Market Share of South America Yogurt Industry
Yogurt market is highly impacted by product and product innovation. Huge marketing and advertising investments, along with some product innovation, can provide for the game-changing environment among various players. The pioneer in the Greek yogurt market was Fage, followed by Chobani, who rode a cultural movement for health to build a massive brand and passionate consumers (fans) in record time. Dannon has done its share to brilliantly entice and inspire consumers to eat Greek yogurt with innovative and delicious products.
South America Yogurt Market Leaders
Chobani LLC
Danone SA
Marvel
FAGE USA Dairy Industry Inc.
Nestle
*Disclaimer: Major Players sorted in no particular order
