Transparent Display Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The market is segmented by Technology (LCD, LED), Application (Retail, Consumer Electronics, Automobile, Aerospace and Defence), and Geography.

Market Snapshot

transparent display market
Study Period:

2018 - 2026

Base Year:

2020

Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific

CAGR:

7.21 %

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Market Overview

The transparent display market is expected to register a CAGR of over 7.21% during the forecast period, (2021 - 2026).

  • Displays and display technologies have evolved over the years, aided by technological advancements, to deliver higher resolution and lower power consumption. The advances in nanoparticles and transparent sensors in the electronic circuit have enabled the progression of the transparent display market.
  • Currently, development is progressing on the replacement of hard, square panels, with flexible displays that are more interactive to the consumer. This has provided a substantial opportunity for the transparent display market to grow.
  • In 2017, Royale, a Shenzhen-based company, began its involvement in the manufacturing of roll-able display and transparent sensors that are used in transparent displays.
  • Such trends are expected to create the demand for transparent displays in the forecast period. The transparent display market is primarily driven by the growing demand for enhanced displays, such as PMOLED and OLED, augmented displays, and roll-able transparent displays, among others.
  • The implementation is expected to be delayed, due to the growing adoption of screen-less displays, through the implementation of visual image display, retinal display, and synaptic interfaces. This is expected to hinder the deployment of transparent displays in the automotive sector.

Scope of the Report

A transparent display is an electronic display which is actually a glass screen where the user can see the content, while still being able to see through the display. These transparent displays can also be used for augmented reality, which is a technology used to enhance the view using sharp digital images that overlay onto real ones. They can also be used in building more sophisticated computer screens.

By Technology
LCD
OLED
PDP
By End-user Vertical
Retail
Consumer Electronics
Automobile
Aerospace and Defense
Other End-user Verticals
Geography
North America
United States
Canada
Europe
Germany
United Kingdom
France
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
Rest of the World
Latin America
Middle-East & Africa

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Key Market Trends

Automotive Sector to hold a Significant Share in the Market

  • The increase in the use of IoT has led to more and more humans depending on internet operated devices. The use of Google maps, answering ending calls, reading text messages and emails has increased rapidly. People tend to check their phones while driving, for maps or others, thereby generating the need for a transparent display.
  • While designing a vehicle, manufacturers need to ensure that the drivers can receive essential information without unnecessarily distracting them from the road ahead. With the help of a flexible OLED display, it has become possible through a revolutionary automotive heads-up display (HUD).
  • Built on a thin plastic substrate, the transparent display can be integrated into the vehicle’s windshield to add driver-friendly functionality without adding further weight. Furthermore, it can be fully customized during the manufacturing process with segments of any color and shape.
  • A research project by Jaguar Land Rover helped them develop technologies that allow 360 views out of the vehicle. The 360-degree Virtual Urab Windscreen can get connect from the could when connected from the could it get the infrastructure of the outside, roads, landscapes. The virtual windscreen can also present the information about the nearest petrol pumps, the number of parking space available, so the driver does not have to use their own smartphone to look for this information and get distracted from the road. 
  • Another example of the transparent display to be used in luxury cars would be the NexNovo Technology's XRW3 transparent display being used in Mercedes Benz where the screen is movable and glides along a motorized track that traces the vehicle. 
  • With the increasing number of passenger cars sold every year, all the major luxury car brands are now slowly shifting to the transparent display winds shields for better security.
transparent display market

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Asia-Pacific to Account for a Significant Growth Rate Over the Forecast Period

  • Asia-Pacific has the highest market share in terms of the transparent display market due to the increase in demand for transparent displays in various end users, such as automotive, where these displays are used as a windshield, in the retail shops, where these eye-catching displays are used for better advertisements, etc.
  • The companies in the region are exploring opportunities across various applications to expand their reach. In Japan, in 2018, Dai Nippon Printing developed a projection screen that is nearly as transparent as glass, presenting retailers and advertisers with a potentially powerful new marketing tool.
  • Further, in December 2018, OE Visual Co. Ltd launched the Vanish V8 transparent LED panel that was designed to create high-transparency solutions for LED walls in any indoor environment. Being a pioneer in developing newer technologies will drive the market growth in Asia-Pacific.
transparent display market

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Competitive Landscape

The major players in the transparent display market are LG Electronics, Panasonic Corporation, Samsung Group, Planar Systems Inc., TDK Corporation, Pro Display, Crystal Display Systems, Evoluce GmbH, Nexnovo Technology Co. Ltd, and 2.0 Concepts Ltd, among others. This market is mostly driven by these major companies, LG Electronics, Samsung Group, Planner Systems, Panasonic Corporation, etc. Since the market is dominated by these players, hence, it is consolidated.

  • April 2019 - Panasonic revealed its OLED transparent concept display at Salone del Mobile, the world’s largest and most prestigious furniture and lifestyle exhibition. The innovative concept is being presented as part of the installation by Vitra, the Swiss furniture brand.
  • February 2018 - At ISE 2018, LG showcased the potential of its transparent OLED technology with a prototype of a 55-in HD display at its hall 12 stands. For the show, LG lined up a number of innovative ideas which attracted the crowds, including 8K DLP projectors for specialist applications.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Demand for Advanced Displays in the Automation market

      2. 4.3.2 Growth of Augmented and Virtual Reality

    4. 4.4 Market Restraints

      1. 4.4.1 Expensive to Deploy in Consumer Products

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Technology

      1. 5.1.1 LCD

      2. 5.1.2 OLED

      3. 5.1.3 PDP

    2. 5.2 By End-user Vertical

      1. 5.2.1 Retail

      2. 5.2.2 Consumer Electronics

      3. 5.2.3 Automobile

      4. 5.2.4 Aerospace and Defense

      5. 5.2.5 Other End-user Verticals

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 South Korea

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. 5.3.4.1 Latin America

        2. 5.3.4.2 Middle-East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Planar Systems Inc.

      2. 6.1.2 Samsung Group

      3. 6.1.3 LG Electronics

      4. 6.1.4 Panasonic Corporation

      5. 6.1.5 Pro Display

      6. 6.1.6 Crystal Display Systems Ltd.

      7. 6.1.7 Evoluce GmbH

      8. 6.1.8 Nexnovo Technology Co. Ltd

      9. 6.1.9 2.0 Concepts

      10. 6.1.10 TDK Corporation

    2. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Transparent Display Market market is studied from 2018 - 2026.

The Transparent Display Market is growing at a CAGR of 7.21% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

  • TDK Corporation
  • Panasonic Corporation
  • LG Electronics
  • Planar Systems Inc.
  • Samsung Group

Are the major companies operating in Transparent Display Market.

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