Southeast Asia POS Terminal Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Southeast Asia POS Terminal Market Growth and It is Segmented by Component (Hardware, Software, and Services), Type (Fixed Point-Of-Sale Terminals and Mobile/Portable Point-Of-Sale Terminals), End-User Industries (Entertainment, Hospitality, Healthcare, and Retail), and Country (Singapore, Indonesia, Vietnam, Malaysia, and Other Southeast Asian Countries). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Southeast Asia POS Terminal Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Southeast Asia POS Terminal Market Size

Southeast Asia POS Terminal Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 4.96 Billion
Market Size (2030) USD 10.31 Billion
CAGR (2025 - 2030) 15.73 %
Market Concentration Medium

Major Players

Southeast Asia POS Terminal Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Southeast Asia POS Terminal Market with other markets in Technology, Media and Telecom Industry

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Southeast Asia POS Terminal Market Analysis

The Southeast Asia POS Terminal Market size is estimated at USD 4.96 billion in 2025, and is expected to reach USD 10.31 billion by 2030, at a CAGR of 15.73% during the forecast period (2025-2030).

The Southeast Asian payments landscape has undergone a significant transformation with the evolution of POS terminals from simple transaction-oriented devices to sophisticated systems integrated with company CRM and financial solutions. This integration has revolutionized how businesses manage their operations, enabling better inventory control and revenue stream management. According to ACI Worldwide and YouGov research, real-time payments have gained significant traction, with 61% of customers in Indonesia, Malaysia, Thailand, and Singapore choosing real-time payment methods, highlighting the region's rapid digital payment adoption.


The retail sector has emerged as a primary adopter of advanced POS solutions, driven by changing consumer preferences and the need for seamless shopping experiences. Modern POS systems now incorporate features like inventory management, customer analytics, and loyalty programs, enabling retailers to make data-driven decisions and enhance customer engagement. According to ConnectPOS, a significant shift in retailer mindset is evident, with 52% of retailers expressing interest in enhancing their POS systems to meet evolving consumer demands and operational requirements.


The financial technology landscape in Southeast Asia continues to evolve with innovative payment solutions and strategic partnerships. In December 2021, UnionPay International launched its mobile phone as POS (MPP) product in international markets, allowing small businesses to convert phones into POS terminals at minimal cost. This development has been particularly significant for Malaysia, where digital wallet adoption leads the region, with Mastercard reporting a 40% usage rate, surpassing neighboring countries like the Philippines (36%) and Thailand (27%).


The market is witnessing a surge in collaborative initiatives between traditional financial institutions and technology providers to enhance payment infrastructure. Notable developments include Pine Labs' deployment of POS solutions across 136 stores of Al-Ikhsan, Malaysia's largest sports retailer, demonstrating the growing demand for integrated payment solutions. The integration of advanced features such as contactless payments, QR code scanning, and biometric authentication has become increasingly prevalent, with companies focusing on developing solutions that cater to both traditional retail environments and emerging digital commerce channels.

Segment Analysis: By Component

Hardware Segment in Southeast Asia POS Terminal Market

The hardware segment dominates the Southeast Asia POS terminal market, accounting for approximately 55% of the total market share in 2024. This segment encompasses essential components like tablets, displays, cash drawers, receipt printers, barcode scanners, EFT-POS machines, and network devices that register transaction details. The physical configuration of point-of-sale terminal systems ranges from traditional cash registers connected to PCs or servers to portable devices like tablets or smartphones connected to cloud-hosted systems. The segment's dominance is driven by the increasing adoption of contactless payment technologies, the need for secure end-to-end encryption, and the growing demand for multipurpose hardware that can integrate with modern software solutions. The rise in retail stores and the need for enhanced customer experience have further strengthened the hardware segment's position in the market.

