Ecommerce Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global E-commerce Packaging Market Companies & Industry Analysis and it is Segmented by Material (Plastics, Corrugated Board, Paper), End-user Vertical (Food & Beverages, Consumer Electronics, Personal Care Products, Fashion, and Apparel), and Geography. The market size and values are provided in terms of value (USD million) for all the above segments.

Ecommerce Packaging Market Size

E-Commerce Packaging Market Summary
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Study Period 2018-2028
Market Size (2023) USD 60.5 Billion
Market Size (2028) USD 115.62 Billion
CAGR (2023 - 2028) 13.83 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific

Major Players

E-Commerce Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Ecommerce Packaging Market Analysis

The E-Commerce Packaging Market size is expected to grow from USD 60.50 billion in 2023 to USD 115.62 billion by 2028, at a CAGR of 13.83% during the forecast period (2023-2028).

Online spending is rising, the internet and smartphones are becoming more widely used, and the economy is expanding quickly. However, the lack of first-hand product experience prior to purchase and the limited penetration of internet enterprises in rural areas of the world are anticipated to be significant growth inhibitors for the sector. Further, the Russia-Ukraine war had an impact on the overall packaging ecosystem.

  • E-commerce websites have become a popular choice among consumers for purchasing goods for various reasons, including at-home delivery, convenience, and easy product searching. The fast global expansion of the e-commerce business has dramatically increased the demand for solid packaging solutions.
  • Rising internet penetration and growing access to the internet for most of the population in developing economies across the globe have created tremendous potential market opportunities for e-commerce and packaging providers to venture into untapped markets and gain substantial market share during the process.
  • The awareness about plastic waste is growing, and companies focus on minimizing it and offering 100% recyclable and biodegradable products.
  • The market increased during the COVID-19 pandemic. Most countries, notably China, the United States, and Germany, established restrictions on the movement of people and goods. However, due to customer demand for necessary commodities such as food, pharmaceuticals, veggies, and other things, the e-commerce industry was exempted from these laws. E-commerce platforms are vital in preventing virus spread by limiting people's movement and providing door-to-door delivery services.
  • The lack of understanding of e-commerce platforms among the rural population would hamper the market's expansion. Consumers are becoming increasingly interested in the e-commerce industry, and governments are actively supporting the deployment of innovative approaches to broaden company options. However, the lack of growth in underdeveloped countries restricts the market from tapping into these regions due to fewer demands.

Ecommerce Packaging Market Trends

Consumer Electronics Segment to Witness Significant Growth

  • Consumer electronics are shaping consumers' security, communications, and entertainment lifestyles. Over 2.14 billion people were estimated to shop online in the year 2021. Consumer electronics is the segment that has a shorter changeover period. Also, the adoption of consumer electronics is reaching a new high every month, increasing shipments yearly.
  • E-Commerce has gained consumers' trust in quality deliverables and aftersales support, encouraging them for multiple orders online. Packaging solutions offer robust packaging solutions to sustain damages during handling and logistics.
  • The mobile market is the refreshed category of consumer electronics with the highest penetration, and with continuous development by the technologies, the mobile market growth is multiplying. Also, in response to this growth, e-commerce companies are partnering for their launches and distribution, resulting in the growing demand for the e-commerce packaging market.
  • The increasing number of product developments will increase the industry's growth rate by opening up new market opportunities. Various product innovations illuminating design and manufacturing processes also assist market growth. Technological improvements in developing effective and environmentally friendly e-commerce packaging are projected to generate profitable opportunities for manufacturers in the e-commerce packaging market.
  • Many e-commerce companies focus on sustainable packaging solutions to reduce plastic waste and move towards paper-based packaging. The trend is also expected to hit the consumer electronics segment, which is sensitive to external impacts with better design to make packaging more robust. For instance, e-commerce giant Amazon introduced a Frustration-Free Packaging solution to eliminate additional shipping boxes.
E-Commerce Packaging Market: Corrugated Board Production worldwide, 2019-2022, Global

Asia Pacific is Expected to Hold the largest Share

  • Asia-Pacific is one of the world's fastest-growing e-commerce markets. Growing client bases in key countries such as India and China drive increased e-commerce shipments. As a result, there will be greater demand for packaging solutions in the area.
  • Government attempts to promote digitalization constantly introduce individuals to online modes of commerce, fueling demand for e-commerce packaging solutions in the region. India has a favorable FDI policy of 100 percent, which encourages corporations like Amazon to establish a greater presence in the country.
  • IBEF has said that increasing internet penetration and relatively stronger economic performance will lead India's E-commerce revenue to climb from USD 46.2 billion in 2020 to USD 188 billion in 2025, the fastest growing in the world.
  • The Asia-Pacific region held the largest market share in 2021 and is expected to hold that position throughout the forecast period. The expanding internet penetration, the growing number of smartphone users, and the rising youthful demographic consumer base all contribute to the company's dominance. Furthermore, large e-commerce companies in the region, such as Alibaba, Amazon, and Flipkart, will increase the region's usage of online packaging services.
E-Commerce Packaging Market - Growth Rate By Region

Ecommerce Packaging Industry Overview

The availability of several players providing e-commerce packaging solutions has intensified the competition in the market. Therefore, the market is moderately fragmented, with many companies developing expansion strategies. Key players operating in the market include Amcor PLC, Mondi PLC, International Paper Company, and Smurfit Kappa Group PLC, among others.

