Middle East Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Middle East Snack Bar Market is segmented by Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar), by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Country (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

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Middle East Snack Bar Market Size

Middle East Snack Bar Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 289.67 Million
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 409.56 Million
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel Convenience Store
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 5.94 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country United Arab Emirates

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Middle East Snack Bar Market Analysis

The Middle East Snack Bar Market size is estimated at 289.67 million USD in 2024, and is expected to reach 409.56 million USD by 2030, growing at a CAGR of 5.94% during the forecast period (2024-2030).

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289.67 Million

Market Size in 2024 (USD)

409.56 Million

Market Size in 2030 (USD)

3.27 %

CAGR (2018-2023)

5.94 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

79.29 %

value share, Cereal Bar, 2023

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Bars with pro-health ingredients are considered to be the healthiest, making sales for products like cereal bars with their high suitability for various types of consumers.

Largest Segment by Distribution Channel

59.40 %

value share, Convenience Store, 2023

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Local strategic partnerships and acquisitions to enable product differentiation and variability coupled with product positioning made convenience stores the major segment.

Fastest-growing Segment by Confectionery variant

8.23 %

Projected CAGR, Protein Bar, 2024-2030

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Increased fiber content in fruit & nut bars, with various dried fruits and nuts with healthier unsaturated fats, is expected to make it the fastest-growing segment in future.

Fastest-growing Segment by Distribution Channel

6.99 %

Projected CAGR, Online Retail Store, 2024-2030

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The ease of shopping experience through online channels and increasing number of retailers present in this channel has become the major driver in the segment in the region.

Leading Market Player

20.87 %

market share, General Mills Inc., 2022

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General Mills Inc. gained a competitive edge due to its extensive product portfolio, wider brand presence, and strategic moves toward innovation in flavors, and ingredients.

Convenience stores account for more than 50% market share as consumers are inclined toward convenient and in-person shopping at discounted offers

  • In the Middle East, the overall retailing segment maintained a growth of 4.87% in 2023 compared to 2022. The growth is anticipated with the consumers' growing inclination for convenience shopping facilities in the market. Aspects such as rising interest in in-person shopping and demand for discount offers, etc., are likely to drive the retailing industry drastically. During 2024-2027, it is estimated that the overall retailing unit in the Middle East will attain a growth of 6.10% by volume share.
  • Under the overall retailing segment, the convenience store segment was considered the largest retailing unit by volume in 2023 because of its establishment in prime locations. Some of the famous stores are Meed Murabbah, KSA, You Mart, etc. By 2026, the convenience store segment in this region is estimated to preserve a growth of 5.42% by volume share compared to 2025.
  • Supermarkets and hypermarkets are marked as the second-largest units in the Middle Eastern snack bar industry. These stores tend to offer a wide range of snack bar products with innovative offers for their customers. It is reported that the sales volume of snack bar products in supermarkets and hypermarkets grew by 4.18% in 2022, and it is anticipated to register a CAGR of 19.7% during 2026-2028 in the Middle East.
  • Online retailing or e-commerce retailing is considered the fastest-growing retailing unit in this region. The e-commerce business held a CAGR of 6.32% from 2023. The major aspect influencing the acceleration of e-commerce websites is associated with the greater convenience offered by these websites, such as at-home shopping and 24*7 product purchasing options. In addition, the increasing number of internet users is expected to drive this industry significantly.
Middle East Snack Bar Market

With more than 70% of the region's consumers willing to spend on health and wellness, Middle East has observed a surge in the market growth

  • In the Middle East, the snack bar segment witnessed a favorable growth rate of 5.8% in 2023 compared to 2022, primarily growing consciousness among consumers about healthy eating trends together with a significant presence of youth and working consumers who have a hectic lifestyle. Also, many people count calories while eating and plan their menu accordingly to maintain a healthy lifestyle. In 2023, about 70% of the consumers in the region were willing to increase their spending on health and wellness as they become more health-conscious following the prevalence of ailments and adulteration.
  • By country, Saudi Arabia holds the major share in the region supported by the highest consumption of snack bars in the market, registering a Y-o-Y growth rate of 4.22% in 2023, relative to 2022. Among all the available snack bar variants, consumers in the market perceive protein bars as healthier than any other product that is fortified with protein. In order to increase the sales of snack bars in Saudi Arabia, manufacturers are providing innovative flavors such as the incorporation of alternative protein sources like insects, soy, peas, and other plant-based proteins. Apart from the taste and nutritional benefits of the snack bars, makers are focusing on better communicating the product benefits through clean labeling and innovative packaging efforts.
  • Oman is likely to be the fastest-growing segment and is expected to achieve a value growth rate of 9% in 2030 compared to 2024, and it is likely to attain a CAGR of 7.8% during the forecast period. The snack bar sector in the country is experiencing rapid growth due to the evolving lifestyle and consumer preferences, as well as the influence of Western culture in terms of food choices.

