Switzerland Cosmetics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Switzerland Cosmetics Market is segmented By Type (Facial Color Cosmetics, Eye Color Cosmetics, Lip Color Cosmetics, Nail Color Cosmetics, and Hair Color & Styling Products), By Category (Mass and Premium) and By Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Channel, and Others)

Market Snapshot

Switzerland Cosmetics Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.51 %

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Market Overview

Switzerland cosmetics market is projected to grow at a CAGR of 4.51% during the forecast period (2020 - 2025).

  • The Swiss market contributes a significant share to the European cosmetics market owing to the higher demand for cosmetic products in the country. Moreover, the rising trend of natural and organic cosmetic products is likely to boost the market studied driven by the rising consumer awareness about the ingredients and formulations in their cosmetic products.
  • By distribution channel, supermarkets hold a significant share of the market led by the presence of leading brands in the retail sector. Direct selling and online retailing are witnessing extensive growth in the market.

Scope of the report

The Switzerland cosmetics market is available as facial color cosmetics, eye color cosmetics, lip color cosmetics, nail color cosmetics, and hair color & styling products. By category, the market is segmented into mass and premium products. By distribution channel, the market is segmented into specialist retail stores, supermarkets/hypermarkets, convenience stores, online retail channels, and others.

By Type
Facial Color Cosmetics
Eye Color Cosmetics
Lip Color Cosmetics
Nail Color Cosmetics
Hair Coloring and Styling Products
By Distribution Channel
Specialist Retail Stores
Convenience Stores
Online Retail Channels

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Key Market Trends

Increasing Demand for Natural and Organic Beauty Products

The country has witnessed an increasing demand for natural and organic products, due to the rise in consumer awareness about the harmful effects of certain compounds. A high percentage of Swiss consumers choose one brand over others, based on its natural formulation. This has enhanced an increase in the demand for safe, natural, and organic beauty products in recent times. Furthermore, the increasing trend of organic concept stores for organic cosmetic products, among consumers is also anticipated to enhance the growth of the natural and organic beauty products in the country.

Switzerland Cosmetics Market

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Hair Coloring and Styling Sector is Witnessing an Upsurge

The growing trend of hair coloring and styling significantly drives the market. The leading players such as Lakme are coming up with a wider range of product offerings in order to cater to the rising consumer demand in the country. Players are adopting varied strategies to entice more consumer base. Lakme launched a new innovative site of Lakme Switzerland, the site is dedicated to providing more information to the consumer interested in hair coloring or hair styling in the country. Thus, enticing more consumers to the segment. The aging population of the country is also driving the demand for hair colors with the demand for chemical-free products.

Switzerland Cosmetics Market2

Competitive Landscape

The Swiss cosmetics market is strongly dominated by foreign players such as the L’Oreal group, Avon Products Inc., the Estée Lauder Companies Inc., Shiseido Co. Ltd, Dior, Yves Rocher International, and Oriflame holding AG, among others. However, the local players also hold a significant share of the market studied. Product innovation remains the most adopted strategy among the players in the country. An advanced and diversified distribution network of the global players gives an upper edge to expand their range of products, across the country.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Facial Color Cosmetics

      2. 5.1.2 Eye Color Cosmetics

      3. 5.1.3 Lip Color Cosmetics

      4. 5.1.4 Nail Color Cosmetics

      5. 5.1.5 Hair Coloring and Styling Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Specialist Retail Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Channels

      5. 5.2.5 Others


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 LOreal S.A.

      2. 6.3.2 Shiseido Co. Ltd

      3. 6.3.3 Estee Lauder Inc.

      4. 6.3.4 Christian Dior SE

      5. 6.3.5 Oriflame Holding AG

      6. 6.3.6 JACQUELINE PIOTAZ

      7. 6.3.7 Amway GmbH

      8. 6.3.8 Unilever

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Switzerland Cosmetics Market market is studied from 2016 - 2026.

The Switzerland Cosmetics Market is growing at a CAGR of 4.51% over the next 5 years.

L’Oréal S.A., Shiseido Co. Ltd, Estée Lauder Inc., Oriflame Holding AG, Unilever are the major companies operating in Switzerland Cosmetics Market.

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