Sports Analytics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)

The Report Covers Sports Analytics Companies and is segmented into Sports (Football, Cricket, Hockey, Basketball, American Football) and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

Sports Analytics Market Size

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Sports Analytics Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 2.87 Billion
Market Size (2029) USD 13.93 Billion
CAGR (2024 - 2029) 30.04 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Sports Analytics Market

*Disclaimer: Major Players sorted in no particular order


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Sports Analytics Market Analysis

The Sports Analytics Market size is estimated at USD 2.87 billion in 2024, and is expected to reach USD 13.93 billion by 2029, growing at a CAGR of 30.04% during the forecast period (2024-2029).

  • Analytics have transformed the way professional sports franchises assess and manage the daily operations of their athletes. Companies are seeking to take advantage of the increasing use of data and are developing technology to help give teams a competitive advantage over their opponents.
  • Due to the growing demand for monitoring and tracking player data, the number of sport wearable devices in the sports industry is increasing. Consequently, a massive amount of data on the players and their teams is generated, which can be utilized to gain insights into a player's performance and fitness variables, such as heartbeat, speed, and acceleration.
  • Further, the growing awareness regarding AI and its capabilities to analyze actions automatically has increased the market for sports analytics. AI is increasingly being used to improve the performance of players.
  • The growth of health assessment solutions, driven by fitness bands and other wearable devices, has resulted in a massive rise in the volume of data to be examined. Furthermore, the availability of low-cost and high-end computing solutions and the rising demand for complex streaming analytics are expected to expand the market.
  • The initial expenditures for sports analytics solutions and device expenses are significant due to intensive R&D activity and challenges associated with data analysis via an embedded device. The cost of maintenance and data is also essential. Furthermore, the expensive cost of hiring a technical expert to analyze sports data and educate staff hampers market growth. The prices of sports analytics solutions are rising due to preventive efforts and equipment maintenance. This, in turn, limits the ability of various end users to invest in these sports technology systems, limiting their use and the growth of the sports analytics market.
  • The global sports sector was affected by the COVID-19 pandemic. The spread of the coronavirus led to the postponement of major sports events such as the UEFA Euro 2020, the Olympic Games, the ICC Men's T20 Cricket World Cup, and many more, which hampered the sports analytics market. The sports sector experienced significant losses, resulting in budget cuts for player remuneration and technological expenditures. However, the market showed indications of recovery in 2021 due to the restart of sporting events.

Sports Analytics Market Trends

Football Sport is Expected to Hold Significant Market Share

  • The sports analytics market encompasses a wide range of sports, including football. Football is one of the most popular sports globally, attracting billions of fans and generating massive amounts of data. Football teams use analytics to analyze players' performance individually and collectively. Various metrics, such as passes completed, distance covered, shots on target, and defensive actions, are attracted and analyzed to evaluate players' effectiveness and identify areas for improvement. 
  • Analytics provides insights into team tactics, formations, and strategies. By analyzing data from matches and training seasons, coaches and analysts can assess the effectiveness of different approaches, make data-driven decisions on game plans, and adapt strategies based on the strengths and weaknesses of the opposition.
  • Analytics plays a vital role in player recruitment and scouting processes. Clubs analyze player statistics, such as goals, assists, pass completion rates, and other performance indicators, to identify potential transfer targets and assess their suitability for the team's playing style. 
  • The integration of AI into the football sports segment of the sports analytics market has brought about significant advancements in data analysis, decision-making processes, and fan engagement. The ability to process a vast amount of data and extra meaningful insights has revolutionized how teams, players, and fans understand and interact with the game of football. 
  • Football clubs in various countries utilize AI algorithms to analyze player performance, track insights, and optimize game strategies. According to IBM, China had the highest rate of exploring and deploying artificial intelligence (AI) globally in 2022. It was followed closely by India and Singapore. This lead was also marked when accounting only for deploying AI in organizations in China, with India following. Both nations had a nearly 60 percent deployment rate. However, when accounting only for exploration, Canada and the United States were the leading countries.
Sports Analytics Market - Rate of Adoption and Deployment of Artificial Intelligence (AI), in Enterprise, in Percentage (%), in Selected Countries, Globally, 2022

Asia-Pacific is Expected to be the Fastest Growing Market

  • Asia-Pacific witnessed a rise in the number of leagues and investments in sports by public and private entities. With a large number of fans and a wide range of big sporting events every year, most athletes are investing in electronic devices and advanced analytics solutions to get an edge over their competition.
  • The adoption of sports analytics services is also becoming standard in most parts of the region, and better sports electronic devices may be needed for enhanced functioning. The growth of the studied market is expected to be sped up by the widespread use of technology and the rise of digitalization factors like wearables and social media.
  • The current trend of a considerable number of sports being played and related events being organized in countries such as Australia, India, China, and Japan, is expected to increase the adoption rate of sports electronic devices.
  • Various players in the region are collaborating with research institutes to offer advanced analytics tools in many sports. For instance, in August this year, IIT Madras researchers collaborated with the Inspire Institute of Sports to create advanced boxing analytics software to assist India in winning more medals at the 2024 Olympics.
  • Domestic leagues like the Chinese Basketball Association (CBA) and the Chinese Super League are trying to raise the required qualifications for major events like the 2022 Winter Olympics. On the other hand, international teams and leagues are busy setting up foundations in China, which could affect the growth of the sports analytics market in a roundabout way over the next few years.
Sports Analytics Market - Growth Rate by Region

Sports Analytics Industry Overview

The sports analytics market is highly fragmented, with the presence of major players like IBM Corporation, SAP SE, SAS Institute Inc., Opta Sports, and Trumedia Networks. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a sustainable competitive advantage.

