in the country consumed meat regularly, and to cater to this expanding base, international brands, like KFC and McDonald's, added hundreds of new outlets.

Leading Market Player

0.66 %

market share, CP All PCL, 2022

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CP All PCL operates convenience stores under the 7-Eleven brand with a total of 12,587 stores in the nation and plans to open franchised stores in 2023.

The rise in veganism and vegetarianism in the country led to the expansion of plant-based menu options

  • Quick service restaurants held the largest market share in the market in 2022. The segment is projected to grow, registering a CAGR of 8.22%, by value, during the forecast period. The market's expansion can be attributed to the country's continued inclination for health-conscious diets after the pandemic. In 2022, 65% of Thai consumers adopted a flexitarian diet due to health concerns, while 20% put down weight.
  • Moreover, the rise of veganism and vegetarianism in recent years encouraged restaurants to expand their plant-based menu items. Thus, food brands are increasingly developing foods in line with flexitarian and vegan options to attract more health-conscious consumers. For instance, in 2021, Perdue Foods Chicken Plus products included a blend of chicken, vegetables, and plant-based protein. Farm Food USA Inc. introduced a variety of flexitarian meat products that are 25-30% plant-based.
  • Full-service restaurants are projected to register a CAGR of 7.46%, by value, during the forecast period. The growth will be supported by increased tourism and visitors looking for authentic Asian cuisines. In Thailand, Japanese restaurants are highly preferred by consumers, followed by Italian, Chinese, American, and Vietnamese. Popular Thai dishes preferred by locals and tourists are Tom Yum Goong (the spicy shrimp soup), Laab (spicy salad), Som Tam (spicy green papaya salad), and Pad Thai.
  • The cloud kitchen segment is the fastest growing and is anticipated to register a CAGR of 25.40% during the forecast period. The growth will be due to rising online food deliveries through smartphone applications. As of January 2022, there were around 54.50 million internet users in Thailand, and internet penetration stood at 77.8% of the total population.
Thailand Foodservice Market

Thailand Foodservice Market Trends

Thailand's quick service restaurant market is growing, driven by the young population and demand for fast food

  • The number of QSR outlets in Thailand grew by 1.97% between 2017 and 2022. In Thailand, fast-food restaurants like McDonald's, KFC, and Burger King are well-known and prevalent in urban areas. Swensen's, MK Restaurant, and Yum Yum are a few of the regional QSR brands that serve Thai and other ethnic cuisines. The market is being driven by an influx of the young population. Young adults (18-35 years) enjoy eating out and consider fast food delectable. People in this age bracket are ideal customers for the QSR chain, making the growth of this sector more significant. The consumption of fast food was observed to be highest in Thailand in 2020, with 40% of consumers consuming fast food at least four times a week among Southeast Asians.
  • Cloud kitchen outlets are the fastest growing. It is projected to register a CAGR of 15.65% during the forecast period. This will be supported by expansions and investments in the sector. Thailand’s leading fast-food restaurant chain, Central Restaurant Group, plans to set up 100 cloud kitchens by 2024 across the country. SET-listed developer Siamese Asset planned to invest USD 437.4 million to expand its cloud kitchen business between 2022 and 2026.
  • Cafes & bars outlets held the second major share at 10.55% in the market in 2022. Coffee consumption is on the increase, as 15% more coffee is being consumed in the country every year, as an average person consumes 300 cups per annum. The tourism sector has expanded due to increased demand for cafes and bars. Thailand is a popular travel destination, and a significant number of visitors are attracted by the vibrant culinary industry there.
Thailand Foodservice Market

Full service restaurants lead the way with popular Asian dishes like pad thai, tom yum, and tom kho gai

  • In Thailand, the average order was observed to be highest among the full service restaurants in 2022, compared to other foodservice types with a price of USD 12.8. Thai customers prefer Asian cuisine, thereby Asian full service restaurants are in high demand. One of the major factors influencing the expansion of the restaurant industry is the shabu and hot pot dining trend, which has grown in popularity during the previous two to three years. High-end or fine dining establishments provide distinctive cuisine and eating experiences. Chefs and customers are becoming more concerned with the origins of their products and cuisine, with "farm-to-table" becoming a prominent marketing factor. Popular dishes offered by the FSR cuisines are Pad Thai, Tom Yum, and Tom Kho Gai priced at USD 3.6, USD 6.5, and USD 4.4 per 300 gm, respectively.
  • The Thai foodservice market has evolved and changed to meet customer demands and consumer behavior. QSRs have become increasingly popular in Thailand due to the growth of urbanization, the change in demographics and income, and the growing influence of Western lifestyles. Quick service average order value has seen a huge growth in the recent year in the country. Between 2019 and 2022, quick service restaurants registered an average order value growth of 9.53% in the country. The expansion of chained outlets has also helped the QSR industry. About 80% of Thailand's food franchises are associated with American and non-American brands, including McDonald's, KFC, Pizza Hut, Taco Bell, Domino Pizza, Au Bon Pain, Starbucks, Carl's Junior, Burger King, Baskin-Robbins, Dairy Queen, Auntie Anne's, and Chabuton Ramen. Popular dishes offered through QSRs include burgers and kebabs, priced at USD 6.8 and USD 8.15 per 300 grams, respectively.
Thailand Foodservice Market

Thailand Foodservice Industry Overview

The Thailand Foodservice Market is fragmented, with the top five companies occupying 1.40%. The major players in this market are CP All PCL, Minor International PCL, MK Restaurant Group Public Company Limited, PTT Public Company Limited and Yum! Brands, Inc. (sorted alphabetically).

