South Korea Forklift Rental Market Size and Share

South Korea Forklift Rental Market Analysis by Mordor Intelligence
The South Korea forklift rental market size was valued at USD 457.63 million in 2025, is estimated at USD 478.41 million in 2026, and is projected to reach USD 597.32 million by 2031, registering a CAGR of 4.54% between 2026 and 2031. Demand continues to swing toward rental because e-commerce peaks, zero-emission subsidies, and built-in telematics make flexible fleets cheaper and easier to manage than owned trucks. Electric forklifts already dominate and will gain more ground as April 2026 tariff reforms trim daytime power costs, while hydrogen pilots in port zones open a second zero-emission pathway. Rental contracts are lengthening in step with OEM analytics platforms that cut downtime and shift risk away from end users. Regionally, the Seoul Capital Area anchors more than half of today’s revenue, yet Busan-Ulsan-Daegu grows fastest on the back of port, airport, and EV-related investments.
Key Report Takeaways
- By load capacity, units under 3.5 tons accounted for 45.14% of 2025 demand and led the segment with a 4.57% CAGR outlook.
- By rental duration, short-term contracts captured 51.27% of 2025 revenue; long-term leases are set to rise at a 4.55% CAGR between 2026 and 2031.
- By power source, electric units commanded 58.35% share of the South Korean forklift rental market size in 2025 and are advancing at a 4.61% CAGR through 2031.
- By class, Class I electric rider trucks will post the quickest growth at 4.64% CAGR, even though Class III held the largest 34.11% share in 2025.
- By end-use industry, warehousing and logistics held 37.65% of the South Korean forklift rental market share in 2025 and is projected to grow at a 4.67% CAGR through 2031
- By geography, the Seoul Capital Area led with 56.27% of the South Korean forklift rental market share in 2025, while the Gyeongsang Region is projected to expand at a 4.68% CAGR to 2031.
Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.
Competitive positioning in South korea includes both locally based firms and those operating across multiple regions. The market landscape in the global forklift rental industry research shows how these players are arranged internationally.
South Korea Forklift Rental Market Trends and Insights
Drivers Impact Analysis*
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| E-Commerce Warehousing Expansion | +1.2% | Seoul Capital Area, Gyeongsang Region (Daegu) | Medium term (2-4 years) |
| Government Incentives for Zero-Emission Logistics Equipment | +0.9% | National, with early gains in Seoul, Incheon, Ulsan | Short term (≤ 2 years) |
| Rising Construction of Smart Logistics Centres | +0.8% | Seoul Capital Area, Chungcheong Region (Gumi), Gyeongsang Region | Medium term (2-4 years) |
| OEM-Backed Long-Term Leasing Programs Improve Fleet Utilisation | +0.7% | National, concentrated in Seoul, Busan, Ulsan | Long term (≥ 4 years) |
| After-Sales Analytics Platforms Lower Total Rental Lifecycle Costs | +0.5% | Seoul Capital Area, Gyeongsang Region | Medium term (2-4 years) |
| Ageing Workforce Accelerates Shift to Rental with Operator-Assist Tech | +0.4% | National, acute in construction and manufacturing hubs | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
E-Commerce Warehousing Expansion Boosts Peak-Period Rental Demand
Coupang’s USD 538 million Jecheon and USD 385 million Daegu fulfillment centers create sharp seasonal spikes that favor month-long forklift hires instead of ownership. Retailers such as Daiso now outsource both automation and trucks to rental firms that bundle telematics with software, raising switching costs once data sits inside the provider’s cloud. The Seoul Capital Area’s 56.27% 2025 share mirrors this warehousing density, yet Busan Port’s plan to more than double capacity to 39.66 million TEU will push new rentals southward. As users taste the flexibility of spot contracts during peak weeks, many extend to year-round leases rather than revert to capex purchases. This trend underpins the 51.27% short-term share today, and the 4.55% CAGR expected for multi-year agreements.
Government Incentives for Zero-Emission Logistics Equipment (Electric and Hydrogen Forklifts)
State grants of up to USD 7,692 per electric unit and up to USD 123,077 for hydrogen forklifts reduce acquisition costs for rental fleets and enable lessors to quote competitive rates. These incentives improve the business case for fleet electrification by lowering upfront capital requirements, which remains a key barrier for rental operators managing large equipment portfolios. Doosan Bobcat and Korea Logis Pool have already deployed hydrogen trucks in Gwangyang, showing that subsidies have shifted from pilot programs to broader commercial rollout. This transition indicates growing confidence in low-emission forklift technologies across logistics and industrial applications. Since residual values remain high, providers can lease electric units over shorter cycles and still recover their investments, allowing them to refresh fleets more frequently while maintaining profitability. The scheduled tariff cut of 16.9 won/kWh during daytime hours in April 2026 will further strengthen this advantage for multi-shift sites by reducing operating costs for facilities that depend on continuous charging and high equipment utilization.
