South America Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

South American Yogurt Market is segmented by Category (Dairy based and Non-dairy based yogurt); by Type (Plain and Flavored), Distribution Channel (Hyper-markets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others) and Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.45 %
Major Country: Brazil

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Market Overview

The South American yogurt market is expected to register a CAGR of 5.45%, during the forecast period 2020- 2025.

  • The diet of Americans is a great concern and that is leading the consumers to shift toward probiotic products. The South American market is not as developed as Europe in terms of yogurt. It is worrisome that the American diet is imbalanced and by taking three layers of low fat and fat-free dairy can create a healthier lifestyle.
  • Dannon was one of the first one to open its store in South America and to explore new ways of America’s population to experience yogurt. Many European brands like Ehrmann are coming to the market and will be bringing innovative products to excite the consumers.

Scope of the Report

South America yogurt market is segmented by category into dairy based and non-dairy based yogurt; by type into, plain and flavored. By distribution channel, the south americs yogurt market can be segmented into hyper-markets/supermarkets, convenience stores, specialty stores, online stores, and others. 

By Category
Dairy-based yogurt
Non-dairy based yogurt
By Type
Plain yogurt
Flavored yogurt
Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
Rest of South America

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Key Market Trends

Brazil is the Largest Producer of Yogurt in South America

Brazil is a recently emerged yogurt market. Consumers prefer to have yogurt in various flavors and due to own benefits as it provides some key nutrients which are good for bone health. The per capita consumption of yogurt is half of the consumption in Europe, providing a massive opportunity for the brands, thereby driving the yogurt market in South America. Various Europe brands are getting established in Brazil and they want to drive this market. Giving the consumers what they crave for is driving the sales in these markets by European retailers. Greek yogurt holds the highest share. The demand for Greek yogurt, which holds about more than half of the share in the total market, is expected to rise as it contains few carbohydrates and fats and is high in protein content.


Increasing preference for low-fat yogurt

There is a rising demand for low-fat and probiotic yogurt among Americans. Increasing obesity concerns has led to various health campaigns in South America which encouraged people to buy fat-free yogurt. This may help them with calcium, vitamins, and will also improve digestion. Imbalanced diets and obesity has led the consumers to shift from regular yogurt to low-fat flavored yogurts. Though the consumption of yogurt is less in South America, it will improve in the coming years.


Competitive Landscape

Yogurt market is highly impacted by product and product innovation. Huge marketing and advertising investments, along with some product innovation, can provide for the game-changing environment among various players. The pioneer in the Greek yogurt market was Fage, followed by Chobani, who rode a cultural movement for health to build a massive brand and passionate consumers (fans) in record time. Dannon has done its share to brilliantly entice and inspire consumers to eat Greek yogurt with innovative and delicious products.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Dairy-based yogurt

      2. 5.1.2 Non-dairy based yogurt

    2. 5.2 By Type

      1. 5.2.1 Plain yogurt

      2. 5.2.2 Flavored yogurt

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online Stores

      5. 5.3.5 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 Brazil

      2. 5.4.2 Argentina

      3. 5.4.3 Rest of South America


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Chobani LLC

      2. 6.4.2 Danone SA

      3. 6.4.3 General Mills, Inc

      4. 6.4.4 Schreiber Foods

      5. 6.4.5 Grupo Alpura

      6. 6.4.6 Nestle

      7. 6.4.7 Fonterra

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The South America Yogurt Market market is studied from 2016 - 2026.

The South America Yogurt Market is growing at a CAGR of 5.45% over the next 5 years.

The South America Yogurt Market is valued at Brazil in 2026.

Chobani LLC, Danone SA, Marvel, FAGE USA Dairy Industry Inc., Nestle are the major companies operating in South America Yogurt Market.

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