Gaming Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027)

The Gaming Market is Segmented by Gaming Type (Console, Tablet, Smartphone, Downloaded/Box PC, and Browser PC) and Geography.

Market Snapshot

Gaming Market Share
Study Period: 2020-2027
Base Year: 2021
Fastest Growing Market: Middle-East and Africa
Largest Market: Asia Pacific
CAGR: 8.94 %
Gaming Market Top Players

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Market Overview

The Gaming Market was valued at USD 198.40 billion in 2021, and it is expected to reach a value of USD 339.95 billion by 2027, registering a CAGR of 8.94% over 2022-2027. Due to nationwide lockdowns implemented because of the COVID-19 pandemic, some people turned to game platforms to pass the time. Thus, these platforms attracted hundreds and thousands of new visitors to online traffic. Video gaming trends are experiencing a massive surge in players and revenue.

  • Continuous technological advancements in the gaming industry are significantly propelling the industry's growth. They are enhancing the way games are created and improving the overall gaming experience of the users.
  • Game developers across emerging economies are continually striving to enhance the gaming experience by launching and rewriting codes for diverse console/platforms, such as PlayStation, Xbox, and Windows PC, incorporated into a standalone product provided to gamers through a cloud platform.
  • The rising internet connectivity, increasing adoption of smartphones, and the advent of high bandwidth network connectivity, such as 5G, have further increased the demand of the gaming market across the globe. According to the GSMA report, as of November 2021, 170 mobile operators launched commercial 5G services with 7% population penetration at the end of 2021, thereby opening new opportunities for the mobile vendors to introduce 5G smartphones in the market.
  • According to the statistics published by DataReporal, the number of internet users increased by 7.7% in 2021 compared to 2020. Moreover, the number increased by 4% to 4,950 million in January 2022 compared to January 2021, when the users totaled 4,758 million.
  • Cloud gaming services focus on leveraging hyper-scale cloud capabilities, streaming media services, and global content delivery networks to build the next generation of social entertainment platforms. These factors have an anticipated positive impact on market growth.
  • Leveraging cloud technology in the gaming market is likely to drive the demand and engagement of multi-players for different games, boosting the market growth during the forecast period.

Scope of the Report

Gaming is defined as playing electronic games conducted through multiple varieties of means, such as through the use of computers, smartphones, and consoles. There is an increasing prevalence of high-speed internet connections, especially in emerging economies, which has made online gaming practical for more people in recent years.

The gaming market is growing with the increasing per capita income, growing interest, and the rising number of dual-income households, augmenting the transformation of the global market. With the increasing usage of smartphones and consoles and cloud penetration, the market shows high potential growth in the future. The Gaming Market is Segmented by Gaming Type (Console, Tablet, Smartphone, Downloaded/Box PC, and Browser PC) and Geography.

Gaming Type
Console
Tablet
Smartphone
Downloaded/Box PC
Browser PC
Geography
North America
United States
Canada
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Rest of Asia-Pacific
Latin America
Brazil
Argentina
Mexico
Rest of South America
Middle-East and Africa
United Arab Emirates
Saudi Arabia
Iran
Egypt
Rest of Middle-East and Africa

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Key Market Trends

Smartphone Segment Expected to Witness Significant Growth

  • Mobile gaming is the most favored form of gaming globally, overtaking both console and PC gaming. One of the main reasons for mobile gaming's popularity is accessibility. Nearly everyone has a smartphone with games. The increasing demand for mobile games results from various technological advancements and improvements, such as AR, VR, cloud gaming, and 5G.
  • AR is becoming perfect for mobile gaming owing to its immersive and interactive technology. Moreover, mobile games are the most famous AR category in app stores. Apart from previously released AR mobile games, which are still famous, such as Pokémon Go and Ingress, many new additions to the genre are being made by vendors in the global market.
  • Over the course of 2020 and 2021, many changes occurred in the mobile game development sector. Consequently, game brands spent more on advertising investment to attract more users and corner sufficient market share. However, one effective way to reduce the cost of the development process is to conduct an early CTR (click-through rate) test. This is especially true if one is in the hyper-casual game sector of the mobile game industry.
  • Mobile gaming gender statistics show that 4.5% of women who play mobile games pay for the in-app game content, compared to 3.3% of men. According to Unity Technologies, the 75th percentile 30-day user retention improved by 7.1% from 2016 to 2020. Conversion rates for in-app purchases grew by around 7.7% in the same period.
  • In November 2021, Voodoo invested in Teskin, a casual game developer based in Israel, where Teskin will join Voodoo's casual business unit. However, both the companies will also operate independently and work on their projects. Teskin accumulated more than 20 million lifetime downloads across its portfolio of casual mobile games in just four years. It plans to expand its teams and invest in new casual games.
Gaming Market Forecast