Middle East Snack Bar Market Trends

Strong penetration of organized retail networks carrying a wide range of global and regional snack bar brands plays a vital role in the market's growth

  • Consumption of snack bars in the region has been on the rise due to the changing lifestyles of individuals, which involve consuming smaller portions of food. Protein bars, being a healthier alternative in the snack bar range, have seen an increase in demand.
  • The "good for you" claims have been the primary selling point for new product innovations and launches in the past years. With a wide range of options available, ranging from high-protein bars to added-fiber bars with no allergens, these bars remain a convenient way for consumers to improve their fitness, diet, and overall health.
  • In 2023, an average snack bar will range between USD 1.36 and USD 10.89 in the Middle East. A snack bar is considered to be a high-end, premium baked product, which is less popular among the average Middle Eastern consumers due to its high price.
  • Snack bars are versatile products often made, with cereals, fruits, and nuts being an ideal food format to deliver healthy nutrients, bioactive compounds, and dietary fiber to consumers.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Inclusion of superfood into the snack bar are driving the segment sales in the market

Middle East Snack Bar Industry Overview

The Middle East Snack Bar Market is fragmented, with the top five companies occupying 28.64%. The major players in this market are General Mills Inc., Mars Incorporated, Nestlé SA, PepsiCo Inc. and Strauss Group Ltd (sorted alphabetically).

Middle East Snack Bar Market Leaders

  1. General Mills Inc.

  2. Mars Incorporated

  3. Nestlé SA

  4. PepsiCo Inc.

  5. Strauss Group Ltd

Middle East Snack Bar Market Concentration

Other important companies include Associated British Foods PLC, Bright Lifecare Private Limited, Ferrero International SA, Glanbia PLC, Kellogg Company, Mondelēz International Inc., Naturell India Pvt. Ltd, Post Holdings Inc., Riverside Natural Foods Ltd, Simply Good Foods Co..

*Disclaimer: Major Players sorted in alphabetical order.

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Middle East Snack Bar Market News

  • December 2022: Mars expanded its Snack Bar business by introducing a new protein bar product, which is "Snickers Hi Protein bars," in the Middle East.
  • June 2022: Kellogg's Special K introduced new Protein Snack Bars, with 6 grams of protein and 90 calories per bar. The new bars are available in two flavors: Berry Vanilla and Brownie Sundae. These products are available across retail locations in United Arab Emirates.
  • June 2021: Glanbia PLC's brand "think" has introduced its new High Protein Crisp Bars to the market, with the aim of delivering a delicious new snacking experience to consumers in the region. The product delivers 15 grams of protein, two grams of sugar, is gluten free and provides just 150 calories or less. High Protein Crisp Bars are available in two great flavors - Chocolate Crisp and Lemon Crisp.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Middle East Snack Bar Market
Middle East Snack Bar Market
Middle East Snack Bar Market
Middle East Snack Bar Market

Middle East Snack Bar Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Regulatory Framework

    2. 2.2. Consumer Buying Behavior

    3. 2.3. Ingredient Analysis

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Confectionery Variant

      1. 3.1.1. Cereal Bar

      2. 3.1.2. Fruit & Nut Bar

      3. 3.1.3. Protein Bar

    2. 3.2. Distribution Channel

      1. 3.2.1. Convenience Store

      2. 3.2.2. Online Retail Store

      3. 3.2.3. Supermarket/Hypermarket

      4. 3.2.4. Others

    3. 3.3. Country

      1. 3.3.1. Bahrain

      2. 3.3.2. Kuwait

      3. 3.3.3. Oman

      4. 3.3.4. Qatar

      5. 3.3.5. Saudi Arabia

      6. 3.3.6. United Arab Emirates

      7. 3.3.7. Rest of Middle East

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Associated British Foods PLC

      2. 4.4.2. Bright Lifecare Private Limited

      3. 4.4.3. Ferrero International SA

      4. 4.4.4. General Mills Inc.

      5. 4.4.5. Glanbia PLC

      6. 4.4.6. Kellogg Company

      7. 4.4.7. Mars Incorporated

      8. 4.4.8. Mondelēz International Inc.

