Gaming Industry Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Global Gaming Market is Segmented by Gaming Type (Console, Tablet, Smartphone, Downloaded/Box PC, and Browser PC) and Geography. The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Gaming Market Size

Gaming Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 245.10 Billion
Market Size (2028) USD 376.08 Billion
CAGR (2023 - 2028) 8.94 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific

Major Players

Gaming Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Gaming Market Analysis

The Gaming Market size is estimated at USD 245.10 billion in 2023, and is expected to reach USD 376.08 billion by 2028, growing at a CAGR of 8.94% during the forecast period (2023-2028).

Due to nationwide lockdowns implemented because of the COVID-19 pandemic, some people turned to game platforms to pass the time. Thus, these platforms attracted hundreds and thousands of new visitors to online traffic. Video gaming trends are experiencing a massive surge in players and revenue.

  • Continuous technological advancements in the gaming industry are significantly propelling the industry's growth. They are enhancing the way games are created and improving the overall gaming experience of the users.
  • Game developers across emerging economies are continually striving to enhance the gaming experience by launching and rewriting codes for diverse console/platforms, such as PlayStation, Xbox, and Windows PC, incorporated into a standalone product provided to gamers through a cloud platform.
  • The rising internet connectivity, increasing adoption of smartphones, and the advent of high bandwidth network connectivity, such as 5G, have further increased the demand of the gaming market across the globe. According to the GSMA report, as of November 2021, 170 mobile operators launched commercial 5G services with 7% population penetration at the end of 2021, thereby opening new opportunities for the mobile vendors to introduce 5G smartphones in the market.
  • According to the statistics published by DataReporal, the number of internet users increased by 7.7% in 2021 compared to 2020. Moreover, the number increased by 4% to 4,950 million in January 2022 compared to January 2021, when the users totaled 4,758 million.
  • Cloud gaming services focus on leveraging hyper-scale cloud capabilities, streaming media services, and global content delivery networks to build the next generation of social entertainment platforms. These factors have an anticipated positive impact on market growth.
  • Leveraging cloud technology in the gaming market is likely to drive the demand and engagement of multi-players for different games, boosting the market growth during the forecast period.

Gaming Industry Segmentation

The reported market sizing reflects the consumer spending on games that covers games purchased in physical storage/boxed and digital forms (for consoles, PC, and mobile devices), subscribed services for consoles, and in-app purchases during mobile gaming, although the numbers exclude gaming hardware and accessories, console hardware, advertising revenues, and third-party commissions. However, we do have similar off-the-shelf publications catering to the gaming hardware and gaming ecosystem.

The gaming market is segmented by gaming type (mobile games, console games, downloaded/boxed PC games, and browser PC games) and key geographies (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The gaming market spending and forecasts are provided in terms of value (USD billion) in addition to gamer demographics such as gender, gamer population, and genre.

By Gaming Type
Mobile Games
Console Games
Downloaded/Box PC Games
Browser PC Games
By Geography
North America
United States
Canada
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Rest of Asia-Pacific
Latin America
Brazil
Argentina
Mexico
Rest of Latin America
Middle East and Africa
United Arab Emirates
Saudi Arabia
Iran
Egypt
Rest of Middle East and Africa

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Gaming Market Trends

Mobile Gaming Expected to Witness Growth during the Forecast Period

  • The number of mobile players globally reached USD 2.7 billion in 2022, resulting in 90 billion mobile game downloads during the year. 
  • In terms of the mobile gaming genre worldwide, RPG was the frontrunner, accounting for 31% of in-app purchase spending in 2022, driven by MMORPG. In contrast, Hypercasual was leading in downloads contributing to 29% of all mobile game downloads.
  • Furthermore, 21% of Android apps and 25% of iOS apps downloaded are mobile games, with 55% of mobile gamers being female. Puzzle and matching genres seemed to be favorites among female audiences, whereas strategy, sports, and shooting interested male gamers.
  • For the past couple of years, Tencent, a Chinese multinational tech conglomerate, has grown its gaming empire. In 2021, it was the most extensive iPhone gaming app publisher globally in terms of revenue and the third biggest in downloads. The company still held the top spot in 2022.
  • Free-to-play games have undergone many changes since the early days of Flappy Bird. The most recent is the rise of Play & Own (P&O) in 2023. P&O allows players to play the games they want for free and the assets or in-game rewards they purchase. Developers would get new ways to monetize their games through value, stronger communities, longer players, and more rooms, contributing to the growth of the mobile gaming industry in the forecast period.
Gaming Market: Number of Active Video Gamers, Worldwide, in billions, 2015 - 2023

Asia-Pacific to Dominate the Market

  • The Asia-Pacific region held the highest market share in 2022. China spends the most, but Japan spends more per capita than any other country. Both countries are home to some of the biggest mobile games, such as Honor of Kings and Genshin Impact.
  • However, the gamer population has shown a positive trend in the region, accounting for more than 52% of gamers worldwide.
  • Crackdowns on limiting playtime by the Chinese government in recent years and regulators issuing almost no gaming licenses until the end of 2022 have further put pressure on the gaming industry in the region. The embargo on imported gaming titles only ended toward the end of the year, inviting developers outside the country but at cost and compliance.
  • On a positive note, Q1 2023 alone recorded 288 game approvals by NPPA, and over 1100 games are predicted to be approved by the end of 2023, compared to mere 468 approvals in 2022.
  • Factors such as China, Japan, and South Korea being part of the top 10 global game spending, the region being a hotbed for mobile gaming, and the increasing gamer population are poised to drive significant growth in the APAC region during the forecast period.
: Gaming Market - Growth Rate by Region

Gaming Industry Overview

The market studied is highly consolidated with prominent contenders like Sony, Microsoft, and Nintendo. The gaming industry has experienced tremendous growth in recent years. This growth can be attributed to several factors, including the rise of mobile gaming, the popularity of online multiplayer games, and the increasing use of virtual and augmented reality technologies. Virtual reality and augmented reality technologies have also impacted the gaming industry significantly. VR headsets like the Oculus Rift and the HTC Vive allow players to immerse themselves in virtual worlds. AR technologies like Pokemon Go and Minecraft Earth overlay digital content onto the real world. The gaming industry is poised for continued growth in the coming years, with new technologies and platforms creating new opportunities for developers and publishers.

