Sweden Cosmetics Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Sweden Cosmetic Products market is segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products), Category (Mass and Premium), and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Convenience Stores, Online Retail Stores and Other Distribution Channels). The report offers market size and forecast for cosmetics products market in value (USD million) for all the above segments.

Market Snapshot

Sweden Cosmetic Products Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 6.68 %

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Market Overview

The Sweden Cosmetics Products Market is projected to witness a CAGR of 6.68% during the forecast period (2022 - 2027).

The COVID-19 pandemic has had a negative impact on the beauty and cosmetics products in Sweden. Disruptions in the supply chain caused a significant challenge as the demand decreased due to low purchasing power and willingness to buy. Furthermore, the on-premise sales through supermarkets and convenience stores witnessed a decline due to subsequent lockdowns and the closure of retail stores, as individuals have been following social distancing measures and avoiding gatherings and outings. However, the sales through online retail channels majorly supported the market penetration.

High disposable incomes and inclination to spend on appearance as a large section of the country’s population is older and aging is driving the market. Moreover, a union for skin-benefiting and beautifying aspects of new makeup products through research by utilizing natural products is also fueling the demand for cosmetics in the market.

  • Consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetic products. Packaging manufacturers are offering a wide variety of innovative choices and creative technologies to serve the market. Various big companies are showing innovative changes in packaging and design.

Scope of the report

Cosmetics are constituted of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. The Sweden cosmetics products market is segmented by product type, including color cosmetics and hairstyling and coloring products. The color cosmetics are further segmented into facial make-up products, face bronzers, and lipstick products. Based on the category, the market studied is segmented into mass and premium products. Based on the distribution channel, the market studied is segmented into hypermarkets/supermarkets, specialty stores, pharmacy and drug stores, convenience stores, online retail stores, and other distribution channels. The report offers market size and forecasts for the cosmetics products market in value (USD million) for all the above segments.

By Product Type
Color Cosmetics
Facial Make-up Products
Face Bronzers
Lip stick Products
Hair Styling and Coloring Products
Hair colors
Hair Styling Products
By Category
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Increasing Demand for Eye Cosmetics

Consumers are using more eye makeup products to enhance their overall appearance. The popular trend of bold eye makeup as makeup styles are becoming more creative and daring and thereby incorporating different designs such as color and glitter are expected to boost the market for eye makeup products. ​Waterproof eye makeup products that can withstand hot and humid weather are gaining popularity among women and are further increasing the demand for such makeup products. Key players are investing more in research and development projects, and due to the increasing number of internet users, companies are changing their strategies regarding investment to affect the purchasing choice of consumers and to increase the reputation of their products so that their availability remains across several online and offline channels.

Sweden Cosmetic Products Market Share

Pharmacies and Drug Stores Drives the Sales of Cosmetics Products

Pharmacies and drugstores are expanding beyond retailing a range of prescriptions and over-the-counter medications and are offering greater visibility and a wide assortment of consumer products. This includes products such as cosmetics, personal care products, and others. More recently, the demand for everyday products, such as personal care products, has witnessed increased revenue sales from pharmacies and drugstores and represents strong growth potential in this market. The broad retail network of manufacturers within this industry delivers advanced health solutions for customers, around the world, through these channels, thus supporting the beauty care products with advanced solutions.

Sweden Cosmetic Products Market Report

Competitive Landscape

The Sweden cosmetics products market is highly fragmented with the presence of local and international layers. Key players in the market include L’Oreal S.A, The Estée Lauder Companies Inc., Shiseido Co. Ltd, Kao Corporation, and Oriflame Holding AG, among others. Product innovation remains the most adopted strategy among the players in the country. The global giants are expanding their products on various online portals so as to increase their customer base. The major players are acquiring small firms so as to consolidate their position in the market. An advanced and diversified distribution network of the players gives an upper edge to expand their range of products across the country.

Major Players

  1. L'Oreal S.A.

  2. Shiseido Co. Ltd

  3. Estee Lauder Companies Inc

  4. Kao Corporation

  5. Oriflame Holding AG

L'Oreal S.A., Shiseido Co. Ltd, Estee Lauder Companies Inc, Kao Corporation, Oriflame Holding AG

Recent Developments

In July 2021, L'Oreal group launched its first ever TikTok beauty channel driven by a progressive vision of the beauty industry's future. The channel uncovers the group's science, innovations, and technologies beyond the world's favorite beauty products. Working in collaboration with experts from L'Oreal, this new channel delivers content that combines science, innovation, and technology behind beauty products.

In February 2021, Revlon Inc entered a partnership with MDR Brand Management to create a global expansion strategy that enables the company to expand into the European, Middle-East and African, Asian, and American markets, as well as drive a deeper consumer engagement.

  • In September 2020, Cosmetics Europe launched an updated Charter and Guiding principles on responsible advertising and marketing communications to continue to lay down the common ground for responsible advertising and marketing communications that respect the human being, body image, and human dignity across Europe via all media (print, tv, radio, internet) while complementing the existing comprehensive legislative framework.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-up Products

        2. Face Bronzers

        3. Lip stick Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair colors

        2. Hair Styling Products

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarkets/Supermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Pharmacy and Drug Stores

      4. 5.3.4 Convenience Stores

      5. 5.3.5 Online Retail Stores

      6. 5.3.6 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal S.A.

      2. 6.3.2 Shiseido Co. Ltd

      3. 6.3.3 Solstice Holdings Inc.

      4. 6.3.4 Yves Rocher International

      5. 6.3.5 Estee Lauder Companies Inc

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Oriflame Holding AG

      8. 6.3.8 Unilevr PLC

      9. 6.3.9 Kose Coporation

      10. 6.3.10 Revlon Inc

    4. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Sweden Cosmetics Products Market market is studied from 2016 - 2027.

The Sweden Cosmetics Products Market is growing at a CAGR of 6.68% over the next 5 years.

L'Oreal S.A., Shiseido Co. Ltd, Estee Lauder Companies Inc, Kao Corporation, Oriflame Holding AG are the major companies operating in Sweden Cosmetics Products Market.

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