      9. 4.4.9. Naturell India Pvt. Ltd

      10. 4.4.10. Nestlé SA

      11. 4.4.11. PepsiCo Inc.

      12. 4.4.12. Post Holdings Inc.

      13. 4.4.13. Riverside Natural Foods Ltd

      14. 4.4.14. Simply Good Foods Co.

      15. 4.4.15. Strauss Group Ltd

  7. 5. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF SNACK BAR MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF CEREAL BAR MARKET, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF CEREAL BAR MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 9:  
  2. VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 10:  
  2. VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF FRUIT & NUT BAR MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF PROTEIN BAR MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 18:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 19:  
  2. VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 20:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 21:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 22:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 23:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 26:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA OTHERS, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA OTHERS, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SNACK BAR MARKET BY COUNTRY, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SNACK BAR MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 34:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 35:  
  2. VALUE SHARE OF SNACK BAR MARKET BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 36:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, BAHRAIN, 2018 - 2030
  1. Figure 37:  
  2. VALUE OF SNACK BAR MARKET, USD, BAHRAIN, 2018 - 2030
  1. Figure 38:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, BAHRAIN, 2023 VS 2030
  1. Figure 39:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, KUWAIT, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF SNACK BAR MARKET, USD, KUWAIT, 2018 - 2030
  1. Figure 41:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, KUWAIT, 2023 VS 2030
  1. Figure 42:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, OMAN, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SNACK BAR MARKET, USD, OMAN, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, OMAN, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, QATAR, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SNACK BAR MARKET, USD, QATAR, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, QATAR, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SNACK BAR MARKET, USD, SAUDI ARABIA, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, SAUDI ARABIA, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SNACK BAR MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, UNITED ARAB EMIRATES, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SNACK BAR MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, REST OF MIDDLE EAST, 2023 VS 2030
  1. Figure 57:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MIDDLE EAST, 2018 - 2023
  1. Figure 58:  
  2. MOST ADOPTED STRATEGIES, COUNT, MIDDLE EAST, 2018 - 2023
  1. Figure 59:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, MIDDLE EAST, 2022

Middle East Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.

  • In the Middle East, the overall retailing segment maintained a growth of 4.87% in 2023 compared to 2022. The growth is anticipated with the consumers' growing inclination for convenience shopping facilities in the market. Aspects such as rising interest in in-person shopping and demand for discount offers, etc., are likely to drive the retailing industry drastically. During 2024-2027, it is estimated that the overall retailing unit in the Middle East will attain a growth of 6.10% by volume share.
  • Under the overall retailing segment, the convenience store segment was considered the largest retailing unit by volume in 2023 because of its establishment in prime locations. Some of the famous stores are Meed Murabbah, KSA, You Mart, etc. By 2026, the convenience store segment in this region is estimated to preserve a growth of 5.42% by volume share compared to 2025.
  • Supermarkets and hypermarkets are marked as the second-largest units in the Middle Eastern snack bar industry. These stores tend to offer a wide range of snack bar products with innovative offers for their customers. It is reported that the sales volume of snack bar products in supermarkets and hypermarkets grew by 4.18% in 2022, and it is anticipated to register a CAGR of 19.7% during 2026-2028 in the Middle East.
  • Online retailing or e-commerce retailing is considered the fastest-growing retailing unit in this region. The e-commerce business held a CAGR of 6.32% from 2023. The major aspect influencing the acceleration of e-commerce websites is associated with the greater convenience offered by these websites, such as at-home shopping and 24*7 product purchasing options. In addition, the increasing number of internet users is expected to drive this industry significantly.
Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Middle East Snack Bar Market Research FAQs

The Middle East Snack Bar Market size is expected to reach USD 289.67 million in 2024 and grow at a CAGR of 5.94% to reach USD 409.56 million by 2030.

In 2024, the Middle East Snack Bar Market size is expected to reach USD 289.67 million.

General Mills Inc., Mars Incorporated, Nestlé SA, PepsiCo Inc. and Strauss Group Ltd are the major companies operating in the Middle East Snack Bar Market.

In the Middle East Snack Bar Market, the Convenience Store segment accounts for the largest share by distribution channel.

In 2024, United Arab Emirates accounts for the largest share by country in the Middle East Snack Bar Market.

In 2023, the Middle East Snack Bar Market size was estimated at 289.67 million. The report covers the Middle East Snack Bar Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East Snack Bar Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East Snack Bar Industry Report

Statistics for the 2023 Middle East Snack Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Snack Bar analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Middle East Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030