Cosmetics Switzerland Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Switzerland Cosmetics Market Manufacturers is segmented By Type (Facial Color Cosmetics, Eye Color Cosmetics, Lip Color Cosmetics, Nail Color Cosmetics, and Hair Color & Styling Products), Category (Mass and Premium), and Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Channel, and Other Distribution Channels). The report offers the market size in value terms in USD for all the abovementioned segments.

Switzerland Cosmetics Market Size

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Switzerland Cosmetics Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.55 %
Market Concentration Low

Major Players

Switzerland Cosmetics Market

*Disclaimer: Major Players sorted in no particular order


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Switzerland Cosmetics Market Analysis

The Switzerland Cosmetics Market size is expected to grow from USD 357.32 million in 2023 to USD 405.26 million by 2028, at a CAGR of 2.55% during the forecast period (2023-2028).

  • Switzerland is one of the largest cosmetics product markets due to the consumer consciousness about appearance. Millennials in the country increasingly use cosmetics such as foundation, blush, lipsticks, and eye shadow as part of their regular grooming routine. Meanwhile, the packaging design of cosmetic products is considered a branding tool in the cosmetic industry, which attracts consumers and persuades them to buy the product.
  • As cosmetics have become an integral part of individuals' lives, consumers in the country prefer to use cosmetics products in convenient packaging designs to carry everywhere. As a result, key players in the market are offering cosmetic products in convenient packaging to attract a large base of consumers.
  • Moreover, the emergence of cosmetics with natural, non-toxic, and organic components has also aided market expansion. Thus, the increasing demand for natural, organic, no animal testing, cruelty-free cosmetic products, and innovative and eco-friendly packaging designs are expected to further enhance the market in the market studied. Thus, manufacturers are collaborating with other players to expand their portfolio in the natural cosmetic category.

Switzerland Cosmetics Market Trends

Increasing Demand for Natural and Organic Beauty Products

  • With the changing lifestyle of consumers, the preference for a healthier lifestyle has been made a priority in an individual's life. Consumers prefer the use of several cosmetics that are formulated using organic and natural ingredients, as natural cosmetic products have anti-oxidant which help to reduce oxidative damage in the skin.
  • The growing trend of organic cosmetic products across the country and their positive effect on the skin supports the consumer inclination toward natural products from chemical-based cosmetics is further driving the sale of organic and natural beauty products.
  • A high percentage of Swiss consumers choose one brand over others based on its natural formulation. This has enhanced the demand for safe, natural, and organic beauty products in recent times. Furthermore, the increasing trend of organic concept stores for organic cosmetic products among consumers is also anticipated to enhance the growth of natural and organic beauty products in the country.
  • For instance, Green Lane is an organic store that specializes in selling high-quality natural cosmetics from international brands. The assortment ranges from creams and hair cosmetics which are 100% natural, free of paraben, and vegan.
Switzerland Cosmetics Market:  Cosmetics Market: Year-On-Year Growth Rate (%), Natural Cosmetics, Switzerland, 2018-2021

Hair Coloring and Styling Sector is Witnessing an Upsurge

  • The growing trend of hair coloring and styling significantly drives the market. The leading players, such as Lakme, are coming up with a wider range of product offerings to cater to the rising consumer demand in the country. Thus, players are adopting varied strategies to entice a larger consumer base. Millennials are the major consumers of hair coloring and styling products owing to the changing trend and lifestyles.
  • Meanwhile, the country's aging population is also driving the demand for chemical-free hair coloring products as they seek non-hazardous hair-dying products in the market. As a result, the manufacturers in the market are offering natural hair coloring products to cater to consumer demand. For instance, Khadi Natural Hair Colour offers different shades of hair colors, including blond, brown, and black, formulated using herbal ingredients to dye and strengthen the hair.
  • Furthermore, young consumers are becoming more interested in various hair styling products, including hair gels, hair wax, hair creams, and other products. Moreover, the manufacturers are focused on offering hairstyle solutions for curly hair, frizzy hair, thin hair, and other hair types. Thus, the development of various hair styling products coupled with the increasing trend of beauty awareness among individuals is fuelling the demand for hair styling products in the market.
Switzerland Cosmetics Market: Cosmetics Market: Market Share (%),  By Product Type, Switzerland, 2021

