Switzerland Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Swiss Home Appliances Brands and it is segmented by major appliances (refrigerators, freezers, dishwashing machines, washing machines, and cookers and ovens), small appliances (vacuum cleaners, small kitchen appliances, hair clippers, irons, toasters, grills and roasters, and hair dryers),, and distribution channels (supermarkets and hypermarkets, specialty stores, e-commerce, and others). The report offers market size and forecasts for the Switzerland Home Appliance Market in terms of volume (number of products) and value (USD trillion) for all the above segments.

Switzerland Home Appliances Market Size

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Switzerland Home Appliances Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.51 Billion
Market Size (2029) USD 1.86 Billion
CAGR (2024 - 2029) 4.25 %
Market Concentration Medium

Major Players

Switzerland Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Switzerland Home Appliances Market Analysis

The Switzerland Home Appliances Market size is estimated at USD 1.51 billion in 2024, and is expected to reach USD 1.86 billion by 2029, growing at a CAGR of 4.25% during the forecast period (2024-2029).

The Swiss home appliances market has a lot of room to grow if it meets the changing needs of consumers.Due to the benefits of multi-use and energy-saving products, people started choosing them over regular ones.Replacement sales in the region are going up because products are becoming more innovative and can be made to fit individual needs.The high disposable income levels of individuals are another major factor that is allowing the manufacturers to sell their products in larger numbers even in a saturated market. Switzerland is one of the few countries with a high employment rate, which stands at 76.90%.

During the advent of COVID-19 at the end of the year 2019, as most people were restricted to their homes, the time spent by people in their residences increased. With this trend, sales of both big and small appliances saw an increase in sales and income.In the year 2019, revenue from major appliance sales was USD 0.57 billion and increased to USD 0.67 billion in 2021, similar to minor appliance sales, which increased from USD 0.6 billion in 2019 to USD 0.87 billion in 2021.

As people's disposable incomes continue to rise, they are able to spend more on the things they want. R&D investments and product innovation are increasing to capture the dynamic behavior of consumers. Manufacturers are investing heavily in disruptive innovation, innovating on the size of products, and going further into value-added services for the products. The major innovation that is being added to most home appliance products is connectivity, in line with the increasing interest in the Internet of Things (IoT) concept.

Switzerland Home Appliances Market Trends

Small Home Appliances Dominated the Market

The sale of large home appliances, like refrigerators and washing machines, is increasing constantly, whereas the sale of small home appliances is increasing rapidly. Most consumers give great importance to freshly made products, which is leading to an exponential increase in the sale of small kitchen appliances. The sales volume of small home appliances, like cookers and ovens, is showing a more rapid growth than the rest, owing to the customer's preference to eat healthy and hygienic home-cooked meals. The market for these smart and small home appliances is expected to increase, owing to factors like their low presence rate in the market, the improving innovation and automation they hold, affordable prices, and the perfection they bring to the job. These products are easing people's lives by taking a huge load off the working population and comforting consumers by minimizing the time they spend on their respective tasks.

In the year 2022, revenue changes for major and small appliances observed a negative growth of -1.1% and -17.6% as the economy opened and are expected to stabilize in the year 2023 with a growth of 2.5% and 3.2%, respectively.

Switzerland Home Appliances Market - Home appliances revenue share by type, in %, 2022

Increasing Online Sales Driving Home Appliance Market

In the last few years, digital technology has changed how people shop in stores a lot. Social media is also getting more attention because it can have an effect on what people decide to buy.The discussion groups and reviews shared by the consumers are helping the new buyers decide on and choose the product of their choice. The boundaries between offline and online sales are becoming less distinct with the increasing utilization of digital devices. Product sales are largely shifting to the internet and are generating high growth rates of e-penetration.

The online revenue share of home appliances in Switzerland has observed continuous growth over the years. In the year 2019, the share was 35.5% and increased to a level of 47.1% in 2022. This increase shows a rising share of the home appliance market through e-commerce channels.