Thailand Foodservice Market Leaders

  1. CP All PCL

  2. Minor International PCL

  3. MK Restaurant Group Public Company Limited

  4. PTT Public Company Limited

  5. Yum! Brands, Inc.

Thailand Foodservice Market Concentration

Other important companies include Central Plaza Hotel Public Company Limited, Food Capitals Public Company Limited, Global Franchise Architects Company Limited, Maxim's Caterers Limited, McThai Company Limited, Panthera Group Company Limited, Thai Beverage PCL, Zen Corporation Group PCL.

*Disclaimer: Major Players sorted in alphabetical order.

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Thailand Foodservice Market News

  • April 2022: Thai Beverage PCL launched a new brand, "Oishi Biztoro," which was developed as a 'hybrid' Japanese restaurant serving fast food and full service. The restaurant offers various popular and familiar Japanese dishes, divided into three main groups: "Ramen and Soba" Noodle Menu Group, "Donburi" Rice Menu Group, and Snacks Menu Group.
  • July 2021: A&W Thailand partnered with 7-Eleven to launch three waffle products: Fish & Cheese Waffle, Grilled Teriyaki Chicken Waffle, and Spicy Chicken Waffle. This partnership is in response to the fast-food chain's shift toward packaged foods sold through the retail channel.
  • April 2021: MK Restaurant Group opened its first MK Gold restaurant in Chiang Mai. It offers a premium dining experience with a wide range of menus.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.

Thailand Foodservice Market
Thailand Foodservice Market
Thailand Foodservice Market
Thailand Foodservice Market

Thailand Foodservice Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Number Of Outlets

    2. 2.2. Average Order Value

    3. 2.3. Regulatory Framework

      1. 2.3.1. Thailand

    4. 2.4. Menu Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Foodservice Type

      1. 3.1.1. Cafes & Bars

        1. 3.1.1.1. By Cuisine

          1. 3.1.1.1.1. Bars & Pubs

          2. 3.1.1.1.2. Cafes

          3. 3.1.1.1.3. Juice/Smoothie/Desserts Bars

          4. 3.1.1.1.4. Specialist Coffee & Tea Shops

      2. 3.1.2. Cloud Kitchen

      3. 3.1.3. Full Service Restaurants

        1. 3.1.3.1. By Cuisine

          1. 3.1.3.1.1. Asian

          2. 3.1.3.1.2. European

          3. 3.1.3.1.3. Latin American

          4. 3.1.3.1.4. Middle Eastern

          5. 3.1.3.1.5. North American

          6. 3.1.3.1.6. Other FSR Cuisines

      4. 3.1.4. Quick Service Restaurants

        1. 3.1.4.1. By Cuisine

          1. 3.1.4.1.1. Bakeries

          2. 3.1.4.1.2. Burger

          3. 3.1.4.1.3. Ice Cream

          4. 3.1.4.1.4. Meat-based Cuisines

          5. 3.1.4.1.5. Pizza

          6. 3.1.4.1.6. Other QSR Cuisines

    2. 3.2. Outlet

      1. 3.2.1. Chained Outlets

      2. 3.2.2. Independent Outlets

    3. 3.3. Location

      1. 3.3.1. Leisure

      2. 3.3.2. Lodging

      3. 3.3.3. Retail

      4. 3.3.4. Standalone

      5. 3.3.5. Travel

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).

      1. 4.4.1. Central Plaza Hotel Public Company Limited

      2. 4.4.2. CP All PCL

      3. 4.4.3. Food Capitals Public Company Limited

      4. 4.4.4. Global Franchise Architects Company Limited

      5. 4.4.5. Maxim's Caterers Limited

      6. 4.4.6. McThai Company Limited

      7. 4.4.7. Minor International PCL

      8. 4.4.8. MK Restaurant Group Public Company Limited

      9. 4.4.9. Panthera Group Company Limited

      10. 4.4.10. PTT Public Company Limited

      11. 4.4.11. Thai Beverage PCL

      12. 4.4.12. Yum! Brands, Inc.