Rising Construction of Smart Logistics Centers Under Korea's New Deal
Projects such as the Incheon Port Smart Center and the Gumi Smart Joint Logistics Center use narrow aisles and high racks to maximize storage density, requiring operators to deploy electric reach trucks that can operate in spaces less than 2 m wide while maintaining efficient pallet handling at height. This operating environment increases the need for compact, maneuverable, and battery-powered equipment that can support high-throughput warehouse operations. Rental firms charge premiums for connected equipment that integrates with warehouse management systems, enabling fleet tracking, utilization monitoring, and improved coordination across warehouse workflows, thereby driving demand for Class I trucks. Hyundai Motor Group’s long-term USD 96.31 billion automation budget indicates increased adoption of vertical storage across supplier parks, reinforcing the shift in fleet mix toward agile electric rider trucks that can support automated and space-optimized logistics operations.
OEM-Backed Long-Term Leasing Programs Improve Fleet Utilization
Doosan Bobcat, Hyundai Material Handling, and Toyota Material Handling Korea bundle telematics, predictive maintenance, and operator training into 3-5-year contracts to strengthen customer retention and create recurring service revenue. These integrated offerings allow fleet operators to monitor equipment performance, schedule maintenance before failures occur, and improve operator efficiency through structured training. Lotte Rental reports that lithium-electric conversions reduce customer fuel costs by USD 385-462 per truck per month, delivering a quantifiable return that encourages users to commit to longer contract terms. Through data-driven servicing, providers convert maintenance from a cost center into a margin lever, while customers reduce uptime risk, improve fleet reliability, and gain better visibility into operating costs.
Restraints Impact Analysis*
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Supply-Chain Shortages Limit New Forklift Availability for Rental Fleets | -0.6% | National, acute in Seoul and Gyeongsang regions | Short term (≤ 2 years) |
| High Electricity Prices Narrow TCO Gap Vs IC Engine Rentals | -0.4% | National, most pronounced in Seoul Capital Area | Medium term (2-4 years) |
| Fragmented Dealer Network Outside Seoul-Incheon Slows Service Response | -0.3% | Jeolla, Gangwon, Jeju regions | Long term (≥ 4 years) |
| Stricter Safety Regulations Raise Compliance Costs | -0.3% | National, enforcement concentrated in Seoul, Busan, Ulsan | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Supply-Chain Shortages Limit New Forklift Availability for Rental Fleets
China supplies nearly 89% of permanent magnets, while Japan provides most precision reducers, creating a concentrated supply base for critical electric forklift components. As a result, electric forklift lead times can extend to a year when trade frictions intensify, or cross-border shipments face delays. During peak periods, rental firms must either keep aging diesel units in service to meet customer demand or decline contracts when fleet availability is constrained, significantly reducing forecast growth. Operators have responded by signing multiyear purchase agreements with OEMs to secure production slots and component availability, but these agreements tie up working capital, limit procurement flexibility, and increase pressure on smaller players[1]“Rare-Earth Dependency Report 2025,” Korea International Trade Association, kita.net .
High Electricity Prices Narrow TCO Gap vs IC Engine Rentals
Industrial tariffs increased by 70-73% from 2022 to 2024, raising operating costs for equipment providers and end users. Even with the scheduled daytime tariff reduction in 2026, single-shift sites that charge equipment at night face a 5.1 won/kWh increase, as their charging patterns limit the benefits of lower daytime rates. Providers must either absorb the additional cost, which pressures margins, or raise lease rates, which reduces the cost advantage of electric equipment, particularly for budget-sensitive construction clients. Subsidies still offset this headwind and continue to support electric equipment adoption, but the risk remains if future power tariff increases outpace policy support or reduce the long-term savings expected from electrification.
*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.
Segment Analysis
By Load Capacity: Compact Units Dominate Urban Logistics
Units under 3.5 tons controlled 45.14% of the South Korean forklift rental market share in 2025 and will post a 4.57% CAGR through 2031 as e-commerce hubs demand agile trucks that weave through tight docks and 2 m aisles. Subsidies deliver the biggest percentage savings on these small electrics, making them the entry point for zero-emission adoption.
Manufacturing, ports, and steel mills still need 10-plus-ton monsters, yet rental penetration is lower there because owners prefer to control high-value assets. Middle-weight 3.6-10 ton trucks face a squeeze as clients split duty cycles, running light electrics inside and keeping heavy diesels in yards, which trims demand for mid-range rentals.