Switzerland Home Appliances Market - Online Revenue Share Of Home Appliance Market, In %, 2018-2022

Switzerland Home Appliances Industry Overview

The report covers major international players operating in the Swiss home appliances market. The majority of players are trying to grab customer interest with innovations that simplify their lifestyles. To capture the increasing consumer interest in connecting home appliances digitally, Electrolux launched a connected blender that uses technology derived from different collaborations to simplify and personalize the consumer experience.

Switzerland Home Appliances Market Leaders

  1. Whirlpool Corporation

  2. Electrolux AB

  3. LG Electronics

  4. BSH Hausgeräte GmbH

  5. Gorenje Group

*Disclaimer: Major Players sorted in no particular order

Switzerland Home Appliances Market Concentration
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Switzerland Home Appliances Market News

  • September 2023: BSH Hausgerate GmbH uses CO₂-reduced stainless steel for the first time in dishwasher production. Recycled stainless steel scrap used to produce CO₂-reduced stainless steel reduces raw material consumption.
  • September 2022: Gorenje Group completed the acquisition of IXblue. With this acquisition, both companies were to provide unmatched value to customers through a comprehensive portfolio of products and solutions. Through this acquisition, their workforce was expected to extend to 1500 and they will achieve an annual turnover of EUR 250 million.
  • January 2022: Samsung Electronics announced the launch of Samsung Newsroom Switzerland, this initiative was expected to makeSamsung and its development directly tangible to the people. The platform featured articles on Samsung's dedication, vision and business activities.

Switzerland Home Appliances Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Buyers

      2. 4.5.2 Bargaining Power of Suppliers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights of Technology Innovations in the Market

    7. 4.7 Impact of COVID-19 on the Market


    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

    2. 5.2 Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills and Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Other Small Appliances

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets and Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 E-Commerce

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 Haier Electronics Group Co. Ltd.

      7. 6.2.7 BSH Hausgeräte GmbH

      8. 6.2.8 Arcelik A.S

      9. 6.2.9 Gorenje Group

      10. 6.2.10 Mitsubishi Electric Corporation*

    3. *List Not Exhaustive


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Switzerland Home Appliances Industry Segmentation

The household appliances market covers appliances that are usually used in private households to perform various tasks such as cleaning, washing, cooking, and refrigeration. A complete background analysis of the Swiss home appliances industry, which includes an assessment of the industry associations, the overall economy, emerging market trends by segments, significant changes in the market dynamics, and a market overview, is covered in the report. 

The Switzerland Home Appliances Market Is Segmented By Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, And Cookers And Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills And Roasters, And Hair Dryers), And Distribution Channels (Supermarkets And Hypermarkets, Specialty Stores, E-Commerce, And Others). The Report Offers Market Size And Forecasts For The Switzerland Home Appliance Market In Terms Of Volume (Number Of Products) And Value (USD) For All The Above Segments.

Major Appliances
Dishwashing Machines
Washing Machines
Cookers and Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Grills and Roasters
Hair Dryers
Other Small Appliances
Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels
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Switzerland Home Appliances Market Research FAQs

The Switzerland Home Appliances Market size is expected to reach USD 1.51 billion in 2024 and grow at a CAGR of 4.25% to reach USD 1.86 billion by 2029.

In 2024, the Switzerland Home Appliances Market size is expected to reach USD 1.51 billion.

Whirlpool Corporation, Electrolux AB, LG Electronics, BSH Hausgeräte GmbH and Gorenje Group are the major companies operating in the Switzerland Home Appliances Market.

In 2023, the Switzerland Home Appliances Market size was estimated at USD 1.45 billion. The report covers the Switzerland Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Switzerland Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Switzerland Home Appliances Industry Report

Statistics for the 2024 Switzerland Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Switzerland Home Appliances analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Switzerland Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)