Switzerland Cosmetics Industry Overview

The market studied is highly competitive in nature. This is due to the presence of domestic and international players in this sector. The Swiss cosmetics market is strongly dominated by foreign players such as the L'Oreal Group, Avon Products Inc., Estée Lauder Companies Inc., Shiseido Co. Ltd, Dior, Yves Rocher International, and Oriflame Holding AG. Key players are majorly focusing on product development and product innovation to meet the consumer's needs by offering the product in high quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.

Switzerland Cosmetics Market Leaders

  1. L’Oréal S.A.

  2. Shiseido Co. Ltd

  3. Estée Lauder Inc.

  4. Oriflame Holding AG

  5. Unilever

*Disclaimer: Major Players sorted in no particular order

Switzerland Cosmetics Market Concentration
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Switzerland Cosmetics Market News

  • July 2022: Estee Lauder Companies (ELC) expanded its distribution network by opening a new distribution center in Galgenen, Switzerland. As per the company's claim, the expansion of the distribution network will help accommodate the growth of its global travel retail business.
  • October 2021: La Prairie, one of the players in the Switzerland cosmetics segment, launched its new product, "Skin Caviar Nighttime Oil", in the country. According to the company, this strategy will enable the company to expand its business by offering consumers a new product.

Switzerland Cosmetics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Facial Color Cosmetics

      2. 5.1.2 Eye Color Cosmetics

      3. 5.1.3 Lip Color Cosmetics

      4. 5.1.4 Nail Color Cosmetics

      5. 5.1.5 Hair Coloring and Styling Products

    2. 5.2 Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience/Grocery Stores

      4. 5.3.4 Online Retail Channels

      5. 5.3.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 LOreal S.A.

      2. 6.3.2 Shiseido Co. Ltd

      3. 6.3.3 Estee Lauder Inc.

      4. 6.3.4 Christian Dior SE

      5. 6.3.5 Oriflame Holding AG

      6. 6.3.6 JACQUELINE PIOTAZ

      7. 6.3.7 Amway GmbH

      8. 6.3.8 Unilever plc

      9. 6.3.9 La Colline

      10. 6.3.10 La Prairie

    4. *List Not Exhaustive


**Subject to Availability
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Switzerland Cosmetics Industry Segmentation

Cosmetics are constituted mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin.

The Switzerland cosmetics market is available as facial color cosmetics, eye color cosmetics, lip color cosmetics, nail color cosmetics, and hair color & styling products. By category, the market is segmented into mass and premium products. By distribution channel, the market is segmented into specialist retail stores, supermarkets/hypermarkets, convenience/Grocery stores, online retail channels, and others.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Facial Color Cosmetics
Eye Color Cosmetics
Lip Color Cosmetics
Nail Color Cosmetics
Hair Coloring and Styling Products
Distribution Channel
Specialist Retail Stores
Convenience/Grocery Stores
Online Retail Channels
Other Distribution Channels
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Switzerland Cosmetics Market Research FAQs

The Switzerland Cosmetics Market is projected to register a CAGR of 2.55% during the forecast period (2024-2029)

L’Oréal S.A., Shiseido Co. Ltd, Estée Lauder Inc., Oriflame Holding AG and Unilever are the major companies operating in the Switzerland Cosmetics Market.

The report covers the Switzerland Cosmetics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Switzerland Cosmetics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Switzerland Beauty Products Industry Report

Statistics for the 2024 Switzerland Cosmetics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Switzerland Cosmetics analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Cosmetics Switzerland Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)