By Rental Duration: Spot Demand Leads, Long-Term Leases Gain Traction
Short-term contracts under a month captured 51.27% of value in 2025, the hallmark of peak-season e-commerce and project work. However, embedded telematics and predictive upkeep make three-to-five-year packages financially attractive, pushing that slice of the South Korea forklift rental market size to a 4.55% CAGR.
Mid-term rentals between one and twelve months lose share because customers either upgrade to managed long-term deals once demand stabilizes or drop back to spot hire for pure seasonality. Providers favor the longer contracts, too, as customer acquisition costs amortize over many invoices.
By Power Source: Electric Dominance Accelerates Despite Price Headwinds
Electric forklifts owned 58.35% of 2025 revenue and will advance at a 4.61% CAGR on the strength of subsidies, lower daytime tariffs, and corporate ESG targets. Lotte Rental data show monthly fuel savings near USD 400 per truck, which clinches ROI for customers running double or triple shifts.
Diesel and LPG stay relevant outdoors, while hydrogen gains a foothold at ports where battery swaps slow container flow. Overall, internal-combustion share keeps sliding, though supply-chain delays on batteries remain a short-term brake on electric fleet growth.
By Class: Narrow-Aisle Demand Shifts Mix Toward Class I
Class III walk-behinds held 34.11% of 2025 revenue, but Class I electric riders will clock the fastest 4.64% CAGR as smart centers stack pallets 12 m high and shrink aisle width. Connected reach trucks slot into warehouse-management systems, so renters can charge premiums and guarantee uptime.
Class IV and V diesel cushions and pneumatics soldier on in yards and construction sites, yet their share falls each year as zero-emission rules tighten inside cities and operators weigh the liability of older engines against the plug-and-play appeal of managed electric fleets.

By End-Use Industry: Warehousing Leads, Construction Faces Labor Constraints
Warehousing and logistics generated 37.65% of 2025 demand and expanded at 4.67% CAGR, fueled by Coupang, Daiso, and inbound semiconductor cargo. Construction growth lags despite a 120,000-worker deficit, because many contractors still buy outright for long jobs.
Automotive EV expansion at Ulsan and Busan spurs specialized rentals for battery packs, while food cold-chain needs quiet electrics yet endures margin pressure from oversupplied storage. Aerospace and defense budgets climb, but procurement rules demand ISO-certified fleets, favoring large lessors with strong audit trails.
Geography Analysis
Seoul Capital Area delivered 56.27% of 2025 revenue thanks to dense fulfillment clusters tied to Samsung chips and Coupang parcels. Well-built service grids offer 48-hour fixes, and 2026 daytime tariff cuts let operators charge fleets cheaply, cementing electric uptake.
Gyeongsang Region records the quickest 4.68% CAGR out to 2031. Busan Port’s mega-expansion and Gadeokdo Airport create a nonstop cargo flow, while Hyundai’s EV plant drives linked supplier parks. Hydrogen forklifts appear here first because refueling stations come bundled with port logistics projects [2]“New Port Masterplan 2025,” Busan Port Authority, busanpa.com .
Chungcheong gains with the Gumi smart hub that serves semiconductors and electronics. Jeolla, Gangwon, and Jeju still trail because sparse dealer networks slow service. Aging rural workforces push demand for operator-assist tech, yet rentals rise only once providers invest in local support depots.
Mordor Intelligence tracks the forklift rental market across other major regions such as North America, with additional country-level coverage spanning Indonesia, United States, Saudi Arabia, Brazil, and United Arab Emirates, each reflecting localized structural drivers, restraints and more.
Competitive Landscape
Most companies each control less than one-fifth of the South Korean forklift rental market, keeping the market fragmented and competition spread across national operators, OEM-backed lessors, and regional rental providers. Korea Logis Pool operates the largest fleet, while Lotte Rental is scaling faster by leveraging cross-equipment synergies across its broader rental portfolio and is expected to post substantial revenue in 2025.
OEMs such as Doosan Bobcat and Hyundai Material Handling are gaining share from independent providers by offering direct, long-term leases integrated with analytics, preventive maintenance support, and fleet performance monitoring. Technology has become the latest competitive battleground as customers prioritize safety, uptime, and operating efficiency. Nextcore IoT, SkyAutoNet vision systems, and Grow-Space positioning solutions differentiate large fleets that can absorb USD 3,000 per truck in safety upgrade costs and spread these investments across a larger installed base.
