Sweden Cosmetics Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Sweden Cosmetic Products market is segmented by By Product Type (Color Cosmetics (Facial Make-up Products, Eye Make-up Products and Lip and Nail Make-up Products) and Hair Styling and Coloring Products), By Category (Mass and Premium) and By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Convenience Stores, Online Retail Stores and Other Distribution Channels)

Market Snapshot

sweden cosmetics products market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.51 %

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Market Overview

Sweden Cosmetics Products Market is projected to grow at a CAGR of 6.51% during the forecast period (2020 - 2025).

  • High disposable incomes and inclination to spend on appearance as a large section of the country’s population being older and aging is driving the market. Moreover, a union for skin-benefiting and beautifying aspects of new makeup products through research by utilizing natural products is also fueling the demand for cosmetics in the market.
  • Consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetics products. Packaging manufacturers are offering a wide variety of innovative choices and creative technologies to serve the market. Various big companies are showing innovative changes in packaging and design.

Scope of the report

The market studied is segmented by product type that includes color cosmetics, and hairstyling and coloring products. The color cosmetics are further segmented into facial make-up products, eye make-up products and lip and nail make-up products Based on the category, the market studied is segmented into mass and premium products. Based on the distribution channel, the market studied is segmented into hypermarkets/supermarkets, specialty stores, pharmacy and drug stores, convenience stores, online retail stores, and other distribution channels.

By Product Type
Color Cosmetics
Facial Make-up Products
Eye Make-up Products
Nail Make-up Products
Hair Styling and Coloring Products
By Category
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Eye Cosmetics Holds a Significant Share in the Market

Consumers are using more eye makeup products to enhance their overall appearance. The popular trend of bold eye makeup as makeup styles are becoming more creative and daring and thereby incorporating different designs such as color and glitter are expected to boost the market for eye make up products. ​Waterproof eye makeup products that can withstand hot and humid weather is gaining popularity among women and is further increasing the demand for such make-up products. Key players are investing more in research and development projects and due to the increasing internet users, companies are changing the strategies regarding investment to affect the purchasing choice of consumers and to increase the reputation of their products so that the availability remains across several online and offline channels.

Sweden Cosmetics Products Market1

Pharmacies and Drug Stores Drives the Sales of Cosmetics Products

Pharmacies and drugstores are expanding beyond retailing of a range of prescriptions and over-the-counter medications and are offering greater visibility and a wide assortment of consumer products. This includes products, such as cosmetics, personal care products, and others. More recently, the demand for everyday products, such as personal care products, has witnessed increased revenue sales from pharmacies and drugstores, and represent strong growth potential in this market. The broad retail network of manufacturers within this industry delivers advanced health solutions for customers, around the world, through these channels, thus supporting the beauty care products, with advanced solutions.

Sweden Cosmetics Products Market2

Competitive Landscape

The Sweden cosmetics market is fragmented and strongly dominated by the foreign players such as L’Oreal S.A, The Estée Lauder Companies Inc., Shiseido Co. Ltd, Kao Corporation, and Oriflame Holding AG, among others. Product innovation remains the most adopted strategy among the players in the country. An advanced and diversified distribution network of the players gives an upper edge to expand their range of products, across the country.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-up Products

        2. Eye Make-up Products

        3. Nail Make-up Products

      2. 5.1.2 Hair Styling and Coloring Products

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarkets/Supermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Pharmacy and Drug Stores

      4. 5.3.4 Convenience Stores

      5. 5.3.5 Online Retail Stores

      6. 5.3.6 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal S.A.

      2. 6.3.2 Shiseido Co. Ltd

      3. 6.3.3 Solstice Holdings Inc.

      4. 6.3.4 Yves Rocher International

      5. 6.3.5 Estee Lauder Companies Inc

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Oriflame Holding AG


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Frequently Asked Questions

The Sweden Cosmetics Products Market market is studied from 2016 - 2026.

The Sweden Cosmetics Products Market is growing at a CAGR of 6.51% over the next 5 years.

L'Oreal S.A., Shiseido Co. Ltd, Estee Lauder Companies Inc, Kao Corporation, Oriflame Holding AG are the major companies operating in Sweden Cosmetics Products Market.

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