Market Trends of South America Yogurt Industry
This section covers the major market trends shaping the South America Yogurt Market according to our research experts:
Brazil is the Largest Producer of Yogurt in South America
Brazil is a recently emerged yogurt market. Consumers prefer to have yogurt in various flavors and due to own benefits as it provides some key nutrients which are good for bone health. The per capita consumption of yogurt is half of the consumption in Europe, providing a massive opportunity for the brands, thereby driving the yogurt market in South America. Various Europe brands are getting established in Brazil and they want to drive this market. Giving the consumers what they crave for is driving the sales in these markets by European retailers. Greek yogurt holds the highest share. The demand for Greek yogurt, which holds about more than half of the share in the total market, is expected to rise as it contains few carbohydrates and fats and is high in protein content.
Increasing preference for low-fat yogurt
There is a rising demand for low-fat and probiotic yogurt among Americans. Increasing obesity concerns has led to various health campaigns in South America which encouraged people to buy fat-free yogurt. This may help them with calcium, vitamins, and will also improve digestion. Imbalanced diets and obesity has led the consumers to shift from regular yogurt to low-fat flavored yogurts. Though the consumption of yogurt is less in South America, it will improve in the coming years.