      13. 4.4.13. Zen Corporation Group PCL

  7. 5. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, THAILAND, 2017 - 2029
  1. Figure 2:  
  2. AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, THAILAND, 2017 VS 2022 VS 2029
  1. Figure 3:  
  2. THAILAND FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, THAILAND, 2017 - 2029
  1. Figure 5:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, THAILAND, 2017 VS 2023 VS 2029
  1. Figure 6:  
  2. VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, THAILAND, 2017 - 2029
  1. Figure 7:  
  2. VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, THAILAND, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, THAILAND, 2017 - 2029
  1. Figure 9:  
  2. VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 10:  
  2. VALUE OF FOODSERVICE MARKET VIA CAFES, USD, THAILAND, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 12:  
  2. VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, THAILAND, 2017 - 2029
  1. Figure 13:  
  2. VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 14:  
  2. VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, THAILAND, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 16:  
  2. VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 18:  
  2. VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, THAILAND, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, THAILAND, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE OF ASIAN FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 22:  
  2. VALUE OF EUROPEAN FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 24:  
  2. VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 26:  
  2. VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 28:  
  2. VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 30:  
  2. VALUE OF OTHER FSR CUISINES MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 32:  
  2. VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, THAILAND, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, THAILAND, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE OF BAKERIES FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 36:  
  2. VALUE OF BURGER FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 38:  
  2. VALUE OF ICE CREAM FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 40:  
  2. VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 42:  
  2. VALUE OF PIZZA FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 44:  
  2. VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, THAILAND, 2022 VS 2029
  1. Figure 46:  
  2. VALUE OF FOODSERVICE MARKET BY OUTLET, USD, THAILAND, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, THAILAND, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, THAILAND, 2017 - 2029
  1. Figure 49:  
  2. VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, THAILAND, 2022 VS 2029
  1. Figure 50:  
  2. VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, THAILAND, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, THAILAND, 2022 VS 2029
  1. Figure 52:  
  2. VALUE OF FOODSERVICE MARKET BY LOCATION, USD, THAILAND, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, THAILAND, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, THAILAND, 2017 - 2029
  1. Figure 55:  
  2. VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, THAILAND, 2022 VS 2029
  1. Figure 56:  
  2. VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, THAILAND, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, THAILAND, 2022 VS 2029
  1. Figure 58:  
  2. VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, THAILAND, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, THAILAND, 2022 VS 2029
  1. Figure 60:  
  2. VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, THAILAND, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, THAILAND, 2022 VS 2029
  1. Figure 62:  
  2. VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, THAILAND, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, THAILAND, 2022 VS 2029
  1. Figure 64:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, THAILAND, 2019 - 2023
  1. Figure 65:  
  2. MOST ADOPTED STRATEGIES, COUNT, THAILAND, 2019 - 2023
  1. Figure 66:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, THAILAND, 2022

Thailand Foodservice Industry Segmentation

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

  • Quick service restaurants held the largest market share in the market in 2022. The segment is projected to grow, registering a CAGR of 8.22%, by value, during the forecast period. The market's expansion can be attributed to the country's continued inclination for health-conscious diets after the pandemic. In 2022, 65% of Thai consumers adopted a flexitarian diet due to health concerns, while 20% put down weight.
  • Moreover, the rise of veganism and vegetarianism in recent years encouraged restaurants to expand their plant-based menu items. Thus, food brands are increasingly developing foods in line with flexitarian and vegan options to attract more health-conscious consumers. For instance, in 2021, Perdue Foods Chicken Plus products included a blend of chicken, vegetables, and plant-based protein. Farm Food USA Inc. introduced a variety of flexitarian meat products that are 25-30% plant-based.
  • Full-service restaurants are projected to register a CAGR of 7.46%, by value, during the forecast period. The growth will be supported by increased tourism and visitors looking for authentic Asian cuisines. In Thailand, Japanese restaurants are highly preferred by consumers, followed by Italian, Chinese, American, and Vietnamese. Popular Thai dishes preferred by locals and tourists are Tom Yum Goong (the spicy shrimp soup), Laab (spicy salad), Som Tam (spicy green papaya salad), and Pad Thai.
  • The cloud kitchen segment is the fastest growing and is anticipated to register a CAGR of 25.40% during the forecast period. The growth will be due to rising online food deliveries through smartphone applications. As of January 2022, there were around 54.50 million internet users in Thailand, and internet penetration stood at 77.8% of the total population.
Foodservice Type
Cafes & Bars
By Cuisine
Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants
By Cuisine
Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants
By Cuisine
Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet
Chained Outlets
Independent Outlets
Location
Leisure
Lodging
Retail
Standalone
Travel
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
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Thailand Foodservice Market Research FAQs

The Thailand Foodservice Market size is expected to reach USD 32.85 billion in 2024 and grow at a CAGR of 7.78% to reach USD 47.79 billion by 2029.

In 2024, the Thailand Foodservice Market size is expected to reach USD 32.85 billion.

CP All PCL, Minor International PCL, MK Restaurant Group Public Company Limited, PTT Public Company Limited and Yum! Brands, Inc. are the major companies operating in the Thailand Foodservice Market.

In the Thailand Foodservice Market, the Quick Service Restaurants segment accounts for the largest share by foodservice type.

In 2024, the Cloud Kitchen segment accounts for the fastest growing by foodservice type in the Thailand Foodservice Market.

In 2023, the Thailand Foodservice Market size was estimated at 32.85 billion. The report covers the Thailand Foodservice Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the Thailand Foodservice Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Food Service Thailand Industry Report

Statistics for the 2023 Thailand Foodservice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Thailand Foodservice analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Food Service Thailand Market Report Snapshots

Thailand Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029