Asia-Pacific Expected to Hold the Largest Market Share

  • Asia-Pacific is anticipated to hold the largest market share in the gaming industry, with China, Japan, and South Korea showing high potential for market growth. China is one of Asia's most important economies, with increasing technological usage. Significant gaming drivers include rising exports and ongoing innovation in new games and consoles. China is one of the countries in the Asia-Pacific region that has seen a major COVID-related surge in its gaming businesses.
  • The rapid growth of mini-games played within mobile apps, such as WeChat, without installing another application necessitates the expansion of China's gaming business. Mini-games with important social components are simple to play and have a large following in the country.
  • Japan has been one of the prominent players in the gaming market with the rapid growth of technological adaption and the presence of many leading gaming companies, such as Sony, Nintendo, Konami, and others, for decades in the country. The country's gaming market is evolving and is expected to grow significantly during the forecast period.
  • Japan is witnessing many acquisitions and partnership strategies by prominent players to expand their foothold in the region. For instance, in November 2021, the Japanese publisher Sega partnered with Microsoft to form a strategic alliance to use the Microsoft Azure cloud platform for the development of the Super Games platform.
  • Korean companies have been targeting growth opportunities by investing in other parts of the world. For instance, on August 26, 2021, video game giant NCSOFT Corp. released Blade & Soul 2, the sequel to its famous multiplayer online role-playing game (MMORPG), for PCs and mobile devices. According to the company, the highly anticipated cross-platform game had drawn 7.46 million pre-registrations, a record in the country, trumping NCSOFT's other hit MMORPG "Lineage 2M", which drew 7.38 million users.
Gaming Market Growth

Competitive Landscape

The Gaming Market is highly fragmented as the demand for online games and the increasing penetration of mobile applications across the region cater to an intense rivalry among the market players. The key players in the market, like Sony Corporation, Microsoft, and Nintendo, are continuously innovating and releasing next-generation gaming consoles, further increasing the competition.

  • April 2022 - Activision Blizzard announced its acquisition by Microsoft for 98% of its shares. This acquisition will support Activision Blizzard by enhancing its position in the gaming market and will also create new opportunities for its employees.
  • February 2022 - Focus Entertainment acquired Metal Slug Tactics and Rogue Lords developer Leikir Studio. This acquisition validates the multi-production strategy and makes the Leikir studio the 5th developing studio integrated into the Focus Entertainment company.
  • January 2022 - Republic Of Gamers (ROG), the gaming brand ASUS, launched the ROG FLOW Z13 tablet. This tablet includes an Intel Core i9-12900H processor, GeForce RTX 3050 Ti Laptop GPU, ROG Boost: 1085MHz at 40W (1035MHz Boost Clock+50MHz OC, 35W+5W Dynamic Boost), 13.4-inch WQUXGA (3840 x 2400) 16:10 glossy display, 16GB (8*2 LPDDR5 onboard memory), 1TB M.2 2230 NVMe PCIe 4.0 SSD, Dolby Atmos, AI noise-canceling technology, Hi-Res certification, Built-in 3-microphone array, 2-speaker system with Smart Amplifier Technology, and a dedicated MUX Switch that support multiple input types and graphics boost with XG Mobile. ​