Market Analysis of Southeast Asia POS Terminal Market: Chart for By Component

Software & Services Segment in Southeast Asia POS Terminal Market

The software and services segment is experiencing the fastest growth in the Southeast Asia POS terminal market, with a projected growth rate of approximately 18% during 2024-2029. This rapid growth is driven by the increasing demand for cloud-based POS solutions, integrated customer relationship management systems, and advanced analytics capabilities. The segment's growth is further fueled by the rising adoption of e-commerce platforms, the need for real-time inventory management, and the integration of artificial intelligence and machine learning technologies. Modern integrated POS software solutions are evolving to offer comprehensive features including sales monitoring, inventory tracking, customer data management, loyalty programs, and integration capabilities with third-party applications like accounting software and email marketing services. The shift towards digital transformation and the need for omnichannel retail solutions continue to drive innovation in this segment.

Segment Analysis: By Type

Fixed POS Terminal Segment in Southeast Asia POS Terminal Market

Fixed point-of-sale (POS) terminals continue to dominate the Southeast Asian POS terminal market, holding approximately 67% of the market share in 2024. This significant market position is attributed to the robust business functionality and comprehensive management solutions these systems offer, including features like inventory management, cash drawer integration, staff time clocks, and the ability to handle loyalty programs and gift cards. Fixed POS solutions remain particularly popular in brick-and-mortar establishments due to their sophisticated functionality and affordable pricing, with approximately 95% of physical retail establishments preferring these systems over mobile POS solutions. The segment's strength is further reinforced by the advent of cloud-based POS terminals and the growing demand for NFC-compliant POS terminals that enable contactless payments.

Mobile POS Terminal Segment in Southeast Asia POS Terminal Market

The mobile POS terminal segment is projected to grow at approximately 18% during the forecast period 2024-2029, emerging as the fastest-growing segment in the market. This accelerated growth is driven by the increasing adoption of mobile technologies, advancements in wireless network infrastructure, and the rising demand for flexible payment solutions. The segment's expansion is further supported by government initiatives and regulations that encourage digital technology adoption, particularly in emerging economies. The growing preference for contactless payment systems, especially in the post-pandemic era, has created substantial growth opportunities for mPOS solutions, with businesses increasingly recognizing the benefits of portable payment processing capabilities.

Segment Analysis: By End-User Industries

Retail Segment in Southeast Asia POS Terminal Market

The retail segment dominates the Southeast Asia POS terminal market, commanding approximately 46% of the total market share in 2024. This significant market position is driven by the rapid digital transformation of retail operations across the region, with businesses increasingly adopting POS solutions to enhance customer experience and operational efficiency. The segment's growth is further supported by the rising adoption of contactless payments, integration of e-commerce capabilities, and the increasing demand for omnichannel retail solutions. Modern retailers are leveraging advanced POS systems that offer features like inventory management, customer relationship management, and data analytics to make informed business decisions. The expansion of organized retail, particularly in countries like Indonesia, Singapore, and Malaysia, continues to drive the demand for sophisticated POS terminals that can handle complex retail operations while providing seamless payment experiences.

Healthcare Segment in Southeast Asia POS Terminal Market

The healthcare segment is emerging as the fastest-growing sector in the Southeast Asia POS terminal market, projected to expand at a robust rate through 2024-2029. This exceptional growth is primarily attributed to the increasing digitization of healthcare facilities and the growing need for efficient payment processing and patient information management systems. Healthcare providers are increasingly adopting POS solutions to streamline their operations, manage appointments, process insurance claims, and handle patient payments more effectively. The integration of POS systems with healthcare management software is enabling hospitals and clinics to provide better patient experiences while maintaining accurate financial records. The trend toward contactless payments and digital health records, accelerated by recent healthcare developments, has further catalyzed the adoption of advanced POS solutions in healthcare facilities across Southeast Asia.

Remaining Segments in End-User Industries

The hospitality, entertainment, and other end-user industries constitute significant portions of the Southeast Asia POS terminal market, each serving unique market needs. The hospitality segment, including restaurants, hotels, and food service providers, is leveraging POS systems for table management, order processing, and customer service enhancement. The entertainment sector, encompassing venues like theaters, theme parks, and sporting facilities, utilizes POS terminals for ticket sales, concession management, and crowd control. Other industries are adopting POS solutions for various applications, from transportation ticketing to educational institution payment systems. These segments continue to evolve with the integration of portable POS solutions, cloud-based systems, and contactless payment capabilities, reflecting the diverse applications of POS technology across different business sectors in Southeast Asia.

