South America Solar Control Window Films Market – Growth, Trends, and Forecast (2020 - 2025)

The market is segmented by Application (Construction, Automotive, Marine, Design, Other Applications), by Film Type (Vacuum Coated, Clear, Dyed, High Performance and Others), by Absorber Type (Organic, Inorganic/ Ceramic, Metallic), and Geography (Brazil, Argentina, and Rest of South America)

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

CAGR:

10 %

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Market Overview

The market for South America solar control window films is expected to expand at a CAGR of more than 10% during the forecast period. Major factors driving the market studied are growing emphasis on reducing carbon footprint. The growing smart glass market is expected to hinder the growth of the market studied.

  • The construction industry dominated the market and is expected to grow during the forecast period.
  • Growing concerns regarding UV protection is expected to act as an opportunity in the future.

Scope of the Report

The South America solar control window films market report includes:

By Film Type
Clear (Non-reflective)
Dyed (Non-reflective)
Vacuum Coated (Reflective)
High-performance Films
Other Film Types
By Absorber Type
Organic
Inorganic/Ceramic
Metallic
By Application
Construction
Automotive
Marine
Design
Other Applications
Geography
Brazil
Argentina
Rest of South America

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Key Market Trends

Increasing Demand from Construction Industry

  • Solar control window films are majorly used in the construction sector due to their ability to reflect the heat coming from the solar radiation and maintain a comfortable ambiance in terms of the temperature inside the structure or building.
  • Due to their transparent nature, these films or tints can be laminated on the glass surfaces present on the buildings. The other function of these films will be to hold the glass pieces together even after the occurrence of some cracks.
  • Under the construction sector, solar control window films are mostly used in commercial and residential buildings.
  • Moreover, in South America, the construction market is likely to witness the growth during the past years and has increased the solar control window film demand in the region.

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Brazil to Dominate the Market of South America Region

  • Brazil is one of the world's five biggest auto markets, and a major base of operations for Fiat Chrysler Automobiles NV, Volkswagen AG, General Motors Co, and Ford Motor Co.
  • The requirement for solar control films is a mandate for the big players around in the automobile sector.
  • Furthermore, the new energy efficiency code for commercial, public and service buildings by the Brazil government has established new rules concerning building envelope, lighting and conditioning systems. This way, Brazil has opened a huge market for solar control films in the construction industry.
  •  The aforementioned factors are contributing to the increasing demand for solar control window films’ consumption in the region, during the forecast period.

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Competitive Landscape

The South America solar control window film market is semi consolidated. The major companies include 3M, Saint-Gobain Performance Plastics Corporation, Eastman Chemical Company, Polytronix Inc, and Purlfrost, amongst others.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Drivers

      1. 4.1.1 Growing Emphasis on Reducing Carbon Footprint

    2. 4.2 Restraints

      1. 4.2.1 Growing Smart Glass Market in the Region

      2. 4.2.2 Technical Issues Associated with the Durability of Films

    3. 4.3 Industry Value-Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Film Type

      1. 5.1.1 Clear (Non-reflective)

      2. 5.1.2 Dyed (Non-reflective)

      3. 5.1.3 Vacuum Coated (Reflective)

      4. 5.1.4 High-performance Films

      5. 5.1.5 Other Film Types

    2. 5.2 By Absorber Type

      1. 5.2.1 Organic

      2. 5.2.2 Inorganic/Ceramic

      3. 5.2.3 Metallic

    3. 5.3 By Application

      1. 5.3.1 Construction

      2. 5.3.2 Automotive

      3. 5.3.3 Marine

      4. 5.3.4 Design

      5. 5.3.5 Other Applications

    4. 5.4 Geography

      1. 5.4.1 Brazil

      2. 5.4.2 Argentina

      3. 5.4.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 3M

      2. 6.4.2 Decorative Films LLC

      3. 6.4.3 Eastman Chemical Company

      4. 6.4.4 Garware Suncontrol

      5. 6.4.5 Avery Dennison Israel Ltd

      6. 6.4.6 Johnson Window Films Inc.

      7. 6.4.7 Madico

      8. 6.4.8 Polytronix Inc.

      9. 6.4.9 Purlfrost

      10. 6.4.10 Solar Control Films Inc.

      11. 6.4.11 Solar Gard - Saint Gobain

      12. 6.4.12 Thermolite

      13. 6.4.13 V-Kool USA INC

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

    1. 7.1 Growing Concerns Regarding UV Protection

** Subject to Availability

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