Recent Developments

  • May 2022 - Blizzard Entertainment introduced an action-packed mobile strategy game with Warcraft Arclight Rumble. This action-packed mobile strategy will be suitable for Android and iOS devices in select regions. The partnership comes with many benefits like players will be able to collect over 60 characters from throughout the Warcraft universe.
  • April 2022 - Bandai Namco Entertainment subsidiary Bandai Spirits Co. Ltd decided to build a new factory for Bandai Hobby Center in Japan. The company is actively promoting the global expansion of the Gundam series visual content, products, and services, aiming to expand its global business.
  • March 2022 - Sony announced that it agreed to acquire Haven entertainment Studios Inc., a Montreal-based company. Founded in March 2021 with an investment from SIE, Haven Studios is headed by a team of world-class game developers with over 10 years of experience in some of the industry's most popular games and franchises.
  • February 2022 - Steam, a video game digital distribution service by Valve, launched Steam Deck, a handheld gaming computer developed in cooperation with Advanced Micro Devices. This device is offered in 3 variants with 16GB of RAM, and Zen 2 and RDNA 2 architectures as common and vary in storage with 3 specs that include 64GB eMMC PCLe Gen 2 internal storage, 256GB NVMe SSD (PCIe Gen 3 x4) internal storage, and 512GB high-speed NVMe SSD (PCIe Gen 3 x4) internal storage. The device also features a UHS-1 bus slot that supports SD, SDXC, and SDHC storage cards for extending the memory.​

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Technology Snapshot

    4. 4.4 Assessment of the Impact of COVID-19 on the Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Rising Internet Penetration

      2. 5.1.2 Emergence of Cloud Gaming

      3. 5.1.3 Adoption of Gaming Platforms, such as E-sports Betting and Fantasy Sites

    2. 5.2 Market Restraints

      1. 5.2.1 Issues, such as Piracy, Laws and Regulations, and Concerns Relating to Fraud During Gaming Transactions

  6. 6. MARKET SEGMENTATION

    1. 6.1 Gaming Type

      1. 6.1.1 Console

      2. 6.1.2 Tablet

      3. 6.1.3 Smartphone

      4. 6.1.4 Downloaded/Box PC

      5. 6.1.5 Browser PC

    2. 6.2 Geography

      1. 6.2.1 North America

        1. 6.2.1.1 United States

        2. 6.2.1.2 Canada

      2. 6.2.2 Europe

        1. 6.2.2.1 Germany

        2. 6.2.2.2 United Kingdom

        3. 6.2.2.3 France

        4. 6.2.2.4 Russia

        5. 6.2.2.5 Spain

        6. 6.2.2.6 Italy

        7. 6.2.2.7 Rest of Europe

      3. 6.2.3 Asia-Pacific

        1. 6.2.3.1 China

        2. 6.2.3.2 Japan

        3. 6.2.3.3 South Korea

        4. 6.2.3.4 Rest of Asia-Pacific

      4. 6.2.4 Latin America

        1. 6.2.4.1 Brazil

        2. 6.2.4.2 Argentina

        3. 6.2.4.3 Mexico

        4. 6.2.4.4 Rest of South America

      5. 6.2.5 Middle-East and Africa

        1. 6.2.5.1 United Arab Emirates

        2. 6.2.5.2 Saudi Arabia

        3. 6.2.5.3 Iran

        4. 6.2.5.4 Egypt

        5. 6.2.5.5 Rest of Middle-East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Sony Corporation

      2. 7.1.2 Microsoft Corporation

      3. 7.1.3 Apple Inc.

      4. 7.1.4 Google LLC (Alphabet Inc.)

      5. 7.1.5 Bandai Namco Entertainment Inc.

      6. 7.1.6 Take-Two Interactive Software Inc.

      7. 7.1.7 Nexon Company

      8. 7.1.8 Nintendo Co. Ltd

      9. 7.1.9 Activision Blizzard Inc.

      10. 7.1.10 Electronic Arts Inc.

      11. 7.1.11 Ubisoft Entertainment SA

      12. 7.1.12 Square Enix Holdings Co. Ltd

      13. 7.1.13 ZeptoLab OOO

      14. 7.1.14 Tencent Holdings Ltd

      15. 7.1.15 Sega Games Co. Ltd

      16. 7.1.16 Capcom Co. Ltd

      17. 7.1.17 NetEase Inc.

      18. 7.1.18 Interactive Entertainment

      19. 7.1.19 Beijing Kunlun Technology Co. Ltd

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OF THE MARKET

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Frequently Asked Questions

The Gaming Market market is studied from 2020 - 2027.

The Gaming Market is growing at a CAGR of 8.94% over the next 5 years.

Middle-East and Africa is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

Sony Corporation, Microsoft Corporation, Apple Inc, Google LLC (Alphabet Inc.), Bandai Namco Entertainment Inc. are the major companies operating in Gaming Market.

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