Southeast Asia POS Terminal Market Geography Segment Analysis

POS Terminal Market in Indonesia

Indonesia stands as the dominant force in Southeast Asia's POS terminal market, commanding approximately 31% of the total market share in 2024. The country's massive population of 270 million, with more than 50% still unbanked due to geographical and infrastructural barriers, presents significant growth opportunities. The market has witnessed substantial digital adoption among consumers, particularly in e-commerce platforms and digital payments. The payment acceptance model has evolved from being hardware-centric to a software- and services-centric approach, with recurring revenue models based on cloud platforms gaining prominence. The country's robust digital infrastructure, coupled with high mobile penetration rates of around 60%, has created a favorable environment for POS terminal adoption. Local players have been actively developing innovative solutions, particularly focusing on small and medium enterprises, while international vendors are establishing strategic partnerships to expand their presence in this lucrative market.

POS Terminal Market in Singapore

Singapore's POS terminal market is projected to grow at approximately 18% annually from 2024 to 2029, marking it as the fastest-growing market in the region. The country's position at the forefront of payment innovations aligns with its Smart Nation Vision, demonstrating strong government support for cashless payment infrastructure. The market is characterized by sophisticated consumer preferences, with digital wallets projected to overtake credit cards as the preferred payment method. The city-state's advanced technological infrastructure and high smartphone penetration have facilitated rapid adoption of contactless payments and innovative POS solutions. Singapore's role as a fintech hub has attracted numerous international players and fostered local innovations in payment technologies. The market has seen significant developments in biometric payment solutions, unified QR code systems, and cross-border payment initiatives, positioning it as a model for digital payment adoption in Southeast Asia.

POS Terminal Market in Vietnam

Vietnam's POS terminal market demonstrates remarkable dynamism, driven by the government's ambitious goal of transitioning toward a predominantly cashless economy. The country has implemented comprehensive regulatory reforms and witnessed the emergence of numerous private players, creating a sustainable digital payments ecosystem. The infrastructure for e-wallet payments continues to evolve, with the National Payment Corporation of Vietnam developing standardized QR codes to address market fragmentation. The market particularly benefits from strong adoption among small and micro-businesses, which constitute 96% of enterprises in Vietnam. The country's robust e-commerce growth and increasing consumer preference for digital payment methods have created favorable conditions for POS terminal deployment. Strategic partnerships between international payment networks and local financial institutions have further accelerated market development and technological innovation.

POS Terminal Market in Malaysia

Malaysia's POS terminal market exhibits strong growth potential, supported by the country's progressive stance toward digital payment adoption. The nation leads its Southeast Asian neighbors in digital wallet usage, with robust adoption across food and beverage, convenience stores, and grocery sectors. The market benefits from government initiatives promoting cashless transactions, including interchange fee caps and the migration of payment cards to support PIN and contactless payments. Malaysian consumers show a strong preference for digital payment solutions, particularly in urban areas, driving demand for advanced POS systems. The market has witnessed significant innovation in cloud-based solutions and mobile POS technologies, catering to businesses of various sizes. Local fintech companies and traditional financial institutions continue to introduce new payment solutions, enhancing the overall market ecosystem.

POS Terminal Market in Other Countries

The POS terminal market in other Southeast Asian countries, particularly Thailand and the Philippines, demonstrates varying levels of digital payment adoption and infrastructure development. These markets are characterized by unique challenges and opportunities, influenced by factors such as geographical dispersion, urbanization levels, and regulatory frameworks. Thailand's market benefits from government initiatives promoting digital payments, while the Philippines focuses on financial inclusion through digital solutions. The diversity across these markets has led to the development of customized POS solutions that address specific local needs and preferences. Cross-border payment initiatives and regional cooperation efforts are gradually creating a more integrated payment ecosystem across Southeast Asia, though implementation challenges remain due to varying levels of technological readiness and regulatory requirements.

