Sports Management Software Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Sports Management Software Market is segmented by deployment (on-Premises, cloud), application (event management and scheduling, marketing management, client management, other applications), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The market sizes and forecasts are in terms of value (USD million) for all the above segments.

Sports Management Software Market Size

Sports Management Software Market Summary
Study Period: 2017-2027
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 14.82 %

Major Players

Sports Management Software Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Sports Management Software Market Analysis

The global sports management software market is expected to witness a CAGR of 14.82% during the forecast period. With the global sports industry often growing faster than many countries' national GDP, the need to run clubs and associations as organized businesses with the following levels of management is one of the major factors driving the demand for the global sports management software market.

  • In sports management programs, software and services are emerging as significant factors for the Sports manager and are becoming essential factors on which clubs and businesses leverage competitive advantage.
  • Applications such as team and training management, match-performance analysis, game scheduling, online registrations, competition management, etc., are mainly boosting the adoption.​
  • For instance, in November last year, the Global sports, music, and entertainment agency Wasserman acquired BSE Media Group. This acquisition continues Wasserman's efforts to expand its sport and service offerings in the last year, following the acquisition of leading baseball agency Jet Sports Management in July.
  • The COVID -19 pandemic outbreak disrupted sports as a whole, and fans' ability to experience live sporting events was heavily impacted. Simultaneously, the pandemic stimulated the demand for engaging technologies underpinned by a scalable hybrid cloud. But the market is expected to see an upsurge in the future with a kink in the long run.

Sports Management Software Industry Segmentation

In sports management, software became a key differentiator to gaining a competitive advantage for the stakeholders in the sports industry. Hence, many sports associations, clubs, and their coaches are adopting the all-in-one integrated software solution, driving the global sports management software market growth. The scope of the study defines the market based on application as Event Management and Scheduling, Marketing Management, Client Management and Others with deployment provided as on-premises and cloud in nature.

The Sports Management Software Market is segmented by deployment (on-Premises, cloud), application (event management and scheduling, marketing management, client management, other applications), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). 

The market sizes and forecasts are in terms of value (USD million) for all the above segments.

Event Management and Scheduling
Marketing Management
Client Management
Other Applications
North America
Latin America
Middle East and Africa

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Sports Management Software Market Trends

This section covers the major market trends shaping the Sports Management Software Market according to our research experts:

Growing Inclination of Sports League Among Women

  • The event management and scheduling software eliminates wasting time on administrative duties and provides coaches with team management tools to formulate tactics and build complex strategies.
  • The market witnessed sports governing bodies and associations collaborating with software vendors and acquiring other companies to increase their presence. For instance, last year, ICM Stellar Sports boosted its US sports presence with the acquisition of NFL agency Select Sports Group.
  • MonClubSportif, a cloud-based sports league management solution, is designed for sports teams and organizations, coaches, players, schools, and more. Key features of the solution include scheduling, game results tracking, availability management, automatic reminders, player information, and statistics.
  • Sports events often involve huge revenue factors that do planning and managing events a complex task, thereby generating the need for the sports industry to organize the activities of sports clubs, leagues, and associations.
  • Women have been more prevalent in the athletic world, and during the past 50 years, the gender gap in sports interest significantly shrunk. With the increasing interest in sports among women, many different leagues have started worldwide, contributing to the sports management market growth.
Sports Management Software Market - Most popular women's professional sports leagues and competitions in United States in 2021

North America to Hold Largest Market Share

  • North America is home to various sports such as Soccer, Rugby, Hockey, Basketball, and baseball, as well as sports leagues are among the significant factors driving the market. ​
  • Youth sports organizations are also instrumental in embracing sports management software. Further, vendors in this region provide solutions across a wide range of sports. USA-based Visual ClubMate allows users to manage fields or courts of any sport, such as underwater hockey or chess boxing.
  • For instance, Active Network Sports is helping league and club administrators such as Sammamish Rowing Associations, Clifton Park Youth Hockey Association, and Upper Makefield Basketball to automate and streamline their sports registrations for time-saving.​
Sports Management Software Market - Sports Management Software Market - Growth Rate by Region

Sports Management Software Industry Overview

The growing collaboration between the studied market vendors and sports teams & clubs is augmenting the market growth. Many market vendors are also adopting partnership and acquisition strategies for inorganic growth in the examined market. It is helping them in geographical expansion and is also anticipated to enhance the innovations in the studied market.

  • October 2022 - Sport:80 announced the partnership with etrainu, which promises to make innovative online learning solutions more accessible and functional for the sports organizations that the company works with.
  • April 2022 - TeamSnap announced the launch of its all-in-one multi-program management system for youth sports organizations. With the new system, clubs and leagues can register players and take advantage of new scheduling and team management tools.

Sports Management Software Market Leaders

  1. Omnify Inc. ​

  2. Sports Engine Inc.

  3. Jonas Club Software


  5. Active Network LLC

*Disclaimer: Major Players sorted in no particular order

Omnify Inc. ​, Sports Engine Inc., Jonas Club Software,, Active Network LLC

Sports Management Software Market News

  • September 2022 - Sport:80 develop a new app solution to support American Kennel Club (AKC) in their online AKC Agility League. Through the app, Agility competitors can create and register their teams, access and download course information to set up local courses at their convenience and upload their scores upon completion.
  • July 2022 - Global sports, music, and entertainment agency Wasserman acquired Jet Sports Management and hired Jet Sports founder B.B. Abbott as Executive Vice President and Managing Executive. with this acquisition, Wasserman agency is majorly focusing on the expansion of its MLB business

Sports Management Software Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Market Drivers

      1. 4.3.1 Growing Investment in Sports Industry​

      2. 4.3.2 Growing Inclination of Sports League Among Women

    4. 4.4 Market Restraints

      1. 4.4.1 Data Security Issue

    5. 4.5 Significant Market Trends

    6. 4.6 Assessment of COVID-19 Impact on the Industry


    1. 5.1 Deployment

      1. 5.1.1 On-Premise

      2. 5.1.2 Cloud

    2. 5.2 Application

      1. 5.2.1 Event Management and Scheduling

      2. 5.2.2 Marketing Management

      3. 5.2.3 Client Management

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East and Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Omnify Inc.

      2. 6.1.2 Sports Engine Inc.

      3. 6.1.3 Jonas Club Software

      4. 6.1.4

      5. 6.1.5 Active Network LLC

      6. 6.1.6

      7. 6.1.7 Stack Sports

      8. 6.1.8 LeagueApps

      9. 6.1.9 SquadFusion Inc.

      10. 6.1.10 Jersey Watch

      11. 6.1.11 SAP SE

    2. *List Not Exhaustive


**Subject to Availability
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Sports Management Software Market Research FAQs

The Sports Management Software Market market is studied from 2017 - 2027.

The Sports Management Software Market is growing at a CAGR of 14.82% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Omnify Inc. ​, Sports Engine Inc., Jonas Club Software,, Active Network LLC are the major companies operating in Sports Management Software Market.

Sports Management Software Industry Report

Statistics for the 2023 Sports Management Software market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sports Management Software analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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