  • In October 2023, Zelus Analytics, one of the prominent sports analytics companies renovating player evaluation and in-game decision-making, proclaimed today that it has positively accomplished the first tranche of its Series A. The phase includes contributions from Team-worthy Undertakings, Gametime Capital, Billy Beane, Kevin Durant, Rich Kleiman's 35V, and a few others who join present stockholder RedBird Capital.

Sports Analytics Market Leaders

  1. IBM Corporation

  2. SAP SE

  3. SAS Institute Inc.

  4. Opta Sports

  5. Trumedia Networks

*Disclaimer: Major Players sorted in no particular order

Sports Analytics Market Concentration
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Sports Analytics Market News

  • October 2023, Texas A&M Athletics Sports Science announced that it has entered into an arrangement with Gemini Sports Analytics to offer the Aggies' staff Gemini’s AI software platform built-for sports that is projected to empower the Aggies to access prognostic analytics in addition to metrics to aid support student-athletes. The Gemini application authorizes stakeholders by offering predictive data analytics to the end users, cumulative interdisciplinary professionals' efficiency, and permitting high-level decision-makers to make game-changing choices faster. 
  • February 2023: Gemini Sports Analytics is an AI and Automated Machine learning tool, and SIS (Sports Info Solutions) announced a partnership to pre-integrate SIS data into the Gemini app. Along with the data integration, the two companies would leverage their complementary offerings and develop solutions for their current and future clients. Gemini's mission is to make it faster and easier for sports organizations across the globe to use predictive analytics in their decision-making processes around recruitment, player development, personnel, health and performance, and other management choices.

Sports Analytics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitutes

    3. 4.3 Impact of COVID-19 on the Market

    4. 4.4 Technology Snapshot


    1. 5.1 Market Drivers

      1. 5.1.1 Rising Adoption of Big Data Analytics, AI and ML Technologies

      2. 5.1.2 Increase in Investments in the Newer Technologies

    2. 5.2 Market Restraints

      1. 5.2.1 Lack of Awareness About the Benefits of Sports Analytics Solutions


    1. 6.1 Sport

      1. 6.1.1 Football

      2. 6.1.2 Cricket

      3. 6.1.3 Hockey

      4. 6.1.4 Basketball

      5. 6.1.5 American Football

      6. 6.1.6 Other Sports

    2. 6.2 By Geography

      1. 6.2.1 North America

      2. 6.2.2 Europe

      3. 6.2.3 Asia Pacific

      4. 6.2.4 Latin America

      5. 6.2.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 IBM Corporation

      2. 7.1.2 SAP SE

      3. 7.1.3 SAS Institute Inc.

      4. 7.1.4 Opta Sports

      5. 7.1.5 Trumedia Networks

      6. 7.1.6 Oracle Corporation

      7. 7.1.7 Tableau Software Inc.

      8. 7.1.8 Stats LLC

      9. 7.1.9 Catapult Group International Ltd

      10. 7.1.10 Sportsradar AG

      11. 7.1.11 Emerging Companies

    2. *List Not Exhaustive


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Sports Analytics Industry Segmentation

Sports analytics is the management of organized historical data, the application of predictive analytic models that use that data, and the use of information systems to update decision-makers and allow them to help their organizations in gaining a competitive advantage on the field of play.

The Sports Analytics Market is segmented by Sports (Football, Cricket, Hockey, Basketball, American Football), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

American Football
Other Sports
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa
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Sports Analytics Market Research FAQs

The Sports Analytics Market size is expected to reach USD 2.87 billion in 2024 and grow at a CAGR of 30.04% to reach USD 13.93 billion by 2029.

In 2024, the Sports Analytics Market size is expected to reach USD 2.87 billion.

IBM Corporation, SAP SE, SAS Institute Inc., Opta Sports and Trumedia Networks are the major companies operating in the Sports Analytics Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Sports Analytics Market.

In 2023, the Sports Analytics Market size was estimated at USD 2.21 billion. The report covers the Sports Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sports Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Major challenges faced by the Sports Analytics Market are: a) Data privacy concerns b) High cost of advanced analytical tools c) Need for skilled professionals to interpret data insights

Sports Analytics Industry Report

The Sports Analytics Industry is witnessing remarkable growth, fueled by the adoption of artificial intelligence (AI), Big Data, and machine learning (ML) across various sports. This growth is driven by the need for improved performance analysis, player/team valuation, and fan engagement, with football and other segments leveraging analytics for optimization. Challenges like the lack of awareness and the need for skilled professionals exist, yet the shift towards cloud-based solutions and the integration of smart wearables and video analytics are propelling the market forward. North America leads in market share, due to technological advancements and key players. The future of the sports analytics industry looks bright, with increasing internet use and connected technologies promising further innovation. Statistics from Mordor Intelligence™ highlight the market's size, share, and revenue growth, offering insights into the industry's expansion and forecast. Download a free report PDF for a comprehensive analysis and outlook on the sports analytics market.

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Sports Analytics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)