Southeast Asia POS Terminal Industry Overview

Top Companies in Southeast Asia POS Terminal Market

The Southeast Asian POS terminal market features a mix of global technology leaders and regional specialists offering diverse solutions. Companies are heavily investing in product innovation, particularly in developing cloud POS systems, mobile payment capabilities, and integrated business management features. Operational agility is demonstrated through the rapid deployment of contactless payment terminal solutions and omnichannel capabilities to meet evolving customer needs. Strategic partnerships with payment processors, e-wallet providers, and financial institutions have become increasingly common to enhance service offerings. Market players are expanding their geographical presence through both organic growth and strategic acquisitions, with a particular focus on emerging economies like Indonesia and Vietnam. The emphasis on developing cost-effective solutions tailored to small and medium enterprises has become a key differentiator in the market.

Dynamic Market with Strong Regional Players

The Southeast Asian POS terminal market exhibits a moderately fragmented structure with a balanced presence of global conglomerates and local specialists. Global players like Samsung Electronics, NCR Corporation, and HP Development Company bring extensive technological expertise and international best practices, while regional players such as Xilnex, StoreHub, and AutoCount offer solutions specifically tailored to local market needs. The market has witnessed increased consolidation through strategic partnerships and acquisitions, particularly among regional players seeking to expand their technological capabilities and market reach. Companies are actively pursuing cross-border expansion strategies, with Malaysia serving as a key hub for regional operations.


The competitive dynamics are characterized by a strong focus on developing market-specific solutions that address the unique challenges of Southeast Asian businesses. Local players maintain a competitive edge through their deep understanding of regional payment preferences, regulatory requirements, and business practices. The market has seen increased investment from venture capital firms and technology companies, leading to the emergence of innovative startups offering specialized POS terminal solutions. The competitive landscape is further shaped by the growing integration of e-commerce capabilities and the rising demand for integrated POS business management solutions.

Innovation and Localization Drive Market Success

Success in the Southeast Asian POS terminal market increasingly depends on the ability to offer comprehensive, yet cost-effective solutions that cater to diverse business needs. Incumbent players must focus on developing integrated platforms that combine traditional POS functionality with advanced features like inventory management, customer relationship management, and analytics capabilities. The ability to provide seamless integration with popular local payment methods and e-commerce platforms has become crucial for maintaining market share. Companies must also invest in robust support infrastructure and training programs to ensure successful deployment and adoption of their solutions.


Market contenders can gain ground by focusing on underserved segments and developing specialized solutions for specific industries or business sizes. The relatively low penetration of digital payment solutions in many Southeast Asian countries presents significant opportunities for growth. Success factors include the ability to navigate complex regulatory environments, build strong local partnerships, and offer flexible deployment options. Companies must also address concerns about cybersecurity and data protection while ensuring compliance with evolving financial regulations. The development of user-friendly interfaces and local language support remains critical for market acceptance and growth.

Southeast Asia POS Terminal Market Leaders

  1. Xilnex

  2. Auto Count Sdn Bhd

  3. iMetrics Pte. Ltd

  4. AZ Digital Pte. Ltd

  5. Samsung Electronics Co. Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Southeast Asia POS Terminal Market Concentration
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Southeast Asia POS Terminal Market News

  • May 2023: Revel Systems, the premier cloud point of sale (POS) and comprehensive business management platform is excited to announce a partnership with IPORT to offer its best-in-class products to restaurants and retailers. IPORT's stands and enclosures for Apple iPads streamline networking, charging, tablet protection, and presentation
  • February 2023: NPN and Oddle's Partnership is Revolutionizing Restaurant Payment. Together, they are simplifying the point-of-purchase experience for restaurants and empowering them to grow their businesses. With their shared focus on providing cutting-edge hardware and software solutions, NPN and Oddle are transforming how restaurants process payments. By leveraging SUNMI Android payment hardware and stripe payment processing, they deliver a seamless and secure payment experience for restaurants and their customers.