  • In December 2022, Enthusiast Gaming Holdings Inc. partnered with Netflix, the global leader in subscription streaming service and production company, to launch and support the Geeked: Toon-in live stream weekly on Netflix's Twitch account.
  • In November 2022, Mysten Labs, a web3 infrastructure company and Sui Layer 1 blockchain developer, entered into a strategic partnership with NCSOFT, a global premier game developer and publisher. Under the terms of the partnership, NCSOFT invested USD 15 million in Mysten as part of the company's USD 300 million Series B funding round, which valued Mysten at more than USD 2 billion.

Gaming Market Leaders

  1. Sony Corporation

  2. Microsoft Corporation

  3. Apple Inc

  4. Google LLC (Alphabet Inc.)

  5. Bandai Namco Entertainment Inc.

*Disclaimer: Major Players sorted in no particular order

Gaming Market Concentration

Gaming Market News

  • February 2023: Vi entered into e-sports in partnership with Gamerji. Partnering with e-sports start-up Gamerji, Vi, under the umbrella of Vi Games, launched an e-sports platform on the Vi App.
  • September 2022: Fnatic and ASOS signed a three-year deal to bridge the worlds of fashion with gaming. Both brands will develop and deploy multiple offline and online activations as part of the deal, bringing the gaming and fashion worlds together.

Gaming Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Technology Snapshot

    4. 4.4 Assessment of the Impact of COVID-19 on the Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Rising Internet Penetration

      2. 5.1.2 Emergence of Cloud Gaming

      3. 5.1.3 Adoption of Gaming Platforms, such as E-sports Betting and Fantasy Sites

    2. 5.2 Market Restraints

      1. 5.2.1 Issues such as Piracy, Laws and Regulations, and Concerns Relating to Fraud during Gaming Transactions

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Gaming Type

      1. 6.1.1 Mobile Games

      2. 6.1.2 Console Games

      3. 6.1.3 Downloaded/Box PC Games

      4. 6.1.4 Browser PC Games

    2. 6.2 By Geography

      1. 6.2.1 North America

        1. 6.2.1.1 United States

        2. 6.2.1.2 Canada

      2. 6.2.2 Europe

        1. 6.2.2.1 Germany

        2. 6.2.2.2 United Kingdom

        3. 6.2.2.3 France

        4. 6.2.2.4 Russia

        5. 6.2.2.5 Spain

        6. 6.2.2.6 Italy

        7. 6.2.2.7 Rest of Europe

      3. 6.2.3 Asia-Pacific

        1. 6.2.3.1 China

        2. 6.2.3.2 Japan

        3. 6.2.3.3 South Korea

        4. 6.2.3.4 Rest of Asia-Pacific

      4. 6.2.4 Latin America

        1. 6.2.4.1 Brazil

        2. 6.2.4.2 Argentina

        3. 6.2.4.3 Mexico

        4. 6.2.4.4 Rest of Latin America

      5. 6.2.5 Middle East and Africa

        1. 6.2.5.1 United Arab Emirates

        2. 6.2.5.2 Saudi Arabia

        3. 6.2.5.3 Iran

        4. 6.2.5.4 Egypt

        5. 6.2.5.5 Rest of Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Sony Corporation

      2. 7.1.2 Microsoft Corporation

      3. 7.1.3 Apple Inc.

      4. 7.1.4 Google LLC (Alphabet Inc.)

      5. 7.1.5 Bandai Namco Entertainment Inc.

      6. 7.1.6 Take-Two Interactive Software Inc.

      7. 7.1.7 Nexon Company

      8. 7.1.8 Nintendo Co. Ltd

      9. 7.1.9 Activision Blizzard Inc.

      10. 7.1.10 Electronic Arts Inc.

      11. 7.1.11 Ubisoft Entertainment SA

      12. 7.1.12 Square Enix Holdings Co. Ltd

      13. 7.1.13 ZeptoLab OOO

      14. 7.1.14 Tencent Holdings Ltd

      15. 7.1.15 Sega Games Co. Ltd

      16. 7.1.16 Capcom Co. Ltd

      17. 7.1.17 NetEase Inc.

      18. 7.1.18 Interactive Entertainment

      19. 7.1.19 Beijing Kunlun Technology Co. Ltd

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OF THE MARKET

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Gaming Market Research FAQs

The Gaming Market size is expected to reach USD 245.10 billion in 2023 and grow at a CAGR of 8.94% to reach USD 376.08 billion by 2028.

In 2023, the Gaming Market size is expected to reach USD 245.10 billion.

Sony Corporation, Microsoft Corporation, Apple Inc, Google LLC (Alphabet Inc.) and Bandai Namco Entertainment Inc. are the major companies operating in the Gaming Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia Pacific accounts for the largest market share in the Gaming Market.

Gaming Industry Report

Statistics for the 2023 Gaming market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Gaming analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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