Sweden Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Sweden's Cosmetics Products Market is segmented by Product Type (Color Cosmetics (facial make-up products, face bronzers, and lipstick products) and Hair Styling and Coloring Products (hair colors and hair styling products)), Category (Mass and Premium), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacy and Drug Stores, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts for the cosmetics products are provided in terms of value (USD million) for all the above segments.

Sweden Cosmetic Products Market Size

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Sweden Cosmetics Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.68 %
Market Concentration Low

Major Players

Sweden Cosmetics Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Sweden Cosmetic Products Market Analysis

The Sweden cosmetics products market is projected to witness a CAGR of 6.68% during the forecast period.

  • Consumers in the country spend heavily on their appearance and thus use cosmetics products. A union for skin-benefiting and beautifying aspects of new makeup products through research by utilizing natural products is also fueling the demand for cosmetics in the market in Sweden. 
  • Moreover, consumers also demand enhanced functionality and eco-friendliness in cosmetic designs resulting in exciting innovations in the designs and packaging of cosmetic products. Manufacturing companies also invest in creating innovative and sustainable products, helping them increase their revenues.
  • The COVID-19 pandemic has had a negative impact on beauty and cosmetics products in Sweden. Disruptions in the supply chain caused a significant challenge as the demand decreased due to low purchasing power and willingness to buy. 
  • Furthermore, the on-premise sales through supermarkets and convenience stores witnessed a decline due to subsequent lockdowns and the closure of retail stores, as individuals have been following social distancing measures and avoiding gatherings and outings. However, sales through online retail channels majorly supported the market's growth over the recent past.

Sweden Cosmetic Products Market Trends

This section covers the major market trends shaping the Sweden Cosmetics Products Market according to our research experts:

Rising Beauty Consciousness to Support Market Demand

  • Cosmetics and personal care products are becoming immensely important for consumers as they use them to enhance their appearance, which may positively impact their personalities. 
  • Concerns regarding health and hygiene and maintaining body and well-being are on the rise these days, and thus consumers are making use of beauty products to look attractive, which is supporting the demand for cosmetics products.
  • Consumers are increasingly becoming interested in product personalization to satisfy their needs. Thus, manufacturers are focusing on product customization in cosmetic products, attracting consumers towards them, thereby increasing their revenue streams. 
  • Furthermore, the incorporation of technology in the cosmetic industry is further boosting the market demand. All such factors are bound to support the demand for cosmetics products in Sweden.
Sweden Cosmetics Products Market : Cosmetics Consumption by Category, In Percentage, Sweden, 2021

Online Stores and Pharmacies Driving the Sales of Cosmetics Products

  • Consumers are increasingly making purchases of cosmetics products via online sales channels, and this trend is majorly boomed by the COVID-19 pandemic, which induced consumers to make an online shift out of convenience, at-home delivery of products, and a wider range of products to choose from.
  • Pharmacies and drugstores are expanding beyond retailing a range of prescriptions and over-the-counter medications and are offering greater visibility and a wide assortment of consumer products. This includes products such as cosmetics, personal care products, and others. 
  • More recently, the demand for everyday products, such as personal care products, has witnessed increased revenue sales from pharmacies and drugstores and represents strong growth potential in this market. 
  • The broad retail network of manufacturers within this industry delivers advanced solutions for customers, thus, supporting the demand for cosmetics products in Sweden.
Sweden Cosmetics Products Market : Percentage of Consumers who shopped for Health and Beauty Products Online in Sweden, 2019-2021

Sweden Cosmetic Products Industry Overview

The Sweden cosmetics products market is highly fragmented due to the presence of local and international layers. Key players in the market include L'Oreal S.A, The Estée Lauder Companies Inc., Shiseido Co. Ltd, Kao Corporation, and Oriflame Holding AG, among others. Product innovation remains the most adopted strategy among the players in the country. Market players are focusing on expanding their product portfolio to increase their customer base. They are focusing on acquisitions to consolidate their position in the market.

Sweden Cosmetic Products Market Leaders

  1. L'Oreal S.A.

  2. Shiseido Co. Ltd

  3. Estee Lauder Companies Inc

  4. Kao Corporation

  5. Oriflame Holding AG

*Disclaimer: Major Players sorted in no particular order

Sweden cosmetic products_CL.jpg
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Sweden Cosmetic Products Market News

  • July 2021: L'Oreal group launched its first-ever TikTok beauty channel driven by a progressive vision of the beauty industry's future. The channel uncovers the group's science, innovations, and technologies beyond the world's favorite beauty products. Working in collaboration with experts from L'Oreal, this new channel delivers content that combines science, innovation, and technology behind beauty products.
  • February 2021: Revlon Inc. entered a partnership with MDR Brand Management to create a global expansion strategy that enables the company to expand into the European, Middle East and African, Asian, and US markets, as well as drive deeper consumer engagement.

Sweden Cosmetic Products Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-up Products

        2. Face Bronzers

        3. Lip stick Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair colors

        2. Hair Styling Products

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Pharmacy and Drug Stores

      4. 5.3.4 Convenience/Grocery Stores

      5. 5.3.5 Online Retail Stores

      6. 5.3.6 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal S.A.

      2. 6.3.2 Shiseido Co. Ltd

      3. 6.3.3 Solstice Holdings Inc.

      4. 6.3.4 Yves Rocher International

      5. 6.3.5 Estee Lauder Companies Inc

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Oriflame Holding AG

      8. 6.3.8 Unilevr PLC

      9. 6.3.9 Kose Coporation

      10. 6.3.10 Revlon Inc

    4. *List Not Exhaustive

  8. 8. ABOUT US

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Sweden Cosmetic Products Industry Segmentation

Cosmetics are mixtures of chemical compounds derived from either natural sources or synthetic ones. Cosmetics have various purposes such as those designed for personal and skin care is used to cleanse or protect the body or skin. 

The Sweden cosmetics products market is segmented by product type, category, and distribution channel. Based on product type, the market is segmented into color cosmetics and hair styling and coloring products. The color cosmetics segment is further segmented into facial make-up products, face bronzers, and lipstick products. The hair styling and coloring products segment is further segmented into hair colors and styling products. Based on category, the market is segmented into mass and premium. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, pharmacy and drug stores, convenience/grocery stores, online retail stores, and other distribution channels. 

The report offers market size and forecasts for the cosmetics products market in value (USD million) for all the above segments.

By Product Type
Color Cosmetics
Facial Make-up Products
Face Bronzers
Lip stick Products
Hair Styling and Coloring Products
Hair colors
Hair Styling Products
By Category
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
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Sweden Cosmetic Products Market Research FAQs

The Sweden Cosmetics Products Market is projected to register a CAGR of 6.68% during the forecast period (2024-2029)

L'Oreal S.A., Shiseido Co. Ltd, Estee Lauder Companies Inc, Kao Corporation and Oriflame Holding AG are the major companies operating in the Sweden Cosmetics Products Market.

The report covers the Sweden Cosmetics Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sweden Cosmetics Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Sweden Cosmetics Industry Report

Statistics for the 2024 Sweden Cosmetics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sweden Cosmetics analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Sweden Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)