Southeast Asia POS Terminal Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Investments in POS is Expected to Boost the Market Growth
    • 5.1.2 Increasing Digitalization in the Payment Industry
  • 5.2 Market Restraints
    • 5.2.1 Security Concerns Related to Cyber Attacks and Data Breaches

6. MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software and Services
  • 6.2 By Type
    • 6.2.1 Fixed Point-of-Sale Terminals
    • 6.2.2 Mobile/Portable Point-of-Sale Terminals
  • 6.3 By End-user Industries
    • 6.3.1 Entertainment
    • 6.3.2 Hospitality
    • 6.3.3 Healthcare
    • 6.3.4 Retail
    • 6.3.5 Other End-user Industries
  • 6.4 By Country
    • 6.4.1 Singapore
    • 6.4.2 Indonesia
    • 6.4.3 Vietnam
    • 6.4.4 Malaysia

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Xilnex
    • 7.1.2 Auto Count Sdn Bhd
    • 7.1.3 iMetrics Pte. Ltd
    • 7.1.4 AZ Digital Pte. Ltd
    • 7.1.5 Samsung Electronics Co. Ltd
    • 7.1.6 NCR Corporation
    • 7.1.7 Toshiba Tec Corp.
    • 7.1.8 HP Development Company LP
    • 7.1.9 Bindo Labs Inc.
    • 7.1.10 Shopify Inc.
    • 7.1.11 Qashier Pte Ltd
    • 7.1.12 StoreHub Sdn Bhd

8. EXHAUSTIVE LIST OF POS SOFTWARE VENDORS IN MALAYSIA

9. MALAYSIAN KEY VENDOR PROFILES - COMPARATIVE ANALYSIS

10. FUTURE OF THE MARKET

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Southeast Asia POS Terminal Industry Segmentation

A POS terminal is a digital terminal that helps businesses complete sales transactions. It helps to store, capture, share, and report data related to sales transactions.

Southeast Asia POS Terminal Market is segmented by component (hardware, software, and services), type (fixed point of sale terminals and mobile/portable point of sale terminals), end-user industries (entertainment, hospitality, healthcare, and retail), and country (Singapore, Indonesia, Vietnam, Malaysia, and other Southeast Asian countries). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component Hardware
Software and Services
By Type Fixed Point-of-Sale Terminals
Mobile/Portable Point-of-Sale Terminals
By End-user Industries Entertainment
Hospitality
Healthcare
Retail
Other End-user Industries
By Country Singapore
Indonesia
Vietnam
Malaysia
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Southeast Asia POS Terminal Market Research FAQs

How big is the Southeast Asia POS Terminal Market?

The Southeast Asia POS Terminal Market size is expected to reach USD 4.96 billion in 2025 and grow at a CAGR of 15.73% to reach USD 10.31 billion by 2030.

What is the current Southeast Asia POS Terminal Market size?

In 2025, the Southeast Asia POS Terminal Market size is expected to reach USD 4.96 billion.

Who are the key players in Southeast Asia POS Terminal Market?

Xilnex, Auto Count Sdn Bhd, iMetrics Pte. Ltd, AZ Digital Pte. Ltd and Samsung Electronics Co. Ltd are the major companies operating in the Southeast Asia POS Terminal Market.

What years does this Southeast Asia POS Terminal Market cover, and what was the market size in 2024?

In 2024, the Southeast Asia POS Terminal Market size was estimated at USD 4.18 billion. The report covers the Southeast Asia POS Terminal Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Southeast Asia POS Terminal Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Southeast Asia POS Terminal Market Research

Mordor Intelligence provides a comprehensive analysis of the POS terminal industry. We leverage our extensive experience in tracking payment terminal technologies and market dynamics. Our detailed report covers the evolution from traditional electronic cash register systems to advanced smart POS terminal solutions. This includes mobile POS and mPOS implementations. The analysis encompasses various segments such as restaurant POS, retail POS, and integrated POS systems. It provides stakeholders with crucial insights into the Southeast Asian market landscape.

The report, available as an easy-to-read PDF download, offers valuable insights into emerging technologies. These include cloud POS and Android POS platforms. It also examines the growing adoption of contactless payment terminal and NFC payment terminal solutions. Stakeholders benefit from detailed analysis of wireless POS terminal innovations, portable POS implementations, and EMV terminal compliance requirements. The research covers everything from countertop POS systems to advanced card payment terminal technologies. This helps businesses make informed decisions about their card reader terminal investments and strategic planning initiatives.