Sports Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Sports Analytics Market is segmented into Sports (Football, Cricket, Hockey, Basketball, American Football) and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).

Market Snapshot

sports analytics market
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Middle East and Africa
Largest Market: North America
CAGR: 30.13 %
 sports industry analysis

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Market Overview

The Sports Analytics Market was valued at USD 1.05 billion in 2020 and expected to reach USD 5.11 billion by 2026 and grow at a CAGR of 30.13% over the forecast period (2021 - 2026). Sports analytics offers tools to assess player fitness and team performance, competitive analysis, social media, and business analysis, among other crucial functions. It has led to the development of sophisticated structures for crunching numbers to predict prior results, win-loss records, and opponent history, to determine the outcome of a future sporting event.

  • Owing to the increasing demand for monitoring and tracking data of players, the number of wearable devices in the sports industry is increasing. Consequently, a significant quantity of data related to the players and the team is generated, which is used to gain insights on player performance and fitness variables, such as heartbeat, speed, and acceleration.
  • With the explosion of health assessment solutions, driven by fitness bands and other wearable devices, the growing volume of data to be analyzed has increased drastically. In addition, the availability of cost-effective and high-end computing solutions and the increased demand for analytics of complex data streaming is expected to fuel the growth of the market studied.
  • However, the COVID-19 pandemic is likely to hinder the revenue growth of the studied market, mainly attributing to the slowdown of the sports industry, which is a major driver of the market. To safeguard the health of sportsmen and athletes, most major sporting events at international, regional, and national levels have been canceled or postponed – from marathons to football tournaments, athletics championships to basketball games, handball to ice hockey, rugby, amongst others.

Scope of the Report

Sports analytics is the management of organized historical data, the application of predictive analytic models that use that data, and the use of information systems to update decision-makers and allow them to help their organizations in gaining a competitive advantage on the field of play.

American Football
Other Sports
North America
Asia Pacific
South America
Middle East and Africa

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Key Market Trends

Football Accounts for the Largest Share in the Sports Analytics Market

  • Football by itself accounts for the largest share in the sports analytics market, owing to increased attendance for football leagues, such as UEFA Champions League, MLS, EPL, and ISL. According to weltfussball, the Bundesliga league (Germany) witnessed a spectator count of 42.7 thousand in 2019.
  • Furthermore, teams and clubs partnering with analytics companies is a significant trend in the market. For instance, many football leagues and clubs have collaborated with Opta, the leading provider of football sports data. Opta’s analytics can determine every single action of a player in a specific zone on the field, regardless of whether a player has a ball or not.
  • Conclusively, the rising competitive nature, need for improved decision making to gain an edge over their competitors, and need for strategy implementation for matches on the field, as well as ticket inventory and social media influence off the ground, are expected to boost the adoption of analytics in these markets.
sports analytics market size

Changing Sports Dynamics and Technology Adoption Drives the Sport Analytics in North America

  • The changing market environment and higher technological adoption rates across the region are increasing the usage of sport analytics solutions in North America. As organizations are focusing on reducing maintenance and upgrade costs, the demand for software provided on the cloud is being increased as cloud-based solutions offer advantages, such as low cost, rapid scalability, easy access, and uninterrupted service.
  • Leagues are the primary users of sports analytics solutions, Baseball and basketball leagues have the highest adoption rate of these solutions, particularly for selecting players. Recently, several clubs in ice hockey have started investing in analytics, and American Football remains an influential market.
  • Superclubs are renowned owing to their notable history of success, which has driven their brand value, fan base, attracting star players from all over the region and thus, driving investments and sponsorships. These elite clubs view analytics as football’s next frontier. Further, the rising competitive nature, need to improve decision making to gain an edge over their competitors, need for strategy implementation, and social media influence has boosted the adoption of analytics, exponentially.
  • The New England Patriots use an approach to season ticket holder retention that is based on a variety of behavioral metrics. For instance, their models include variables such as game attendance, purchases of team merchandise, attendance at special season ticket holder events, and attendance at concerts or soccer games at the Gillette Stadium.
sports analytics industry

Competitive Landscape

The sports analytics market is slightly consolidated and consists of major players that have a comparatively better market presence. In terms of market share, few of the major players currently dominate the market. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring startups working on sports analytics market technologies to strengthen their product capabilities.

  • June 2020 - Hamburg-based startup Bepro, the next-generation sports analysis platform, has announced securing an additional EUR 8.8 million in funding. The startup will use the funds from Altos Ventures, Softbank Ventures, Saehan Ventures, Spring camp, and Miraeasset Ventures, to develop their football tech and expand internationally.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis​

      1. 4.2.1 Bargaining Power of Suppliers​

      2. 4.2.2 Bargaining Power of Consumers​

      3. 4.2.3 Threat of New Entrants​

      4. 4.2.4 Intensity of Competitive Rivalry​

      5. 4.2.5 Threat of Substitute Products​

    3. 4.3 Technology Snapshot

  5. 5. Market Dynamics

    1. 5.1 Market Drivers

    2. 5.2 Market Restraints


    1. 6.1 Sport

      1. 6.1.1 Football

      2. 6.1.2 Cricket

      3. 6.1.3 Hockey

      4. 6.1.4 Basketball

      5. 6.1.5 American Football

      6. 6.1.6 Other Sports

    2. 6.2 Geography

      1. 6.2.1 North America

      2. 6.2.2 Europe

      3. 6.2.3 Asia Pacific

      4. 6.2.4 South America

      5. 6.2.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 IBM Corporation ​

      2. 7.1.2 SAP SE​

      3. 7.1.3 SAS Institute Inc. ​

      4. 7.1.4 Opta Sports​

      5. 7.1.5 Trumedia Networks ​

      6. 7.1.6 Oracle Corporation ​

      7. 7.1.7 Tableau Software Inc.​

      8. 7.1.8 Stats LLC​

      9. 7.1.9 Catapult Group International Ltd​

      10. 7.1.10 Sportsradar AG ​

      11. 7.1.11 Emerging Companies

    2. *List Not Exhaustive


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Frequently Asked Questions

The Sports Analytics Market market is studied from 2018 - 2026.

The Sports Analytics Market is growing at a CAGR of 30.13% over the next 5 years.

Middle East and Africa is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

IBM Corporation, SAP SE, SAS Institute Inc., Oracle Corporation, Inc. are the major companies operating in Sports Analytics Market.

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