Smaller regional players face pressure under the Serious Accidents Punishment Act, which is increasing compliance requirements, raising operating costs, and driving mergers among operators with limited capital. Hydrogen pilots in Gwangyang and Busan indicate a premium niche where subsidy economics and port duty cycles align, particularly for high-utilization applications that can support early adoption of alternative-power forklifts.
South Korea Forklift Rental Industry Leaders
AJ Networks
KION Group
Doosan Bobcat
Lotte Rental
Hyundai Material Handling
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- April 2026: German intralogistics company Jungheinrich used the KOREA MAT 2026 exhibition to launch its new AntOn by Jungheinrich smart warehouse trucks in South Korea. The launch aimed to support the development of a large localized distributor rental network and featured lithium-ion reach trucks, automated pallet trucks, and digital fleet management systems with advanced telematics capabilities.
- November 2024: Doosan Bobcat, Gwangyang City and Korea Logis Pool signed an MOU to supply hydrogen forklifts, with rental services embedded in the rollout plan.
- October 2024: Doosan Bobcat acquired Doosan Mottrol, bolstering vertical integration of hydraulic components for its forklift and construction-equipment lines.
South Korea Forklift Rental Market Report Scope
The scope of the report includes Load Capacity (Less Than 3.5 T, 3.6 to 10 T, and More Than 10 T), Rental Duration (Short-term/Spot, Mid-term, and Long-term Lease), Power Source (Electric, Internal Combustion (Diesel/LPG), and Hybrid / Hydrogen Fuel-cell), Class (Class I, Class II, Class III, Class IV, and Class V), End-Use Industry (Warehousing and Logistics, Construction, Automotive, Food and Beverage, Aerospace and Defense, and Others (Retail, Pharma, etc.)), and Region (Seoul Capital Area, Gyeongsang Region, Chungcheong Region, Jeolla Region, and Gangwon and Jeju).
| Less Than 3.5 T |
| 3.6 to 10 T |
| More Than 10 T |
| Short-term / Spot (Less than 1 month) |
| Mid-term (1 to 12 months) |
| Long-term Lease (3 to 5 years) |
| Electric |
| Internal Combustion (Diesel/LPG) |
| Hybrid / Hydrogen Fuel-cell |
| Class I |
| Class II |
| Class III |
| Class IV |
| Class V |
| Warehousing and Logistics |
| Construction |
| Automotive |
| Food and Beverage |
| Aerospace and Defense |
| Others (Retail, Pharma, etc.) |
| Seoul Capital Area |
| Gyeongsang Region (Busan, Ulsan, Daegu) |
| Chungcheong Region |
| Jeolla Region |
| Gangwon and Jeju |
| By Load Capacity | Less Than 3.5 T |
| 3.6 to 10 T | |
| More Than 10 T | |
| By Rental Duration | Short-term / Spot (Less than 1 month) |
| Mid-term (1 to 12 months) | |
| Long-term Lease (3 to 5 years) | |
| By Power Source | Electric |
| Internal Combustion (Diesel/LPG) | |
| Hybrid / Hydrogen Fuel-cell | |
| By Class | Class I |
| Class II | |
| Class III | |
| Class IV | |
| Class V | |
| By End-use Industry | Warehousing and Logistics |
| Construction | |
| Automotive | |
| Food and Beverage | |
| Aerospace and Defense | |
| Others (Retail, Pharma, etc.) | |
| By Region | Seoul Capital Area |
| Gyeongsang Region (Busan, Ulsan, Daegu) | |
| Chungcheong Region | |
| Jeolla Region | |
| Gangwon and Jeju |
Key Questions Answered in the Report
How large will South Korea’s forklift rental opportunity be by 2031?
Revenue is forecast to reach USD 597.32 million by 2031, expanding at a 4.54% CAGR from 2026.
Which sectors rent the most forklifts today?
Warehousing and logistics users held 37.65% of 2025 demand and remain the largest customer base through 2031.
What is the main driver behind electric-forklift uptake in rental fleets?
State grants of up to USD 7,692 per unit plus April 2026 daytime tariff cuts make lithium electrics cheaper to run than diesel for multi-shift operations.
How do government incentives shape rental pricing?
Subsidies lower the lessor’s capital cost, letting providers quote competitive monthly rates while still protecting margins.
Which region is set to grow fastest for rentals?
The Gyeongsang Region, anchored by Busan Port and Ulsan’s EV projects, is projected to post a 4.68% CAGR through 2031.
What do executives weigh when choosing between renting and owning forklifts?
Key factors include peak-season flexibility, embedded telematics for uptime guarantees, compliance with zero-emission rules, and avoidance of large upfront capex.
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