In May 2022, Smurfit Kappa UK Limited, an integrated manufacturer of paper-based packaging products, announced the acquisition of Atlas Packaging. Based in Barnstaple, North Devon, Atlas Packaging is an independent corrugated packaging provider. The company is well invested with a strong market presence in the UK, allowing it to meet the needs of and deliver value to its broad customer base. With a powerful presence in shelf-ready packaging, gift boxing, and the e-commerce sector, they offer an exciting and wide range of innovative products.

Ecommerce Packaging Market Leaders

  1. Amcor PLC

  2. Mondi PLC

  3. International Paper Company

  4. Smurfit Kappa Group PLC

  5. DS Smith PLC

*Disclaimer: Major Players sorted in no particular order

E-Commerce Packaging Market Concentration

Ecommerce Packaging Market News

  • July 2022 - Reckitt launches minimalist e-commerce packaging for Vanish. Reckitt energy model Vanish is launching Vanish Multipower Tabs with packaging and model expertise designed particularly for web shoppers, including in its e-commerce portfolio alongside Vanish Miracle. The Vanish Multipower Tabs have been developed as a compressed powder model of the model's top product to permit minimal packaging. The SIOC (shipped in a personal container) format removes the necessity for an outer pack for online fulfillment, lowering packaging considerably.
  • May 2022 - Mondi, a global player in sustainable paper and packaging, collaborated with German machine supplier beck packautomaten to launch a robust, flexible paper-based packaging solution dedicated to the eCommerce industry. The solution uses 95% paper and is recyclable across all European paper waste streams. FunctionalBarrier Paper can replace unnecessary plastic packaging, enabling shipments to arrive safely in sustainable and right-sized packaging.

Ecommerce Packaging Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Value Chain Analysis

    2. 4.2 Market Overview

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Drivers

    2. 5.2 Restraints


    1. 6.1 By Material Type

      1. 6.1.1 Plastic

      2. 6.1.2 Corrugated

      3. 6.1.3 Paper

      4. 6.1.4 Other Materials

    2. 6.2 End User

      1. 6.2.1 Fashion & Apparel

      2. 6.2.2 Consumer Electronics

      3. 6.2.3 Food & Beverages

      4. 6.2.4 Personal Care Products

      5. 6.2.5 Other End-Users

    3. 6.3 Geography

      1. 6.3.1 North America

        1. US

        2. Canada

      2. 6.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 6.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Rest of Asia-Pacific

      4. 6.3.4 Latin America

        1. Brazil

        2. Argentina

        3. Rest of Latin America

      5. 6.3.5 Middle East & Africa

        1. UAE

        2. Saudi Arabia

        3. South Africa

        4. Rest of Middle & Africa



      1. 7.1.1 Amcor PLC

      2. 7.1.2 Mondi PLC

      3. 7.1.3 International Paper Company

      4. 7.1.4 Smurfit Kappa Group PLC

      5. 7.1.5 DS Smith PLC

      6. 7.1.6 Klabin SA

      7. 7.1.7 Georgia-Pacific LLC

      8. 7.1.8 Nippon Paper Industries Co. Ltd

      9. 7.1.9 Pacman LLC

      10. 7.1.10 Sealed Air Corporation

      11. 7.1.11 Rengo Co. Ltd

      12. 7.1.12 Shorr Packaging Corporation

    2. *List Not Exhaustive


**Subject to Availability

Ecommerce Packaging Industry Segmentation

The e-commerce packaging consists of primary and secondary packaging made of different materials and shapes for several products. The scope of the report for the e-commerce packaging market is limited to the solutions offered by vendors of different materials and their respective applications for a wide range of e-commerce products.

The E-Commerce Packaging Market is segmented by Material (Plastics, Corrugated Board, Paper), End-user Vertical (Food & Beverages, Consumer Electronics, Personal Care Products, Fashion, and Apparel), and Geography. The market sizes and values are provided in terms of value (USD million) for all the above segments.

By Material Type
Other Materials
End User
Fashion & Apparel
Consumer Electronics
Food & Beverages
Personal Care Products
Other End-Users
North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle & Africa

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Ecommerce Packaging Market Research FAQs

The E-Commerce Packaging Market size is expected to reach USD 60.5 billion in 2023 and grow at a CAGR of 13.83% to reach USD 115.62 billion by 2028.

In 2023, the E-Commerce Packaging Market size is expected to reach USD 60.5 billion.

Amcor PLC, Mondi PLC, International Paper Company, Smurfit Kappa Group PLC and DS Smith PLC are the major companies operating in the E-Commerce Packaging Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia Pacific accounts for the largest market share in the E-Commerce Packaging Market.

Ecommerce Packaging Industry Report

Statistics for the 2023 Ecommerce Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Ecommerce Packaging analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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